China Entertainment 1997.

Chapter 376 The box office boom, the most "healing" movie in 2003
Ma Yusheng never thought that things would turn around.

That night, because Qin Xin was moved to tears by the movie, she was still depressed after watching the movie for more than an hour.

Unexpectedly, his girlfriend was moved by the movie, and she didn't want to separate from Ma Yusheng, so she followed Ma Yusheng back home with half-pushing.

That night, Qin Xin wasn't in a stable mood, and Ma Yusheng didn't come out, not in the mood.

So, the two hugged each other on the bed and talked about their love for a long time. Although there were no real guns and live ammunition, their feelings and hearts heated up sharply.

When you get up the next morning, the couple who have regained their emotions and their relationship has become stronger are in the same room, so there is no need to say more about the following things.

15000 words omitted here...

Because they are both teachers, they are on summer vacation and don't have to go to work. The time is long, and Ma Yusheng didn't send his girlfriend Qin Xin home until evening.

In fact, he still has the strength to fight again, but Qin Xin didn't go home all day and night, so he couldn't explain it. Anyway, the summer vacation is still long, and there are things to do.

On the way back, Ma Yusheng smacked and replayed the whole day and night, and then suddenly realized.

I blamed Cao Xuan wrongly, he is the one who stands tall and sees far. He only looks at the small profits in front of him, while Cao Xuan plans from a long-term perspective.

A "When a Man is in Love", which is sweet first and then sharp, makes the couple's emotions amplify and sensibility, and promotes the couple's relationship to the greatest extent. This time it goes a step further, the effect is better and easier, and the body and mind are truly integrated.

This is a master!
This is the master! ! !

Ma Yusheng was convinced, and he was so impressed that he was worthy of being a well-known Cao official all over the country, with great skills.

He was too happy to fall asleep, wandered around, and found an Internet cafe, ready to play two games.

Give money, get a card, find a location, and turn on the phone. The first thing is to hang up QQ first, and when you enter the page, there will be a pop-up news.

"870 million on the first day, "When a Man is in Love" breaks the box office record on the first day of summer vacation"

This is a good result!

Ma Yu still pays attention to movie news in his life, and has a little understanding of box office data

These days in the mainland, especially Chinese-language movies, more than 2000 million is considered a good box office. Not surprisingly, 3000 million is firmly in the top ten of the annual box office list of Chinese-language movies in the mainland.

More than 800 million on the first day, even if the subsequent data is discounted, wouldn't it still have a box office of over [-] million?

This shows that Ma Yusheng only has a half-knowledge of the film market and is not a real expert.

The mainland box office market is not yet fully mature. In many cases, it is the sum of several big ticket warehouses. Moreover, the number of movies is small, and there is no large-scale release, and there is insufficient empirical evidence from all parties.

But even so, it is still possible to figure out the general direction of the data based on the box office data such as the first day and the first week.

However, the deviation of this data is very large, which is normal. The fermentation of movie word-of-mouth, explosions, and negative news can easily cause the movie box office to rise or become cold.

Even if future generations use Internet big data to calculate, the statistics may not be completely accurate and can only be updated in real time.

But then again, even if there are deviations in the industry, the number can still be estimated, and the professionalism and gold content are much more accurate than laymen.

Before "When Men Are in Love" was released, because it was a romance film, it also starred two very popular movie newcomers, Cao Xuan and Hu Jing.

So the box office data here is difficult to estimate, and no one knows how much Cao Xuan's popularity can support the box office.

But everyone has an idea, that is, the minimum guarantee is not less than 1000 million, which is the recognition of the Chinese King and the Four Little Stars.

Later, some people watched the sample, such as Han Sanye and the bosses of some theaters, and found that the quality of the movie was quite good, and their estimation of the movie's box office increased.

They estimated that the film will reach around 2000 million to 3000 million. Considering Fanxing's series of publicity, everyone is more inclined to the latter, otherwise the theaters will not give so many films.

However, the box office of 870 million on the day of the premiere still surprised many people.

Of course, many people know that this is due to the popularity of Qixi Festival and Cao Hu. Many people deliberately watch movies or support idols on this day. There are many other factors to add points, otherwise they may not be able to reach this statistic.

But even so, "When Men Are in Love" directly completed 1/3 of the goal in one go.

And because of this momentum, at least the data for the next two days will not be too bad.

As long as the word-of-mouth is not too bad, the box office will be cut in half in the next few days, and it will fall to the bottom, and the subsequent box office will definitely exceed 3000 million.

And they know the quality of the movie "When a Man Is in Love". Even if the word-of-mouth is not popular, it will never be bad. Everyone's estimate is now raised to 3500 million+.

As for hundreds of millions?

Romance films have a limited ceiling. In the current mainland film market, hundreds of millions is definitely wishful thinking.

Ma Yusheng actually doesn't care about the box office, but he still has a good impression of this movie.

On the one hand, he was deeply touched, and on the other hand, he was also honored a lot, so that he deliberately clicked on the news and browsed the comment area.

The first comment is to ask if the movie is good?

Ma Yusheng typed and replied [It's pretty good, but the plot behind it is a bit sad, be mentally prepared and bring enough tissues].

Just after sending, I opened the reply area of ​​the comment and browsed, only to find that the reply was full of——

[This movie is very sweet, my girlfriend and I couldn't stop laughing after watching it, the acting was great]

[Warm and healing, it makes people feel warm in their hearts]

[Very touching, very beautiful movie, Cao Xuan and Hu Jingtian are killing me]

[The front is very funny, but the back is very warm, you must watch it]

[Laughing from the beginning to the end, I couldn't stop laughing at the end, I didn't recover from my dreams at night, and my face cramped from laughing in the morning]

[My girlfriend likes it very much, and I plan to recommend it to all relatives and friends to watch together]

【Are we watching a movie?I cried like a dog in the cinema]

[Shut up, it's obviously a funny romance movie, the poster must watch it, it's especially healing]

【…】

Ma Yusheng read it again, silently deleted his reply just now, and typed again.

[Super invincible warm drama sweet love movie, if you don’t watch it, you are not Chinese]

I don't have any other ideas. I cried so badly, so I naturally want to trick a few more unfortunate people into crying.

Thinking of this, Ma Yusheng didn't even play games anymore, and went to Tianya to frantically post, praising the movie "When Men Are in Love" for how sweet and warm it is, you must watch it, it's not a big loss.

Ma Yusheng is not the only one who has this idea. Human nature cannot stand the test. If you are unlucky, you must want everyone to be unlucky too.

Many people who have watched the movie saw the post, and their first reaction was that it was a joke, and their second reaction was that he was right, everyone must watch it.

The first person to take the lead was definitely not Ma Yusheng, and it was impossible to verify who it was.

But 90% of all the people who watched the movie participated in it tacitly, and the few honest people couldn't compete for the right to speak.

Many netizens who were fooled by online comments ran to the cinema, and for an hour and a half, they came out crying with red eyes and swearing at some beasts, but when they touched the keyboard, the text they typed out was the same as the person who lied to him before.

I'm done crying, you guys have to cry for me too!
At first, it was just netizens playing around spontaneously. Later, Fanxing's staff in charge of publicity saw this situation, and after asking for instructions, they also followed suit.

Words such as [warm], [cure], and [sweet] appeared in the slogan, but they were all put in big double quotation marks.

Prior to this, "When Men Are in Love" actually didn't promote the film's attributes and plot issues too much, but only emphasized going to a love movie on Qixi Festival.

Now that the movie is officially released, many things can't be held back, Fanxing's publicity has also begun to open up.

Playing memes is just one of them, and there are other promotions, such as bluntly shouting the slogan [Please prepare tissues before watching the movie].

The relevant media under his command are even more rhythmic, and various names and slogans are crowned with "When Men Are in Love".

Best Crying Movie of 2003!
No one can watch a movie without crying!

The best tear-jerking movie, don't cry, you find me!
I have cried like a dog in the theater, how about you!
...!
Anyway, there are all kinds of slogans and titles, some of which have some exaggerated and provocative meanings. If it is the audience who has been impacted by the Internet in later generations, they will be able to see it full of marketing flavor at a glance.

But now everyone is not very prepared for this routine, and many people are easily tricked.

Some people are attracted by the propaganda slogans, and some people just don’t believe in evil. I have to go and see some movies that cry like this.

The vast majority of people were moved by the plot and cried a lot, and some people who couldn't empathize or didn't like the plot expressed indifference.

There are also some people, no matter whether they are crying or not, they always have to go online to say a few words.

"Sad, I feel so boring."

"What kind of broken movie, I don't feel it at all, those who say they are crying are just trusting."

"The crying point is so low that I even want to laugh."

"..."

It doesn't necessarily mean looking for a sense of presence, or it may be true feelings. After all, the slogan itself is exaggerated, and it is not wrong to fight back.

But in the situation where most people empathize, sometimes it is not particularly appropriate to say these words. No matter how high-profile individual words are, it is easy to arouse dissatisfaction from others and attack them in groups.

Cao Xuan himself is noncommittal about these comments. No one person or work will be loved by everyone, and it is normal to have disputes.

If he had a question, he would feel entangled and sad, and he would have suffered from depression long ago.

Ignoring it all is the best way!

However, ordinary audiences can ignore it, and the opinions of some film critics still need to be taken seriously.

Although the Internet has risen at this stage, ordinary people also have channels to speak out, but their influence is still low. The word-of-mouth of a movie is mainly in the hands of the media and film critics.

Cao Xuan is not afraid of the media, he has his own media matrix and voice network platform, not to mention blindly shooting rainbow farts, at least he can be objective and slightly biased towards "When Men Are in Love".

But film critics are beyond his control.

Most of the film critics at the present stage are writers and literary workers. It is not ruled out that there are also many casual and merciless ones, but most of them still have a strong character in the face of capital.

But these film critics also have a common characteristic, that is, they are arrogant, look down on commercial films, admire film art, and often even criticize for the sake of criticism.

Maybe they confiscated money, but their opinions and public opinion are also difficult to agree with.

However, compared to later generations, those capitalist lackeys who called "Dream Chasing Showbiz" a pioneer film, and "Lion Boy" as a national treasure, and who are all bad money, Cao Xuan still prefers these film critics who talk about the seventh art.

As expected by Cao Xuan, "When a Man is in Love" is not very popular in the eyes of film critics.

YDUHU, a well-known film critic in Tianya, rated "When Men Are in Love" as a third-rate love movie.

The characters are stupid and unrealistic, the story turns bluntly, the emotional logic is strange, and the character portrayal is extremely failed. The only bright spot is that the crying scenes of the hero and heroine are good and have strong emotional appeal.

Industry screenwriter Xing Bingjing thinks that the first half of the film is funny, and the second half is bitter. The story is less than a third of the way, and he has already guessed the follow-up plot arrangement.

The plot is a bit old-fashioned for him, but generally speaking, the filming is very delicate, or the actors' performances are very delicate.

However, as a commercial film, watching this film without worrying about wasting ticket money is also a good pastime.

Pang Yidian, an online writer under the banyan tree, gave a very high negative review. The words can no longer be described as spicy, almost equivalent to swearing.

"The whole movie is self-immersed, self-moving, and self-absorbed from the beginning to the end. It's bloody old-fashioned. The whole movie didn't touch me at all. It's just bullshit.

Also, everyone is praising Cao Xuan's acting skills. In my opinion, his role is essentially a symbolic puppet. Cao Xuan's acting seems strong, but in fact it is very empty.

There is also Li Xuejian, who gave up all the face in order to praise his apprentice, and the role he played is the worst in his career, not to mention Hu Jing, who didn't leave any impression after watching it, so he should go back to filming TV dramas obediently.

I watched this movie as if it was chewing wax, and I endured it until I finally left. I watched several Hollywood love movies before I washed my eyes. "

Fortunately for the first two, Pang Yidian's film review was reposted by many media who watched the excitement and didn't think it was a big deal because of his harsh words.

This guy Pang Yidian originally wrote web articles under the banyan tree, and also did a little sitcom and sketch screenwriting work. At the same time, he loves social criticism and expresses opinions, so he can be regarded as a celebrity in the world.

Two of these guys are the most famous, one has a bad mouth and extreme personality, and is the most famous troll among Internet writers, and the second is [Cao Hei].

According to the legend, this guy seems to be from Cao Xuan's hometown, and he seems to have studied in the same school, but he doesn't know if the girl he likes was robbed, or he was beaten by Cao Xuan, and he hates Cao Xuan to the bone.

Whenever there is a topic about Cao Xuan in Tianya, as long as this guy appears, there will be almost no good things to say.

In fact, at the beginning, this Pang Yidian was a bit ambiguous. Although he also scolded Cao Xuan, he was generally quite objective. The main reason was that he disliked Cao Xuan's flair, but he didn't attack him in other ways.

But later, because of being scolded by Cao Xuan's fans, and a large number of Cao Hei gathered to encourage him, Pang Yidian gradually took the lead, and began to attack Cao Xuan without distinction and bottom line, and was known as the number one Cao Hei in the End of the World.

But this guy didn't have a good time, he also worked as a screenwriter for some TV series before.

After the rise of the stars, although there is no ban on the surface, the TV stations and film and television companies that cooperate with them will not accept any projects from Pang Yidian.

If a well-known or well-connected screenwriter, there may still be a way to survive, but he is a third-tier small screenwriter who is not popular at all. If he is banned, there is no chance of turning over.

Although Pang Yidian is still known as a screenwriter, since last year, no screenwriter's income has been recorded.

Next, he was planning to go to a certain point to write an online article, but he had no idea that a company called Sunshine Ventures was discussing an acquisition with a certain point.

Once the acquisition is completed, Pang Yidian's works will be 404 as not meeting the requirements of the website...

In fact, this kind of film review has too many subjective thoughts, and many people don't believe it at all. They just make fun of it and make fun of Pang Yidian by the way, and some people even make up a joke.

[As soon as Pang Yidian arrived at the end of the world, everyone looked at him and smiled. Some people shouted, "Fatty, you're blackmailing Cao Xuan again", and others shouted, "There's no trick, you deserve it".

At this time, Pang Yidian's face would turn red, and the veins on his forehead would burst out, arguing: "What does Pang Yidian's matter have to do with getting fatter?"

Immediately afterwards, there are some difficult words, such as "friendship guest appearance", "lie to this chapter", and "it's not my fault that it's short".

It caused everyone to burst into laughter, and the atmosphere inside and outside Tianya was filled with joy...]

Of course, not all film critics are overwhelmingly critical, and some film critics give affirmation.

Especially Cao Xuan and Hu Jing's acting skills, many people expressed their surprise, especially Cao Xuan, the whole movie completely established the role of the male lead, and his emotional appeal and expressive ability were shocking.

A senior member of the Film Association even commented that Cao Xuan's movie gave him a surprise, no less than Zhou Gongzi in "Suzhou Creek" two years ago.

Some film critics also said that the performance of the actors saved and sublimated this bloody story, and if other actors were used, the effect of this movie would be greatly reduced.

Before that, Cao Xuan was actually regarded as one of the most appreciated actors in the industry among the younger generation.

Both "Swordsman" and "The Family of Gold Fans" have been praised by some experts and seniors, but the combination of the two TV series has not received as many praises as this movie.

On the one hand, it is true that Cao Xuan performed well this time, on the other hand, it can also be seen from this that an actor's performance in a movie has far greater influence in the industry than a TV series.

To be honest, Cao Xuan has been out for so many years, and he is tired of hearing praises about music.

But it was the first time that such a large-scale praise of his acting skills was made. This feeling made Cao Xuan find the pleasure of being an actor again.

Not to mention Hu Jing.

In addition to the achievements of the Four Little Huadans in various aspects, their business level has always been the focus of outside discussions.

As for acting skills, Mr. Zhou stands out, not to mention among the four little flowers, he is the only one among all the new generation of little flowers.

The foundation of Zhou Gongzi's standing in the four little Huadan is her acting skills, and she is known as the best successor of Gong Li and Maggie Cheung.

A certain Zhao Minhuo has no works that truly embody acting skills, but the overall performance is not bad, which is quite satisfactory.

The evaluation of the international chapter is quite divided. Some people think that she is second only to Mr. Zhou, and can even compete with the latter, while some people think that she is a beater, and her acting skills are in a mess.

And although Hu Jing is not recognized as the youngest, she must be the last two of the four little female roles.

This is also understandable, although her works are very popular, except for one "Golden Fan Family" Bai Xiuzhu who is quite eye-catching, the rest are seriously homogeneous, and they have always been light comedy themes, so there are not many places to express .

Knowing that "When a Man is in Love" this time, Empress Donggong can be regarded as a turnaround.

Although the heroine Ning Ruomei played by her is not as well received as Cao Xuan's, her evaluation is not low. Even her teacher Chang Li called her to encourage her.

I dare not say that I will compete with Mr. Zhou in one leap, but in the future, I will not easily push her to the back row in the fourth little Huadan.

So much so that during the road show during this period, what Hu Jing likes most is watching the audience cry when they are tortured by the plot.

Especially in her plot, the sadder the audience cried, the more her eyes crooked with laughter, and even Cao Xuan complained about her bad taste.

But he himself actually likes to watch the audience cry, and he has a special sense of accomplishment.

On August 8, after the premiere of "When Men Are in Love", Cao Xuan, Hu Jing and some of the main creators started the road show.

Within two days, I traveled all over Jinmen and several cities in Hebei Province.

From the 7th to the 9th, go straight to Lu Province, and perform road shows in Quancheng, Daoshi, Weishi, Zaoshi and other cities.

No way, Lu Province was originally Cao Xuan's base camp, and it was also the key layout of Fanxing Cinemas, the provincial capital and the island city must be visited.

Weishi is the place where the movie was filmed, and the movie was supposed to be released at the beginning, and the hometown of Zaoshi had to go back to Lu Province.

In addition, this is also the largest ticket warehouse in the entire Lu Province. In the eyes of Zaoshi people, Cao Xuan is the child of Zaoshi, and Hu Jing is the daughter-in-law of Zaoshi. "When Men Are in Love" is naturally their own movie, and their own movie must be supported.

As a result, a movie-watching frenzy staged in this small fourth-tier city, reaching the point of queuing up to watch movies at one point, and the attendance rate was as high as 90%, even crazier than the capital city.

According to the box office statistics of the first week, Zaoshi contributed nearly 80 box office, ranking second in Lu Province.

The reason why it didn't take the first place in Lu Province is because there are only 6 movie theaters in Zaoshi, and they are all relatively small-scale, otherwise it would beat Daoshi and Quancheng.

After this incident, Cao Xuan was deeply shocked, and later instructed Fanxing Cinemas to build two new cinemas in Zaoshi.

Low EQ: Snatching the wool of the elders in my hometown (×)
High emotional intelligence: provide the best movie-watching experience for the elders in the hometown (√)

This is actually the truth. Fanxing Cinemas is currently taking a mid-to-high-end route, rooted in second-tier cities and above. If two theaters with above specifications are opened in Zaoshi, given the size of the movie market in Zaoshi, it is likely to lose money for a long time.

But Cao Xuan is willing to be a little willful for a while, to give his hometown a special, even if he loses money, he will admit it.

Not only the cinema, but also the Fanxing Lunan Republic of China film and television base has also begun planning, and the project may be formally approved and started next year.

When the preliminary goals are completed, the first start-up project is the TV series "Railway Guerrillas" jointly produced by Fanxing and Zaoshi officials.

Cao Xuan himself made a guest appearance + sang the theme song "Play My Beloved Pipa".

This time when Cao Xuan came to his hometown for a road show, it happened that the top leader of Lu Province came to Zaoshi for inspection. The other party took the time to meet him and highly appreciated his actions of giving back to his hometown and promoting the cultural tourism industry in his hometown and surrounding areas.

After leaving Lu Province, Cao Xuan and others headed south all the way to continue the road show.

And with the ferment of publicity and word-of-mouth, the box office of "When a Man is in Love" is also booming.

On the first day, 870 million!
The next day, 510 million!
……

201 million!
179 million!
Seven days later, "When a Man Was in Love" had a box office of 2341.5 million in its first week, far exceeding everyone's expectations.

According to this trend, 3500 million won't be able to beat it at all, and the total box office is even expected to hit a wave of 5000 million...

----

ps: I wish you all a happy New Year’s Day, a happy family in 2022, and riches when you go ashore (please ask for a guaranteed monthly ticket)
(End of this chapter)