China Entertainment 1997.

Chapter 552 Cao Xuan's story overwhelms the Korean Wave, "Six Generations Famous Director" Lu Taro
Cao Xuan's program aired very quickly.

After all, it was a promotional movie, and Cao Xuan took advantage of the boss's convenience to allow the program team to jump in and release the program in advance to match the movie schedule.

The program team released the trailer early, and Cao Xuan's fame attracted countless viewers. Before the variety show was broadcast, it was on several hot searches.

On the one hand, Cao Xuan has great personal influence, and on the other hand, Cao Xuan has rarely participated in similar programs in the past two years.

Aside from some TV interviews, apart from an appearance in "The Voice of China" at the beginning of the year, it has been 2006 since the last time Cao Xuan participated in a related domestic variety show.

Not to mention it's a reality show, and it's the most popular "Run", which is full of gimmicks.

According to subsequent statistics, the highest ratings of "Let's Run" that day was 6.4%, breaking the record for the highest ratings of the two seasons of "Let's Run".

Afterwards, this episode also went out of the circle a little bit. There were more than a dozen hot searches on Weibo alone, and there were countless heated discussions among netizens.

[It's rare to see that Cao Xuan actually participated in a reality show]

[Indeed, a superstar of his level and a big boss rarely participates in entertainment variety shows]

[My sister is from Hunan Province Taiwan. I heard that "Happy Camp" is kindly invited every year. Cao Xuan seems to have only been there a few times.]

[Three times, once with Jay Chou and several new generation singers, once to promote "New World", and once for Pepsi Stars Special, the most recent one was at the end of 2005]

[Lu Yu is miserable, blocked the door and invitations were declined, I heard that Cao Xuan doesn't like her]

[The new generation is fine, except for Cheng Long, a few veteran big names, many of them prefer interviews and don't like entertainment programs]

[It's hard to say, the rise of "Running" in the past two years has also invited some important guests one after another. Zhen Bullet has been on it, and the four-dan Shuangbing has also come to half of it.]

[Leave aside the four-dan duo for now, what kind of superstar is Zhen Bullet? 】

[He is just popular, okay? After "Ip Man", the film salary is 1200 million, there are a few who can hold him down, and he is not counted, and there are not many who are qualified to be called superstars]

[Actually, this is also good, I heard that many people are willing to come to "Let's Run", but they can't let go of their figure. If Cao Xuan can set a demonstration, many people will dispel their worries]

[The low-key personality is enough, but other people may not care, in fact, it is not bad to play, it is quite interesting]

[Yes, too much exposure of an actor will hurt, but it doesn't matter once or twice]

[Have you watched the show, Cao Xuan is really ruthless in playing games, the part where one kills three made me feel stupid]

[I didn't expect it, it was hidden too deep, I always thought it was Xue Zhiqian or Liu Yan]

【He's really a movie star. I always believed in him. My sister said that he must be a traitor. I still don't believe it. Let me argue for him.】

【Why is your sister so sure? 】

[She is a fan of Cao Xuan, based on her understanding of Cao Xuan, if Cao Xuan is really a good person, the traitor would have been picked out long ago, and then killed immediately]

[That's right, Cao thief's acting is indeed good, but it's a bit too "loyal", old fans will definitely notice something is wrong]

[Haha, my mother also said that every time Cao Xuan plays a good person, she always feels that it is a disguise, as if he is about to start a killing spree and dominate the audience]

["Let's Run" has more than 30 episodes, and it's not that there are no guest counter-kills before, but this is the first time that a crushing group like Cao Xuan's group destroys the host group]

[Steady, accurate and ruthless, as expected of a self-made "third-rate businessman", Cao Xuan has been playing routines since the beginning, fighting against the wind, steady with the wind, such an opponent is too scary]

[No one praises Hu Jing, she is simply a femme fatale, and her cooperation with Cao Xuan is too tacit]

[Fanxing's screenwriter, give me some strength, write a book about male and female villains, and let them act, it will definitely be interesting]

【I feel sorry for Sha Yi, I didn't get over it until the end】

[Uncle Jiao is even worse, okay, he played soy sauce for the first period, he was obviously a good man but was wronged as a traitor all the time, and finally he was killed by the first one]

[This episode is not as much jokes as before, but the final reversal is particularly amazing, I hope Cao Xuan will come often in the future]

【…】

Cao Xuan's popularity is not a joke, even with the current volume of "Run", under the gimmick of Cao Xuan's first reality show, he has also gained a visible increase.

More importantly, as some discerning viewers said, Cao Xuan's end was a good name for the reality show.

Let the big names who were still a bit worried let go of the shackles in their hearts. After all, Boss Cao has gone, so it's nothing for them to play.

The "Let's Run" program team quickly realized the benefits, and many invitations have been loosened and positive feedback, and there are even some "hard bones" that are difficult to chew.

It can be said that Cao Xuan raised the upper limit of guests in "Let's Run" by himself.

This is of great significance to "Run" where guests are one of the important highlights.

In fact, comparing the variety show effect of the show alone, "Run" is not as interesting as another popular reality show "Extreme Challenge".

Aside from the configuration of guests, there is another crucial point, which is that the latter variety show has a wider range of settings, high freedom, and more open play.

It's not even "Extreme Challenge". If many reality shows are released, and they meet MCs and guest super gods, the effect will definitely be explosive.

However, "Let's Run" also has its own advantages. It focuses on outdoor games and has a fixed MC team. It is easy to cultivate a large number of sticky audiences. The upper limit may be slightly lower, but the basic market is definitely stable enough.

The original Korean version of "Running Man" has been on the air for more than ten years, and it still ranks firmly among the Korean national variety shows.

The "Running Man" of the original space-time China has undergone several revisions, and the guests have been changed many times.

The only old people left at the beginning were Da Hei Niu, Zheng Kai and Yang Tianbao who relied on blood transfusions from variety shows.

You know, Yang Tianbao and Zheng Kai basically didn't have any good film and television resources in the later stage. Da Hei Niu starred in blockbuster movies such as "Eight Hundred" and "Changjin Lake", but the popularity of passers-by collapsed, so he could only watch "Running Man" "Hold on.

MCs who are really capable have long since quit, and even Deng Chao and others teamed up with Lu Han and Chen Chichi to form a new program, the style of the program is still the same as they did in "Running Man",
But even so, "Running Man" still has ten seasons, and no matter how the guests are changed, the ratings and related popularity can still maintain a certain level.

Although it has long since lost the ace variety show style of the past, and its reputation has been criticized by many people, it still remains in the first echelon of variety shows, earning a lot of sponsorship advertising fees, and countless newcomers desperately want to be a regular MC.

In the same way, "Happy Camp" has gone downhill for many years, but the skinny camel is bigger than a horse, and it has changed its shell. It is still a representative of indoor variety shows, and "Ace Vs Ace" can beat it.

There is a term in the rice circle called [purification].

To put it simply, it is to find a way to kick out those non-loyal fans and keep only loyal fans.

The fan circle can be played, and the program group can also be applied to the audience group. As long as the basic market is large enough, even if some passer-by fans are lost, the remaining loyal audience will be enough to make money.

Not only the above two cases, the word can also be used in various fields such as live broadcast, business, sports and even politics...

Of course, Fanxing "Run" is on the rise, and it is still too far away from these things.

What "Let's Run" has to do now is actually to steadily raise its lower limit, while constantly hitting the upper limit.

Different from the golden age of variety shows in later generations, reality shows are still a novelty in China at this time, and even in Asia, there are not many excellent reality shows.

This rare opportunity has invisibly raised the ceiling of "Let's Run".

Theoretically, this program can achieve higher achievements than the original "Running Man" in time and space, and it is even expected to catch up with the original "Running Man".

After all, the advantage of "Running Man" is South Korea's high entertainment system, and China also has its own advantage in that it has a huge market.

And Fanxing now has distribution channels all over Asia, and Europe and the United States also have related channels.

Previous popular movies and TV shows related to Fanxing have been launched in various Asian countries one after another. Top streamers like Liu Tianxian and Da Mimi are not only very popular in China, but also have a lot of fame in Asia.

For example, "The Heirs" starring Da Mimi is one of the few domestic film and television dramas that have become popular in South Korea in recent years.

As for the stars, apart from Cao Xuan, Yan Kuan is actually the most popular in South Korea. He has accumulated a large number of Korean fans through his many idol dramas such as "The Domineering President Falls in Love with Me" and "The Heirs".

In 2008, in a popularity poll on a certain Korean website, Yan Kuan even won against Won Bin, one of the top performers in Korea, which shows his popularity.

This is also the result of Boss Cao's repeated insistence. Korean dramas can be broadcast in China, and similarly, domestic dramas must be broadcast in Korea.

Before Cao Xuan let go of harsh words, Korean local TV stations dared to ban Chinese TV dramas, so he joined all film and television companies to publicly issue a statement to major domestic TV stations.

Whoever introduces Korean TV dramas, everyone will jointly cut off the cooperation of the TV station, and cut off the participation of Korean artists in all film and television projects.

In a word, ban Hallyu!

The invasion of Hallyu has actually harmed the interests of film and television companies and domestic artists. Cao Xuan can unite all these people, and he has blogs, Weibo and other social platforms in his hands. Manipulating public opinion is not difficult for him.

You know, the Kazakhs are not a good term these days. If the rhythm is the same, traitors can be labeled as traitors.

Radical?

It was very radical, and even completely violated the current external environment. At that time, Cao Xuan's remarks were even criticized by some high-level officials, who believed that Cao Xuan was too domineering and suspected of coercing the industry.

Cao Xuan went to the relevant department to explain in person, and made it clear that it was not because he was overbearing, but because the Korean entertainment industry was not involved in personnel affairs.

Why are their works unimpeded in the country, and domestic films and TV shows are broadcast in South Korea to make things difficult everywhere, this kind of people can't give a good face, they have to clean up when they need to be cleaned up.

The Chinese entertainment industry is gone without the Korean market, so there is nothing wrong with it.

There is no rising Chinese market in the Korean entertainment industry, and a group of people can starve to death.

In fact, Cao Xuan doesn't care if he has to go to the Korean market to drink some soup, but what he wants is an attitude. If he wants to come to China to make money, he should do it well.

Hollywood is backed by the North American and global markets, and domestic capital is also greedy. In order to make money, sometimes it’s just a matter of being angry. The Korean market is not seen by the domestic market, so why tolerate the other party pretending to be a calf.

It's true to be friendly to your neighbors, but you can't spoil them, let them earn their own money, and shit on your neck.

Due to the general direction of the above, Cao Xuan was scolded, and his clamoring radical plan was stopped.

But in private, Cao Xuan still united with many companies and TV stations to boycott the Hallyu. Boss Cao flew to Star City and Hehe City three times to let the two major importers stand on his side.

Half a year later, the Korean entertainment industry was forced to give in, and a large number of domestic films and TV shows began to cross the sea.

Boss Cao went to South Korea to hold a concert before, and he was very powerful. Regardless of his fame and holding a part of the company's stock, it was largely because of this incident.

The Korean entertainment industry has passed on Cao Xuan very well, and even compared him to the biggest chaebol in the Chinese entertainment industry.

Although it is not appropriate, in the hearts of most Koreans, only chaebols are the most capable people, which shows the status of Cao Xuan in their eyes.

In fact, Cao Xuan is not that awesome, at least not to the point where the whole circle obeys orders.

To put it bluntly, it is still driven by interests. Many people are dissatisfied with the Hallyu, but there is no one who has enough weight and is not too troublesome to stand up, so let it go.

Now that Cao Xuan is taking the lead, there will naturally be a cloud of responders, and those who have benefited will temporarily avoid the limelight.

After that, it will be simple, everyone will benefit from suppressing Hallyu domestically and exporting works to South Korea.

Although Cao Xuan also offended some people, it is impossible for Mr. Hao Hao to talk about things in the entertainment industry.

Everything is messed with, whoever messes with you when you encounter problems, resists foreign enemies, and ensures the interests of the majority is the leader recognized by everyone.

Cao Xuan doesn't want to be the leader, but his position and Fanxing's strength sometimes don't allow him to be silent.

That's all for internal disputes, and some policies can also be silent, but he basically cannot avoid external disputes.

Shut up and confess, Fan Xing and his Boss Cao's prestige will no longer be able to stand in the circle.

There are disadvantages and advantages to doing so, the disadvantage is offending people, the tree attracts the wind, and the advantages are also great. With enough voice, the distribution of resources in the industry cannot be without a share of the stars, and it is a representative of the domestic entertainment industry to the outside world.

Companies such as Hollywood, Japan and South Korea want to come to China for dinner, but they cannot avoid the stars, so Cao Xuan can easily fight for a lot of benefits.

Fanxing has more and better channels in Asia, Europe and the United States than other companies, and this is also the reason.

In the past, many films and TV shows went abroad to search for gold, and the follow-up is variety shows going overseas. "The Voice of China" is the first shot, and the influence of "Run" can also radiate in Asia, Europe and the United States.

It's best to be able to harvest fixed audiences directly, and it's not bad to sell copyright if you can't.

If things go on like this, not to mention catching up with the Hallyu, which surpasses the power of the whole country to engage in the entertainment industry, but at least it will not be blocked and helpless.

Backed by the world's second largest market, it may be difficult to enter Hollywood to win a few global superstars, but it may not be impossible to get a few top Asian stars.

Even at this stage, Yan Kuan, Fan Xiaopang, Hu Ge, Da Mimi, Liu Tianxian and others all have that tendency.

As long as you pick the right time and launch a hot style, it is expected to become popular in Asia in one fell swoop.

Liu Tianxian is preparing for "Three Kingdoms: Guandu", Fan Xing has also started to promote "Legend of Sword and Fairy 3" overseas, and "Di Renjie: Tongtian Empire" starring Fan Xiaopang also has plans to release it on a large scale in Asia...

Cao Xuan said at the Taiwan Provincial Golden Melody Awards that Hualiu was the most embarrassing. Cao Xuan can't guarantee whether he can do it, but at least he tried his best.

Film and television and artists work hard, and variety shows will not stand still. After "The Voice of China" and "Run", Fanxing intends to produce another reality show variety show.

Different from "Run" which focuses on games, the word "show" is more important, and the new variety show pays more attention to the aspect of "real people", focusing on the private "true faces" of celebrities.

.........

The new variety show is still under planning, and the launch time is still early. Cao Xuan focused on the upcoming "Taken 2".

"Taken 2" will be released in mainland China on April 4, which happens to be Saturday, and there will be a wave of Labor Day next week.

The release time in North America is half a week earlier than that in the mainland, and it is expected to be released on April 4. The purpose is to avoid the commercial masterpieces "Wolverine" and "Star Trek".

How should I put it, last year's North American summer vacation was crazy enough, and this year it's even worse.

"Transformers 2", "Harry Potter 6", "Up", "Wolverine", "Star Trek", "Ice Age 3", "Special Forces" and other commercial masterpieces, as well as the super dark horse in Cao Xuan's impression "" the Hangover".

It's either a big production or a series of big IPs. Even if "Taken" has the influence of the previous work, it is very difficult to compete with these movies.

Even so, "Taken 2" is still scheduled for late April. Although there is no direct head-to-head confrontation, it can be regarded as a battlefield where one foot has stepped into the North American summer vacation.

Compared with last year, I avoided far away and only dared to toss in February, which has made great progress.

After all, although the North American summer season is fiercely competitive, it is also the peak season of the year, which will add a considerable boost to the box office. If you are lucky, it may be expected to become a dark horse like "The Hangover".

So New Line and Cao Xuan both decided to release "Taken 2" in late April.

Taking advantage of the lack of strength in the same period, it will take advantage of the box office for a week first, and then enter the May file to compete with "Wolverine" and other movies, and eat as much as it can.

Compared to North America, which is at a disadvantage and calculating everywhere, the environment of "Taken 5" in the mainland in May is very favorable.

Several of them are low-budget films with limited box office potential, and only three films are worth mentioning.

One is "Wolverine", which will be released in mainland China on May 5. Cao Xuan is ready to find a place in the mainland market if he fails in North America.

The second is "Empire of Money" starring Liang Jiahui and Chen Yixun, directed by Xiangjiang business director Fatty Wang.

It is estimated that many people have watched the relevant clips of this movie through short videos, which is the movie in which Eason Chan took over nine wives.

The prototype of the role played by Liang Jiahui is Lu Le (Lei Luo), the inspector general who has a strong presence in Hong Kong films.

I don’t know if Fatty Wang has a special liking for this character, or there is really no story to shoot. This guy’s movie alone has made several movies, "Empire of Money", "Chasing the Dragon", "Chasing the Tiger and Catching the Dragon" It is the protagonist.

Coupled with other Hong Kong films such as "[-] Million Detective Lei Luo", "Three Flags", and "The Lame Man", it was abruptly praised as the top of Hong Kong's comprehensive.

The protagonist of the Hong Kong comprehensive network who traveled to the 60s and [-]s did not meet Lu Le (Lei Luo), and was embarrassed to say hello to people when he went out...

The third film is "Jinling, Jinling", which earned the director the reputation of "Lu Tailang".

What does this movie say?

If Cao Xuan's identity was not too sensitive, he would have directly reported it to the relevant department.

It can be seen that Lu Tailang wanted to make a Chinese-style "Schindler's List", but his skill was not perfect, which made people feel full of disobedience and crooked buttocks.

Cao Xuan's Goldfinger actually didn't know much about Lu Tailang, but what impressed him the most was that he was bullied by Jiang Wen's drama and became a must-talk about China Entertainment.

However, in the past few years, because I often pay attention to blogs and Weibo, I know a little bit more about this Lu Taro.

"Empire of Money" was not taken seriously by Cao Xuan, and "Wolverine" was unacceptable, and it was difficult to become a big hit.

However, "Jinling, Jinling" is not weak in name. Regardless of how Cao Xuan disdains Lu Tailang, he is indeed a representative of the sixth generation of directors, and Ning Hao, who is with the stars, is considered the most prominent director of the new generation in the mainland.

The lineup of the film is not too bad either, Liu Huohua is obviously the male lead, and Fan Wei is there to help.

There are two important female characters, one is Gao Yuanyuan, and the other is the director's girlfriend Qin Lan.

It is worth mentioning that when Gao Yuanyuan left Fanxing and established a new company as a joint venture with Xingmei, he became a partner. One of the resources he got was this movie. I heard that he also participated in the investment.

Compared with Dong Xuan, who is playing small things, and Yan Kuan, who is entertaining himself, Gao Yuanyuan can be said to be bold, just like a new strong woman.

It's a pity that Gao Yuanyuan met Xingmei, a wronged company that wasted money and lost money.

However, Xingmei's strength at this time is still very strong, and the strength of the joint theater chain with China Film Group even beats Wanda, and it is not far behind the Fanxing theater chain.

With a lot of money in his hands, Boss Qin behind him also has a wide network of contacts, as well as allies in the Hong Kong circle. The pure strength is stronger than Huayi, but the reputation is not obvious.

Although Fanxing Cinemas has reduced the schedule of "Jinling, Jinling", Xingmei still won a lot of shares for Lu Taro, and it is also the biggest rival of "Taken 2" in the mainland during the same period.

Of course, this is all the imagination of Lu Tailang and the media, creating a situation where the so-called sixth-generation directors are fighting against superstars, but in Cao Xuan's heart, the real main battlefield is not in China, but in North America...

(End of this chapter)