China Entertainment 1997.

Chapter 561 The Law of the Seven Wolves and "Surrounded by Immortals"

"call…"

Cao Xuan blew on the non-existent floating dust, wiped the Huabiao best actor trophy in his hand with a handkerchief, and put it in the glass cabinet.

Taking two steps back, he stroked his chin and quietly admired the row of actor trophies.

Not to mention, although the Huabiao Award is small in size, it looks like a small Huabiao column with a dragon and phoenix on the body, auspicious clouds carved on it, and a golden body. It is definitely the most beautiful among these trophies.

"Don't look at it, I've been playing with it for a day at home, and I haven't gotten tired of it yet."

Zeng Li, who had already returned home from "Sword Rain", leaned against the door and saw this scene, and couldn't help complaining.

Mr. Cao kept saying that he didn't care much about the Huabiao Award, and that he was not ashamed of being a weak actor, but his body was very honest, and the trophy was almost gleaming.

"You are jealous."

Cao Xuan ignored her, turned his head and hugged the precious girl who was climbing the threshold with short legs, and pointed to a row of various trophies, full of pride.

"Look, here's your dad's Medal of Honor."

"wanna play."

Little Cao Li rushed to grab the trophy, Cao Xuan hurriedly carried it away.

When he came back from accepting the award yesterday, his daughter wanted to play with the trophy, but he didn't take it seriously.As a result, one missed it and fell directly.

Thanks to the child's lack of strength, he only made a small mark, otherwise he would have to contact the organizer to ask if the trophy can be exchanged.

"Go ahead and yell."

Zeng Li sneered, Cao Xuan ignored her, and took a few Barbie dolls to coax the daughter who was clamoring for the trophy.

Ignoring the girl who was struggling to break off the doll's thigh, Cao Xuan turned to look at Nishinomiya Niangniang: "Are you going to Japan this time? I'll take you to play."

"I won't go. Then you'll be busy with movies, and you'll be sneaky for two days. It's no fun."

Zeng Li took over his daughter and told her not to bite the baby: "After several months of filming, I want to get closer to the child. Besides, Yuanquan is getting married soon, so I have to help."

"That's fine."

Cao Xuan didn't worry about it either, his popularity in Japan is not much worse than in China now, it would be really inconvenient if he and Zeng Li were to play in the local area.

After teasing his daughter, Zhang Chong called to report that tomorrow's flight route was settled, and Cao Xuan simply packed his luggage.

Going out all year round, Cao Xuan and the others have already had experience in packing their luggage. They don’t have many things. They are basically common personal items. They always keep several sets at home, and they are very convenient to take with them whenever they need them.

Soon, the suitcase was packed, and Zeng Li helped to check it.

"Bring two more clothes. It's hot and you need to change frequently. It's not easy to buy in Japan."

Cao Xuan never liked to bring clothes. He thought it would take up luggage, so he would buy them if he lacked them. Anyway, he didn’t pick out clothes. Except for a few custom-made clothes, they were basically seven wolves.

Because of this, Cao Xuan is the person with the most new clothes in the family. There are at least a hundred sets of clothes every year, and he can't wear them all, so he packs them up and donates them every year.

Of course, the donations were all made anonymously, otherwise if it was revealed that the clothes worn by Cao Xuan, there might be many people who would grab them, and it would be hard to say what they would use them for.

If he got some original heavenly king battle suit, Cao Xuan would not be able to rest in peace...

"Don't worry, Septwolves also has a store in Japan."

It has been almost ten years since Cao Xuan officially endorsed Septwolves in August 2000.

During this ten-year period, the seven wolves witnessed Cao Xuan step by step from a fledgling popular idol to a world superstar.

The two parties have been bound together for a long time, and the seven wolves even gave Cao Xuan a 40% stake in the company because of the conditions of Cao Xuan's free global endorsement + partial investment.

However, this condition is actually not a loss, because the binding of Cao Xuan, the seven wolves have a huge popularity, and only need to invest in regular advertising fees every year, and the effect is much better than those clothing companies that have smashed sky-high prices.

However, it's just an advertisement, the most important thing is that Cao Xuan's popularity and celebrity status continue to help the seven wolves.

It turns out that the seven wolves are only positioned in the domestic mid-range market, and even the low-end market is often not overlooked. With the endorsement of Cao Xuan, the figure of the seven wolves appeared in major domestic headlines.

Later, it even appeared on the international headlines, and the seven wolves also appeared on many occasions such as the Grammy Awards Ceremony, Oscar Awards Ceremony, and global concerts.

With Cao Xuan's tireless efforts, in the eyes of the outside world, the grade of the seven wolves has been rising.

Septwolves also seized this opportunity, hired excellent designers at home and abroad, optimized clothing design, improved product quality, focused on franchise management, and made a series of improvement efforts. Finally, it successfully entered the mid-to-high-end and even light luxury markets from the low-end to mid-range.

In 2007, it surpassed Rimula Men's Wear and became the number one Chinese men's wear brand. In 2008, it won orders from some athletes and volunteers for the Beijing Olympic Games.

And in 2008, relying on the influence of Cao Xuan, Septwolves officially announced its entry into the Asian market, and has direct stores and distributors in more than a dozen countries including Japan, South Korea, and Singapore.

It is easy to save advertising costs, but it is not something a company can do by itself to improve its own brand and successfully enter the international market.

Cao Xuan definitely contributed the most to it, which is why the seven wolves are willing to give up a large amount of shares.

Because of this, the seven wolves and Cao Xuan not only became a good commercial story, many people also specialize in the successful cases of the seven wolves.

In addition, various data of products endorsed by Cao Xuan, such as Pepsi, Samsung, and M-Zone, were also excavated by interested people, and it was found that the advertising effect was excellent.

However, since these are big companies with a large base market, all kinds of increases are more like icing on the cake, unlike ordinary companies like Septwolves, it is almost because Cao Xuan alone has had earth-shaking changes.

Also because of this situation, the success of the seven wolves has a certain degree of particularity, even irreproducibility.

Even if Cao Xuan is trying his best to endorse an ordinary company, but without the legendary growth of the two sides together, the effect will be discounted compared to the seven wolves.

After all, the seven wolves experienced many dreamy moments in Cao Xuan.

For example, when Cao Xuan wore Septwolves at the Grammy Awards for the first time and won the first authoritative Grammy award in China, it is completely different from the fact that Cao Xuan is now wearing another brand to buy goods at the Grammys. .

On the other hand, with the help of Cao Xuan, the seven wolves will introduce elite management, restructure the company, and imitate the business model of successful brands such as Uniqlo. This is the most critical factor.

The mutual achievement of the two parties is the real core of this matter. Otherwise, no matter how popular Cao Xuan is, the quality of branded hardware cannot keep up, and it will be a waste of the enthusiasm brought by Cao Xuan.

So, maybe Cao Xuan can achieve another type of success for the company, but I'm afraid it will never be possible to replicate the route of the seven wolves...

Therefore, many people also call this success template "Cao Xuan's Law", or "Septwolves Law".

Many reborn commercial web articles, many of them like the opening of this mode. The protagonist Cao Xuan tricks him into signing a 20- or [-]-year cabbage price contract, easily earning a clothing giant with a market value of nearly [-] billion.

However, compared to operations such as grabbing Cao Xuan's box game, cutting off Hu's shares in Penguin in advance, and letting Cao Xuan work for the protagonist's entertainment company, this is already drizzle.

The first online article to be prostituted for nothing!
Cao Xuan doesn't know how many protagonists of Internet novels he has let go, he is definitely one of the top players in the Internet literature world, maybe in two years, when these people get tired of writing routines, he will probably become a poisonous point, and he will persuade them to quit when they appear on the stage the kind of...

After packing up the luggage, put it directly at the door, Cao Xuan returned to the living room, the empress of the East Palace was pulling Zeng Li and watching TV, her hearty laughter directly spread to the yard.

Cao Xuan poked his head and saw that Hu Yifei and Zeng Xiaoxian on the TV were remotely picking up girls at Zhanbo, full of jokes, which made Hu Jing laugh out loud.

Speaking of which, it was only today that Cao Xuan remembered "Love Apartment".

Hu Jing and Zeng Li have the same surname as the male and female protagonists of this show, what a bad fate...

"Hey, come and watch it, this drama is very interesting, not worse than "Wulin Biography"."

Hu Jing, who was amused, did not forget to give Cao Xuan Amway a wave, and even possessed the proprietress, and even came up with the idea of ​​this drama.

"I checked it online. This drama is quite popular. Many young people like to watch it. The production company is not a big company. Why don't we invest some money, I think it will make a lot of money."

"I know this show."

Sitting on the sofa, Cao Xuan couldn't help shaking his head as he watched the young and immature leading actors in the play.

Compared with Yao Dazui in "Wulin Biography", the starring attributes of this "Love Apartment" are much more complicated.

Except for Zhang Wei and little aunts, other reviews are flawed, especially Guan Gu and Zeng Xiaoxian, who can be regarded as controversial figures in the entertainment industry.

"How about it? Did you make a move? I don't think the investment is too big. It can be done in a few million. The TV series will sell well. It's not bad to put it on Penguin Star, and the audience fits well."

Hu Jing has not been an executive for nothing in the past few years, and she still has a business eye. She has spotted the advantages of "Love Apartment" at a glance. It is very popular with young people, and it is very suitable for Penguin Star's network route.

"The plot is really interesting, but it's a pity that it's all Chinese."

Cao Xuan had no choice but to spread his hands. Hu Jing was busy with work. Although she also watched some European and American movies, she mainly watched movies, and she watched relatively few American dramas.

Although Zeng Li usually watched some American dramas, including "Friends", but for a while, it didn't match the plot, but Cao Xuan said that, she really felt that the plot was familiar.

"In 1995, "Senior Brother Xin Zha Chasing Girls" has a plot that is almost exactly the same as this one."

Cao Xuan is also someone who has watched "The Lowdown of the Remnant Wolf". The "Love Apartment" that he almost watched was completely turned into "Sinicized Apartment". Almost every episode has a plot to follow.

His perception of this drama is very average, of course he himself is not a good bird, so he is not qualified to comment on this matter.

However, Fanxing definitely cannot invest in this drama, otherwise Fanxing's reputation will be lost if he is picked out to produce plagiarized dramas in the future.

"..."

The Empress of the Eastern Palace who was originally in high spirits, after listening to Cao Xuan's confession of the truth, and then watching "Love Movie" on TV, she couldn't find the feeling she had just now.

On the contrary, Cao Xuan had a calm attitude and thought about what he said just now: "Plagiarism is not plagiarism and plagiarism is put aside, but this drama is really suitable for Penguin Star, and it can take down the online copyright."

"You are not afraid of being scolded in the future."

"It's nothing to do with the platform if you get scolded for filming a TV series. On the contrary, we can lower the price."

Cao Xuan has never been a good person. Except for some principled incidents, his own moral bottom line is very low. He himself started his career by plagiarizing, and he doesn't care about using this drama.

"Trickster!"

The people's teacher, Zeng Li, covered her daughter's ears, not wanting little Cao Li to hear such vile capitalist remarks, but little Cao Li didn't do what she wanted, instead she stretched her ears to listen, and even clapped her hands to cheer her father on.

Boss Cao felt very relieved, and felt that there were successors.

In business, we must stick to the bottom line, but we must not be too rigid. There is no such thing as a model company that everyone praises. Only relatively flexible business methods can make the company develop healthily.

Hu Jing was deceived and picked up the remote control to tune the channel, and then an angry Sister Shuang appeared.

"First, my name is not Hey, I am Chu Yuxun!"

"Cough cough..."

Cao Xuan almost choked to death, only then did he realize that "Love Apartment" is not the only new popular drama, "Let's Watch the Meteor Shower" is the real trump card.

Wei Chen was signed by Fan Xing, and Tianyu let Wang Shuoxin, who also made his debut in 2007 "Happy Boys", replace him. The other three did not replace him. His partner Shuang Zijie produced this version of "Meteor Garden" in the mainland.

Frankly speaking, this drama is simply thunderous and embarrassing from the perspective of later generations, but in 2009, it was relatively okay.

If you are not an audience with high requirements for watching movies, you can accept the setting of this show, and even feel quite comfortable.

Not to mention the youth group, this drama has become a huge hit below the university level, and the student fans of Sister Shuangzi's drama circle have not dispersed until 2022.

Cao Xuan actually has a deep impression of this drama. Goldfinger remembers that when this drama was on the air, he was not in good health and went back to his hometown to recuperate. The children in the neighborhood discussed this drama every day, and his classmates also watched it.

He also watched a few episodes at that time, but he almost forgot the plot later, he just remembered that this drama was very popular, and there was the famous Metersbonwe.

Xiao Zhou is the spokesperson of this brand, and the two Chinese kings have contributed a lot to the domestic clothing industry.

However, if Cao Xuan remembers correctly, Metersbonwe was close to bankruptcy and closed more than 1000 stores in three years. I don’t know if Xiao Zhou was still the spokesperson at that time, otherwise there might be a "Jay Chou Law"... …

Hu Jing also chased "Meteor Garden" back then, and found out the details of this drama within a few minutes of watching, and felt even more depressed.

"Is there no new drama to watch this year?"

"Yes, I have."

Cao Xuan smiled: "In September and October, there will be two online dramas on Penguin Stars, one is "Cannon Fodder Counterattack" starring Guo Zhenni, and the other is a small company, but don't underestimate it, Fanxing has already voted for it. Qian cooperated with it."

"What's the name of that web drama?"

""Mao Lie"."

Empress Xigong covered her daughter's ears again, and glared at Cao Xuan, Cao Xuan hurriedly explained.

"It's not the film we watched, it's a nasty film, which means street swindlers. The first part has actually been filmed, but the filming is so-so. We voted for the second part. The script is very exciting."

"Mao Lie", the web drama with the highest rating on Douban, although some of it is due to the small audience, but it has its merits in being able to score such a high score.

Especially in the final episode, Jiji Fengshen may be exaggerated, but it is really well shot, and even if you pick a random episode alone, you can make a movie with a fairly good quality.

Cao Xuan didn't think of this show at first, the other party hit the door by mistake.

After the establishment of Penguin Star, it consciously acquired some online dramas to fill the resource library, and just finished filming the first "Mao Lie" and delivered it to the door.

Although the production of the first part of "Mao Lie" was very rough, it also had a bit of aura, and it happened that Penguin was short of materials and spent money to get it.

During this period, Cao Xuan has been paying attention to the early development of Penguin Star, so he saw "Mao Lie" from the report, and asked someone to call to inquire. The second part is being filmed and written, but due to tight funds, the progress is very slow .

Boss Cao waved his hand, not only Penguin Star and Fan Xing jointly injected 500 million into the crew of "Mao Lie" to film the second part of "Mao Lie".

Even Cao Xuan intends to allow Penguin to acquire or invest in this company in the future. This team still produces a lot of works, and the quality is not bad, which is also a good supplement to Penguin.

It is impossible for Fanxing to fill the needs of Penguin's platform, and Guolan may not be enough. In addition to other outsourcing, Penguin also needs to invest or produce film and television. It is self-sufficient and can save costs.

"It's still half a month."

Hu Jing was a little discouraged, Cao Xuan grabbed her and said, "Come and play if you don't watch the show. In the afternoon, let's clean up and have barbecue in the yard today."

The empress of Donggong looked at the already dark sky, then looked at her watch, and gave him an annoyed look.

"You call seven o'clock afternoon?"

"In our hometown, it's afternoon before the moon appears."

Hu Jing glanced at the sky again, the sky was dark and full of clouds, and she couldn't see the shadow of the moon, she was a little annoyed: "It's cloudy too?"

Cao Xuan nodded brazenly: "Forget it, without the moon, it's afternoon until twelve o'clock in the morning."

Hu Jing: "Bah!"

Zeng Li: "Bah!"

Little Cao Li looked at the two of them, thought it was fun, and spat at his father with a chubby face.

"Pooh!"

.........

The next day, Cao Xuan, who took a private jet, rushed to Japan to promote the second part of "Three Kingdoms: Red Cliff". The head of Toho Takai Hideyuki came to the airport to greet him personally to show his importance.

Not only did Toho benefit from "Three Kingdoms: Red Cliff", but after all, it is also Japan's local overlord, and Toho's position in the Japanese film market is even better than Fanxing.

Last year, among the top 20 box office in Japan, there were seven animation films produced by Toho or among the top 10 animation films in the annual box office, eight of which were from the Toho family, a fierce group.

Although the first part of "Three Kingdoms: Red Cliff" ranked second at the box office last year, Toho only received a dividend of about 50% of the relevant income, which was a lot of money, but it did not make Hideyuki Takai so cautious.

But the problem is that he may be able to calm down with one movie, but he can't be stable with two or three movies.

Since the second part of "Three Kingdoms: Red Cliff" was released in Japan on August 8, the momentum has been extremely strong. It even overwhelmed the Hollywood blockbuster "Harry Potter 12" in the same period and won the championship for two consecutive weeks.

As of now, the second part of "Three Kingdoms: Red Cliff" has been released for less than two weeks, and the box office has exceeded 50 billion yen, or 3.65 million yuan.

Looking at this momentum, "Three Kingdoms: Chibi" is likely to break into the tens of billion yen club.

This is also the top box office data that countless classic animation movies and Hollywood blockbusters cannot achieve in Japan.

No matter how well-informed the head of Toho is, he cannot ignore such a film that is destined to be recorded in Japanese film history.

Not to mention that after "Three Kingdoms: Red Cliff", there will be "Three Kingdoms: Guandu". He doesn't know that this movie is not controlled by stars, and even if he knows, he may not care.

Anyone with a discerning eye can see the influence of Three Kingdoms IP in Japan.

And Wu Baige's name is still very bluffing. Fa Ge, Guo Tianwang, Jin Chengwu, and Liu Tianxian all have influence in Japan. Even if they are not as good as Cao Xuan and "Three Kingdoms: Chibi", as long as they can cut half of the box office , Dongbao also made some money.

Not to mention that this time with Fanxing and China Film, Toho's Japanese movies can also be released in China.

Two movies last year and three movies this year, abruptly snatching a piece of meat from Hollywood.

Of course, it is said to be a grab, but it is actually a stroke of China Film Group's big pen, and the addition of two pens has nothing to do with Hollywood's share.

The share of imported films is different every year, some are more and some are less. At the beginning of this year, China Film said that there were about [-] films, but it is very flexible as to how many.

The "Three Kingdoms" series is a big-ticket warehouse in Japan, and it has to rely on Dongbao's contribution. This can be regarded as the sweetness that China Film has given Dongbao.

Cooperate well, everyone will make a fortune together, if Dongbao doesn't cooperate, the subsequent share can be "left and right" or "left and right"......

On Cao Xuan's side, Penguin Star also invested in the purchase of a large number of film and television animation copyrights under Dongbao.

The key point is that few other online platforms have paid copyright fees, Dongbao was so moved.

And Cao Xuan is not bad, Dongbao has a lot of high-quality IP, "Detective Conan" and "Doraemon" are both its works, which are a good selling point for Penguin Star.

At the same time, holding a large number of genuine copyrights, Penguin Star can also take advantage of the trend to attack a wave of friends.

Penguin Nanshan Pizza Hut and Fanxing's top lawyer team in the entertainment industry are gearing up to get their bonuses.

Youku and Tudou are preparing to go public, and they are afraid that something will go wrong, and they may be able to pay a wave of compensation. After convincing these two, there are not many other websites that can compete with Penguin Star.

All kinds of sweetness and benefits have already stunned Dongbao. Facing such a gold mine, let alone picking up people at the airport, he has to think about letting Hideyuki Dongjing sleep with Boss Cao.

But if you really want to do this, it will be regarded as a complete feud with Boss Cao...

After picking up the plane, Hideyuki Takai considered that Cao Xuan was tired from the journey, and arranged for him to go to a hot spring with his entourage, and then found a massage fairy to relax.

After taking a bath, everyone eats together. The rice sage cooks rice, then makes sushi for the sushi sage, roasts lanterns and meat skewers for the barbecue sage, makes fried goods for the tempura sage, and cuts sashimi for the tuna sage...

Cao Xuan sat there watching them busy, and suddenly felt like the Jade Emperor.

---

ps: Friendship push book, "China Entertainment's Surging Era" by the black car, the old author, understands everything, if you are interested, you can go and read it.

(End of this chapter)