China Entertainment 1997.

Chapter 619 Let Xianmi join forces... "Giant"

"Now Now You See Me" can be said to be Cao Xuan's most publicized movie in recent years.

He still attaches great importance to this movie. Domestic and Asian markets are fine, and the basic market is stable enough. As long as the quality of the movie and the publicity team are guaranteed, his presence is just icing on the cake.

Europe and the United States need to do more. After all, Cao Xuan’s film appeal in these places has not yet fully formed, and he also intends to get rid of the position of a pure action star, so the movie "Now You See Me" is very important.

Considering the subsequent Marvel series, "Taken 3" and the "Quick Chase" series that are likely to start filming.

"Now Now You See Me" is his only major non-action movie production in a short period of time, so it naturally holds a special place in Cao Xuan's heart.

"Strictly speaking, the thief in the movie is mainly a demon, and his technique is magic. It can also be understood as magic, but this magic is not without logic, but some exaggerated interpretation based on reality..."

Beijing Normal University, School Auditorium
The main creator of "Now Now You See Me" held a fan meeting for college students here. Cao Xuan, the director and the main creators answered the students' questions.

Just now, because someone saw a lot of magic in the introduction and introduction, so they asked if it was about magic, and Cao Xuan responded.

Most of the magic in "Now Now You See Me" is based on evidence, and you can find some cracking or restoration techniques, but some of them are artistically rendered. If you insist on watching movies with real magic, you may be a magic fan. Will be very disappointed.

Cao Xuan also didn't want to make any "100% real magic gimmicks". To be honest, except for a very small number of real magic fans, the vast majority of audiences don't care about the authenticity of these magic tricks at all.

And the core of the real selling point of "Now You See Me" is not all magic, visual effects and suspense reversal are the most important.

"Hello, you are the benchmark of Chinese-language movies. I would like to ask a digression, what do you think of the product placement in movies, such as Shuhua Milk in "Transformers 3"?"

As soon as this remark came out, the entire auditorium burst into laughter, and Cao Xuan couldn't hold it back.

A few days ago, "Transformers 3" was released in China, and it did not live up to the name of "the most popular Hollywood film series among domestic audiences".

It was released on Wednesday during the working week, and still won the box office of 8500 million+ on the first day, and the single-day box office on Saturday exceeded [-] million.

This is also the first film in the mainland to have a box office of over 10 million in a single day. The previous two "Avatar" and "Let the Bullets Fly" failed to achieve this.

The first week's box office was 4.3 million yuan, which also broke the 3.08 million "Let the Bullets Fly", becoming a new film history record.

However, the downward trend of the box office in the next week is a bit big, and the stamina is slightly insufficient, but even so, the cumulative box office has exceeded 7 million yuan.

Under normal circumstances, such a movie will definitely be postponed. If there are no accidents, it is only a matter of time before it breaks through 10 billion+, and it is also the third movie in the mainland to reach 10 billion.

With such a high box office, the movie is naturally very popular, but most of the actors in it are unknown to domestic audiences and have no psychological experience. What attracts the most attention of domestic audiences is not only Transformers and the plot, but also the placement of Chinese brands in it.

The Metersbonwe T-shirt on the male protagonist, there is a Shuhua milk with a trolley close-up, a TCL TV that has turned into a Transformer, and a Lenovo computer.

No, Lenovo is an American company, not a Chinese brand...

But no matter what, the appearance of these four brands familiar to domestic audiences in "Transformers 3" has attracted the attention of many people, especially Shuhua milk, which has been called "the best implanted Chinese brand".

There is another interesting thing here. It is said that the Yili Company behind Shuhua Milk originally hoped that bumblebees could drink milk and make milk a source of energy for Transformers.

Of course this outrageous request was rejected, but the lines and close-ups were specially set for it. In addition, it is said that a pre-history was set for milk and characters, and no feature film was shot in the finale.

The appearance of "Transformers 3" by Shuhua milk was only a few seconds, but the advertising effect caused by it can definitely be used as a classic marketing case.

Perhaps from the very beginning, Yili never thought of profiting from the placement of advertisements, but took a fancy to the gimmick of this matter and made a big fuss.

From a businessman's point of view, Cao Xuan even admires Yili's approach, but as a filmmaker, he doesn't really dislike it.

"The inseparable element of commercial films is profit, the box office is profit, copyright is profit, and advertising is also profit.

Personally, I am not opposed to the placement of advertisements. My previous movies and even this "Now You See Me" also have placement advertisements, and I should not specifically shy away from this point in the future.

In my opinion, this is a normal commercial behavior, of course, the premise is that the advertisement does not affect the plot, but only exists as a prop or background..."

If you are a cousin, you can't set up a memorial archway. Taking the money from the advertisers and paying back Baba to express your support for the purity of the film.

Cao Xuan would often say some stereotypes in order to avoid trouble, but sometimes he was unwilling to bluff people with lies.

Ad placement is a part of commercial films and is inevitable.

Not to mention, the cost of the movie "Now You See Me" is 8500 million US dollars, and the advertising alone can return 1500 to 2500 million US dollars, and the cost is that some props, backgrounds and scenes do not affect the plot.

It would be difficult for any normal commercial producer to say "no" to these advertisers.

Cao Xuan can understand some movie fans or art practitioners' distaste for these advertisements, but most of the adults' world needs to compromise with reality.

His answer was very sincere, and the students in the auditorium might not necessarily agree with it, but they would not stand up to refute it.

It was rare for Cao Xuan to come out, and everyone communicated face to face. Everyone wanted to seize the opportunity to ask a few more questions. At first, it was about the movie "Now You See Me", but later the topic got off track.

"Xu Zheng announced that he will direct and act in a new movie. Guo Xiaosi also announced that he will be a director and make a movie. Little Swallow also has similar rumors. Han Han also revealed his director's wish on Weibo. What do you think of them cross-border directing? How do you do it? Do you also have the idea of ​​​​becoming a director?"

"Uh…"

Cao Xuan didn't expect the topic to suddenly turn to this, so he thought about it before answering.

"I'm not very familiar with most of these people, so I won't comment too much, but I can talk about Xu Zheng.

His new movie can be regarded as a sister chapter of "People on the Journey". He brought the script he saved, and then asked me to buy the copyright. I read the book and it was good. After studying Fanxing, he also invested in this movie in the form of copyright + funds .

Xu Zheng is very talented in comedy, and he was a director before that. I have confidence in his new play. I helped him persuade Huang Bo to join.

As for whether I will be a director in the future, I don't think I have that talent, so I should just listen to the directors' instructions (laughs). "

Cao Xuan didn't want to tease those people, and besides, their movie hadn't been made yet, so he couldn't do it, so he just went there after a haha.

However, Xu Zheng still helped out by doing some publicity. This is also a movie that Fanxing fully invested in.

Cao Xuan said that the wind is calm and the clouds are light. In fact, Xu Zheng didn't look for Fanxing at all, not because he didn't want to, but because he didn't have the confidence that Fanxing would pay attention to such a low-cost comedy.

The biggest gimmick of the whole movie is the sister chapter of "People on Journey" which he and Wang Baoqiang collaborated on again.

As for Huang Bo, he also wanted to find him, but Huang Bo was hesitant about his script and had little desire to accept the play.

Therefore, at the beginning, Xu Zheng wanted to go outside to solicit investment, and then returned to Fanxing to buy the copyright or filming license of "People on the Journey".

However, Xu Zheng hit a wall everywhere, the reason is that the outside world is not optimistic about him directing and acting.

Xu Zheng has also accumulated a lot of contacts over the years, and his coffee position is not too low. At least major companies and some capital bosses can get on the line.

He quickly found Pharaoh Wang of Guangguang and Boss Li of Pony Ma,

Lao Wang has been involved in the production of films over the years, but the results are not good, and he still focuses on the distribution business. Although he is optimistic about the book, he is hesitant about Xu Zheng's director level.

Boss Li has been busy trying to go public for the past two years, and the company's resources are concentrated on Wu Baige, and he doesn't even pay attention to Xu Zheng.

As for the feedback given by other bosses, capital or independent producers, it is not very positive.

Xu Zheng almost gave up, and decided to go to Fanxing to take down the copyright to prevent accidents, and then slowly wait for the opportunity.

So, he came to buy the copyright of "People on the Journey", and the result was even more embarrassing, Fanxing was unwilling to sell.

It’s fine if you remake it abroad, and the outside world will not think that Fanxing is involved, but if you shoot a sister chapter in China, what if you use Fanxing’s signboard to bluff and deceive, and the car overturns.

If Xu Zheng spends tens of millions, Fanxing may still consider it, but Xu Zheng's budget is not high, and the price of pigs is worthless in Fanxing's eyes, and there is no need to sell them.

Seeing that this matter was about to fall apart, at the critical moment, a producer named Chen Zhixi from the Fanxing Film and Television Department stepped forward.

Chen Zhixi, born as an actor, is a 2000-level student of Chinese opera. She has filmed quite a few scenes, but she is not well-known, and later moved behind the scenes.

In 2009, Chen Zhixi, who had served as Pan Yueming's agent, joined Fanxing under the guidance of Dong Xuan, but she did not continue to be an agent, but changed her career to be a producer.

Chen Zhixi was an actor in her early years and also worked as a manager. She has a lot of contacts in the circle, plus she is from a wealthy family. It is said that she is still a rich second generation. If she doesn't want to go to Fanxing to experience it, she can directly raise money to invest in becoming an independent producer.

With her contacts, abilities and resources, although she first entered Fanxing, she was quickly reused.

She is one of the co-producers of "On the Journey", which was released last summer.

It was also because of this that Chen Zhixi and Xu Zheng were familiar with each other and recognized his ability. At the same time, for the purpose of his own superiority, he retained Xu Zheng to actively promote the project within Fanxing.

In the end, the project called "People on the Journey: Lost in Thailand" spread to Cao Xuan's ears, and under the advice of Boss Cao, he invested in full.

Xu Zheng became the director as he wished, and Chen Zhixi became the producer of "Lost in Thailand" as he wished. Both of them were very happy.

Cao Xuan was even happier. Although the success of "Lost in Thailand" had a strong chance, with Fanxing's strength, there is a high probability that it will be replicated and contributed to this "coincidence".

Considering the return on investment and profit of "Lost in Thailand", Cao Xuan is very much looking forward to Fanxing's financial report next year.

An old fritter like Cao Xuan is so slippery that ordinary college students can't beat him at all, so he cleverly shifted his target to Da Mimi.

"Guo Xiaosi said that he admires you and Liu Tianxian very much, and wants to invite you to star in "Little Times". Will you accept the invitation?"

The female college student who spoke had a look of anticipation. When Guo Xiaosi said this, he was almost sprayed to death by the fans of the Xianmi family. However, for the rest of the public, they were looking forward to it.

"I have not received an invitation from Director Guo, as far as I know, Liu Yifei should be the same.

Frankly speaking, I don't like this kind of deliberate marketing of us two, I don't feel respected in their behavior. "

Da Mimi looked very upset about being teased, and she was not used to Guo Xiaosi at all, and she just opened up.

Cao Xuan next to him had a strange expression. The former time-space big honey was going to shoot "Little Times" when she was pregnant. Now, with this posture, is she going to blow it up?

Lin Xiao, do you know what you lost at this moment...

Of course Da Mimi knew the price of what she said, but she didn't care.

In Yuanshikong, she has been making Guo Xiaosi's movies all the time. It's not because Guo Xiaosi is so awesome, nor because she likes "Tiny Times", but because Da Mimi doesn't have access to any decent movie resources at all.

Although "Tiny Times" sucks, at least the box office data is good, the popularity is okay, and it can also bring a certain amount of fashion resources and exposure, which is very important to Damimi.

But who is Da Mimi now, the star-studded actress, not to mention the movie resources, but she is definitely the first echelon of actresses in the entertainment industry, and has access to many high-quality movie resources.

Da Mimi, who is full of confidence, naturally looks down on Guo Xiaosi, a fledgling director.

Top earning writer?
The achievement that Guo Xiaosi is most proud of is comparable to Da Mi Mi eating a few packs of yo-yo plums, and then shouting "Are you all right", easily overtaking.

Floating away is not to mention, mainly because Guo Xiaosi was irritated by hyping her and Liu Tianxian.

The two of them are quarreling, but sometimes they are very taboo for outsiders to join in the fun, especially for publicity and marketing, which is their own patent.

Guo Xiaosi hadn't paid a dime, so he got their attention out of nowhere, and made the two of them have to be like him, acting in his movies as soon as he greeted them.

His surname is not Cao, so crazy!
That night, the video of the big honey beating Guo Xiaosi was posted on the Internet, and Liu Tianxian liked the video for the first time, and also revealed his attitude.

The attitude of the two angered Guo Xiaosi's fans. As one of the most popular writers and cultural icons nowadays, Guo Xiaosi still has quite a few fans.

His painful literature books have sold tens of millions of copies, and have great influence among girls, literary youths, and some teenagers, and many of them are diehard fans.

Seeing Xianmi's attitude, she naturally wanted to ask for an explanation for her idol, and angrily rushed to their Weibo.

But Guo Xiaosi has fans, and Liu Tianxian and Da Mimi, as the two most popular fans, have more fans.

Whether it is the fan base, the number of diehard fans, or the popularity and nationality of passers-by, the two easily crushed Guo Xiaosi.

Fans of the Xianmi family who have been complaining about each other for several years, formed a short-term peace at this moment, and joined forces to besiege Guo Xiaosi.

Now the people who eat melons can be very excited.

After a long life, Xianmi joined forces for the first time, and Guo Xiaosi could be famous in the annals of domestic entertainment and gossip.

With more attacks than less, the Xianmi family is a perennial conquest team, and their combat effectiveness is beyond the charts. This time, the two sides joined forces, relying on the tacit understanding accumulated over the years of fighting life and death, and sprayed Guo Xiaosi into autism.

Guo Xiaosi was accused of commenting on Weibo for three days, and the screen was full of [plagiarism apology]. Take the blame and resign, because the two are fans of heaven.

To be honest, the power of the two joining forces is definitely superimposed and multiplied, and there will be no disadvantages. After the war is over, the two sides even feel a little sympathetic to each other and feel unfinished...

But Da Mimi didn't share the same goals with Liu Tianxian for long, and followed Cao Xuan and others to Japan and Europe to promote "You Now You See Me".

The popularity of Damimi has been rising in the past two years, and it is also well-known in Japan. As soon as it appeared at the event, several fans shouted "Honey Sauce".

Da Mimi has a bright smile. She hasn't had much experience of being welcomed by foreign fans. This kind of "international star" taste is quite good.

As for Cao Xuan, he has long been used to his super popularity in Japan.

Just kidding, the box office of the first and second parts of "Three Kingdoms: Red Cliff" is still at the top of the Japanese box office chart. Let's ask how many overseas singers are capable of holding a concert at the Tokyo Dome.

Cao Xuan's current popularity and influence in Japan, not to mention being the only overseas star, is definitely among the top three.

But Mr. Tao and the others didn't know this. Looking at Cao Xuan's rambunctious Japanese fans and the cheers of the tsunami as soon as he appeared, they were surprised and bitter.

To be honest, these days when they came to Asia to promote, they were in a state of being shown by Cao Xuan almost every day.

It’s a private jet, and it’s China’s Hollywood. When it’s an event in China, it causes a sensation as soon as it appears on the stage. I didn’t expect it to come to Japan, and it’s still the same.

Not to mention Cao Xuan, even Da Mimi is more beautiful than them.

After all, among this group of actors, the only one who can be called a well-known artist may be Mr. Tao, who was not popular before. "Captain America" ​​was pulled to Asia for promotion within a few days of its popularity.

Before that, they had never experienced top-notch treatment, and now they were being shown off.

Although this is not necessarily the original intention of Cao Xuan and Da Mimi, it is enough for a few people to find lemons.

However, that's not the end of their chia lemons.

After leaving Japan and going to Europe, although Cao Xuan's popularity is not as exaggerated as in Asia, he is still extremely popular, especially in English-speaking countries such as the UK, where he is treated like a superstar.

The only difference from Asia is that because "Captain America" ​​did well at the European box office, Mr. Tao was taken aback this time.

Although he is far inferior to Cao Xuan, many people know him, as well as Juanfu, "Detective Charlotte" is a hit drama, and he is also considered a celebrity in Europe.

Mark Ruffalo and the others continue to be little transparent, the only consolation is that Da Mimi, who is not very popular in Europe, also joined their team this time, watching Cao Xuan and the three of them chasing lemons together...

(End of this chapter)