China Entertainment 1997.

Chapter 49 Impact the annual sales crown and signing party

Beijing, a shopping mall plaza
Cao Xuan is holding his first book signing.

During the time when "The Stars" was released, Cao Xuan was not idle. He ran variety shows, media interviews, and radio promotions. He was so busy that he didn't even have time to invite Hu Jing and Zeng Li to dinner and celebrate.

At the beginning of June, the total sales of "Dian Dian Dian" officially exceeded the 6 mark, of which about 50+ were sold in mainland China, and about 45 in Hong Kong, Taiwan and overseas.

"Four Stars" has also become the highest-selling new album in the Chinese music scene so far this year.

The second place is Naying's "Conquest", which is about 44.

According to previous album sales statistics, the total sales of "Conquer" is expected to exceed 150 million copies, and 200 million is not impossible to beat.

As for "The Stars", which won 50 in the first month, Warner Bros. has used it to compare to "The Heart is Too Soft", which was popular across the Taiwan Strait and three places last year.

"The Heart Is Too Soft" claims to have sold 2000 million copies, which is a good number to hear.

In fact, the album "Too Soft" was first released in Taiwan, but it didn't cause much of a stir at the time.

Later, the album spread to the mainland, quickly became popular in the mainland, and then counterattacked from the mainland market to Hong Kong and Taiwan, and then became popular all over the country.

The time difference during this period has caused "Too Soft Heart" to suffer from piracy.

But even so, under the huge popularity base, the genuine sales of "Heart Too Soft" are very impressive.

Warner does not know the real sales data of "Too Soft Heart", but based on a comprehensive analysis of various situations, it believes that its genuine sales are roughly 300 million or more, or even 350 million.

And the current popularity of the songs of "The Stars" is not inferior to last year's "The Heart is Too Soft".

And last year, "The Heart Is Too Soft" was only popular with 1 song, while "The Stars" was 5 songs, layered on top of each other, and the overall popularity was even more prosperous.

Zhou Jianhui, the new head of Warner Bros., is very ambitious. He is not only eyeing this year's album annual sales, but also wants to make "The Stars" surpass "The Heart Is Too Soft".

In this way, he crushed the old enemy, Rolling Stone, and completely launched the name of Warner UFO.

Cao Xuan is not as conceited as Zhou Jianhui.

Although he also has confidence in his new album, the quality and popularity of the phenomenal album "Too Soft" is an important factor, but fortune is the most critical factor.

This kind of metaphysical bonus can't be seen or touched, but it can sometimes abuse you to the point of doubting your life...

Moreover, although "The Stars" has just sacked Na Ying, the queen of the mainland, there is still a strong opponent who did not appear.

If Cao Xuan remembers correctly, Ren Xianqi, who became popular last year, will release his representative album "Love in the Pacific" in the middle of this year.

This album was a mess, and it completely established Ren Xianqi's status as the new king of the Chinese music scene, becoming the most popular male singer in this era, no one.

Cao Xuan's "The Stars" wanted to win the 1998 annual sales crown and catch up with "The Heart is Too Soft", first of all, he had to pass the test of Ren Xianqi.

However, his heart was calm and calm, but Cao Xuan did not mean to pour cold water on Zhou Jianhui at all, but actively cooperated with Warner's series of promotional activities.

Young people are competitive, and Cao Xuan, who is only 22 years old this year, is no exception.

Although I know that Ren Xianqi's new album is coming, I still want to touch each other to see who is better than "Southern Renbei Cao".

Now that the album has been on the line for almost a month, major pirates have already been in place.

All kinds of pirated CDs and tapes of "The Stars" have sprung up all over the country.

In order to ensure the sales of genuine copies, Warner continued to arrange the publicity of "The Stars", and at the same time began to arrange the national signing of the genuine album for Cao Xuan.

It starts from the Beijing-Tianjin-Hebei region, and then goes all the way to the south, all of which are big cities.

Quancheng and Dao City in Lu Province, Jinyang City in Jin Province, Zheng City in Henan Province, Luzhou in Hui Province, Jinling, Su City, Yang City in Jiangsu Province, Hangzhou City, Wen City, and Magic City in Zhejiang Province... all the way to Xia City in Min Province.

If conditions permit, Warner may also hold sales signings for Cao Xuan in Taiwan and Hong Kong.

.........

Cao Xuan is expected to hold four signings in Beijing. Today is the first one. The publicity has not yet caught up, but the popularity is quite good.

Just as Cao Xuan showed his face, there was a long line of more than 100 people before the signing of the genuine edition, surrounded by many people watching the excitement.

After a brief interaction, Cao Xuan sang two songs to gather popularity. At about 8:40 in the morning, the signing officially began.

The first fan was a junior high school girl in a school uniform. Seeing Cao Xuan's excitement, she couldn't speak.

Cao Xuan saw that she was really nervous, so he took the initiative to ask, "Aren't you going to school today?"

"In class, but I heard that you had an autograph meeting and skipped class. I'm a die-hard fan of yours, and "Light Chaser" will follow you." The girl answered Cao Xuan's question quickly.

Cao Xuan was a bit dumbfounded. He took over the album in her hand and added eight words after signing it - study hard and make progress every day.

"Go back to class quickly, I wish you success in your studies, and don't skip school in the future."

"Thank you, I will always support you."

The girl looked at the message of the idol's title on the album and was so excited that she almost cried, she bowed to Cao Xuan before leaving reluctantly.

Cao Xuan has also received many letters from fans before, but today is the first time Cao Xuan intuitively feels how much influence he has on others.

He couldn't tell what it felt like, it was nice, but at the same time, it was a little apprehensive.

These people regard themselves as idols, even spiritual sustenance, take his words and deeds as a standard, and madly worship and pursue themselves.

However, Cao Xuan himself knew that he was just an ordinary person, not even a good person, some scumbags, and a lot of other problems.

Cao Xuan doesn't know if he can give some positive feedback and correct guidance to these fans who love him.

For the first time, he realized that being an entertainer is not as simple as he thought...

This sudden thought made Cao Xuan a little confused.

So much so that after he saw fans who looked like students at the signing event, the first reaction was to sign and let them go back to class obediently.

As for the other fans, Cao Xuan didn't just sign his name and perfunctory, basically he just chatted a few words, and then wrote some congratulations.

There are not many words, just a sentence or two, but a heartfelt heart. The fans are satisfied and happy. Cao Xuan also feels that he has lived up to the love and real money he has given to him.

Since the signing in the morning, Cao Xuan has been busy until the afternoon. The daily sales volume is 2500+, and the results are quite gratifying.

In the later period, as the album heats up, I believe that the number of signed sales will increase.

However, Cao Xuan thinks this scale is not bad. He can't sign because there are too many people, and too many people can easily cause accidents, which violates the purpose of the signing meeting to give back to fans and increase genuine sales.

In the next few days, Cao Xuan held a number of signing events in Beijing and Tianjin.

The album was signed on the spot and driven by media publicity, "Five and a Little Stars" sold an additional 5+ in Beijing and Tianjin under the siege of piracy.

This also confirmed that the signing ceremony was indeed effective. Warner immediately invested resources and began to build momentum for Cao Xuan's national signing ceremony.

(End of this chapter)