China Entertainment 1997.

Chapter 383 Music Magician from the East - Cao

Chapter 383 Music Magician from the East - Cao
The next day, at a French restaurant named [Melissa] in Los Angeles, Cao Xuan met the new owner of Warner Records - Edgar Bronfman Jr.

His name can also be translated as Edgar Bronfman Jr., transliterated in many ways, but with one meaning.

Little Edgar was in his 40s, in the prime of his life, well dressed, with deep eyes, shining with confidence and wisdom.

Before coming here, Cao Xuan didn't know about this new boss, so he found someone to inquire about little Edgar's information carefully, and then vaguely remembered a few words from Goldfinger, and finally got a general understanding of this new boss.

How should I put it, this guy can be described as a generation of wizards.

On par with the second emperor of Qin, he is not weaker than the "sage" Yang Guang, the Sui lord.

Compared with him, the second prince of Warner, who had lost three families by fishing, was simply the unicorn of the Warner family.

Edgar Jr. is rich for three generations, and his Bronfman family started from his grandfather's generation.

In 1920, the United States promulgated the Prohibition Act, and his grandfather brewed alcohol in Canada, and then smuggled it to the United States for sale. At that time, because of the Prohibition Act, selling alcohol was a huge profit, and some even made more money than white powder and arms.

Little Grandpa Edgar has since become a top rich man.

Once you have money, you start to transform. The second generation of the Bronfman family, that is, after Edgar Jr.’s father Edgar took power, started to engage in formal brewing business + investment, and actively participated in charity, integrated into the Jewish high-level, and expanded the family’s influence. force.

By the 90s, Edgar Sr. was already a well-known philanthropist, wine tycoon, and had a very high influence in the Jewish community.

Moreover, he started out selling bootleg liquor back then, and he also has a lot of contacts in the gray side, an out-and-out black and white take-all tycoon.

But as the saying goes, the rich can only last for three generations, and Bronfman's first two generations of patriarchs were heroes, but they couldn't bear to give birth to a bad luck+prodigal son.

Little Edgar was his father's second and favorite child, so he was given the same name.

This wealthy third generation born with a golden key in his mouth has had an extremely passionate interest in art since he was a child.

After graduating from high school, he went to a British film company to do odd jobs, and later went to Hollywood to participate in some film productions. After a few years of frustration, he could only go home and inherit the family property.

Old Edgar loved his son very much. He started as an assistant to the chairman of the family Seagram Group, and soon became the general manager of the European region. Two years later, he was appointed as the vice president of the group, responsible for manufacturing, sales and marketing. Five years later , as Chief Operating Officer.

Even in order to arrange for his son to take over, the old man retired early and officially handed over the burden of the family to his second son, Edgar Jr., in 1994.

The absolute true father, can be called the little Canadian Zhu Yuanzhang.

It's a pity that his father is Zhu Yuanzhang, but little Edgar is not Zhu Biao. Instead, he competes with the "Ming God of War" Zhu Qizhen.

After taking office, Edgar Jr., for the purpose of family transformation, but more likely to fulfill his teenage dream, he aggressively attacked the media industries such as television and music.

At that time, Edgar Jr. belonged to a family group that owned a lot of DuPont shares. In order to raise funds, he sold all these shares without hesitation.

In the end, these shares were sold for more than 80 billion US dollars, and after two years, he sold these shares to 166 billion US dollars.

Not to mention the future generations, DuPont is one of the top ten consortiums in the United States. If the shares are kept, the Edgar family will be rich for another three generations as long as they don't do anything to death.

It is also because of this incident that little Edgar has been complained by many media.

Of course, he didn't just sell DuPont shares. After obtaining a huge amount of funds, Edgar Jr. made a big purchase, took down several large record companies in a row, and reorganized them into Universal Group.

Subsequently, Polygram Records was acquired, and Universal Records under Universal Group once became the world's number one record company, and little Edgar had the same scenery.

As a result, due to over-expansion, the record industry continued to decline. As a result, Edgar Jr. was in charge of Universal for several years, and he has been subsidizing the profits of the family group.

In the end, the family group's management was ineffective, and he had to use crooked tricks, which was greatly negatively affected and became more difficult. In 2000, it even publicly auctioned its high-quality brands, and the good wine giant was tossed out of existence.

Not to mention that his own industry is about to turn yellow, he also took the Universal Group and the French Vivendi Group to merge with the French Vivendi Group. As a result, Vivendi lost 2002 billion euros in 136, and the stocks in his hands shrank sharply.

It is conservatively estimated that Edgar Jr. has lost more than 100 billion U.S. dollars since he took over his father's assets.

The famous Bronsmann family back then is almost a joke now, and little Edgar was also praised by the American media as "the most stupid person in the media industry".

But Edgar Jr. was not discouraged, and started to reorganize Jianghe this year, selling most of Vivendi's shares in his hand.

As an ordinary investor, he convened some individual investors and institutions through his contacts to set up a new investment group, preparing to take down Warner Records and the World War II entertainment industry.

There is one thing to say, after Cao Xuan checked this person's information, his first thought was to prepare to quit and run away.

Good guy, who can provoke such a loser!
But when he calmed down, Cao Xuan felt that there was no need to demonize little Edgar too much.

He didn't know about American Entertainment, but he had heard of the reputation of Warner Records, and later generations were still firmly among the top record companies in the world.

This shows that the entry of Little Edgar did not cause Warner Records to fail since then.

Just like Universal Pictures and Universal Music, although the stock of the parent company Vivendi shrank sharply last year, it did not affect the development of the two companies.

Universal Music is still the No. 2003 record in the world, and Universal Pictures is also producing excellent films. In [-], the box office ranked among the top three in the United States. The "Fast and Furious" and "The Bourne" series of movies released in the past two years are also very popular.

Little Edgar was the former president of Universal Group, so it's really hard to say that he didn't have any credit for it.

This is also the reason why many individual investors are willing to work with him. This guy is a prodigal, but he still has abilities, and he has deep connections and a complicated background.

In the man-eating Hollywood, only such a man at the helm can enjoy it.

Cao Xuan didn't fall asleep until 4:[-] am last night. He thought for a long time, and then called his financial team, investment team, and legal team to chat for a long time before he finally had a case.

When I came to see little Edgar today, he didn't talk too much nonsense, he simply said a few words of greeting, and said directly.

"I heard from Mike that Mr. Bronfman seems to be a little short of funds, so he is still short of 10% of the shares. If you don't mind, I would like to talk to you about cooperation."

"Cao, you are also interested in Warner Music."

Little Edgar was a little surprised. The reason he wanted to meet Cao Xuan was very simple. As he said before, after becoming the owner of Warner Records, he had to make arrangements for the development of the follow-up company.

Because too much money wasted before, Edgar Jr. had limited funds, and planned to go public after taking over Warner Records.

At this critical moment, it is impossible for Warner Music not to fluctuate too much, especially for a famous singer like Cao Xuan, once he leaves, it will have a great impact on the listing and stock price.
That's why little Edgar came forward in person, intending to urge Cao Xuan to stay in Warner, and even prepared a series of favorable conditions.

In the end, before he could use his three-inch tongue, Cao Xuan gave him a big surprise.

"I heard that the Warner family still has 10% of the shares. I want to take it. Of course, the acquisition will be carried out together with your company. After that, I can entrust the management of the shares to your team."

Everyone was short of time, and Cao Xuan didn't have the heart to go round and round with this one, so he directly expressed his thoughts.

Little Edgar became more confused, couldn't help picking up the wine glass next to him, took a deep sip of Porto red wine worth tens of thousands of dollars, and asked with a slightly hoarse voice,

"Do you know what 10% of Warner Music's shares are worth?"

"If you buy it personally, it may reach more than 3 million US dollars, or even higher. If you are with you, it is expected to be suppressed to 2 million US dollars."

"Is this why you asked me to cooperate?"

"It's one of them."

Cao Xuan smiled, and said very straightforwardly: "I am optimistic about Warner's appreciation potential, and I am also optimistic about Bronfman's business ability, and this is also an investment certificate.

Warner will not treat an uncontrolled Chinese singer as one of its own, nor will other record companies in the United States, but if this Chinese is a shareholder of the company, it can solve many unnecessary troubles. "

Cao Xuan explained to little Edgar what it means to vote for a certificate, and the other party laughed.

"Cao, you are an interesting and smart person."

Before coming here, Cao Xuan made a certain analysis of little Edgar.

Like this kind of rich second generation who grew up in a luxurious family but kept tossing about their careers, they are proud and conceited in their bones, thinking that they are talented and intelligent, even if they stumble, it is just bad luck, and they will succeed one day.

They don't pay much attention to money, what they pursue is the sense of vanity after a successful career, realize self-worth, and get rid of the halo brought by their birth.

Little Edgar loves the media field, and is more obsessed with fame, and his related complex is stronger than those of the rich second generation.

Getting along with this kind of person, holding a little chat will achieve unexpected results, but not too much, to show your own value, he will think that you are different, not an ordinary coquettish bitch, and he is willing to cooperate with you or make friends.

How should I put it, Cao Xuan knew quite a few of these second generations, and he was familiar with how to get along with each other, and within ten minutes, little Edgar's affection for him doubled.

"Cao, I don't resist working with you, but I wonder if you can come up with enough cash?

I'm not afraid to tell you the truth, I have recently contacted another institution, and the other party will quickly put up 2 million US dollars to join this acquisition..."

Little Edgar looked at Cao Xuan with great interest, 2 million US dollars is not a small number, and many rich Americans may not be able to take it out casually.

As far as he knows, Cao Xuan is a big star in China, but he doesn't know whether China is already so rich, a star can spend 2 million US dollars.

"Your company has ensured that I will take 10% of the shares, and 2 million US dollars will be credited to the account of this acquisition within two weeks."

It is also rare for Cao Xuan to show the domineering arrogance of a big boss, and little Edgar lives in the small town.

But in fact, 2 million US dollars is not a small number for Cao Xuan right now.

Because of "Legend of Hot Blood" and the gradually profitable "Bubble Hall", Cao Xuan has a lot of cash flow at his disposal, and 2 million US dollars is not enough to hurt his muscles and bones.

But because of the domestic situation, a lot of funds are needed in various aspects.

Taking out 2 million U.S. dollars at one time almost emptied [-]% of Cao Xuan's current cash flow, and some of them may need mortgage loans.

The reason why Cao Xuan bought Warner's shares at all costs was to knock on the door of the American entertainment industry.

As mentioned earlier, Cao Xuan is unwilling to sign a contract with an American company. To the American entertainment industry, he is just an outsider after all.

Now that he can make money, Warner regards him as his best partner. Once the situation declines, even if Warner does not engage him, he will not be more considerate to him.

This is a rare opportunity to break into Hollywood and become a shareholder of Warner. Even if Cao Xuan is not a chess player, he will not be easily swept out.

More importantly, Cao Xuan will be regarded as one of Warner's own people from now on, with his own influence and earning ability, coupled with Warner's shareholder status.

Warner will spend a lot of resources on him in the future to help Cao Xuan go further on the road to superstardom.

If you want to make big money, you have to invest!

Cao Xuan knew very well that if the 2 million US dollars were invested in China, he would get a lot of returns in the future.

But in the same way, taking Warner's shares will not lose money. If Cao Xuan becomes the world's top superstar by virtue of Warner, then the money he earns will not only be a mere 2 million U.S. dollars.

Again, Hollywood and even the United States are closed and exclusive. In many things, Cao Xuan's status as a Chinese superstar is useless at all. Many people will ignore him, but adding a Warner Records shareholder has a completely different effect.

To put it bluntly, Cao Xuan took 2 million US dollars to buy himself a backer in Hollywood, and used it to break into Hollywood.

When they gain a firm foothold in the future, whether the 2 million Warner shares are cashed out or exchanged for better assets, as long as Warner is still a top record company, it will not be considered a loss.

Moreover, although Little Edgar is known as a disgrace in the media industry, his contacts and resources in North America are actually terrifying, black and white take everything, if he can get online, it will benefit Cao Xuan a lot.

Of course, the premise of all this is that little Edgar will not toss Warner to the end.

After discussing with his team, Cao Xuan thought it was worth taking a gamble.If it really doesn't work, just cash out and leave after Warner goes public.

As for whether it will be listed, Cao Xuan has great confidence in little Edgar. With his connections and resources, it is easy to push a company to go public.

Many investors readily agreed to follow him because of this. They didn't necessarily believe that Edgar Jr. would make Warner bigger and stronger, but they absolutely believed that Edgar Jr. would be able to make Warner Bros. a public company.

As long as it goes public, Warner's stock price will rise, and everyone will collect a wave of money, find a suitable opportunity to throw the stock to the receiver, and leave the market calmly.

.........

Little Edgar was very interested in Cao Xuan's investment, which not only relieved the urgent need of capital shortage, but also directly bound Cao Xuan's trump card deeply.

After all, once Cao Xuan becomes a shareholder of Warner Records, he doesn't have to worry about Sony and Universal poaching people.

Cao Xuan wanted Warner to support him wholeheartedly, and Warner also wanted Cao Xuan to follow him wholeheartedly.

This is also one of the reasons why Cao Xuan chose to invest in Warner, as he has no chance of joining any other company.

This change of Warner is a time to fish in troubled waters. In addition, he has cooperated with Warner for a long time and has a special status. The other party is not very resistant to his entry, and Cao Xuan also has his own people in Warner, so he will not be easily deceived.

So overall, Warner Bros. is the most suitable breakthrough for Cao Xuan to pry open the closed door of Hollywood.

In this way, Cao Xuan decided to spend a lot of money to acquire Warner shares in a short period of time.

However, the 10% stake is not a small matter after all, and it is impossible for him to make the decision all by himself, and many details need to be discussed. He asked Cao Xuan to give him two days, and then he would give Cao Xuan a reply.

Cao Xuan could see that little Edgar really wanted him to join.

After all, regardless of Cao Xuan's overall benefit to Warner, from his personal point of view, Cao Xuan's joining is beneficial and harmless, and even better control.

A Chinese VS American investment institution.

It was easy for little Edgar to make a choice, and he had a good impression of Cao Xuan. After dinner, he planned to take Cao Xuan to be chic.

As a well-known playboy + media mogul in Hollywood, I dare not say that there are many, but Cao Xuan can choose casually from more than 90% of the second- and third-tier models or stars.

Evil capitalist society!
Cao Xuan was very moved and refused. He really didn't believe in the integrity of these European and American capitalists. Without guaranteeing safety, they would not be easily seduced by beauty.

Little Edgar admired Cao Xuan's cleanliness, and took the initiative to mention that his sister was still single, and seemed to want to be a month old.

Cao Xuan almost ran away. Little Edgar was at best a prodigal + unlucky guy. Although he was a bit arrogant, he was not a bad person.

The two sisters in his family are different, their brain circuits are different from normal people, he can't afford to provoke...

Back at the hotel, Mike had been waiting for him. When he saw Cao Xuan coming back, he rushed over like a meatball, his fat face full of impatience.

"How about it?"

"6% to 7% certainty."

Cao Xuan gave a conservative estimate, but he tortured Mike enough, counting the odds with his fingers.

Mike is now more active than Cao Xuan in the matter of taking a stake in Warner. Even though he is a member of the board of directors, he is only an executive director and has no equity in his hand.

That's why Mike was repeatedly suppressed on the board of directors. Before Cao Xuan joined Warner, his right to speak was not as good as a person in charge of a real power department.

So at this moment when the old and the new are changing, he voted for the new boss without hesitation, hoping to be reused.

But no matter how important he is, he is only a part-time worker, but now that Cao Xuan is in the game, it is different.

Because Cao Xuan is mainly active in China and will not be in the United States all the time, he needs a strong ally in Warner to help him protect the rights and interests of shareholders, and Mike is undoubtedly the most suitable candidate.

However, Mike and Cao Xuan have reached an alliance, and in the absence of Cao Xuan, he can partially exercise Cao Xuan's shareholder rights.

In addition, he is an old man of Warner, has certain contacts in the company, and has joined the new boss early. He can be regarded as a big recruiter. In the future, Warner's high-level reorganization will greatly increase his voice.

Even if he is not the vice chairman, he can still be at the forefront of the board of directors, so he is extremely concerned about Cao Xuan's investment, even more than Cao Xuan himself.

Cao Xuan sat firmly on Mount Tai, and Mike couldn't stay idle at all. He started talking on the phone after walking around him for two days.

He is not good enough in the media field, but it is very convenient to ask for news. All kinds of feedback make him worry for a while and be happy for a while, making Cao Xuan dizzy.

"Can you stop the meeting?"

"Why are you in no hurry?"

"What's the hurry, everyone is happy to invest in the shares, and I don't have any losses in a short time if I don't invest in the shares."

Cao Xuan has a lot of confidence, this is the strength of a "creative" singer, and companies are rushing to ask for it wherever he goes.

There is no father here, there is a place to keep the father!
If Warner can't stay, he will go to Sony, to Universal, and other companies welcome him with drums and drums. If there is a way out, he will naturally be stable.

Regardless of Mike's restlessness, Cao Xuan contacted his team the next day to participate in two radio interviews and related activities to promote "Release".

The Victoria's Secret show will be on November 11th, and there is still more than half a month left. He will stay in the United States for nearly two weeks, then leave for Europe to promote for almost two weeks, and fly back when the Victoria's Secret time is approaching.

After participating in Victoria's Secret, this time the publicity is almost over, and there are still a few sporadic activities before returning to China.

After winning the Grammy, Cao Xuan's resources are much better than when he first came to the United States last year. Basically, they are all pretty good platforms.

If it is not for the bulletin board and radio data is needed as a support, first of all, radio programs can be completely ignored, and the main focus is on TV.

Little Edgar said that he replied to Cao Xuan in two days, but in fact it took nearly a week to contact him again.

During this period, Mike was already desperate, but Cao Xuan was very confident.

Good things take time, if there is no chance, little Edgar would have given up long ago, time has dragged on for a long time, maybe there is more hope.

It is conceivable that a Chinese would encounter resistance if he wanted to become a shareholder of the world's top record company. Little Edgar gave him a reply within a week, which was considered very fast.

On the phone, little Edgar didn't say much, but expressed a little tired.

"Let your team come over and negotiate."

This sentence already represented everything, Mike cheered loudly, and Cao Xuan also smiled.

Soon after, Cao Xuan's related team flew to the United States from the mainland, Hong Kong and other Asian countries. Cao Xuan found two trustworthy investment and legal companies in the United States to help check through the Chinese tycoon he met.

Cao Xuan made no secret of his distrust of the American capitalists. These American capitalists, especially the Jews, have too many twists and turns and have to guard against them.

After all, it is not a small investment, and various details have to be discussed. It is estimated that two weeks after the formal production is completed and the cooperation contract is obtained, Cao Xuan's team will join Edgar Jr. in the overall acquisition of Warner Records.

Meanwhile, the ranking of Cao Xuan's new album on the Billboard Singles Chart has also become more and more popular.

On October 2003, 10, "Release" was on the chart for the fourth week, and the song "Sugar" surpassed "free loop" and entered the top ten of the Billboard singles chart.

And "free loop" ranks No.12, and it is already within reach to enter the top ten.

What's even more exaggerated is that Cao Xuan has been ranked in the top ten of the Billboard album chart (sales) for three consecutive weeks, and even reached the second place in the third week on the list.

The sales of "Release" in the United States also exceeded 10 million copies on October 20, less than a month before the official release of the album.

This is also the hottest album sold in the United States throughout October, and Cao Xuan has also obtained his second platinum record in the United States.

The popularity of "Release" caused Cao Xuan's name to spread wildly in the United States.

People no longer regard him as a short-lived singer, but a future world pop king with real superstar potential.

The "New York Times" published a headline on the front page. The photo was a poster of Cao Xuan on the huge advertising screen in Times Square. They called Cao Xuan "Music Magician from the East" and praised Cao Xuan's musical talent.

Become famous in the first college, and reach the top in the second college!

Cao Xuan has come to a critical moment in the road to international superstardom, and Warner or Edgar Jr.'s team is also aware of this, and the negotiation speed is deliberately accelerated.

On October 10th, the eve of Cao Xuan's departure for Europe, the two sides finally reached an agreement.

Cao Xuan invested 2 million US dollars and joined Edgar Jr.'s investment group. After Edgar Jr. took over Warner Music, Cao Xuan obtained 10% of Warner Music's shares, a seat on the board of directors and a series of related rights according to the contract.

----

ps: Push the book "Debut from the Queen's Concert", Wanding entertainment, I have read it myself, the rhythm is very good, and the quality of words is guaranteed

Basically, I don’t ask anyone to push chapters. This time, it’s rare that py pushes each other. If you are interested, you can go and have a look
(End of this chapter)

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