China Entertainment 1997.

Chapter 408 The momentum is getting higher and higher, the beauty plan and the beautiful man plan
"Brother Qiang!"

"Fate!"

"Ahh, Cao Xuan!"

At a theater in Nanshi, Gan Province, when the film screening ended and Cao Xuan and other film creators appeared, the theater erupted in enthusiastic cheers at night.

God is sorry to see, Gan Province, where they have never had a sense of existence, came to the star road show. Everyone is very excited and fresh...

When Akalin Province fell into a mixture of doubt and joy, Cao Xuan and others had already followed the process to interact with the audience proficiently.

Regarding the road show of "Embroidered Spring Knife", it is actually biased.

Last year's "When a Man Was in Love" was fine. The Fanxing theater chain had just been integrated, and the scale was not particularly large. Cao Xuan's road show promotion was from north to south.

This year is different, Fanxing Cinemas has been integrated and expanded on a large scale, especially in parts of North China and Central China outside the capital, which already has a vague meaning of being the first cinema line.

The so-called road show for movie promotion is actually going to the local theater platform.

On the one hand, it can consolidate some die-hard fans and the reputation of the film. On the other hand, it can write materials for the media to increase exposure. More importantly, it can build a good relationship with the film studio and increase the film's schedule in the theater.

Cao Xuan himself is the owner of Fanxing Cinemas, needless to say about Fanxing Cinemas' schedule. . .

"Embroidered Spring Knife" has already approached 70% of the total film schedule in Fanxing Cinemas.

And the film has China Film to participate in the distribution. Whether it is the New Film Federation or China Film Xingmei, both have shares in China Film, and the film scheduling rate is naturally guaranteed.

However, Cao Xuan's impact on these theaters in the south is relatively limited.

Although "Embroidered Spring Knife" itself has a strong box office, and the theaters will also increase their schedules, but the road show is still necessary.

Not to mention, "Xiu Chun Knife" has such a strong momentum, and after one or two laps, if the road show is good, it might get an extra 2000 million at the box office.

Don't think it's too little money, "Embroidered Spring Knife" is competing with "House of Flying Daggers" for the summer title.

The latter has a strong momentum in the early stage, with a box office of more than 5300 million in the first week, while "Xiu Chun Knife" will have a box office of 4500 million in the first week.

The gap between the two sides in the first week of the box office exceeded 800 million, and it seems that "House of Flying Daggers" is even better.

However, "Embroidered Spring Knife" has a higher reputation, which also leads to stronger box office stamina.

The box office of "House of Flying Daggers" fluctuated significantly in the second week, while "Embroidered Spring Knife" still maintained a fairly good trend in the second week.

If nothing else, "Embroidered Spring Knife" can not only make up for the 800 million gap in the first week in the second week, but even overtake it in one fell swoop.

Now, two martial arts blockbusters are facing off at the same time, and who can become the box office champion of the summer in the mainland has become the focus of many people outside.

Since the release of "Hero" in 2002, Lao Mouzi's prestige is high, and the new screen boss Zhang is crazy. A studio company has become a representative of mainland film companies.

Even Fanxing and Huayi are still a head behind New Picture in terms of movies.

There is no way, who made the box office of the new screen is so good, so far there is not a movie produced by Fanxing and Huayi that has a box office of over [-] million in the mainland.

So even if he doesn't consider making money, Cao Xuan really wants "Xiu Chun Knife" to overwhelm Lao Mouzi, not steaming steamed buns to win his breath...

However, even if "Embroidered Spring Knife" can surpass "House of Flying Daggers" at the box office in the mainland, it will be beaten by others in overseas markets.

After all, "Embroidered Spring Knife" covers a lot of historical themes. It is said to be a martial arts film, but it is actually more like a drama film. Although it is not complicated, it still has a certain barrier to entry for some foreign audiences.

It's okay to say about Asia, especially Southeast Asia, Japan and South Korea are all East Asian cultural circles, it is not difficult to accept the plot, and the box office is not bad.

The box office in Japan has accumulated more than 450 million U.S. dollars in two weeks.

South Korea is less than Japan, barely 200 million US dollars.

The combined box office of Singapore and Southeast Asian countries is just over US$200 million.

The overseas box office of the whole of Asia adds up to about 1200-1500 million U.S. dollars.

It seems that the data is not bad, easily over 1 million when converted into RMB.

However, the money from the local cooperative cinema chains and distributors, as well as tax issues, has to be taken out, and the average amount that can go to Cao Xuan is only about 20-30%.

As for North America and Europe, they won the opportunity to go to theaters. After all, Cao Xuan's connections in Warner and Universal are not built.

But the other party is extremely pessimistic about the prospect of "Xiu Chun Knife". Apart from good martial arts moves, there are few other "highlights".

The hard life of the three ancient Chinese "policemen" is nothing to them, and they don't understand part of the plot.

For example, the identities of Wei Zhongxian and Zhao Gonggong as eunuchs, as well as Dongchang and Jinyiwei are difficult to explain, and they barely use court housekeepers, ministers and ancient FBI to fool them.

However, they are very ignorant of the various factional infighting and related situations in the Chongzhen Dynasty, and they don't quite understand the persistence of some ancient characters.

For example, why is the elder brother obsessed with being promoted, and why did he come back and commit suicide in the end?

The second child "likes" that official prostitute, why didn't he just run away?
The third child and senior brother Ding Xiu have a strange way of getting along and a deep love-hate relationship.

In these plots, even if Chinese and even East Asian audiences don't understand history, they can easily understand what's going on and understand empathy.

But Westerners, who have a different way of thinking, have to struggle a bit to understand.

They may not like these aggrieved "Chinese heroes".

According to Universal's senior distribution manager, this kind of film is more suitable for DVD, and it is not very popular in movie theaters.

After thinking about it, Cao Xuan also felt that the release was not pleasing, so he packaged and sold the non-Asian rights of "Xiu Chun Dao" to Universal Pictures for US$750 million.

In Europe, the United States and Latin America, whatever the world does, it doesn't matter if you earn more or less.

Cao Xuan even hoped that Universal Pictures could make more money. It would be better if the overseas DVD of "Xiu Chun Knife" exploded in dividends, earning hundreds of millions of dollars.

At that time, although Cao Xuan must have been so distressed that he vomited blood, the price of "Xiu Chun Knife: Asura Battlefield" could be greatly increased.

Even Cao Xuan can enter Hollywood directly, and the six major Hollywood companies are waving money to invite him to play the leading role...

And this 750 million US dollars, converted to more than 6000 million yuan, is also the largest overseas income of the "Embroidered Spring Knife" crew.

As far as the amount of money is concerned, it depends on Cao Xuan's fame and popularity, and the popularity of martial arts at the moment. Otherwise, the overseas copyright of a Chinese-style narrative film like "Xiu Chun Knife" is really hard to sell.

In contrast, Lao Mouzi is still very popular in overseas markets because of "Hero".

In Japan alone, "House of Flying Daggers" almost won nearly 2500 million U.S. dollars, and North America exceeded 1000 million U.S. dollars.

European figures are also good. Only the four countries of Britain, France, Italy and Germany combined to exceed 1500 million U.S. dollars, and the cumulative global box office is nearly [-] million U.S. dollars.

It is incomparable with those Hollywood blockbusters, but it is definitely the only one in China, and it is even more crushed with "Embroidered Spring Knife".

But then again, even if the share of "House of Flying Daggers" is low or the copyright fee is simply paid, it may be a few hundred million less scattered.

But don't forget, "House of Flying Daggers" earns a lot and costs are high, while "Embroidered Spring Knife" earns less and costs are kept low enough.

If it is calculated in detail, it is really hard to say which movie is more profitable...

Cao Xuan didn't care how much money the new picture made, he only cared about how much he could get in his pocket.

Moreover, he is more concerned about whether "Embroidered Spring Knife" can rub Lao Mouzi under him in the mainland market.

If it succeeds, it will greatly improve the prestige of Fanxing, and Fanxing's film and television production has changed from a single-legged TV series to a two-legged movie and TV series.

.........

Cinema hall
After Cao Xuan finished interacting with the audience, he dragged Duan Long who was hiding aside.

"Come on, brother Jiaqian, you have a word with everyone."

Duan Long waved generously: "Hi everyone, I'm actor Duan Long, and also Ding Xiu, the money-adding brother in the movie."

There was applause at the scene, and a bold female audience shouted.

"Brother Jiaqian, see if I'm profitable."

As the C position, Cao Xuan is the main force of the road show, and sometimes also serves as the host, and at this time he immediately points to the female audience.

"You leave the phone for a while, and I'll help you match up with Teacher Duan."

"I am also Run, and I also want to add money."

Another male audience booed and yelled, Cao Xuan looked disgusted: "I don't want a man no matter how luscious he is."

"Embroidered Spring Knife" has been released for nearly half a month, and the box office is hot, and the popularity is also high, which greatly helps the actors related to the film.

Especially Duan Long, he was originally a relatively low-profile actor, but his role as Ding Xiu was the most outstanding character in the movie.

The combination of the two phases made Duan Long the actor who benefited the most from the "Embroidered Spring Knife" crew.

Coupled with the rise of the grassroots in the past two years, all brothers and sisters are very popular.

For example, Xue Zhiqian of "Rising Star" received the title of "Mobile Brother" when he answered the phone in the audition. Sister Furong, the first generation of big Internet celebrity, also began to post her own photos on Penguin Blog, Tieba and various forums, gaining popularity.

And because Ding Xiu is a lovable character, under the instruction of Cao Xuan, the publicity personnel of "Xiu Chun Knife" made Duan Long a character of "Brother Jiaqian".

He also made a slogan of "No one asked about supporting roles for five years, and the world knows about adding money".

In fact, Duan Long is not that miserable. Zhu Di, the second actor in "Love Through Time and Space", is still quite popular, but such a slogan is undoubtedly more impactful.

Creating a wave in this way can not only increase Duan Long's memory points, but also attract fans with "Xiu Chun Knife".

That is to say, Duan Long is now an artist of Fanxing and a friend of Cao Xuan. Boss Cao is interested in flattering people, and ordinary people don't bother to bother.

Under Fanxing's publicity and marketing, [Brother Jiaqian] has been out of the circle to a certain extent.

The famous scene of "you need to add money" and "this girl is very moist" has been wildly circulated on Penguin Blog, Qzone and other platforms, and it even has the meaning of becoming an Internet buzzword.

In less than two weeks, the number of fans of Duan Long's personal blog has increased by more than 20, and "Xiu Chun Knife" has also gained a lot of exposure.

"Brother Jiaqian" also became Duan Long's nickname. He was a little uncomfortable at first, but was persuaded by Cao Xuan later.

It is so precious for a rising actor to have a point that is remembered by the audience.

Become famous first, then become famous, and then consider tearing off the label...

In order to become famous, Cao Xuan sang mouth-watering songs and acted as Ximenqing. Now what happened to Duan Long calling "Brother Jiaqian". When he becomes popular in the future, the name people remember will naturally become Duan Long.

Duan Long adapted to the nickname very well, and the audience's discussion on the role of Ding Xiu was also at the forefront among the many characters in "Embroidered Spring Knife".

"Duan...Mr. Duan Long, I read that some people on the Internet say that Ding Xiu is gay, he likes his junior, that's why he blackmails his junior, it's actually a different kind of intimacy.

What he did in the hospital was actually jealousy, and because he loved Jin Yichuan, he desperately avenged his junior brother. "

"Uh……"

This question is really tricky, Duan Long was directly confused by the question, and even Cao Xuan next to him was in a daze, so he helped out.

"The logic of your words makes me a little speechless, but what I can tell you is that as one of the screenwriters, there is absolutely no tendency to set up Ding Xiu and Jin Yichuan in that direction. They are brothers. , um, pure brotherhood."

At the end of Cao Xuan's speech, he felt a little guilty.

After all, if some of Ding Xiu's actions in the movie were really according to what gay said, it would be true.

So much so that he now even doubts whether the original script of "Xiu Chun Knife" really has this idea.

Apart from Ding Xiu, what the audience pays special attention to is whether there is any relationship between Shen Lian and the heroine Zhou Miaotong.

Does Shen Lian love Zhou Miaotong?

This is a question that many viewers are puzzled by, and the discussion on the Internet is quite high.

If Shen Lian didn't love her, then he spent all his time to redeem himself, ran away with him, and even went to prison to save someone for Zhou Miaotong. It didn't look like an ordinary relationship.

But when it comes to love, Shen Lian's various details and expressions are not particularly correct.

Many people suspected that Zhou Miaotong might be Shen Lian's younger sister when they watched the movie, but the movie didn't reveal it until the end. Instead, it was because Ding Xiu and the last three brothers rode a horse for a quiz and learned that Shen Lian might have a good friend in Suzhou. .

Now it's more chaotic, and many people make wild guesses.

There are those who answered the correct answer, sister-in-law, and some people think it is a stand-in.

What's more, some people guessed that Zhou Miaotong was Shen Lian's daughter, and the one in Suzhou was Zhou Miaotong's mother.

The most outrageous thing is that both Zhou Miaotong and Shen Lian lost their memory, and the woman in Suzhou was the witness, and they went to find him to recover.

For all these, netizens and audiences opened their minds and asked Cao Xuan and others. Cao Xuan and others also kept telling the audience to go to the cinema by themselves.

Today's audience asked this question again, and Cao Xuan still answered it like this.

But there is a little girl who is very smart, she made a detour: "I read the interview, you seem to have the idea of ​​​​making a series of "Xiu Chun Knife". Will the sequel of the movie solve your doubts?"

Cao Xuan and Monster Xu, who had read the script of "Xiu Chun Knife: Asura Battlefield", looked at each other, and Cao Xuan nodded.

"The answer will be revealed in the next movie of "Embroidered Spring Knife"."

"So when can we see this movie?"

"If there are no accidents, the second part of "Xiu Chun Knife" will start shooting next year, and we should meet you in 2006."

"Will the next movie tell the story of Shen Lian and the others? Will Ding Xiu appear?"

"The next movie is the prequel of "Embroidered Spring Knife", with Shen Lian as the main perspective, and the rest will not be spoiled."

Cao Xuan did not reveal too much about "Xiu Chun Knife: Asura Battlefield".

The other thing is to whet the appetite. The sequel of this kind of hit movie has its own popularity and popularity foundation, and there is no shortage of attention.

Compared with hype, secrecy should be put first. The more the outside world is kept from knowing, the more itchy the outside world will be, and the movie will attract more and more attention.

Cao Xuan has also been the owner of a film and television company for several years, more or less participated in the promotion work of dozens of film and television projects, and has long been familiar with the marketing and publicity routines, and he uses them easily and grasps them very steadily.

Sure enough, after the road show was over, the media had more new material.

It also made melon passers-by who were tired of reading the publicity draft of "Xiu Chun Knife" shine.

At the next stop in Shenzhen City, Guangdong Province, reporters blocked Cao Xuan and others who were on the road show, and tried their best to "get" accurate information from Cao Xuan.

The second movie of "Xiu Chun Knife" is called "Xiu Chun Knife: Shura Battlefield", or "Xiu Chun Knife Prequel".

Cao Xuan is still the first starring role, and the director is still Old Freak Xu. Except for a few actors, the rest of the actors will undergo major changes.

As soon as the news came out, the box office of "Embroidered Spring Knife" was stimulated, and at the same time, Cao Xuan's phone was also ringing...

.........

Last year, Cao Xuan's film starring debut "When a Man is in Love" won the runner-up at the box office of the year, showing Cao Xuan's box office appeal for the first time.

But there is one thing to say, after all, there is only one movie, and it is a low-cost love movie. It does not rule out the reasons of strong marketing and luck.
Moreover, Cao Xuan's popularity is high enough, and the support of fans is also a big help.

At the same time, post-SARS retaliatory consumption, and there were no particularly strong movies in the same period, which also helped "When Men Are in Love" to a certain extent,
Anyway, under all sorts of conclusions, in the eyes of many people, the success of "When Men Are in Love" relies on the word "luck".

Cao Xuan does not deny this statement, but he does not agree that everything is due to luck.

This year's "Embroidered Spring Knife" has a strong regret for "House of Flying Daggers" in the summer file, and even has a high chance of winning.

Overthrowing all the previous speculations, it won the box office of over [-] million, which can be said to make Cao Xuan feel bad, and also started the name of Fanxing Movie.

Movies have always been Fanxing's weak point before, which led to Fanxing not being able to truly become a leader in the industry, even though other aspects of conditions are second to none among mainland film and television companies.

And this time "Xiu Chun Dao" dare not say that it completely made up for Fan Xing's shortcomings, but any fool can see that Fan Xing's movie sector is gradually exerting strength.

The success of "Embroidered Spring Knife" also proves that Fan Xing has the ability to create a world in the film field.

As a result, many stars and artists of Xinzhi Movies instantly became enthusiastic about Cao Xuan and Fan Xing by eight dimensions.

"Hello, Mr. Cao, I'm Huang Xiaoming, please excuse me."

"It's okay, you said."

"It's nothing important, but I just recently selected Yang Guo in "The Legend of Condor Heroes", and I learned that you are also one of the producers. To express my gratitude, I would like to treat you to a meal."

"Yang Guo? Didn't you agree with Nie Yuan?"

"...A little change happened, and now producer Zhang wants me to act."

"Well, that's it. I'll go back and ask Lao Zhang. There's no rush to eat beforehand."

Under Huang Xiaoming's uneasy mood, Cao Xuan hung up the phone.

This leader Huang, who is not yet divorced, was in the early days with that Boss Shi, and became famous with "The Son of Heaven".

Later, although the boss overturned his car, Huang Xiaoming had already accumulated a certain reputation and moved to Beijing Century Elements Company, with good resources.

Before "The Merry Boy Tang Bohu", Cao Xuan's Guolan invested, and even accounted for 40% of the main producer.

As the heroine of the TV series, Huang Xiaoming came here to thank the investor's father. Cao Xuan was very interested in this No. [-] student in the mainland. It was rare to meet him in person and left a phone call.

Later, Cao Xuan didn't pay attention to him. It seemed that he had something to do with the casting of Zhang Dazi's "The Legend of Condor Heroes", but Cao Xuan didn't pay much attention.

Unlike "Dragon and Babu" and "The Legend of the Condor Heroes", "The Legend of Condor Heroes" Fanxing has a 50% share, and is the first producer of the serious crew.

Starry artist Liu Tianxian has been finalized to play Little Dragon Girl, and Zeng Li will play Li Mochou. If there is no accident, Guo Xiang should still be a big sweetheart.

Originally, Cao Xuan wanted to use Hu Ge to win Yang Guo, but the three most important female roles in the entire crew of "The Legend of Condor Heroes" were taken by Fan Xing, and Zhang Dahuzi was unwilling to give Yang Guo to Fan Xing.

So after that, Cao Xuan didn't care about the casting of "The Legend of Condor Heroes".

Before he heard the news that it was Nie Yuan, the company that the other party signed had just won 20% of the share of "The Legend of Condor Heroes", but he never thought that it was Huang Xiaoming who overtook at a corner and cut off Nie Yuan.

Cao Xuan didn't think about it for a while, whether to say hello to the bearded man, but rejected Huang Xiaoming.

The performance of the original version is not bad, especially in the later stage, he still has the taste of a Condor Hero, but the early stage is a bit greasy and exaggerated, and he has no sense of CP with Liu Tianxian.

Generally speaking, it belongs to the kind with obvious advantages and disadvantages.

If Cao Xuan chooses, he hopes that Hu Ge and Liu Tianxian will play together, and "Legend of Sword and Fairy" and "Legend of Condor Heroes" can also achieve complementary drainage.

But Zhang Dazi didn't do it, Cao Xuan felt that he would talk to the other party later, if he could persuade him successfully, he would persuade him again, and if he failed, he would ignore it.

As for Huang Xiaoming's invitation to dinner, Cao Xuan simply ignored him, there were too many people who invited him to dinner in the past two days, and most of them were women.

On August 2004, 8, less than two weeks after its release, "Embroidered Spring Knife" officially broke through 14 million at the box office, becoming the second movie this year to break through 1 million at the box office.

It is also the fourth Chinese film with a box office of over [-] million after the mainland box office has clear statistics.

The first three are "Choice of Life and Death", "Hero" and "House of Flying Daggers". If imported movies are counted, "Embroidered Spring Knife" currently ranks seventh on the mainland box office list.

The first film had such a good performance, and if the second film hadn't suffered a collapse in quality, it would have a high probability of earning over [-] million box office.

This is a great temptation for all actors, especially actresses.

Cao Xuan has already finalized the male lead, no matter how good the male actor is, he can only be the second male lead, but they can become the female lead.

At present, this group of Xiaohua can be called a "[-] million heroine", only the international Zhang and Gao Yuanyuan, let alone the others, the heroine who can act as a mainstream commercial film is considered to be a copy .

This also caused many Xiaohua to want to be Gao Yuanyuan's second.

Regardless of whether Gao Yuanyuan's role in "Embroidered Spring Knife" is good or not, he has accumulated a wave of qualifications anyway, and can relatively get in touch with more film resources.

Apart from other things, when those big directors or Xiangjiang directors choose mainland actresses in the future.

Apart from the Four Little Huadans and a few popular ones, Gao Yuanyuan is definitely at the top of the list.

Ordinary little flowers can't get in touch with Cao Xuan at all, so they can only do it in a hurry, but those who can get in touch basically contact Cao Xuan.

Except for Hu Jing, the four little female roles all spoke up, and the international chapter all went to Hollywood to film, and they didn't forget to greet Boss Cao.

Talented girl Xu took advantage of her old friendship and invited Cao Xuan to attend her movie press conference.

Li Bingbing also made a special phone call. After exchanging pleasantries and congratulations, he asked about the heroine of "Embroidered Spring Knife: Asura Battlefield".

Needless to say, Fan Xiaopang, one phone call a day for the past two days, is more diligent than Dongxi Ergong, for fear that the heroine he has also decided on will be robbed.

Cao Xuan even felt that the other party's appetite was whetted, and he hinted that Fan Xiaopang could fly over to warm his bed...

There is also an undercurrent in Fanxing, even Liu Tianxian's mother made a special phone call to test her daughter's entry into the film industry, but Cao Xuan directly blocked her back.

Let's understand the role of Little Dragon Girl in "The Legend of Condor Heroes" first!

Cao Xuan didn't even pay attention to these people, how could he be in the mood to respond to Huang Xiaoming's situation, he is not Boss Shi, beauty tricks are useless to him...

(End of this chapter)