China Entertainment 1997.

Chapter 363 East and West Second Palace Shura Field?Danger & Opportunity

"The feeling of winning the Grammy is naturally happy. I don't pay special attention to the record or something. It will be good if I can win the award."

"I also saw some media reports in the United States. Well, thank you very much for your support, and I will continue to work hard in the future."

"Did you suppress me because of my nationality and race? I don't deny that I feel that way, but I still believe that it's just some people doing it. Many organizations, friends and fans abroad still support me."

"Avril Lavigne? The rumors are fake. They are just good friends. The Los Angeles Times has publicly apologized. I regard her as my sister."

"Two big scumbags in the American music scene, talking nonsense. I have been to the United States for less than two months. I don't have such a big name. Don't follow everyone else's advice."

"Do you feel disgusted by the label of scumbag? I'm used to it, as long as everyone is happy."

"I had a performance in "The Matrix", which can be regarded as a cameo, and then I was invited by the Wachowski brothers to write the theme song, and the effect was not bad.

The follow-up movie should be released in China, and I hope everyone will support it. "

"Yes, I went to the Rockets' home court to watch Dayao. It is not easy for him to play alone. He is quite shy. Domestic fans still need to give more encouragement."

"A new Hummer? You all dug it out (laughs). It's a meeting gift. We hit it off... Don't worry about the price, friendship is important."

"In the future, we will focus on the new album. The film and television project will start in the second half of the year. It should be a movie, but the specific project has not yet been determined."

"..."

Although Cao Xuan repeatedly wanted to bring the topic back to the main topic of today's press conference, the reporters kept asking him about other aspects.

After half an hour, Cao Xuan basically answered the relevant questions before controlling the situation and returning to the press conference itself.

M-Zone, a new brand business launched by China Mobile after China Travel, focuses on young customers and provides a number of innovative services. It is positioned as [novelty] and its brand attributes are "fashion, fun and exploration".

And Cao Xuan, as the most influential star among young people in China and even in Asia, is naturally regarded by China Mobile as the best spokesperson for M-Zone.

But Cao Xuan's endorsement is not so easy to get, not to mention picky, the key price is still expensive.

Especially after Cao Xuan opened up the international market in the past two years, the endorsement fee has soared, which is simply beyond the reach of ordinary domestic companies.

At present, the only mainland company that cooperates with Cao Xuan, Septwolves, even if Cao Xuan made some concessions in terms of price before, it is difficult to bear Cao Xuan's soaring net worth.

But changing the spokesperson, the seven wolves are reluctant to part with the benefits brought by Cao Xuan.

Cao Xuan has the halo of an international superstar. In the current clothing market, he has greatly improved the style of the Septwolves brand, and even helped the Septwolves open up the high-end clothing market, and even killed wildly in the mid-end market.

That ad slogan—the father sees that the son is still alive, pulls out... ahem, it should be [septwolves, show your true colors], once became a well-known advertising slogan in the clothing industry.

While realizing the importance of Cao Xuan as the spokesperson, the Septwolves also considered that the follow-up market competition required a certain amount of capital investment.

In the original time and space, at this time, the seven wolves had already begun to think about preparing to go public to raise funds. Now, the boss of the seven wolves, Zhou Shaoxiong, slapped his head and went directly to Cao Xuan.

The outside world doesn't know, but many people in the business world know that Boss Cao is a big plumber with a frighteningly large amount of money.

Not long ago, at Cao Xuan's suggestion, its subsidiary [Sunshine Venture Capital] began to discuss with the seven wolves about using endorsements and funds to invest in shares.

From a spokesperson to a shareholder, Cao Xuan and the seven wolves' coquettish operations can be regarded as a small business story.

For example, small and medium-sized enterprises have to copy this trick, first asking for endorsements and then attracting investment from Cao Xuan.

Cao Xuan didn't react at first, but later on when he got in touch with him, he realized that something was wrong. His feelings were for prostitution. Since then, Cao Xuan's endorsement screening has become more stringent and strict.

Medium-sized companies seldom think about it, and they are basically big brands with billions of assets.

A few years ago, the three major operators officially separated, and China Mobile was the fastest growing. The launched several brands quickly occupied the market. From the youngest at the beginning, now they are faintly attacking the boss, with total assets of hundreds of billions.

Only such a company has the confidence to spend money to take down Cao Xuan, but even so, China Unicom, an old enemy, came out and caused a lot of trouble.

In the final contract, Cao Xuan endorsed the M-Zone brand for three years at a price of 3000 million yuan per year.

And in these three years, it is stipulated that the endorsement fee will be increased to a certain extent based on the business data of M-Zone or the rise of Cao Xuan's own reputation.

If Cao Xuan meets all the conditions in three years, the total endorsement fee will change from 9000 million to 1.5 million, or 5000 million per year.

This price is undoubtedly the endorsement ceiling in China, even in foreign countries, there are not many companies that can offer this amount to Cao Xuan.

In addition to the fact that Pepsi and Cola are almost strategically bound, Cao Xuan signed a super gambling contract worth 200 to 2000 million U.S. dollars per year.

The contracts offered by Samsung and Nike are similar to those offered by China Mobile.

The contracts of other companies are lower than these, rarely exceeding US$500 million per year, which is about 4000 million.

In addition, as the commercial value of Cao Xuan increases, watches, cars, games, food, home appliances, digital products, men's cosmetic brands and other products are all interested in cooperation.

When the price is right and there is no risk of thunderstorms, Cao Xuan will not reject the money delivered to his door.

It can be predicted that, at least in the past five years, Cao Xuan's income from commercial endorsements will not be inferior to Cao Xuan's personal income from music, film and television, and may even exceed it.

However, many brands are still in the wait-and-see period. After all, Cao Xuan has only released one English album, which does not guarantee that he will still dominate the European and American markets in the future.

The aforementioned Nike and Samsung, because of Dayao, Nike has even strategically given up on Cao Xuan, and instead turned to compete with Reebok for Dayao.

It can also open up the Chinese market, and it is more in line with sports positioning, and the key is also cheap.

Samsung doesn't know whether it's because the eldest princess's father knows something, or whether its own market is mainly in Asia. It recognizes Cao Xuan's influence in Asia, and still pursues Cao Daguan.

Now that the two parties are in contact, Cao Xuan intends to see Samsung's sincerity. If the price is enough, it may not be impossible to come to a short-term contract.

The Gulfstream G550 mentioned earlier is the most advanced luxury business jet, and it is expensive.

If they reach a cooperation with Samsung and sign a contract for five or six years, this private jet can be regarded as in hand.

Sleeping with someone else's daughter, and using other people's money to buy a plane, Cao Xuan was afraid that the old man would send him a prototype munitions to blow him up if he found out...

.........

The specific terms of the M-Zone contract were not disclosed.

Cao Xuan intends to keep a low profile. After all, China Mobile is a state-owned enterprise, and it is not easy to use this hype. It only needs to sign Cao Xuan to achieve the spread of influence.

On the other hand, China Mobile still wants to sign a few more spokespersons. If the contract is announced, the price difference in the endorsement fees will be too large, and they will inevitably have ideas, so both parties agree to keep it secret.

However, although it is kept secret, the outside world also understands that the endorsement fee this time will not be too low, it is definitely an unimaginable sky-high price for ordinary people.

Reporters who understand the rules are already thinking about how many schools Cao Xuan will build next.

If it continues like this, it will not be far from being listed on the list of the top ten people who moved China in the year.

This press conference is mainly to announce the cooperation between the two parties, and announce that Cao Xuan will release the M-Zone promotion song "ring ring ring" soon.

At the beginning, he wanted to grab the wool of his younger brother Jay Chou, that is, the song "My Site".

However, it was later discovered that Xiao Zhou's personal style was too heavy for this song, and he didn't like it when he copied it. On the contrary, both the male and female versions of "ring ring ring" can be changed, and only a few words can be changed.

Anyway, the ad slogan "I am the master of my site" has been collected, and the big deal is to go back and hum the tongue a few times during the commercial shooting-in my site, you have to listen to me.

As for the whole song, Cao Xuan didn't intend to copy it.

Xiao Zhou's music style is well known to the public, especially the Kuaige arrangement and Fang Wenshan's related lyrics, which are easy to distinguish.

If Cao Xuan forcibly "imitated", it would be playing tricks once or twice, but if he played too much, he would "exhaust his talents".

For a commercial song, Cao Xuan would not take such a big risk, and "ring ring ring" is also classic enough.

After the press conference was over, the reporters went back to publish the news. Cao Xuan had a lot of material today, and everyone was very satisfied.

Cao Xuan had a quick meal with the relevant leaders of China Mobile. He had a good impression of China Mobile and he was generous.

In the last movie "When a Man is in Love", 200 million yuan was implanted without saying a word. Although it was intentional to build a good relationship with Cao Xuan, Cao Xuan felt very comfortable with the attitude he showed.

Speaking of which, both of his phone numbers are from China Telecom, and he has to change his phone number later, otherwise he will be exposed one day, which is really ugly.

Cao Xuan's professionalism is still very high.

Endorsing the Septwolves, all the clothes including the underwear are all Septwolves. In a few special cases, the brand labels of the clothes will be absolutely removed, and no promotion of other brands will be made.

If you endorse Pepsi, then you will never touch other drinks, and you will detour when you see the Coca-Cola brand to prevent misunderstandings from the same frame.

The leaders of China Mobile are also very satisfied with Cao Xuan, and if they are not satisfied, they will not spend so much money.

You know, this was hundreds of millions of RMB in 2003. It didn't meet the publicity expectations. It's not clear, but someone has to be responsible.

Now that the cooperation has been reached, they hope that Cao Xuan's huge influence can positively promote the new brand of M-Zone, and completely overthrow the two old enemies who stand in front of them.

The leaders of China Mobile are excited and looking forward to it, but they are also a little worried. Cao Xuan himself is very confident. In the next decade or so, China Mobile will dominate in all respects, and it will be the veritable No. [-] of the three major operators.

M-Zone has extensive influence on young user groups and has made great contributions to the expansion of China Mobile.

This is also the biggest reason why he dared to sign this contract that takes away business standards.

China Mobile thought it was setting thresholds for Cao Xuan, but Cao Xuan knew that these thresholds were almost nonexistent. If it wasn't for the fact that they were not sure about the specific data and planned to cooperate for a long time, Cao Xuan was ready to bet against each other.

He now understands why those people like to bet against each other, this thing is really addictive.

Especially after opening the Eye of God, you can't help but want to gamble.

If it weren't for Cao Xuan's cautious personality and his unwillingness to make money, he would definitely have more than a few gambling contracts in his hand.

However, although Cao Xuan didn't bet against each other, Cao Xuan sometimes couldn't hide the temptation, so he would compromise some conditions as the price, and then add incremental clauses in addition to the guaranteed bottom price.

This will be safer than betting against each other, and if the results are achieved, it will be more profitable than direct buyout. With the performance data, everyone wins and the partner is easy to accept.

Not long after, the news on the day of the press conference was published one after another, and people who eat melons online and offline also expressed their opinions on this.

[Grammy China No.1, Cao Xuan is awesome]

[No.1 in China is not enough, there are still other people who take it, but it is really awesome, No.1 in the Chinese music scene, no one else]

[Popular science: Cao Xuan holds two Grammys, and the gold content of [Best Newcomer] is greater than the latter, and many media have reversed it]

[Indeed, the Grammy [Best New Artist] is even more difficult to win, and this is the only time for the Newcomer Award, [Best Pop Singer] can be won at any time]

[The boss doesn't seem to have won the best newcomer award, he's almost the same as Jay Chou, this time he got his wish]

[Both of them have won the Newcomer Award, but it is not an authoritative award. Cao Xuan and Zhou were nominated for the Best Newcomer of the Taiwan Golden Melody Award, and then they all lost the election]

[Awesome, I know that Sun Yanzi defeated Jay Chou, who is the one who defeated Cao Xuan? 】

[The 1999th Taiwan Provincial Golden Melody Awards in [-] [Best Newcomer] Lin Xiaopei, the one who sang "Heartbeat", made Cao Xuan unable to achieve the grand slam of Chinese music awards, and he could play for a lifetime]

[I don't know, hasn't Cao Xuan debuted for several years?Why can I win the Grammy newcomer]

[After checking, the scope of Grammy newcomer nominations seems to be the release of albums in the United States or the first nomination for Grammys. Anyway, it is quite chaotic, and the rules are constantly changing. It seems that you can nominate multiple times without winning...]

[Why do you care so much, the boss is awesome and it's over]

[Racial discrimination, it seems that the United States is not easy to mix]

[For sure, Li Lianjie, Yang Ziqiong and Gong Li have all said before that the European and American entertainment circles are very xenophobic]

[The boss ranked second on the Billboard singles chart twice, and you can tell if you can't win the championship, the old beauty is in the dark]

【Don't be like this, there are scum everywhere, and so do we】

[Look at ourselves, fifty steps laugh at a hundred steps]

[The two upstairs, Lao Tzu Sun, your eighteenth generation ancestor]

【Friends, Cao thief said that Avril is his sister, do you believe it?】

[Believe it, why don't you believe it, that's what I told the police when I went out for a massage and was caught]

【Coincidentally, that's how my wife explained it too】

【Little queen of Europe and America, I envy you】

[The reputation has already spread abroad, Cao Daguan is still the same as before]

[Fantasy and big radish, Cao thief will not die well]

[However, although Cao thief is a scumbag, he is also a scumbag, and I still appreciate him very much.]

[Indeed, I'm disgusted by those male stars who use the banner of "innocent boys", Cao thief at least takes the truth]

【I think who you are connoting】

[Cao Thief and FS Dragon, no matter their fame or flair, they are the two major players in the entertainment industry]

[To buy a car for Dayao, who knows how much the Hummer H2 costs? 】

[It doesn’t exist in China yet, I heard it’s a modified version, at least it costs millions]

【It's really rich, it's a luxury car】

[Cao Thief is the most profitable person in the entertainment industry right now, I don’t know how much he can earn from this mobile endorsement]

[1000 million? 】

[1000 million is a bit small, that's the amount he endorsed for the seven wolves]

[Hey, I understand Thief Cao, if I want money, I spend more than him]

[Our boss is very good, okay, he has been insisting on charity, funding orphans, widows, sick and disabled, and built a lot of Hope Primary Schools, except for a little love, there is nothing wrong with it]

[I admit this. In my hometown in the mountainous area of ​​Sichuan Province, there is an elementary school donated by him. I don’t comment on my private life, and Cao Xuan’s character is not bad.]

【Doesn't anyone care about the advertisements in M-Zone?I am the master of my territory, so crazy]

[I think it is quite individual, I like it]

[Could it be that Cao thief is implying something, that he wants to dominate the music scene and order the heroes? 】

[Have you read too many martial arts novels, I still rely on the sky to slay dragons, so I dare not do so]

[Stop talking, it’s been several pages, readers should scold their mothers]

【Write hi, I'm sorry】

【…】

The overwhelming discussion made Cao Xuan win the Grammy and the new endorsement. There was a centralized release, which aroused a lot of heat.

So much so that it overshadowed the global warning about SARS just issued by the World Health Organization, and cases appeared in Southeast Asia, Australia, Europe, America and other countries.

Domestically, the first case was reported in Beijing in early March, and the situation in Hong Kong and Taiwan is serious.

After Cao Xuan returned to China, after finishing the press conference, he began to reorganize the related enterprises to a certain extent, and made preparations for temporary suspension of work at any time.

.........

In mid-March, Cao Xuan sat on the sofa in his Haidian apartment and watched the news. With the solemn announcement, the fourth generation came to power and the country entered a new era.

Cao Xuan was feeling emotional in his heart, Zeng Li entered the door carrying a bag of things, Cao Xuan got up and went to continue.

"Didn't you be asked to wear a mask? There are several cases in Beijing, it's not a joke."

"I'm carrying it, but going upstairs is a bit boring, I just picked it off."

Zeng Li took out the mask from his pocket, Cao Xuan took the bag, and naturally went to the tap to wash the vegetables.

"Otherwise, you can ask the school for a few days off, and then go back to Jingshi. There are risks in the capital, and I don't worry about it."

"The freshman year is coming to an end soon, and the screening period assessment will start immediately. How can I escape at this time."

After a year of teaching career, Zeng Li now has more and more demeanor of a gardener from the motherland, and he didn't want to veto Cao Xuan's proposal.

After changing her clothes, she wanted to come over to help wash the vegetables, Cao Xuan stood aside and said, "You rest and drink some water, I will do it today."

After washing the dishes, he took out the beef slices again, kept his hands on and his mouth not idle, and continued to persuade.

"This is really not a trivial matter. Don't take it to heart. My friends in Xiangjiang told me that many people were infected and hospitalized. Be obedient and don't be willful."

"I'm not willful."

Zeng Li looked at Cao Xuan, held the cup, and said seriously: "If it's really that serious, I can't leave, otherwise what will the students in our class do?"

Looking at Zeng Li who persisted, Cao Xuan felt a headache: "Why are you all so obstinate."

"They?"

Zeng Li keenly extracted the key words: "What do you mean, isn't she leaving?"

Only then did Cao Xuan realize that he had accidentally slipped the tongue, hesitated for a moment, and said honestly.

"I have to watch a lot of stalls here, and I may cooperate with the arrangements above. There is a high probability that I will not leave the capital. If I don't leave, she won't leave either."

"Then don't leave, I'm going to die together."

"Bah bah bah."

Cao Xuan spat a few times in a hurry, these two people didn't know the heights of heaven and earth, and they were not vigilant enough, but he knew the severity of SARS, these words were too unlucky.

After busy work, Cao Xuan made an egg with tomatoes, stir-fried beef with chilli, cooked some wontons, and greeted Lady Zeng Damei for dinner.

Under his influence, Zeng Li now has no obvious desire to be a vegetarian. Both meat and vegetables are acceptable, but in order to avoid getting fat, he prefers to eat some low-calorie foods.

Zeng Li tasted the beef with chopsticks. It was soft and tender, salty and slightly spicy, and he smiled brightly: "The craftsmanship has not fallen, and there is no less cooking over there."

"Ahem, don't talk nonsense."

Cao Xuan's expression was a bit unnatural. Zeng Damei is a typical good wife and mother. She is very good at cooking and loves to cook for him, so Zeng Li usually cooks here.

Hu Jing loves to eat, but her cooking skills are not as good as his. If the two of them don't buy and eat outside, Cao Xuan will cook most of the cooking at home.

I usually don't think about it, but it's a matter of telling it, maybe I have to sleep on the sofa at night.

Zeng Li didn't say much, and concentrated on the food he cooked, and occasionally praised him, but Cao Xuan felt a little flustered.

Why did he feel that when he came back this time, whether it was Zeng Li or Hu Jing, the boundaries between each other began to be a little blurred.

In the past, when they were alone with Cao Xuan, they seldom mentioned each other. Even if Cao Xuan leaked something occasionally, they were right to ignore it, as if there was no other person in the world.

But Zengli mentioned Hu Jing twice today, the first time it could be said that Cao Xuan slipped the tongue, she followed up, and the second time it was Hu Jing who took the initiative to mention it, which is really abnormal.

This also reminded Cao Xuan of going to Hu Jing's place the day before yesterday. When he first entered the door, he seemed to see Hu Jing watching "Li Wei as an Official" starring Zeng Li, which premiered at the beginning of the year.

At that time, Hu Jing tuned the channel when she saw him. Cao Xuan thought she was delusional and didn't care much.

Now it seems that this matter is not as simple as he thought, and the East and West Palaces seem to have reached some new tacit agreement without his knowledge.

Cao Xuan thought for a while.He took an egg for Empress Nishinomiya, made some changes to the previous arrangement, and asked tentatively.

"If SARS is serious, I don't worry about you being alone at home, but I can't leave it alone there, you see..."

"What do you mean?"

Zeng Li's beautiful eyes opened slightly, and he put his chopsticks heavily: "You want to live with three people, Cao Xuan, are you not afraid that we two will fight?"

"A quick fix, a quick fix."

Cao Xuan's heart trembled a little, but seeing that Zeng Li didn't seem to want to turn his face directly, he still boldly explained.

"I heard from my friends in the south that some places are already living in secluded places, and the distance will be too far for me to take care of them. I don't worry about either of you.

It’s better to move to Dashi as an alley or a courtyard house in Shichahai. Didn’t I buy an alley in Shichahai? The innermost set has been renovated.

No neighbors, no one to disturb, quiet and safe, close to your school and company, convenient transportation and shopping, avoid the limelight before moving back. "

"It's a good plan, does she know it?"

"Shouldn't I ask you for instructions first?"

Cao Xuan had a big face, with an attitude of focusing on the West Palace, Zeng Li was not stupid, he sneered: "Ask for instructions? You think I can talk better."

"Obviously you are more understanding."

"If you dare to repeat this in front of her, I will believe it."

Cao Xuan: "..."

Looking at the dumbfounded Cao Xuan, Zeng Li had a slight smile in his eyes, and stuffed a piece of beef into his mouth: "You can deal with her before we talk."

Having been together for several years, how could Cao Xuan not know what Zeng Li meant, and was slightly flustered while being pleasantly surprised.

His original plan was indeed to wait for the severe cases of SARS, and the three of them would move to Shichahai, and he would buy nearly twenty sets of large and small yards in that alley.

Of course, because it is too exaggerated to buy by one person, these houses are held by several institutions and companies.

The specific operation is more complicated. Anyway, the procedures are all right, and the houses are all Cao Xuan's. If he dies, these houses will belong to his parents, Zeng, Hu and their future children.

After getting the house, some renovations were carried out on the relevant courtyard which Cao Xuan jokingly called [Cao’s Hutong].

The best-looking sets are connected into a set of small five-entry large courtyards, which are used as "other courtyards" for occasional living.

Other yards have facilities such as gardens, fish ponds, living quarters, collections, fitness, leisure and entertainment. Ordinary people can only call it shit when they come in.

Of course, it has not reached this point yet at this stage. The main courtyard is just cleaned up first, and will be renovated little by little later, until it becomes the "elegant residence" in Cao Xuan's heart.

Shichahai [Caojia Hutong] has many yards and a large place. Considering that there are no neighbors, as well as the security arrangements made in advance and the location, it is indeed a relatively good place to live in a simple way.

However, Cao Xuan's initial plan was that the three of them would live in the alleys separately, separated in the middle, so that it would be convenient to take care of them, and they would not have to face the Shura Field directly, and the East and West Palaces would be relatively acceptable.

But after the temptation just now, he found that he seemed to be conservative.

At least Zeng Damei didn't have too strong rejection and opposition to living together in the same courtyard.

Cao Xuan, who was just trying to test it out, was eager to move, wondering if he would just make a mistake.

Although it is possible to stage a Shura field, danger is also accompanied by opportunities. Living under the same roof and getting along day and night, can the barrier between the three be eliminated to a certain extent.

Cao Xuan was heartbroken and hesitant, and everyone was happy, and even went one step further towards Cao Xuan's ultimate dream - sleeping together.

But if something goes wrong and the balance of the three before is broken, it will be difficult to maintain the tacit understanding before. If they are in a hurry, they have to write a small essay on the Internet to condemn him.

Of course he deserved to be hammered, but Cao Xuan couldn't bear to let one of the two palaces leave him.

Cao Xuan scratched his heart with all his claws, and he didn't even feel like eating, and he couldn't ask anyone else about this matter, so he could only struggle with it silently, with struggling and hesitation on his face.

On the contrary, Zeng Li was very calm, washed the dishes after eating, then put on a mask and sat on the sofa to watch "I Love to Remember the Lyrics", and complained to Cao Xuan about the poor memory of the audience.

Cao Xuan dealt with it for a while, and couldn't bear the torment in his heart. He ran to the computer to change the matter, asked questions anonymously, and received endless ridicule from enthusiastic netizens.

Eat a few peanuts, drink like this, and have two girlfriends, why don't you make four?
And after Cao Xuan left, Zeng Li, who had been holding back the mask, couldn't stop shaking, took out his phone, and sent a text message to an unmarked number.

[Level [-] notice...]

----

ps: Push the book "The Overlord of the Entertainment Industry", the favorite man in the capital circle, the craziest man in the entertainment industry.

(End of this chapter)