China Entertainment 1997.

Chapter 640 YYDS and the Avengers Premiere

The set of "The Hunt"

In the corner outside the wedding scene, Cao Xuan, who was wearing a groom's suit, looked at Zhang Zifeng, who was squatting on the ground, with a calm expression, and lowered his head to ask.

"what happened?"

Zhang Zifeng glanced at him timidly, but still couldn't bear the pain on his face, and showed him the wound: "It hit me."

Seeing the wound, Cao Xuan hesitated for a moment, but he still stretched out his hand to pick up Zhang Zifeng, carried her to the wedding seat, and then went to look for her father to take care of her.

Many guests at the side looked at him in shock, but Cao Xuan's eyes were clear all the time.

This scene is the end of the movie. After experiencing all kinds of turmoil, the hero still treats the girl, the instigator, with a cordial and friendly attitude, and is not afraid of outsiders' eyes.

This is a very clever design, which improves the personality of the male protagonist and allows everyone to see the tenderness and kindness of this man.

Repaying grievances with kindness, this kind of thinking is no longer recognized by most people in modern society, but it is undeniable that such an approach does have a rare atmosphere and pattern.

Especially when he treats an underage girl with this kind of mind, it looks like a gentleman is magnanimous.

After that, Cao Xuan added another scene, using a dialogue with his lawyer friend to explain why he did what he did.

Faced with the lawyer's confusion, the hero played by Cao Xuan told a fable.

The eminent monk and his disciples were about to cross the river, when they met a woman on the bank, they came up to inquire, and learned that she wanted to cross the river but was unable to pass through the water, so the old monk volunteered to cross the river with the woman on his back.

Puzzled, the disciple asked the eminent monk how he could carry a woman across the river because he was a master of Taoism.

The eminent monk replied with a smile, he carried the woman across the river and put it down immediately, but the disciple has not let it go yet.

There is a famous saying in Buddhism, right and wrong is liberated by not distinguishing between right and wrong!
This "not arguing" is not about not arguing on the outside, but the pursuit of inner peace. It can also be understood as letting go of obsessions, and being free and easy to let go of people and things.

The male protagonist clears himself up, no longer entangles with the past, and reconciles with himself, while the eyes and rumors of outsiders are just passing clouds to him.

After filming this section, Cao Xuan took the initiative to find Lao Mouzi and asked if it was a bit procrastinated, or if the explanation section was cut off and left blank, would the effect be better.

Lao Mouzi was also a little hesitant, and on the one hand, he also felt that there might be something superfluous.

But at the same time, combined with the last paragraph of the following movie, the hero who let go of his obsession is still accidentally shot and shot, thinking that the prey being hunted has a stronger sense of irony.

The Qing is self-clearing, but it is difficult for the enemy to speak fearfully.

It is easy to liberate yourself and let go of obsessions, but it is harder than reaching the sky for everyone to let go of their prejudices.

The two discussed for a while, and felt that they had finished filming, so they saved this part, and then considered whether to add it when editing later.

It just happens to be a fable story, which is neither spoiler nor can attract the audience, the best of both worlds.

After filming this segment, Cao Xuan and Lao Mouzi asked for leave and left the film crew.

When the time came to May, "The Avengers" was about to be released. Cao Xuan had to run a promotional period of at least 5 days, 20 to 1 weeks in North America, and a few days in China. It is estimated that other countries and regions will also show their faces.

This was discussed before. A month ago, the "Hunting" crew had already started to adjust the shooting plan.

While he was away, the crew could shoot other people's scenes, and if it couldn't work, they would stop working for a week or two, and wait for him to come back before filming the later scenes.

Compared with commercial movies, the shooting cycle of literary and artistic movies is longer, and the schedule of non-popular actors is relatively easier to coordinate.

For example, the crew of "Hunting", aside from Cao Xuan, except for Yuan Quan who occasionally goes back to the capital to participate in some drama rehearsals or commercial activities, the schedules of other main creators can fully cooperate with the production crew.

The only problem is that the suspension of work will cause extra expenses for some crews, but who will let the crew have Cao Xuan's back.

That being the case, most people don't mind a wave of paid time off during filming.

The few who were dissatisfied also disappeared under the apology gift personally sent by Boss Cao.

In the entire "Hunting" crew, one person counts as one, as long as they are formal employees, each person has an Apple 10s mobile phone newly released in October last year.

Mobile phones are all standard equipment, and the price is about 3500 yuan each. There are more than 100 people in the "Hunting" crew, and each of them has one, which is also less than [-] million yuan.

However, this money is really just a drop in the bucket for Cao Xuan.

Boss Cao, who has completed a large amount of industrial layout, is really making money lying down now. The appreciation speed of various companies, stocks, and real estate under his name is like a rocket taking off.

It is no exaggeration to say that Boss Cao is really worth hundreds of thousands of dollars every minute, and he can earn it back with just a short sleep for just this little mobile phone money.

It's a pity that Huawei and Xiaomi's mobile phones are not popular now, and the gifts should be sincere, otherwise Cao Xuan would have to support a wave of domestic products even if he has a large number of Apple stocks in his hand.

Boss Cao's generosity also made the crew of "Hunting" have no complaints.

The latest brand-new Apple mobile phone can be sold for no less than 3000 yuan, which is almost a month's salary for many people.

Don't say that Cao Xuan is delayed for a week or two, you double it, as long as the salary is paid as usual, everyone has no objection...

Cao Xuan is also very satisfied with the result. He is not short of money, so he is not authentic in this matter. It is very worthwhile for him to use money to maintain his reputation.

.........

"Small wontons are small and have thin skins. Just scoop them into boiling water and put them in a bowl. Take a bite. It's so delicious..."

A thick male voice came from the LCD screen of the commercial vehicle, making Cao Xuan hungry.

This is "A Bite of China" which was just aired this month. It has caused a huge wave of documentaries and gourmet food both online and offline, and it has also caused countless people to repeatedly relapse and eat with tears in their eyes.

Cao Xuan was no exception. He originally wanted to go back to the capital by car, but after watching a video, he forced the driver to get off the highway and found a nearby snack bar.

"Three bowls of wontons, one bowl without coriander, one bowl of beef noodles, and this stewed meat tofu on a plate."

With Cao Xuan's sunglasses and hat always on his body, Zhang Chong went into the store to order something to eat, saw that there was a fried skewer shop next to him, and turned around to buy a large bunch of fried skewers.

After the food was served, Cao Xuan took the bowl without coriander in front of him, poured some vinegar and chili, drank the soup with a spoon, and ate two more wontons.

Frankly speaking, the taste is average.

Wonton is Nishinomiya Niangniang's specialty. The soup is high soup, the noodles are good noodles, and the fillings are carefully selected. All the ingredients are of the highest quality. adjustment.

Cao Xuan's taste has long been cultivated, and the wontons outside are hard to satisfy him.

But the deep-fried skewers made him nod his head again and again, not because the taste was so delicious, but mainly because he hadn't eaten this kind of snack for a long time.

Because of his fitness, he usually avoids high-fat and high-salt meals, and rarely eats out every day. Even if he eats out, most of them are high-end restaurants and private restaurants. Sometimes he can’t eat in such small shops and stalls a few times a year.

So when you eat it suddenly, the taste of the food is second, and the firework brought by the lively and chaotic atmosphere is better than everything else.

Kaka a string of fish tofu, and then gnawed a string of flesh and blood, lowered his head and sipped the wonton soup. Cao Xuan ate very deliciously, without stopping his mouth, and the driver on the other side was stunned.

I ate another wonton with doubts, and tasted the taste carefully. It was nothing special. It was not as delicious as the community downstairs of his house. Billionaires are so easy to feed.

Could it be that you didn't eat last night and you were hungry?
Zhang Chong is very calm. He has been with Cao Xuan for more than ten years. Sometimes he doesn't know Cao Xuan well. Cao Xuan has no pretensions when eating.

It’s just that sometimes thinking about it is torturing him.

For example, today I want to eat wontons for no reason. Last time, they attended a party in the United States. Cao Xuan didn’t know what kind of illness he had. elbow.

Hey guy, the party is over, after they drove around Los Angeles a few times, they found a German restaurant and ordered a pork knuckle to barely manage it.

Zhang Chong is now thinking of stopping Cao Xuan's "A Bite of China" as soon as possible.

Otherwise, when I go back to the United States, if Cao Xuan wants to eat some authentic stinky tofu or some yellow steamed buns, he will not be able to get it if he tosses himself to death...

Zhang Chong lamented that it was not easy to be a worker, but Cao Xuan, who was full of food and drink, was in a good mood, and even posted the photos he took just now on Weibo with great interest.

[Wontons and fried skewers on the tip of the tongue, fish tofu and enoki mushroom YYDS! 】

Today, Boss Cao has more than 5000 million fans on Weibo. If he squeezes out the water, it is estimated that there will be tens of millions of live fans. If some passers-by are counted, the real users may reach more than half, and he is the most influential on Weibo. One of Li's accounts.

This is why Cao Xuan played with his own account.

He is rather self-willed. He posts on Weibo whenever he wants, and disappears for a month or even longer if he doesn't want to post. He rarely gives any hot topics, and mainly shares his daily life.

The company team can only do a simple maintenance and operation, and can't interfere with Cao Xuan's freedom at all.

Fanxing's person in charge of this aspect sighed a lot, thinking that this was a waste of Cao Xuan's huge popularity and popularity.

If the account is managed by the company, it is stable and active, supplemented by various operation methods, cooperates with the platform, and adds some hot spots to expose, it can completely become the number one social account on Weibo or even the entire network.

It is no exaggeration to say that at that time, this account was likely to be worth hundreds of millions of RMB.

This is not an exaggeration, just like Fan Xiaopang, the queen of Weibo created by Fanxing, has nearly 8000 million fans on Penguin Weibo.

She posts an average of 25 to 40 Weibo posts per month, about one-third of which are commercial Weibo posts in conjunction with advertising endorsements, and the number of these Weibo posts is directly written into the contract.

A relevant tycoon once said that with the huge popularity and exposure brought by nearly 8000 million Weibo fans, at least Fan Xiaopang’s commercial value has increased by 30-50%.

Not even considering the face-to-face endorsement, Fan Xiaopang can easily earn six figures every month just from Weibo Ruanguang and traffic revenue.

We must know that it is only 2012, and the commercial potential of Internet self-media has not been fully tapped.

If this trend can be maintained, other channels can be developed in the future, and the energy of the account can be used as much as possible, then it is not a lie to say that it is worth hundreds of millions or even more than a billion.

The gang of top stars in the later generations, the major platforms open accounts to operate, not only to expose fans, but more importantly, these accounts can bring intuitive benefits.

Fan Xiaopang has been in Fanxing for the past few years, not to mention other achievements and resumes, just with this Weibo Queen's account, she has made a lot of money.

If it weren't for the fact that this account is too deeply tied to her personally, and the studio has Fanxing's shares, Fanxing might turn into a "number grabber" and teach Fan Xiaopang a lesson.

You are Fan Xiaopang, but it doesn't mean Fan Xiaopang's Weibo is yours.

You know that your name is infringing!

In terms of popularity, status, and influence, Cao Xuan has more advantages than Fan Xiaopang, but he himself doesn't care about this, and the company can't help it.

Now that Fan Xiaopang is about to leave the company, the next step is to transfer resources to Xianmi and Hu Ge, and the newly popular Zhao Xiaodao and Chen Yao will also receive special care.

Now the influence of the paper media is declining in an avalanche, and the future is that those who win the Internet will win the world.

There is no need for the media to create momentum, whoever has more fans is the real top streamer...

Cao Xuan's more than 5000 million fans can almost rank in the top five on Penguin Weibo, and it may even be dangerous.

It seems that he can't compare with his Chinese No.1 status, but no one dares to underestimate it. In terms of fan activity and network influence, it is even worse than Fan Xiaopang, who ranks first.

The most important thing is that Cao Xuan not only has fans on Weibo, but also has about 2000 million fans on Twitter, and the number of fans is stable in the top ten.

Those who have more Twitter followers than him are Sister Fruit, Ao Guanhai, Justin Bieber, Lady Gaga, Rihanna, Ronaldo and a few others.

Of course, Cao Xuan only plays Twitter overseas because of his shareholding. Others may also have Facebook, Instagram and other online platforms, which may be diverted to a certain extent.

It's not easy to talk about Weibo, but the number of followers on Twitter is not enough for him to call these entertainment stars together.

In fact, Liu Tianxian, who has the largest number of Twitter followers among all the stars, only has 260 million followers, and most of them are domestic and Asian fans.

Da Mimi used to have about 120 million fans, mainly from Asia. Now You Now Met has gained a lot of fans, and now it is approaching 150 million.

These two are already the ceiling of the country except Cao Xuan.

Cheng Long, who is more famous in the older generation, doesn't play social networks very much, nor do they operate them well.

However, international chapters and Li Bingbing, who have a certain reputation overseas, have not reached the point of becoming popular, and their number of fans and popularity are low.

Even if Xiao Zhou is influential in Asia, there is no move to operate an overseas account for the time being. Even if a few intend to operate, they are not as good as Xianmi who is in full swing.

In a word, the social network has only been popular for a few years, and many celebrities have not yet realized the importance of it, and there are even many purely public chat rooms, where they interact, swear, watch, and output opinions.

Even if a few realize it, it is difficult to have Fanxing's professional operation and monetization capabilities.

If they can react, the opportunity has been snatched, and there will be new traffic coming in like tigers and tigers. Except for a few lucky ones, everyone else can only wait for the next outlet.

Cao Xuan's Weibo popularity has always been very high. The reading volume of each Weibo easily exceeds 500 million. On average, each Weibo has tens of thousands of comments, and occasionally breaks [-]. Some special and important Weibo comments can reach seven figures.

This achievement is very rare without the collective swiping of the fan troop organization and only relying on self-data.

As for the so-called "top streamers" in later generations who have more than [-] million likes and comments on Weibo, just look at it.

Penguin Weibo was launched in 2008. After Cao Xuan led people to occupy the market first, and then Penguin crazily attracted traffic on various platforms, the average daily activity (the number of active users in a single day) will now exceed [-] million.

In the original time and space, the average daily activity of Weibo at its peak was only 3 million+. After being reduced to a toilet, the average daily activity has dropped to 2 million, and occasionally even fell below 2 million.

This data is 20-30% of Douyin’s DAU in the same period, and even this gap is slowly widening.

Even in the peak period of Weibo, based on the data of the group of "top streamers", on average every three people log in to Weibo, one has to go to like the "top streamers".

If he really has such a large influence and fan cohesion, then the commercial value of this person's brand can reach tens of billions, which is still an extremely conservative estimate.

That's why some people don't even make fakes for the sake of gimmicks...

Cao Xuan posted on Weibo, and before he got in the car and left, there were hundreds of comments.

[Cao thief also watched "A Bite of China", it almost made me hungry last night]

【Late at night...poison in broad daylight, no, I have to get something delicious too】

[Big stars also go to small restaurants to eat, positive energy (thumbs)]

【Your food is not good either. You are too stupid. You are not rich and handsome at all. I thought you were eating abalone and lobster every day to pretend to be shark fin】

[Whether it tastes good or not is another matter, but at most two years, the uric acid is wailing]

【Haha, I eat the same food as Cao Xuan, I am equal to Cao Xuan (picture)】

[Upstairs is too humble, you have one more Roujiamo here, not equal, but greater than]

[I also like to eat Flammulina velutipes, the best fried ones are a little bit crispy, and they are smeared with sauce, absolutely perfect]

[See warning tomorrow]

【I'm Nima, I'm eating】

[What is yyds?English abbreviations? 】

[Don't ask me, I scored 32 points in English in the college entrance examination, do you have a translation for level [-]]

[Y one should be you or your, the other is yippee, happy and happy, D is delicious, delicious, S is sing, singing together means "you (referring to enoki mushroom and fish tofu) are delicious Make people want to sing happily”]

【unclear feeling】

【...It's not very smooth】

[What a mess, the word usage is wrong, use it blindly]

[Is it possible, this is the abbreviation of Chinese Pinyin, YYDS is... the master of music]

[Understood, Cao thief is boasting, smelly and shameless]

【…】

The comments made Cao Xuan dumbfounded, but he picked a reply and explained the meaning of yyds, and then the comment area was filled with so-and-so yyds.

The term "turning back" was also trending on Weibo, imitated by many people, and was even expected to become a new Internet buzzword at one point.

Cao Xuan can be regarded as leading another wave of trends......

.........

"The Avengers" If you consider purely work efficiency, Cao Xuan will go to Asia alone, and the others will be responsible for Europe and the United States, so as to maximize the publicity effect.

However, Marvel also has Marvel's considerations. If everyone separates the publicity, what is the group effect of the Avengers.

The movie "The Avengers" was originally the first phase of Marvel's integrated film. Thanks to the achievements of the previous individual films, Marvel has gained great popularity and influence around the world, and has even accumulated a large number of loyal fans. .

At this level, there is no need to blindly pursue the efficiency of publicity.

Even in comparison, Marvel wants to use the signboard of the Avengers to pave the way for the following movies.

Besides, Robert Downey Jr., Cao Xuan, Widow Sister gathered together, together with the popular American team, Raytheon, Rocky and other main creators, even if the publicity efficiency is not good, the effect is definitely enough.

So, after Cao Xuan returned to the capital, he flew directly to the United States to meet up with the "Avengers" crew.

In Los Angeles, Marvel held a grand premiere ceremony. All Marvel-related creators were in place, and Stan Lee, one of the comic creators, was also invited.

Speaking of which, this was the first time Cao Xuan met him. The old man had a cameo appearance in "Eagle Eye" starring him, playing a passer-by who cursed at the villain's laser weapon.

Because it was a separate street view shot, Cao Xuan and others went to another place to shoot at that time, so we never encountered it.

Seeing Cao Xuan was very happy, the old man imitated the action of archery and expressed humorously.

"Cao, if I knew you were playing Hawkeye decades ago, I would definitely have added the setting that he could sing."

"Humming and shooting arrows is also very chic."

Cao Xuan smiled politely. In fact, he knew that Stan Lee did not approve of him playing Hawkeye at first, and was even very dissatisfied with Marvel's magic reform.

Now I don't know whether it is the old man's recognition of the role, or pure social etiquette, anyway, he can't be cold-faced when people are smiling.

As for the others, Cao Xuan doesn't take it seriously. Although Stan Lee is one of the creators, he has neither shares nor copyright, and is more of a mascot.

Marvel hoped that he would be an Easter egg or a wave of feelings, and the old man would also like to join in, and get paid for his face, but he couldn't get in the way of the various arrangements of the project.

The old man is also very smart. He never publicly expresses negative opinions, and he praises them when he encounters them.

For example, although "Eagle Eye" was dissatisfied before, it only complained internally, and the interviews outside were all to express support and expectations.

He gave face, and Marvel was willing to hold it. Everyone carried the sedan chair, and everyone benefited from each other.

Cao Xuan thinks that this old man is a real old man, but it is a pity that he is old and his descendants are not up to date.

Not only Cao Xuan understood, but the other main creators also knew that they were intimate with the old man in front of the media, laughing and laughing.

Once the camera is gone, I leave without talking a few words, and focus on the group of Hollywood bosses, directors, and producers.

After all the calculations, it turns out that Cao Xuan and Stan Lee chatted the longest.

It's not that he likes the old man so much, but that the old man is old, and Cao Xuan can ask him a lot of fun that he wants to hear.

Like little boys, like Melaleuca, like Freemasons...

This old man is a manga author. Many Marvel stories are combined with historical events. He is very concerned about current events over the years, and also likes to tinker with some secrets. For example, the Hydra organization is actually adapted from some secrets and legends.

Among other things, chatting with an old man who is well-informed and good at weaving stories is sometimes a real treat...  

(End of this chapter)