China Entertainment 1997.

Chapter 693 What, Taobao and JD.com are sold out!

On December 2014, 12, which also happened to be Dongerjiu, Cao Xuan's album was released worldwide on this day.

Beijing, Excellence Bookstore

Old Xu headed out from the early shop for a stroll, came to his shop slowly, opened the shutter door, and installed a heater in the shop. Although it was a bit stuffy, it was warm.

Opening the door to let in the air, Old Xu boiled a pot of water, made tea, and sat leisurely behind the counter to watch TV.

Zhu Yawen and Zhou Gongzi co-starred in "Red Sorghum".

This TV series can be regarded as giving up all the money. It invited Mr. Zhou, and the salary for one person was 4000 million.

That's not counting the copyright fee of the original author Mo Yan and director Zheng Xiaolong's director fee.

You know, Mo Yan just won the Nobel Prize for Literature two years ago, and even said that this TV series is to a certain extent just to catch people's popularity, and the copyright is naturally not cheap, it is said that it cost 1000 million.

Zheng Xiaolong is also the director of the super hit "The Legend of Zhen Huan" a few years ago. He is one of the most appealing directors in the field of TV dramas. This time there is another gimmick to cooperate with Mr. Zhou. It is rumored that he also took 1000 million director fees.

The world is all-encompassing and the situation is unpredictable.

Old Xu understands this kind of thinking. This time, he recorded 100 copies of the "Cao Xuan" album, which is almost unimaginable in recent years.

In the end, unexpectedly, at noon, several groups of customers came to buy "Cao Xuan" by name.

What is more worth mentioning is that the drama "Red Sorghum" made Zhu Yawen very popular.

Sold out!
Old Xu was in a trance for a moment, what a familiar yet unfamiliar word, he had also witnessed several times when Cao Xuan's albums were sold out.

Mr. Cao's popularity has not diminished in the past, when records were at their peak, they were sold out, but in the era of online shopping, they were still available. He simply violated the law of market development by himself.

He understands one or two waves of customers, can't wait to shop online and get the goods directly from the physical store, but it's a bit strange that so many customers come to his small store in one day.

The old Xu muttered something, and the visitor smiled: "I've been a fan of Cao Xuan for ten years, and it's my last album. Let's collect a few as a souvenir."

Once the people are established, Zhu Yawen has no shortage of food to eat, and when the popularity of this little fresh meat passes and the mainstream aesthetic trend of the audience changes, the current disadvantage will become an advantage.

This time I took so much in one breath, in fact, it was the old Xu who felt it.

With Cao Xuan's celebrity status + the gimmick of the last album + generous gifts and good album hardware quality, this pricing can be said to be the conscience of conscience.

"Don't worry, we've inquired specifically, if it's not genuine, it won't come yet."

Because of this, Old Xu was a little surprised to see two unfamiliar faces coming to the store to buy albums today.

There is also a digital album, 20 yuan can be collected into the account to listen to it forever, or you can buy each song individually, the price varies from high to low.

If it is said that the bookstore can still make some money, this is completely tasteless.

As for other singers, let alone three or four cards, they are basically stocked up on platters. Take a look at the current month and popular songs, and then put together dozens of cards to place an order.

The sales volume of the audiovisual business in the store was extremely low. In the past, even if it was a new album by a singer of Cao Xuan Xiaozhou's level, he would only dare to buy ten or twenty copies, and then it would depend on the situation.

Many people say that Cao Xuan's album is cheap, so many people buy it, but old Xu is more willing to understand that Cao Xuan is considerate of his fans, and everyone will support him more.

In his more than ten years of opening a store, he watched Cao Xuan grow up. He even contributed a lot to supporting his family and even selling the store. The old Xu Tou also had a friendship with him, and wanted to support him in the end.

Now that the record market is extremely sluggish, fans are more inclined to online albums. Even if they want to collect physical albums, online shopping is so developed now that they can directly place orders and wait for express delivery, instead of running around looking for physical stores.

Just as he was enjoying watching, two young men poked their heads in and greeted him.

If most of them are the main theme of the Republic of China or period dramas, the image positioning is somewhat delineated, and they have not been able to follow the path of mainstream traffic. The popularity is not low, but the popularity is mediocre.

In fact, Zhu Yawen was not too bad before. "Crossing the Guandong" became famous and played the leading role all the time.

Even if it is a bookstore, the business is actually mediocre, and the main revenue is still based on the sale and lease of students' extracurricular exercises and novels/comics.

"Is Cao Xuan's new album available?"

If it doesn't work, he collects it himself. Although he is not rich, dozens of records will not hurt him.

So except for a small group of old customers, no one came to the store to buy or rent CDs. The existence of this business is more to satisfy the feelings and thoughts of the old Xu head.

"Both Taobao and JD.com are sold out. It is said that we can only make an appointment now, and the spot goods are waiting to be deployed. The fastest delivery will be at noon tomorrow, and it may not be available. We are in a hurry, so we rushed to the physical store. "

"Boss, I heard you sell albums here?"

Later, with the decline of the record market and the rise of the Internet, the audio-visual store had almost no way to survive. Old Xu Tou managed to maintain it for many years, and finally officially changed his career in 2011.

This is actually not surprising. The predecessor of Joyo Bookstore was Joyo Audiovisual Store, which was mainly engaged in audiovisual products in the 90s.

"What album do you want?"

Nowadays, there are very few genuine audio-visuals operated offline, and they are basically pirated versions. Old Xu made a special point.

These three items of expenditure alone are as high as 6000 million, plus other miscellaneous costs. Although it has not been announced to the public, it is estimated that it is not 2 million, and it is not much different.

Unexpectedly, the old Xu, whose business is going so smoothly, is in a good mood, and has already started to think about some delicious improved meals for lunch.

"Yes, but it's genuine, expensive."

"Sell it, whoever you want it for."

The brokerage company behind him also seized the opportunity to create a "walking hormone" character set for Zhu Yawen by taking advantage of Yu Zhanao's charming character and Zhu Yawen's previous tough guy line.

"I bought quite a lot."

Invisibly, this increases the difficulty of buying the album, and many people regard it as a good gift for relatives and friends.

Anyway, old Xu is very happy to make a small profit just after opening.

Thinking about the current inventory and market size, I have no chance to hear this word again, but I didn’t expect to encounter it again in my lifetime.

Cao Xuan has achieved the best sales of genuine copies in the domestic market where piracy is serious.

For Xiao Zhou, Lin Junjie, and some of the so-called top artists, the album prices are roughly in this range, and some are even more expensive.

Old Xu nodded, stood up calmly and led the two of them to the shelf on the left side of the bookstore.

And this time, whether it's acting with Mr. Zhou or acting in Mo Yan's works, he has gained a lot of exposure.

As a result, after asking, the result obtained made the old Xu head almost pull his beard off.

Now Cao Xuan's retirement is known all over the world, and the associated album has also become a hot topic. Apart from fans and fans, some people who follow the trend also like to join in the fun, thinking of getting the album and posting it to Moments or something.

Old Xutou really likes watching this TV series, especially the scene of Gaoliang, which makes him feel a little like talking about teenage madness.

Based on his professional experience, Cao Xuan's album prices are definitely the best among popular singers. Most of the time, they are set in the lower market price range to meet the genuine needs of most fans as much as possible.

"Too."

The ordinary CD version is 88 yuan, and the hardcover version is 128 yuan. The latter has a lot of gifts, and the picture and sound quality are better.

Just as I was about to go back and continue watching TV, before I could sit down, another person entered the door and opened his mouth to buy "Cao Xuan".

Not to mention TV and movies, watching them online is much more convenient than CD-ROMs.

Now Old Xu was a little curious.

The ratings of this TV series, which is almost regardless of cost, are not bad, but it has not reached the point where it has become popular.

After all, not everyone likes the kind of handsome guy who is white, tender and feminine, and the market for the tough guy style is not small.

Not to mention, in the current era when handsome boys and fresh meat are prevalent, although the tough guy style can be regarded as going against the current, it might as well find another way.

Old Xu did not point to this shop to make money. His wife passed away a few years ago, and his son moved out. He was bored at home by himself, so he deliberately found something for himself to earn some money so as not to hurt his children and grandchildren.

The two smiled, touched the "Cao Xuan" package fondly, and bought 5 copies at once before paying and leaving.

If someone who is knowledgeable can even recognize it, many of the shelves are classic records from ten or even 20 years ago.

Old Xutou has had a lot of "acquaintances" with Cao Xuan. Since Cao Xuan's debut, he has sold more than a dozen albums.

Old Xu was a little emotional and excited.

Strictly speaking, this price is not cheap, but Cao Xuan has no intention of making money.

He owns a video store, and usually has many friends who like pop music, thinking that if he can't sell it, it's decent for Cao Xuan to collect his works and give them away.

The albums of "Cao Xuan" are positioned according to specifications, and the prices are also different.

This person came prepared and took 10 of them in one go. It seems that besides collecting them, he might also have the idea of ​​giving them away.

Fortunately, the store was bought by him in the early years, and there was no major expense such as rent. The business was not good, but it would not lose money.

Undoubtedly, Zhu Yawen met an extremely professional and excellent team, who played the not-so-good cards well, and helped him figure out the direction of development for the next few years.

Unlike other bookshelves in the store, the two shelves on the left side of the wall are not filled with books, but are full of music albums and CDs of movies and TV shows. The top shelf even has tapes and vinyl records.

Thinking in his heart, old Xu still took the goods for the people neatly.

Everyone has their own deck of cards in their hands, and it depends on how they can play well.

It is also because of this that the old Xu Tou Leng not only manages the bookstore, but also retains the business of audio-visual products.

Not long after old Xu was happy, he suddenly slapped his head, and several waves of customers swept away more than half of his goods.

According to this trend, there will be no more than one of the 100 albums left tomorrow. It’s not that he has to stock up more quickly, or he may be seized by other physical sales outlets.

God is sorry, this is the first time he called to ask for urgent stocking since Joyo Video Store was changed to a bookstore.

As if returning to the old Xu head more than ten years ago, leaving all the Buddhist mentality behind, the energy at this moment is more vigorous than watching the sorghum plot on TV just now...

(End of this chapter)