China Entertainment 1997.

Chapter 367 The premiere of "Eternal Dragon Slayer"

The time has entered the beginning of May. In previous years, it was already a small Labor Day holiday. This year it was canceled due to SARS.

However, although it is said that the small holiday is cancelled, more people are actually at home for the holiday, but they cannot go out and must stay at home.

People are bored at home, and it is easy to feel uncomfortable. In order to keep everyone at home obediently, we need more entertainment activities without going out, such as——

Variety shows and TV shows.

After the outbreak of SARS at the end of April, all production crews under Fanxing had stopped working, and many clerical staff also went home to work. There was only one unit that did not stop. On the contrary, all the staff worked overtime, and that was the variety show department.

Many TV stations, such as Jingcheng TV and Lu Provincial TV, which cooperate with Fanxing Variety Show, have increased demand for the programs "I Love to Remember the Lyrics" and "Boys and Girls Go Forward". I hope there will be more new programs.

This is not only for the consideration of ratings, but also part of it is an organizational task to support the prevention and control of SARS.

Today is not like the later generations, who are isolated at home and use their mobile phones to surf the Internet casually, games, live broadcasts, short videos, novels, etc. The major platforms are changing their tricks to attract you, and try to offset your depression of not being able to go out as much as possible.

In the current era, there is little entertainment, and although the Internet is slowly emerging, the household penetration rate is too low, and most of the mobile phones can only make calls and send text messages.

So more than [-]% of home entertainment is watching TV, and various TV stations have also tried their best to toss TV dramas and variety shows, trying their best to keep everyone at home, which is also part of the prevention and control of SARS.

Because of this, all production crews were suspended, but Cao Xuan did not suspend work on the two programs of the Fanxing Variety Department.

Due to the prevention and control of the epidemic, it is not convenient for many amateur guests to participate, so the employees of Fanxing Company will attend by themselves.

Ordinary employees are amateur guests, and most of the stars and artists are on vacation these days, so they also come to the program group as guests, which can not only increase the ratings to attract viewers, but also give the artists a good impression.

During the SARS period, many people stayed at home, and the ratings of TV dramas doubled several times than usual.

Although it may be a little out of date, but there is one thing to say, during this period of time, the advertising fees of the two variety shows, Fanxing is almost soft, and it is expected that one month will surpass the previous quarter's revenue.

In addition to making big changes in variety shows, they have made great strides all the way, and even faintly began to wrestle with the current domestic variety show ceiling "Happy Camp" and "Happy Story".

In terms of TV dramas, Fanxing also made a big move at this critical stage - "Yi Tian Tu Long Ji".

This show has been negotiating with CCTV for a long time, but it still didn't work out, but it doesn't matter, Fanxing also started negotiating with local satellite TV.

In the end, there were only three companies that had the capital to buy this show. Beijing, Hunan, Shanghai, and Suluzhe three stations also participated, but when they saw that the price was too high later, they couldn't help but withdraw.

The three contended for a long time, even delaying the Spring Festival. In the end, Jingcheng TV and Modu TV jointly won the premiere rights, and the two parties each paid 1600 million + part of the advertising revenue.

This price is basically considered to have recovered all the costs of "The Story of Yitian Tulong", even a small surplus.

Including pre-roll advertisements, the second and third rounds of revenue and other operations, the total revenue is expected to be 6000-7000 million, which is considered a very good profit for a film and television project.

However, since the two companies share 10% of Zhang Guoli's share, the net profit of this drama is not particularly large among the many film and television projects of Fanxing, and may not even be comparable to "The Unruly Princess".

But still the same sentence, you can't just count money on the books.

"Yi Tian Tu Long Ji" is by far the most expensive film and television production led by Fan Xing.

The cost of 3000 million yuan can be counted with one hand except for the various TV stations and private companies in the mainland that have the capital to operate.

It is precisely because of this drama that Fanxing has faintly become the leader in the field of mainland TV dramas.

This is a manifestation of Fanxing's hard power, and because of this, the entertainment industry believes that Fanxing has strength and has a bright future.

Fan Xiaopang dared to believe that Cao Xuan would make a ten-million-dollar production, and he jumped ship simply because Fan Xing, together with "The Unruly Princess", "Yi Tian Shou Long Ji", and "When a Man is in Love", has already led many ten-million-level productions. People believe in his strength.

If Fan Xing only had a small cost of several million to play, no matter how many drama appointments there were, a well-known artist like Fan Xiaopang would not take refuge in him, and those who were capable in the circle would not pay attention to Fan Xing.

To some extent, this kind of influence has to be obtained by throwing money at it.

There are very few big returns on small investments, and few big returns on big investments. Most of them are small returns.

The reason why the later producer Chen Zhixi was popular in the entertainment circle was because her projects could make money.

More than 70% of the projects in the entertainment industry lose money. Unlucky companies lose 10 and a half out of 8 projects a year, and the boss is so anxious that he wants to jump off the building.

So don't care about how much you earn, as long as you make money in a stable and long-term manner, any entertainment company has to treat her as the Goddess of Wealth.

After going through the initial period of Fanxing, Cao Xuan became more rational about the company's project operations.

[Make money as much as possible] is still the first element of the project, but it will not kill orders or target values. In addition to real money, some other hidden improvements will also be considered.

For example, this time "Yi Tian Tu Long Ji", in addition to the increase in the company's influence, there are also several participating artists who have also benefited a lot.

Especially himself and Gao Yuanyuan, Cao Xuan will hopefully further enhance his nationality.

Gao Yuanyuan will be focused on publicity and training, and may become the third popular star launched by Fanxing after Hu and Dong.

This kind of hidden benefit is no worse than real money. For example, if you can get a high profile, even if the show loses 1000 million, you can easily get it back from her.

"Yi Tian Tu Long Ji" was originally scheduled to be broadcast during the Spring Festival. Later, due to the delay in the negotiation time, it was a little too late in time, so it was planned to be broadcast in the summer vacation.

But now because of SARS, Beijing and Shanghai have discussed it and plan to broadcast it in advance.

Cao Xuan was very happy. To be honest, if "Yi Tian Tu Long Ji" is broadcast in the summer vacation, there is a high probability that he will encounter Qiong Yao's "Huan Zhu Ge Ge 3".

Although the show's reputation is mediocre, and even many fans are very angry, the ratings are definitely overwhelming.

Even if Cao Xuan has confidence in "Eternal Sword and Dragon Slayer", he dare not say that he can win this "Han Zhu Ge Ge 3", which has inherited the influence of the national level.

Now the two sides are staggered, and there is no need to fight head-on, which is actually beneficial to each other.

And because of SARS, at this stage, "Yi Tian Tu Long Ji" is broadcast, and the schedule advantage is probably better than the summer vacation.

The only disadvantage is that it is not very convenient for the main creative to promote, but the audience bases of the two stations in Beijing and Shanghai are here, which can largely offset the impact of not being able to promote.

.........

On May 5, "Yi Tian Shou Long Ji" premiered online. Although the main creator was unable to carry out a large amount of publicity due to SARS, everyone still recorded a video at home or in the company under the call of Cao Xuan, and the TV station edited it and played it in the trailer.

In addition to the actors introducing their roles, the content of the video is to simply say a few words and invite the audience to watch. In addition, it is to promote the little knowledge of SARS and shout a few cheering and encouraging slogans.

This is not unique to Fanxing. As early as late April, after the establishment of the National Prevention and Control Center, CCTV made a similar public service promotional film.

Artists in Beijing, including Cao Xuan, Hu Jing, and Dong Xuan, including Zeng Damei, all participated in or appeared abroad, and Cao Xuan himself was the first protagonist in one of the films.

In this promotional video and in the following anti-SARS gala, Cao Xuan sang his representative work "Your Answer" twice.

"The light of the dawn will pass through the darkness
Break all fear, I can find the answer
Even if you want to go against the light and drive away the darkness
Throw away all burdens, no longer alone

 …”

The original intention of this song is inspirational in life, but at this difficult time, the lyrics can also be understood as a rainbow after the storm, encouraging everyone to tide over the difficulties.

Of course, as a well-known talent in music creation, Cao Xuan certainly cannot always use old songs as the top priority for this kind of national event. If there is no accident, 90% of the themes of Cao Xuan's new songs in this year's Spring Festival Gala will be related to SARS.

Cao Xuan is also actively creating (selecting) compositions (songs), hoping to shine even in propositional compositions.

Cao's Hutong, living room

Eat dumplings today, Zeng Li is rolling out the skins, Cao Xuan is beside me making dumplings, Hu Jing is not good at this staple food, so she can play freely, and occasionally go to the kitchen to look at the boiling water.

Zeng Li moved swiftly, quickly rolled out all the dumpling wrappers, but also thought that Cao Xuan's dumplings were not good-looking, so he pushed him aside.

Cao Xuan didn't argue with her either, he took a sip of his red dates and goji berry tea, pulled out the sauced beef that he had prepared in advance, and started to cut it.

While cutting, I didn’t forget to glance at the TV. The TV show is "Pink Girl", played by Chen Hao, who is a charming and coquettish man who teaches a lesson.

I have to say that this girl is indeed suitable for this role. She is charming and coquettish, but not out of the ordinary.

It's hard to grasp the scale here, and it's easy to ruin this role.

Chen Hao's performance is very good, although it is not a show, but it is the most outstanding one in the whole drama.

Of course, this is largely because Liu Milkcha's character, Marriage Maniac, is not very pleasing, and then deliberately pretends to be ugly, which greatly reduces points.

On the contrary, it was Chen Hao, who was full of charm, and almost all the stylists in the show surrounded her to dress up.

Home, sexy, sports, swimsuit, fashion, etc. There are hundreds of looks, although there are a few styling flaws, but most of them are above the standard, which is very prominent in urban idol dramas with relatively earthy looks.

This also made Chen Hao the dream lover of countless boys and the beauty envied by countless girls.

Cao Xuan was a little dazed while watching, but in the eyes of Dongxi Ergong, it was him staring at Chen Hao on the TV, and he couldn't bear to turn his eyes.

Or the strength of the two of them tossing at night is still not enough!
Originally suffocated so that the eyes of Dongxi Ergong sparked, Hu Jing couldn't hold back and waved her hand in front of Cao Xuan, and said in a bad mood.

"Don't look, the saliva is flowing out."

Cao Xuan wiped his mouth subconsciously, and now Zeng Li said sourly: "I remember you asked me about her before, it seems that you have fallen in love with her a long time ago."

"Heaven and Earth Conscience"

Seeing that the situation was not right, Cao Xuan hurriedly asked Qu Zi to prove his innocence: "Isn't she your 97th grade school girl? Last time I mentioned it when we talked about it occasionally. Don't talk nonsense."

"Then what are you doing now, your eyeballs are almost stuck in the TV."

"Isn't this drama colliding with "Yi Tian Shou Long Ji"? I study the opponents to know myself and the enemy. In addition, I found that the style of this drama is quite interesting. When our company produces urban dramas, you can refer to them."

"is it?"

Hu Jing glanced at the TV a few more times, looked at the looks of the heartthrob and tomboy, nodded in agreement, and the producer had an occupational disease.

"It's interesting. Go back and ask which team it is."

"Have you found a model for "The Sky", why not use this one?"

Producer Hu regards the company as his home, while Teacher Zeng thinks about the students in everything, and when he turns around, he thinks about making the students in his class look good.

"Speaking of which, have you decided on who will play Shi Yanfeng and Lan Feilin in your class? These two roles play the most important roles among the students, and they can be regarded as the second male and female."

Seeing that he had picked it up, Cao Xuan hurriedly saw the needle and changed the subject again.

He knew Empress Xi Gong very well, and he also knew what worries she was having recently, as expected, as soon as he said something, Zeng Damei's face showed hesitation.

"Whether it's acting skills or personality, I actually want Wenwen to play Shi Yanfeng, but the script sets him as a handsome guy, so it's more difficult for him.

So I hesitated between him and Zhang Bo, Yang Shuo is not bad, the other boys are handsome, but they are not capable enough, I am afraid that I will not be able to support the role.

Lan Feilin is even more difficult, Tang Yan, Bai Baihe, and Shen Jiani are all suitable, Guo Nihong and Lan Xi can play the representative of the Chinese class, Tong Yao has acting experience, you can try the transfer student..."

It can be seen that Mr. Zeng has thought about these a lot, and he has figured out the script clearly. When Cao Xuan asked, he immediately had a lot of considerations.

Hu Jing didn't know much about these juniors and sisters who were also the Nishinomiya party, but from the producer's point of view, she still expressed it.

"If it is not the case that the appearance is particularly outstanding, it is best to give priority to ability, especially for newcomer roles. The stronger the fit of the role, the better the effect will be presented."

Cao Xuan and Hu Jing have similar ideas. Unless they are top-notch vases, his requirements for actors have always been professional ability over image.

"Why don't you just use Wenzhang? If it doesn't work, you can change the persona. Lan Feilin will use Tangyan. I've seen the girl's photo profile, and it's quite suitable."

In fact, many plots in the original version of "The Sky" are quite awkward, especially the student complex, without the childhood filter, it is almost goosebumps all over the place.

Therefore, at the request of Cao Xuan, the dialogue behavior of the starry version of "The Sky" is relatively more normal.

Excluding some of the school grass characters, Shi Yanfeng can be set as an ordinary handsome guy, but he is more attractive because of his temper and family background.

Although Wen Zhang is not handsome, he is not ugly either, not to mention that Shi Yanfeng in the original version is also average in appearance, so he can still be a school girl who is so handsome that girls scream.

More importantly, Wen Zhang's dog temper is actually somewhat similar to Shi Yanfeng in the play. Considering his acting skills and aura, he can try it out, but at worst, he can't be replaced.

As for Lan Feilin, she doesn't need any acting skills, just find a pretty one. It's just that Tangyan is famous and Cao Xuan is more familiar with her, so she added a mouthful.

"I'll listen to you."

Zeng Li had an idea in the first place, and it can be seen from her words that these two are the priority candidates, but they have thought too much and couldn't make up their minds.

Cao Xuan's words were considered to be a help to her. If there is no interruption, she will suffer from it. In order to ensure the atmosphere in the class, she has always tried her best to balance it, rain and dew.

Now it seems that no matter who gets the role, the word balance is out of the question.

Instead of considering the balance, it is better to get a few students who stand out first, and start the name of Class 02. First, the red will lead to the red, and other students can also get the credit.

Back then, Class 96 was like this. Because of the popularity of International Zhang, Hu Jing, Liu Hua and others, the students in their class were more popular than other classes, and everyone wanted to dig out another good seedling.

In the same way, as long as there are a few students in class 02, others will also attract various companies and crews. The chances of students in the class getting opportunities will be higher than other ordinary classes.

Zeng Li himself also understood that it was impossible to make everyone in the class a star, and some even couldn't afford to be an actor.

This cannot be reversed by Zeng Li alone, she can only say that she will try her best to help, and the relationship between teachers and students will not be in vain.

After chatting with the students in class 02, Cao Xuan made the dumplings, and the three of them sat in the living room to eat, and the first episode of "Yi Tian Tu Long Ji" happened to be broadcast on TV.

The theme song "Beloved" sung by Cao Xuan is also called "Drunken Spring Breeze" resounding in the courtyard, and the heroic and affectionate singing makes people feel the spirit of the world.

"...

I would like to be in her palm

don't spoil my righteousness
I will rely on the sky and slay the dragon

I hope that the friendship will blend
keep me going
......"

　And at night

　　
　
(End of this chapter)