China Entertainment 1997.

Chapter 633 "Hawkeye", which swept the world at the box office (Happy Mid-Autumn Festival)

The movie "Hawkeye" can be regarded as a standard Hollywood commercial film, with themes covering action, friendship, revenge, secret agents, saving the world and a little love.

Uh, the villain in the movie wants to use laser weapons to threaten S.H.I.E.L.D. to hand over Hawkeye, otherwise New York will be bombed.

Hawkeye and Black Widow destroyed their conspiracy, which can be regarded as saving the world to some extent.

At the end of the film's premiere, North American Rotten Tomatoes gave it a 60% freshness rating, and an IMDb score of 6.2, which is not particularly bad among commercial films, but it can be regarded as mid-to-lower.

However, many viewers did not say that the movie was badly made, and the reason for the low rating was mainly because they felt that the movie conflicted with the plot setting they expected.

In a word, the magic reform is too serious!

After all, it was the premiere, and apart from Cao Xuan fans and passers-by, most of the first audience were diehard fans of Marvel.

90% of the original fans and film and television will have conflicts.

Because every original fan has his own understanding and favorite film and television adaptation plan for original works such as graphic novels. For example, if a certain actor plays a certain role, the film studio cannot satisfy everyone, and some fans of the original will naturally dislike it.

So many times, fans of the original works look forward to the film and television adaptation of some popular works, hoping to see the world they like.

But when the project really starts to move forward and find some actors or plots that I don't like, I will resist and scold.

This is a difficult problem to solve comprehensively.

Therefore, for the vast majority of filmmakers, the market is definitely larger than fans of the original works, and the products are not only aimed at fans of the original works, but also fans of passers-by and new audiences.

Of course, the best adaptation is still based on the original work, discarding the chaff and keeping the essence, and retaining the essence of the original work as much as possible.

Otherwise, there is no need to spend money on copyright, put on a name, and the things you shoot are completely different, so there is no need.

This is actually the problem with "Eagle Eye".

The changes are too big. Although part of the storyline and setting are the original plot of Hawkeye, the content is not too much. The whole plot has been subverted and changed quite a lot, let alone the introduction of [Qi].

To put it bluntly, Hawkeye is considered a semi-original character, except for borrowing a small part of the setting, it is very different from the original comic version.

Of course, Iron Man, the US team and even Thor have also made great adaptations, and even Marvel himself said that the movie universe can be regarded as a parallel world.

But who made Cao Xuan a Chinese?

His role in Marvel has attracted much attention, and now there is a magic reform incident, which naturally arouses great public opinion.

It is said that there are many Marvel fans connected online, planning to protest "Hawkeye", this is the first time Cao Xuan has received this treatment.

To be honest, Cao Xuan sincerely hoped that this group of people's martial virtues would boil, and let him see the fighting power of Sir America.

It's a pity that a large part of the group who like comics are otaku, this is true in Asia, and the United States is no exception.

The American drama "The Big Bang Theory" dramatized these comic fans. Although it is a bit smearing and sarcastic, it is not completely unfounded.

At least before Cao Xuan left the United States, he saw these people clamoring on the Internet every day, but few of them went to the streets to parade.

Not even on the street, even in the comment section of his twitter, he can't scold his fans.

After all, although these people are Internet surfers, the fighting power of fans in the fan circle is even more explosive.

Not to mention that the vast majority of Marvel's diehard fans are in the United States, and Cao Xuan's fans are all over the world. As a result, many times, it is basically a small half of the United Nations to encircle and suppress the United States...

In fact, these negative comments did not affect Cao Xuan too much, because despite the dissatisfaction of these Marvel fans, "Hawkeye" has a good reputation.

Many film critics and audiences have given good comments, so word of mouth as a whole is polarized.

Even with the release of the movie, more and more non-original fans have watched the movie, and word of mouth is constantly recovering.

The well-known American film critic Pete Paris evaluated the film in his "Washington Post" and Twitter columns.

"I think the quality of this movie is higher than "Thor" and "Captain America", and it is second only to Marvel's "Iron Man".

The smooth plot and wonderful action scenes let me give a rating of 8.5. Of course, what I appreciate most about this movie is that it does not have some annoying preaching.

I'm already sick of those endless political correctness and so-called displays of various spirits. Although "Eagle Eye" does not avoid these, the content is extremely low, and the movie pays more attention to characters and plot lines.

I believe this is definitely Cao's handwriting, which is what I like more about him. He will not instill too many principles or ideas, and let the audience think about it for themselves.

This kind of Chinese-style implicit blank space has also been reflected in the "Taken" series before.

I didn't have a high opinion of "Now You See Me" before, because this movie fell into the common fault of hoping for those Hollywood commercial movies. Fortunately, "Eagle Eye" has changed it back.

It's also worth noting that "Hawkeye" is restrained in its emotional expression.

The emotional breaking point of the whole movie is at the moment of Barney's death, but it doesn't exaggerate too much, but digs more inner drama.

Here I want to praise Cao's acting skills. I think Hollywood has always underestimated the strength of this Chinese grand slam actor. He is not an action star, but a mature, professional and excellent actor.

I'm even thankful for Garfield Andrew, thanks to the fact that he played a dead body behind him, otherwise he, who is immature, would be scummed by Cao Second.

After Barney's death, Cao didn't shed a tear, nor did he make any sad movements. Just a few staring eyes and a trembling voice could instantly poke the hearts of the audience.

It's a pity that Marvel has given him too little room to play, and I hope he will be given more acting roles in the future..."

This film critic can be regarded as a relatively authoritative existence in North America, and is quite influential among the media and movie fans.

Also because of his leadership, many film critics also gave quite good reviews, and the box office data is not bad.

Although the North American box office of "Hawkeye" is firmly surpassed by "Mission: Impossible 4", which was released at the same time, it can only compete with "Sherlock Holmes 2" animation film "Mouse and Treasure".

The box office of the first weekend was 5400 million US dollars, ranking second in the same period.

The total box office in the first week was 7500 million US dollars, which can only be ranked third in the same period.

Although Cao Xuan didn't care about it, the wave of opposition and negativity still had an impact. The box office dropped to a certain extent in the early stage, and the popularity of passers-by picked up in the later stage, and it started to gain stamina again, but the trend was not serious.

Considering the current polarized evaluation, the outside world is not sure about the film's performance.

After waiting for the data of the first week to come out, and supplemented by various detailed calculations, it is estimated that it may be lower than "Thor" and "Captain America", about 1.4 to 1.6 million US dollars.

Strictly speaking, it is not lower than Marvel's expectations, but there are no surprises.

But soon, Marvel realized that he was wrong. The real surprise of "Eagle Eye" was not in North America, but in the world.

.........

The vast majority of Marvel fans are in North America, and other regions may have some influence, but they are not so deep-rooted.

Most people will not be entangled in the plot of the original work. For them, there is not much difference between "Hawkeye" and other superheroes, mainly depending on the leading role and the quality of the movie.

And this can often stimulate the potential of "Hawkeye" to the greatest extent.

Cao Xuan + Sister Widow are still very popular all over the world, and many movie fans will go into the theater for them.

The quality of "Eagle Eye" is not to say compared with other movies, but within Marvel, it is generally considered to be second only to "Iron Man".

"Captain America" ​​is the main theme. In fact, it is not very interesting, and the name is a bit discouraging. Not all countries like the United States.

The plot of "Thor" is okay, and it focuses on special effects. In Europe and the United States, there will be mythological bonuses. In other regions, if you just read the story, you may not think this movie is bad, but it is not very classic.

The plot of "Hawkeye" can't be said to be better than "Thor", but the advantage is that it simply fights villains, and any country or region can be directly substituted.

At the same time, the plot of this movie is extremely smooth, smooth all the way, and there are constant fights. In the words of the audience, there is very little peeing.

With Cao Xuan in charge, "Eagle Eye" may not be as good as "Iron Man" and "Thor" in terms of visual effects and special effects, but the action scenes are definitely Marvel's number one.

Even if it extends to all superhero movies, it can be said that it is firmly in the top two positions. As for who the other one is, it depends on the results of the competition among fans.

Such a movie will not be disappointed if it is aimed at Miss Cao Xuan; it will not be disappointed if it is aimed at action movies; it will not be disappointed if it is aimed at superheroes.

Perhaps this movie is not perfect, and there are many flaws and shortcomings. When a commercial movie can satisfy most audiences without being disappointed, the box office will never be bad.

Therefore, after "Now You See Me", "Eagle Eye" starring Cao Xuan swept the global box office again.

"Hawkeye" grossed 2.1 million yuan in its first week in China, which is about 3200 million U.S. dollars.

In the box office rankings, the two films took turns topping the list. They jointly harvested 85% of the Lunar New Year box office, directly turning other films of the same period into cannon fodder.

But in overseas markets, "Jinling Thirteen Hairpins" disappeared, and the main opponent of "Hawkeye" became "Mission: Impossible 4".

Cao Xuan + Widow Sister and Tom Cruise + Paula Patton + Jeremy Renner competed worldwide for box office.

It is worth mentioning that Jeremy Renner played Hawkeye in the original Marvel.

It made Cao Xuan feel a little bit like sleeping with his wife, and then took his wife to someone's house to provoke him.

No matter how shameless Boss Cao is, he is now thinking that if there is any suitable role in the future, he can invite this Jeremy Renner to cooperate, which can be regarded as compensation.

But now that the two armies are fighting, Cao Xuan has no intention of keeping his hand. Even if he wants to stay, Marvel will not agree.

You know, the period during which "Eagle Eye" was released worldwide.

China in Asia is approaching US$4000 million, South Korea is 1500 million, Japan is 2200 million, and Malaysia, Singapore, and Thailand all exceed US$300 million.

According to estimates, the total box office of "Eagle Eye" in Asia is expected to reach 2.2-2.5 million, surpassing the summer "Now You See You" movie.

Among the overseas films at the box office in Asia this year, it is second only to "Harry Potter and the Deathly Hallows" and "Transformers 3", two super-popular movies with a global box office of more than 10 billion US dollars.

Europe is not too weak either. In the past two weeks since "Eagle Eye" was released, Russia's box office has exceeded 1000 million US dollars, Britain, France, and Germany also have 700 million US dollars, and Italy, Spain and other countries have also exceeded 300 million US dollars.

According to this trend, it is not a problem that the total box office in Europe is expected to exceed 1.2 million U.S. dollars, but whether it can reach 1.5 million U.S. dollars depends on fate.

Australia's Cao Xuan has always been very popular, but this time there is also a wave of small explosions, and the box office is expected to reach 4000 million US dollars.

Even South America, which is rare, has made a comeback. The box office of Brazil, Venezuela, Colombia and Argentina is also quite optimistic. Not surprisingly, it is not difficult to scrape together 5000-6000 million US dollars.

Among them, the Brazilian family contributed a third. The then President of Brazil talked about this movie in an interview, saying that he was a fan of Cao Xuan and welcomed him to Brazil for tourism.

Although Cao Xuan strongly suspected that the president was using his enthusiasm to create momentum for the upcoming World Cup and Olympics.

But he didn’t reach out to hit the smiling person, let alone that he really paid real money, Cao Xuan also responded on Twitter, and he must go to Brazil to appreciate the elegance of the Samba Kingdom when he has time.

In any case, Asia, Europe, Australia, and South America, plus miscellaneous box office, the combined box office is expected to reach 4.5-4.8 million US dollars.

If the estimated box office of almost US$1.5 million in North America is included, the global box office of "Hawkeye" may exceed 6 million+.

This is definitely a big surprise for Marvel!
For now, Marvel has produced a total of four films before "Eagle Eye", and the best result is the "Iron Man" series.

The first film has a global box office of 5.8 million + US dollars, and the second film has a global box office of 6.2 million + US dollars.

The global box office of "Thor" is almost 4.5 million U.S. dollars, while "Captain America" ​​is the worst, with a global box office of less than 3.4 million U.S. dollars.

Even the most optimistic Marvel executives had previously estimated that "Hawkeye" was only about 5 million US dollars, and most people even thought it might be lower than "Thor".

Later, the indifference of the box office in North America even made them worry that it would not be as good as "Captain America", and some radicals even expressed regret for producing "Hawkeye".

But now, Marvel executives have only one idea, how to persuade Cao Xuan to shoot "Hawkeye 2".

It is true that for Marvel, almost 6/3 of the 4 million+ global box office of "Hawkeye" is overseas.

According to the overseas box office share, Marvel can only get 20%~30% of the producer's revenue, and it may even be lower in some regions.

From this point of view, the global box office of "Eagle Eye" is almost the same as that of "Iron Man", but the income is very different.

After all, North America accounted for more than 50% of the global box office of the "Iron Man" series. The two films made a total of nearly US$6.4 million in the North American box office, which made Marvel eat a lot of oil.

Then again, sometimes, the accounts are not calculated that way.

The domestic box office of "Hawkeye" is not high, but it can be obtained from other channels. More importantly, the global box office of 6 million+ has further promoted the influence of the Marvel universe.

The previous performances of "Thor" and "Captain America" ​​made everyone sweat.

I'm afraid that the Marvel universe can only blow up "Iron Man" as a single seedling, but now "Eagle Eye" is a big hit, which proves that "Iron Man" is not alone, and it also injects a shot into the upcoming "Avengers" in 2012. cardiac.

Therefore, Marvel does not worry too much about the box office revenue of "Hawkeye". As long as it has enough influence, it will be able to make up for it from other aspects sooner or later.

Compared to Marvel's smugness, Cao Xuan is also very happy.

Although "Eagle Eye" was a big hit, he couldn't share much money, but he could also earn it back in other places.

A movie with a global level of 6 million+ dollars, the bonus to an actor is very scary, such as fame, coffee, influence and salary.

Others don't know, but Cao Xuan launched two films "Now You See Me" and "Eagle Eye" in succession this year, and the cumulative box office is expected to approach US$12 billion.

Many people can still say that "Now You See Me" in the summer vacation was luck, which is rare.

Now there is an even more explosive "Eagle Eye", even if it has elements of Marvel, but no one dares to say with a shy face that Cao Xuan is still lucky.

Cao Xuan is not necessarily the highest-grossing entertainer on the planet this year.

For example, Gal Gadot, the cumulative box office of "You Now You See Me" and "Fast and Furious 5" is not worse than Cao Xuan.

But Cao Xuan's cumulative box office gold content is far from comparable to those of ordinary leading actors. He is a well-deserved core and one.

Among the movies that hit the world this year, "Transformers 3" and "Harry Potter: The Deathly Hallows" are movies with a strong IP halo, so even if they change the leading role, they can still sell for money.

"Kung Fu Panda" and "Cars" are animation movies, and they don't use actors as their selling point.

"The Hangover" relies on the plot and the word-of-mouth of the previous work. Although "Twilight" also has the aura of actors, it relies more on the plot and IP.

And the only ones who can make money by relying on the actor's signature are "Pirates of the Caribbean 4" Depp, "Mission: Impossible 4" Tom Cruise, and "You Now You See Me" and "Eagle Eye" Cao Xuan.

Strictly speaking, the three of them also had other halo bonuses, and they didn't rely entirely on their own strength.

For example, "Pirates of the Caribbean 4" and "Mission: Impossible 4" are also quite mature IPs with a certain fan base. "Hawkeye" aside from Cao Xuan, the credits of Marvel and Widow are also very important.

But it is undeniable that other movies can continue to be filmed even if the leading role is changed, and the results are not necessarily bad.

However, if there are no three people in the above three films, the data will definitely be greatly reduced, or even collapsed.

There are no idiots in the entertainment industry. With the outstanding performance of many movies, Cao Xuan has become an existence that can carry the box office. He may not be able to compare with adult superstars like Tom Depp, but he should not be underestimated.

Capital is the most realistic thing. If you can’t make money, you won’t be given an extra salary, and when you can make money for them, the salary can’t be stopped.

If we talk about "Taken 3", Cao Xuan offered a salary of 2000 million U.S. dollars, and more or less won the starring role of the series of movies.

After "Eagle Eye" exploded, most of the Hollywood companies agreed that Cao Xuan's commercial film remuneration should be raised to 2000 million US dollars.

For example, Marvel offered a salary of 2500 million US dollars and invited Cao Xuan to star in "Eagle Eye 2".

Although there is no script yet, the global box office of 6 million+ can overcome all difficulties. When the eye is pressed, Hawkeye and Iron Man will fight for Black Widow...

(End of this chapter)