China Entertainment 1997.

Chapter 528 The QQ Star Music Website and Two World Superstars Join Forces

QQ Star Music, the prototype is QQ Music, which was founded in 2005. With the rapid growth of QQ users, it once became the most popular computer music software with Qianqian Jingting.

The positioning of the two is not the same,

QQ Music is not just a simple music player, it should be regarded as an online music playback website, which can directly listen to music online, smart and convenient, but affected by the network.

Qianqian Jingting focuses on professional music players. It loads music from the local hard disk without using the Internet, and the sound quality is also higher.

Of course, the two softwares have been improving. QQ can now be downloaded locally, Qianqianjingting has also established a music resource library, and other software such as Kugou is eyeing.

At such a time, each company wants to completely overwhelm the other and expand its own market share. In fact, what they are playing is exclusive copyright and content.

And the largest music copyright owner in China is undoubtedly Fanxing, who directly or indirectly owns half of the CRBT copyrights in the industry.

Since Fanxing can operate the copyright of CRBT, Fanxing is also capable of obtaining the copyright of the Internet. Whoever can cooperate with Fanxing will have absolute priority in the digital music market.

Compared with websites such as Qianqianjingting and Kugou, which were acquired by Baidu, the relationship between Penguin and Cao Xuan needless to say.

Even so, whether public or private is private, although Cao Xuan has about 35% of Penguin's major shareholders, Fanxing is its own business.

Because Cao Xuan doesn't want to get involved in social platforms such as blogs and Weibo, as long as they have a certain right to speak, they can be controlled by Penguin.

But music is related to the entertainment strategy of Fanxing, so the initiative cannot be handed over casually.

After a series of negotiations and discussions, the two sides formulated a new cooperation plan.

Penguin separated the QQ music business, and Fanxing contributed a certain amount of funds and a large amount of exclusive copyright resources, and the two parties cooperated to establish [QQ Star Music].

"QQ" comes from Penguin, and star comes from Fanxing, and the two parties have registered all related trademarks as early as the beginning of the negotiation.

The famous QQ Star Children's Milk has been out of print since then...

The independent [QQ Star Music] has 51% shares in Penguin and 49% in Fanxing, and the management is filled by the backbone of both parties.

It is not a novelty to be able to achieve this cooperation. Cao Xuan has always had a close relationship with Penguin over the years.

Whether it is a cooperative game and a Penguin cooperative operation game, or the eager interaction between stars and bloggers and Weibo, the two sides are mutually beneficial and have a very rich and solid cooperation foundation.

Although, sometimes some conflicts were unavoidable during the period, but it did not affect the overall situation, and overall it was quite enjoyable.

Penguin has a lot of trust in Cao Xuan, and Cao Xuan also respects the related interests of Penguin.

Of course, there is another point that both sides really get what they need.

Whether Penguin wants to expand its Internet ecology, or Fanxing's big entertainment strategy, the music website platform cannot be ignored.

The two can do it by themselves, but the advantages are more obvious than after cooperation.

One side provides exclusive content, and the other side provides a traffic pool, which directly complements and kills other platforms.

Therefore, in January 2008, QQ Star Music was officially reorganized and launched, and a mobile version was launched in March.

Less than a week after its launch, Penguin and Fanxing signed a strategic partnership with the independent QQ Star Music.

Penguin is sure that the internal resources obtained by QQ Star are by no means weaker than the previous QQ Music, and even increased.

Fan Xing was also unambiguous, and directly announced that the online copyrights of all Fan Xing singers from Cao Xuan and below will all be exclusively cooperated with QQ Star Music.

Not long after, several music companies including Warner Music also announced an exclusive cooperation with QQ Star Music.

Singers such as Jay Chou, Mou Wang, and Cai Yilin have also announced their entry into QQ Star. From then on, new songs and albums will be released on QQ Star.

Even foreign singers such as Linkin Park, Coldplay, Shakira, Avril Lavigne, Taylor and other European and American singers also settled in under Cao Xuan's lead, and launched exclusive cooperation with QQ Star.

It is worth noting that Cao Xuan was able to create such momentum, not only because of Cao Xuan's face, but also because most of the music software at this time was pirated.
QQ Star Music currently implements a digital single sales system, that is, new songs and new albums can be sold digitally on QQ Star.

That is to say, when singers release new songs on QQ Star, fans can buy digital singles/albums. Although this is not uncommon in China, it is the first time that it has been done on a large scale.

Except for some new songs, QQ Star currently does not charge for listening to songs, but after opening VIP, you can enjoy some extra benefits.

For example, the number of downloads has increased, free advertising, discounts on new songs, QQ lights up the green diamond icon, personalized clothing, some activities can be reposted every year for lucky draws, and it is expected to get signed albums by singers or event tickets, etc.

Considering the current Internet environment, apart from hardcore fans, there may not be too many real paying users.

But no matter how small a fly is, it's still meat, it's better than being prostituted by others!

And QQ Star not only distributes money, but also cooperates with some singers to do some promotion, and also launched its own hot song list and related honors and channels, which is also a good help for singers' promotion.

The vast majority of other music software basically only cares about their own traffic, not many singers.

After several comparisons, everyone is naturally more willing to cooperate with QQ Star.

With the assistance of Cao Xuan and Fanxing, QQ Star's market share expanded rapidly, and it filed a copyright lawsuit with several other operating companies.

Brother Xiaoma and Cao Xuan have become close friends. It is hard to say why there is no reason why the two of them are both dogs.

Regardless of Cao Xuan, Xiao Ma's principle is that he can copy others, but others cannot copy him, and it is even more unacceptable to use his own music copyright.

Fanxing's legal team is known as the number one legal team in the entertainment industry, killing the industry's version of it, plus Penguin's [Nanshan Pizza Hut].

Join forces and strike hard!
Of course, it is very difficult to eliminate piracy in the current Internet environment, but it is still very hopeful to kill a few key singers and try to keep it exclusive.

By the way, cracking down on a wave of piracy can make them disappear for a while, and back and forth several times, it will cause a large number of users of related software to flow to QQ Star.

If you can’t stick to the software, you have to follow the route of genuine copyright. Except for some exclusive singers, Fanxing can also cooperate with other websites, but the relevant copyright and operation have to be charged.

This wave not only improves the status and business of QQ Star, but also promotes the progress of genuine digital music, bringing benefits to the large number of copyrights held by Fanxing, which can be described as a win-win situation.

As for whether QQ Star Music is suspected of being a monopoly, that is a matter for the future, and the big deal is to cut the meat honestly.

Anyway, what is the relationship between the beaten QQ star and Fanxing...

And those are all things to say, no matter what, for Fanxing, holding an important music platform is a very positive supplement to the big entertainment strategy.

Moreover, QQ Star Music can be regarded as opening up a new cooperation idea for Fanxing and Penguin.

Since the two parties can cooperate with QQ Star Music, in the next two years, the two parties can naturally launch a QQ Star Video or Penguin Star Video to share a share of the emerging video sites.

Compared with the slightly smaller music website, the video website is the top priority.

Especially in the early stage, it is decisive for a super film and television production company like Fanxing to supplement the resources of a video website.

Letting Cao Xuan set up a video website by himself, he still worried that he would not be able to lose blood in the later stage, but with Penguin, he no longer had such doubts.

With Penguin's shares, Cao Xuan doesn't have to worry about being kicked out of Penguin's overbearing in the future. Whoever dares to kick Fanxing, he first implements the majority shareholder rights in Penguin and kicks Gou Ri's.

Boss Cao keeps a low profile in Penguin and doesn't like to meddle in things, but that doesn't mean he doesn't have the ability to intervene in Penguin.

You know, the combined shares of Brother Xiaoma and his several founders are roughly equal to Cao Xuan's. Even though there are various restrictions, it really annoys him, and even the core executives have to get out.

Let's go back to QQ Star Music. After it went online, there were a lot of good news, and the best result was Gu Miaomiao.

After its third album was released at the end of June, it has sold more than 6 digital albums on QQ Star Music in the past three months, and its two title songs have sold more than 20 singles, earning millions of RMB.

Even the revenue from physical album sales may not be comparable to this digital album.

Of course, Gu Miaomiao is just an example. Her fans are relatively stickier and have a stronger desire to consume. They are willing to spend money to support idols, which does not fully represent the entire market.

At least most fans are more willing to spend a little more money to buy physical albums rather than illusory virtual digital music.

But even so, many record companies have seen the decline of physical records and new revenue points other than ring tones. Record companies and singers who were still in the wait-and-see period have also cooperated with QQ Star.

At this juncture, Cao Xuan's new single "Hall of Fame" was also announced to be exclusive to QQ Star Music in China and its world premiere. Taking advantage of the opening ceremony of the Olympic Games, it added fire to QQ Star Music.

And the QQ star also gave enough face to boss Cao Xuan and the king of the world.

On August 8th, the opening page of QQ Star and the background of the entire platform were replaced with posters of Cao Xuan and "Hall of Fame".

Penguin's multiple channels are working together, trying to promote this song to the eyes of everyone on the Internet.

As an online giant in games, social platforms, chat software, music, etc., Penguin is spreading joyful publicity, and its influence on the Internet is absolutely terrifying.

"Hall of Fame" was launched on time at 8:20 a.m. on August 100th. It took less than an hour for the song and MV to hit and play more than [-] million times.

This heat and data, if not well prepared in advance, could directly crash the server of QQ Star.

And this also made the song "Hall of Fame" directly smash through the major charts of QQ Star Music.

The list of QQ Star Music is a bit similar to the bulletin boards in the United States. According to the data of on-demand, sales, search index, downloads and other data inside the website, and according to the proportion of comprehensive scores, the [QQ Star Popular Song List] and [QQ Star Popular Trends] are launched. New Song List].

The new song list is easy to understand. It only includes new songs released within three months, and the daily ranking is mainly to support new songs and promote the list.

The hot song list does not consider new songs and old songs, but only calculates the comprehensive index of songs according to the internal data of the website, and ranks them.

At the same time, imitating the bulletin board, it is divided into daily list and weekly list, ranking 100 songs. The daily list is intelligently updated every hour, and the weekly list is updated every Monday. The song that wins the next week's championship will be added to the page with the champion logo of [Crown] to mark the list. honor.

Once a week champion a crown, two weeks two, the song with more crowns proves the popularity of this song.

Because the list was launched not long ago, the influence of the current weekly list is actually slightly weaker than the real-time updated daily list, and it can only slowly accumulate influence.

Moreover, QQ Star also intends to cooperate with some radio stations and other related platforms in the future to expand the scope of selection, increase the gold content, and strive to make this list the most authoritative list in the Chinese music scene.

At that time, in addition to the weekly list, it is also possible to launch the annual list, or select the top ten songs of the year by QQ Star.

In addition, there are several miscellaneous lists, but the influence is limited and the arrangement is complicated, so I won't list them one by one.

Today is Wednesday, so there is no need to think about the weekly rankings for the time being. The daily rankings updated by the hour directly make "Hall of Fame" dominate the rankings.

Even the daily update of the new song list at [-] o'clock in the morning was deliberately delayed by four hours today, and then "Hall of Fame", which was online for two hours, won the first place.

In addition to QQ Star Music, the topic of "Hall of Fame" and Cao Xuan's new song also successfully landed on Penguin Weibo/blog, and took the second and fourth places in the real-time hot search lists of the two platforms in half a morning.

Even on Baidu, which has nothing to do with Cao Xuan, the search index of "Hall of Fame" rushed to the top ten in an instant, which shows the huge popularity of this song.

The exposure, which can be called bombing, also caused a large number of fans and passers-by to go to QQ Star Music, wanting to listen to Cao Xuan's new song.

.........

Liu Tianle (appeared in Chapter 168), and Cao Xuan are both from Zaoshi farmers, and even a high school alumnus.

However, he is better than Cao Xuan who didn't get into high school. Over the years, college enrollment has expanded, and his poor grades have allowed him to go to a junior college.

After graduating from junior college last year, Liu Tianle got a promising job—working screws in a factory.

Liu Tianle doesn't care about boring and tiring, but he feels that this business is not profitable, so he resolutely makes money, and goes to Shanghai to work, and now he sells insurance sales.

Relying on his sweet-talking and shameless personality, Liu Tianle did a good job in his new job after suffering a few months of losses. At his peak, his monthly income was more than 5000, and it was stable at more than [-] in normal times.

The future of Modu with this income in 2008 is not considered bright, but it is barely enough to sell.
Liu Tianle is now thinking about buying an iPhone to pretend to be a fisherman.

As for the goddess Wu Lanlan in junior high school, he has not forgotten her, but Wu Lanlan has already been admitted to Zhejiang University, and it seems that she has already been admitted to graduate school, and will soon be a graduate student of Zhejiang University.

A key university graduate, a junior college graduate sales.

Liu Tianle, who has already experienced the beatings of society, understands that the two of them are not on the same path for a long time.

It's just a pity that Cao Xuan's autographed album was lost back then. He failed to live up to the sacrifice of his friends, and when he graduated from junior high school, he didn't win Wu Lanlan.

"Ugh…"

Liu Tianle, who disliked the hot weather and didn't want to run business, came to the Internet cafe to hide, smoked a cigarette and sighed about the past, and didn't forget to take a look at Wu Lanlan's QQ zone.

The page is very clean, without the fancy space decorations, photo stickers, and Martian texts that are very popular nowadays. When I click on the message board, some students so-called "step on the hall", Liu Tianle hesitated, and clicked on "step on", leaving footprint.

Wu Lanlan space doesn't speak much, the most recent one was a week ago, and it forwarded a log——

"Angry, Cao Xuan is crying!" "

I clicked in and looked, and it probably meant that November 11th was Cao Xuan’s birthday, but a Korean singer said that Cao Xuan had no fans, and no one sent him birthday wishes, so Cao Xuan cried angrily.

Cao Xuan made a bet with the Korean singer: If this talk does not transfer to 11 million yuan on November 13, Cao Xuan will no longer be a singer, and the Korean singer will apologize if he transfers to 100 million yuan.

Now that the contract has been signed, anyone who likes to listen to Cao Xuan's songs must retweet it. If you like it, you are Chinese, but if you don't, you are Korean...

The accompanying picture is a picture of Cao Xuan with tears in his eyes, but Liu Tianle always felt familiar when he looked at it, so he recalled it, isn't this a still from "When Men Are in Love", isn't it?

Although he knew that Wu Lanlan was Cao Xuan's die-hard fan, but seeing this talk, he couldn't help but smile bitterly.

As a graduate student of Zhejiang University, I believe this kind of nonsense!

However, it is also understandable that he believed in the rumor that he forwarded the news of shareholder Cao Xuan and CEO Xiao Ma's birthday gift of 500Q coins.

In fact, it's not that I believe it, the main thing is that it's not troublesome to turn around anyway, so I just join in the fun.

After browsing the QQ space of the first love goddess in my heart, and feeling my youth, Liu Tianle went straight to QQ Star Music.

Just now the page kept popping up, promoting Cao Xuan's new song. As a fellow alumnus, I grew up listening to Cao Xuan's songs all the way since I was a teenager.

Although Liu Tianle considers himself not a fan of Cao Xuan, as long as there are new songs by Cao Xuan, he will search for them and listen to them.

As the most popular music software nowadays, QQ Star Music is almost a must-have for installation, and QQ also has a direct jump page, so you can open the software without any difficulty.

Overwhelming is the publicity of Cao Xuan's new song "Hall of Fame", all kinds of posters and titles are rubbed directly into your mind.

Liu Tianle is considered an old user of QQ Star Music, and is also a noble Green Diamond member. When he opened the software, he was not in a hurry to listen to the song and go to the list first.

And the position of the list is also very conspicuous, just under the banner on the homepage, there are three lists: daily list, weekly list, and new song list.

Only the top 10 songs are directly displayed on the homepage. Among them, the titles of the top three songs are bolded and bolded, and No.1 is especially enlarged.

Click on the list to reveal the complete list of 100 songs. Unlike the home page, this time the font is blackened and accentuated to become the top ten, and the top three are blackened and accentuated. No.1 not only has a larger font size, but also has a ribbon Fireworks as a companion.

Anyway, how to be conspicuous, it can be regarded as a benefit for the exposure of top-ranked songs.

In addition to the weekly charts on the three charts, "Hall of Fame" easily won two charts.

However, Liu Tianle was not surprised. Instead, he acted like that. If Cao Xuan, who slaughtered the list of demons, could not win the list, it would be big news.

Seeing the result he wanted to see, Liu Tianle calmly stabilized his earphones, clicked on the song, and jumped directly to the MV.

In the noisy Olympic arena, there were flashes of shots of several athletes stepping out. Liu Tianle didn't watch many Olympics, but Congcong could catch a glimpse of two familiar figures.

One is Guo Jingjing, the queen of diving, and the other is Chen Xiexia, the first gold medalist of the Chinese delegation in the Beijing Olympic Games.

After the camera, a pair of hands appeared on the piano keys. It was Cao Xuan who was playing the prelude, and then the band and drum accompaniment came in, and the rhythm gradually became passionate.

At this time, a white youth and Cao Xuan appeared in the camera, and there was a Chinese subtitle introduction next to it——Eminem

Liu Tianle, who doesn't know much about the European and American music scene, scratched his head in a daze when he saw this name: "Who is this guy?"

He was so curious that he paused the MV, searched for the name first, and then saw a series of resumes.

In the rap world where black people get together, he has become the hottest rap superstar in the United States with white people. He has won multiple Grammy awards and broke countless records in album sales. He is called "Mr. Ye" by Chinese fans.

If you still can’t understand this person’s status, Cao Xuan’s “Legend” just broke the record for the highest album sales in the new century. The previous one was Eminem, who sold 3200 million+ copies of the original album.

It can be seen that there are not a few people searching for Eminem like Liu Tianle, and many news media are popularizing science and advocating this cooperation in various ways.

"A blessing in the world of music, the pinnacle cooperation of two international superstars of pop and rap"

No matter what, Liu Tianle was really taken aback by the news. Before, he thought this young white man looked like an American street slut. Looking at it now, he really has the arrogance of a world superstar.

"Yeah, you could be the greatest, you can be the best
You can be the greatest, you can be the best

You can be the King Kong banging on your chest
You can beat your own chest like King Kong

You could beat the world, you could beat the war
You can conquer the world, you can win wars
......"

As a top rap superstar, Eminem's rap skills needless to say, the emotional preparation is very good, and Cao Xuan also sang along with it very rarely.

Before that, Cao Xuan had sung Rap, but it was not much. Many people thought that Cao Xuan was not good at it.

But in fact, as a powerful singer with top professional ability, rap is not difficult for Cao Xuan. The level may not be as good as a rap superstar like Eminem, but it is also comparable to professional rap.

It's just that Cao Xuan is not very interested in rap and rarely sings. It's true that he's not good at it, but it doesn't mean he can't.

This time singing "Hall of Fame", Cao Xuan even invited Eminem to help out, but he also played in person to show off his rap skills.

However, Eminem is mainly responsible for rapping, while Cao Xuan is singing,
When the MV has a series of quick shots, Ronaldo shoots furiously on the green field, Tyson punches KO opponent, Bolt is as fast as lightning, Phelps is as fast as a dragon, Dayao dunks opponent, and the big devil Zhang Yining swings roar………

A superstar in sports and an Olympic champion celebrated and ignited the scene, and Cao Xuan also sang with a high pitch.

“Standing in the hall of fame
you will be in the hall of fame

And the world's gonna know your name
the whole world will know your name

Cause you burn with the brightest flame
Because you are the most dazzling flame

And the world's gonna know your name
Your name will be remembered by the world
......"

The empathy between sports and music, the violent and passionate melody, and the blood-boiling scenes made Liu Tianle's scalp tingle when he watched it, and he wished he could run two laps on the field.

This is the case with good songs, which can give the audience strong empathy and appeal. Sad songs can evoke people's sad things. After listening to an inspirational song, I will also add a bit of ambition and courage to my heart.

At this moment, a new message came from QQ, and when I clicked on it, it was from Wu Lanlan.

[Thank you for stepping on the hall, I have stepped back (smiley face)]

Liu Tianle, who was aroused by the song, suddenly got a fever and replied a message.

[I heard that you are studying at Zhejiang University and want to travel to Hangzhou recently. I don’t know if your old classmates can give you the face of being a tour guide...]

(End of this chapter)