China Entertainment 1997.

Chapter 615 "The Legend of Zhen Huan" started broadcasting and became popular all over the country

In mid-July, "The Girl We Chased Together in Those Years" was officially drawn, and the final cumulative total was 7 million yuan.

In the mainland box office rankings so far, it is second only to "Kung Fu Panda 2", "Pirates of the Caribbean 5" and "Party Founding".

For this movie alone, Liu Tianxian directly became "National First Love", and the number of fans soared by 140 million in a single month.

You must know that her body size is already 2500 million+. With such a large body size, it is very rare to be able to soar so many fans in a short period of time. This year's Weibo night must have a place for her.

Compared with the increase in the number of Weibo fans who do not have much intuitive experience, real money in business is the real benefit.

Liu Tianxian has already said before the skyrocketing salary, and more importantly, Liu Tianxian has already negotiated two endorsements with this movie, with a guaranteed income of more than 3500 million.

And this is just the result of this month. I believe that I can sign a few more commercial endorsements in the future, and even win first-line luxury brands.

If it is said that Da Mi Mi worked hard and worked hard before, and managed to surpass Liu Tianxian in terms of commercial income, but now the latter's new work is a hit, and he can easily get a high-quality endorsement at a high price, surpassing Da Mi Mi Just a matter of time.

The entertainment industry is so cruel, the winner takes all.

Liu Tianxian's new work is a big hit, and his celebrity status is soaring. Even if his personality is Buddha-like, as long as he picks out a few business cooperations at random, it can't be made up by just relying on the word "hard work".

Let alone Liu Tianxian, even Chen Yao, a movie became a short-term top streamer, and he also got a few good endorsements.

Although the price is not too high, you must know that many famous actors cannot get this kind of cooperation, and even many first- and second-tier artists who are not very popular can't get this kind of high-quality endorsement, and can only cooperate with some miscellaneous brands.

Chen Yao started as a male lead of 3 million+ movies, and he also has high-quality endorsements. He can count on two hands the entertainers who can get off to a better start than him in the entertainment industry.

However, this is not all the advantages of Chen Yao's opening. Also in mid-July, "The Legend of Zhen Huan" started broadcasting.

This TV series, starring Zhou Gongzi, Fan Xiaopang, Jiao Enjun, Yu Feihong and countless star artists, has a cumulative investment of more than 1.2 million, and it is definitely the number one big production this year.

But high investment also has high returns.

Just because of the series of star names mentioned above, the popularity before it was broadcast, and the golden signs that Fanxing has accumulated over the years from countless popular dramas, "The Legend of Zhen Huan" immediately attracted the rush of TV stations and online platforms.

After the news of the Starry Spring Festival was released, Beijing, Shanghai, Shandong Province, Hunan Province, Zhejiang Province, and Jiangsu Province offered sky-high prices one after another, hoping to win this [Drama King].

At that time, the three highest bidders in Beijing, Shanghai, and Zhejiang Province had already bid 280 million yuan for an episode.

You know, "The Legend of Zhen Huan" has 76 episodes. Under normal circumstances, the price of this kind of multi-episode TV is generally lower, but even so, the price of a single episode is calculated at 280 million, and the price of the whole drama is almost over 2 million yuan. [-] million.

Such a price is absolutely sky-high for the field of TV dramas.

However, even so, it was still not the transaction price of "The Legend of Zhen Huan". The three TV stations spent their lives throwing money at it, and one was more wealthy than the other.

Until later, Jingcheng TV was the first to be unable to support it, and after careful consideration, it chose to withdraw.

In recent years, Jingcheng TV and Fanxing have had a strong relationship and have received a lot of benefits. However, due to the reasons of the system and management, the overall development is still inferior to the thriving Zhejiang TV and the rapidly rising Modu TV.

For example, in this competition for the copyright of "The Legend of Zhen Huan", the capital of Jingcheng TV is not necessarily worse than these two big dogs.

But at the critical moment, I still lack courage. I felt that it was too risky to spend so much money on a TV series, so I chose to quit.

The other two are bound to win, and after they left Beijing TV, they quickly reached a tacit agreement. The two joined forces and finally won the TV copyright of "The Legend of Zhen Huan" at the condition of 320 million yuan per episode + part of the advertising revenue.

Fanxing made a lot of money just from the sale of TV copyrights, and the income from online copyrights was not too bad.

As I said before, online copyrights have skyrocketed in the past two years, and there is a big step every year.

"Xin Huan Zhu Ge Ge" was broadcast at about the same time as "The Legend of Zhen Huan", and Youku spent almost 3000 million. There are a total of 98 episodes in this drama, which is almost equivalent to 30 per episode.

This price is outrageous enough, but "The Legend of Zhen Huan", which is recognized as the "King of the Drama", many websites offer a higher price than "Xin Huan Zhu Ge Ge".

But it's a pity that this drama has long been internally decided by Penguin Star, and it is impossible to stand aside him.

But the brothers settled the accounts clearly. Although Fanxing openly favored Penguin, it did not mean that he could prostitute for nothing. In order to win "The Legend of Zhen Huan", he also paid a price of 55 for a single episode.

Aside from a few TV dramas suspected of insider trading, expensive ones that make people suspicious of life, "The Legend of Zhen Huan" has undoubtedly set a new record for normal online copyrights.

However, according to this trend, how long can this record last.

In order to kill those small websites and compete for traffic at the same time, several major video websites have entered the stage of copyright hand-to-hand combat, and they are throwing money desperately.

The prices of follow-up TV series will have to soar until all the small websites are dead and the few major video websites can't support it, and then they will stop.

Due to the stars, Penguin Star has now started the production of some self-produced dramas, and the expenditure in this area will be less than other websites.

Even so, the money was flowing in a rush. After a while, more than one billion yuan disappeared like water, and Cao Xuan saw it.

Fortunately, he didn't have a hothead and chose to do it alone, but brought Penguin to join him.

Otherwise, if my family provides for this gold selling cave, although it is not impossible to afford it, but considering other stalls, the funds will have to be tight from time to time.

TV and online copyrights basically made "The Legend of Zhen Huan" a lot of money, and the follow-up advertising share and pre-roll ads can also earn tens of millions.

It’s hard to say about overseas copyrights, but you can give it a try and see how much you can earn.

The cost was recovered and a lot of money was made, but Fanxing did not relax inside.

Making money is certainly fun, but they are also nervous about the performance of TV dramas, for fear of smashing the golden signboard.

You know, the reason why Fanxing TV series can make so much money is that even before the filming of a TV series has started, there are TV stations who take over the film. The brilliant record accumulated over the years.

Usually everyone is not nervous, but "The Legend of Zhen Huan" is after all a large-scale production TV series with numerous stars for so many years, with an investment of over [-] million yuan and a gathering of big names.

The cost can be compared with it, which may be the "Fengshen Bang" that cooperated with CCTV. If it hadn't been on the market in the past two years, Fanxing would not have dared to play such a big game.

Just kidding, this is an investment of hundreds of millions.

As long as movies can be shown in theaters, there is a way to make money after all. TV dramas are different, they have to be taken over by the platform.

Aside from the TV station's own investment, except Fan Xing, Qiong Yao, Zhang Dahuzi and a few other producers, even if they can afford the money, they are afraid that the TV series will fall into their hands.

After all, the platform side is not an idiot, it doesn't mean that if you recruit a few celebrities, they will offer you a sky-high price to buy them, otherwise everyone will just hire a bunch of celebrities.

As long as there is enough money, Liu Tianwang and Cheng Long can also spend money to make TV dramas...

Therefore, although the star lineup is important, it is more of a bonus item. The platform mainly depends on the producer, and the behind-the-scenes team such as the production company, producer, director, and screenwriter is the key.

If there is no star-studded gold-lettered signboard, maybe "The Legend of Zhen Huan" can still make money, but certainly not so much.

It is also because of this that Fanxing is nervous about the performance and reputation of "The Legend of Zhen Huan".

This drama is too dynamic, everyone is staring at it from top to bottom, if they pounce, or even perform mediocrely, it will bring a lot of negative impact to Fan Xing.

One shot will affect the whole body. This consequence is likely to lead to the income of related projects in the second half of the year and next year. Many of Fanxing's jobs are based on performance. The company's income is less, and everyone's bonus is also less, so no one is nervous.

The film and television department even appealed to the company's employees, relatives and friends to watch it in the circle of friends, which is extremely rare among the stars in recent years.

You must know that Fanxing's film and television works have always been unfavorable in recent years, and they have killed so many, so that employees have enough confidence in their company's works. Aside from the spontaneous and ostentatious publicity and Amway of a few employees, few people engage in this kind of thing.

This time the Ministry of Film and Television semi-officially called on internal employees to do so, which shows the importance and tension on "The Legend of Zhen Huan".

.........

Qin City, Hokkaido Villas
After coaxing Cao Yang to sleep, Dongxi Ergong and his daughter happily sat on the sofa watching TV.

The two of them were planning to participate in the show at the beginning, but the script became dirty before they got it, so they are still very curious about this show, and coupled with the strong publicity recently, when they saw the broadcast, they immediately turned into fans of the show.

The bored Cao Xuan also grabbed a few candied fruits and sat beside him. He has no interest in TV, and mainly plays with his mobile phone, browsing news and chatting.

Mid-July is coming to an end, and Marvel's another masterpiece "Captain America" ​​is finally released.

The performance in North America is not bad, but it is inferior to "Thor", and the same is true of word of mouth.

How should I put it, a story about a kind-hearted frustrated boy becoming a superman during World War II is not particularly popular with everyone.

Many radical movie fans think that the only thing that catches their eyes in the movie is the post-credits scene where Director Fury hints at the imminent establishment of the Avengers.

"Captain America" ​​is mainly based on the Americas, and the three box office boxes with the most box office are North America, Brazil, Mexico, and then European countries.

The box office in Asia is quite sluggish, and the mainland box office is expected to be only 6000 to 400 million. Even South Korea, which has always been the most active, and the box office of Marvel movies is not lower than [-] million US dollars, this time it is estimated to be [-] million US dollars.

On the contrary, Taiwan Province is doing well, and the data is even better than that of South Korea. It is likely to become the second largest presence in Asia after the Mainland.

Considering the large difference in the number of people in Taiwan Province and the mainland, it can be seen that the words "Captain America" ​​are tempting to some people...

Compared with "Thor", the performance of "Captain America" ​​can only be said to be qualified, at least Marvel is not satisfied.

When its president, Kevin Feige, chatted with Cao Xuan, he expressed a little disappointment with "Captain America" ​​inside and outside the words.

However, it is also understandable that this movie is the background of World War II after all. Fighting against Japan is equivalent to the domestic theme for audiences in the United States and Europe.

In addition, the plot is a bit old-fashioned. Due to the ability of the US team, the special effects and fighting are far less cool than "Iron Man" and "Thor".

It is reasonable to see a gap in performance compared to the previous two.

However, Marvel's concerns are chaotic, and they are still more worried about the results of the follow-up "Hawkeye".

If the decline can be reversed, everyone will be happy, and if the word-of-mouth declines like "Captain America", then no one can guarantee whether it will affect next year's big move "The Avengers".

This is a big killer that Marvel has prepared for several years. If this gun is not fired, many follow-up plans may directly become nothingness.

Cao Xuan didn't bother to pay attention to the tangled and hesitant Kevin Fitch, but invited Chris Evans, who was a little frustrated, to come to China to have fun.

"Now Now You See Me" will be released around the world, and most of the countries will be released at the same time, which means that the team's publicity work is very complicated, and it is likely to have to travel back and forth across continents.

North America, as the largest box office, definitely had to show up. Asia, as Cao Xuan's basic market, couldn't give up, and Europe, if coaxed, was also a big source of box office.

In order to be able to relax at that time, Cao Xuan has already started to recruit strong men.

Da Mimi deliberately set aside a one-month schedule, and Cao Xuan is going to trick Mr. Tao and others into the set next step.

At that time, everyone will show up together first, participate in some activities, and then divide the work and cooperate later.

Damimi mainly cooperates with Asian and domestic promotions. Juanfu is British and focuses on Europe. Tao Zong and the Hulk stay in North America. Cao Xuan takes Gal Gadot as a reserve team and flies back and forth between the three states.

Boss Cao swears that he has no selfish intentions in bringing Gal Gadot, it is purely because the latter has traveled around the world with the "Fast and Furious" series and has some experience.

Yes, it is like that!

Cao Xuan was having fun, and the first episode of "The Legend of Zhen Huan" was over, and the ending song "Phoenix Flying" sung by Liu Huan sounded.

"The Legend of Zhen Huan" has two theme songs, one is "Phoenix Flying", and the other is the opening song "The Robbery of Beauty", sung by Yao Beina.

These two songs were "created" by Cao Xuan, and they are also a major selling point of "The Legend of Zhen Huan".

Cao Xuan hasn't written a song for a TV series for a while, and he rarely writes a song for a movie. It's rare to write a song, which can attract the attention of many fans and cause a certain degree of discussion.

"Looking forward to the bright moon, looking forward to the morning sun, looking forward to the spring breeze bath
Can be puzzled against the wind, with rain and snow, destroying plums and breaking branches

The phoenix is ​​flying, and its feathers are flying away, leaving no trace

Listen to the drizzle of the phoenix trees, the rustling of its leaves, and shake the memory with the wind
......"

Nishigong Niangniang listened very seriously: "The lyrics are really well written, why don't you sing them yourself."

"I can sing it too, but only Brother Huan can sing this song with the sense of history and the desolation of bitterness and resentment in the palace and the end of the song."

Zeng Li also thought about it, Cao Xuan's singing skills may not be bad, but Liu Huan's style is unique, some songs he sings have flavor, others may sing not bad, but it's not the same as before.

Hu Jing paid more attention to the plot of "The Legend of Zhen Huan": "The filming of this drama is really good, the persuasive way is beautiful, the lines are also exquisite, and the acting is good, but the pace is a bit slow."

"It's right to be slow. It's not a cool drama that pretends to be face-to-face. After the foreshadowing is unfolded and the palace fight officially begins, the highlights will become stronger."

"The Legend of Zhen Huan" has many advantages, the only disadvantage is that it is a bit too slow.

In fact, it is not completely slow. In the first few episodes, some conflict points and cool points were set, but the performance was not obvious, and it was a bit unfriendly to some viewers who like high cool points and fast conflicts.

But it is also this kind of slow-heating style that makes the whole drama so eloquent, so that "The Legend of Zhen Huan" is very enjoyable, and you will never tire of watching it. There are new surprises every time you watch it.

Even "Zhen Xue" was formed. Countless viewers watched it carefully repeatedly, found out new details from it, and analyzed and interpreted it in various ways.

However, under the premise that the TV series has not yet become a big hit, such a style is destined to suffer.

The premiere ratings of "The Legend of Zhen Huan" are not high, only 1.6.

This statistic is actually not bad, firmly ranking first in the same period, but considering the weight of "The Legend of Zhen Huan" and the commotion it caused, it can only be said to be quite satisfactory.

You must know that the ratings of the first broadcast of "Xin Huan Zhu Ge Ge" not long ago reached 2.4. Although the follow-up word-of-mouth collapsed, the ratings also dropped sharply, and it is only about 0.7 so far.

But "Zhen Huan's Legend" premiere ratings are not as good as "Xin Huan Zhu Ge Ge", which inevitably makes people feel a question mark in their hearts.

However, "Zhen Huan's Legend" is not without its advantages, that is, its reputation is high enough. Although the plot has not unfolded, but with the performance of the actors and exquisite persuasion, it scored a high score of 8.9 on Mtime.com at the beginning.

In the same period, "Xin Huan Zhu Ge Ge" scored 4.5, and the difference between the two dramas was nearly doubled.

The fairly good word-of-mouth score did not cause too much panic in the "failure" of the premiere of "The Legend of Zhen Huan". Many people firmly believe that after the word-of-mouth ferments, it can drive the ratings.

With this thought in mind, everyone waited for ten days. Although the ratings did not rise fast enough, they have been steadily increasing.

And as the plot unfolded, "The Legend of Zhen Huan" gradually expanded its influence after the initial period of struggle, and in the later stages of the broadcast, it completely became popular.

It took almost a month for "The Legend of Zhen Huan" to go viral from its premiere, which was longer than everyone expected.

But also because of the accumulation of this month, "The Legend of Zhen Huan" has become extremely popular after it was released, and the range and height of its popularity are also amazing.

The audience rating has changed from 1.6 in the first broadcast to 3.4, and Penguin's TV series have easily exceeded [-] million views.

In a daze, Weibo, Tianya, and Mtime.com were discussing "The Legend of Zhen Huan" everywhere, and the imitation of Zhen Huan became a popular wave.

"The Legend of Zhen Huan" has become a phenomenon-level TV series that is popular all over the country.

Zhou Gongzi and Fan Xiaopang and other leading actors are even more popular. They may have had many classic roles before, but there are very few characters with such a great influence on the public.

At least the few Rong Xinda TV series played by Mr. Zhou are not as popular as Zhen Huan, and the same is true for "The Legend of the Condor Heroes".

Fan Xiaopang does have a national-level TV drama character Jin Suo, but a little maid, how can she be as bright as Concubine Hua, who can't be suppressed by the protagonist.

As some of the most popular actresses in the Chinese entertainment industry, when they go out now, many people don't call them by their names or nicknames, but call them Concubine Hua and Zhen Huan, which shows how deeply these two characters are deeply rooted in the hearts of the people.

And Chen Yao, who played the male second in "The Legend of Zhen Huan", just experienced a big hit, and immediately ushered in a wave of fire.

Its rise is so fast and its popularity is so high that even Hu Ge, the star brother, is a little bit sour. He jokingly suggested that Chen Yao should make "Armor Warrior 3".

Otherwise, wouldn't the law that starry male stars must be popular when they shoot "Armor Warrior" be broken?

Not to mention, Cao Xuan really considered this suggestion, not to satisfy his own bad taste, but to maintain the long-lasting tradition of Fanxing...

(End of this chapter)