China Entertainment 1997.

Chapter 703 First prize in the Chinese music scene?
June 2015, 6, Beijing Convention and Exhibition Center
The first Tianlei Award, jointly organized by the Chinese Musicians Association and several publicity outlets, was held here.

The Teana Award, the full name of the Teana Award for Chinese Pop Music or the Teana Award in the Chinese music scene, is mainly for pop music awards, and rock, folk, Rap and other genres are all included in popular music, and it can also be said to be popular music.

As for the ethnic, bel canto and pure music awards, the Teana Award has not yet been established, and whether it will be added in the future depends on the specific situation.

After all, the award is just being established, and many measures are not perfect. It is just that the main framework is set up first, and the details need to be gradually increased or decreased.

Although it is a new award, the reputation of the Teana Award is not low. A few years ago, there were rumors that Cao Xuan would organize a music award, and the rumors have not stopped these years.

After the Teana Award took shape in the first two years, Cao Xuan intentionally continued to build momentum for the award. The media platforms mentioned the award frequently, and established a certain degree of popularity and influence.

Of course, what is more important is the list of guests released at this awards ceremony.

People who eat melons may not pay much attention to awards, but the list of celebrity guests is attractive to many people, and it is more topical.

As an award that Cao Xuan has carefully prepared for several years, the lineup of the first Tian Lai Awards is terrifying. Almost half of the Chinese music scene and a large number of popular artists in the entertainment industry have gathered. It can be said that the stars are shining and naturally attracted a lot of attention.

Penguin Video live-streamed the awards ceremony, recommended on the homepage, and opened a live broadcast channel from the red carpet at [-]:[-] p.m.

At that time, Cao Xuan had just reached the top of the Chinese No. 1, and because of the special period of SARS, his own face and the official call, there was a big drama where all the heroes bowed their heads.

But when the answer was finally revealed, many people were surprised that Deng Ziqi was the winner of the first Teana Award.

"Eason Chan nominated [Best Male Singer] with a happy face and full of praise for the award"

It was originally planned to have a [Best Creator].

Cao Xuan was not in a hurry, he just set a rough goal for himself.

Grit your teeth and invite more guests, not to mention the increase in expenditure. The key is that Boss Cao's face is sold, and the Golden Melody Award may be won.

The total amount of awards is not many, but Cao Xuan cleverly disassembled the "Top Ten of the Year" and revealed the secrets one by one. Together with the matching 10-12 performances, an awards ceremony was firmly held .

There are no conditions such as whether it is the first album/single or not. In theory, as long as you are not well-known and have not debuted for a long time, you will be given a chance to participate in the selection, and finally 5 groups of finalists will be selected.

——Zhang Bichen, the last overall champion of "The Voice of China".

"..."

There was continuous applause, and Zhang Liangying herself was a little surprised.

"Liu Tianxian's new look is eye-catching, self-deprecating singer career is mediocre, no hope of getting nominated"

Looking at Zhang Liangying who delivered her award acceptance speech on the stage, Cao Xuan applauded lightly.

Now it is much simpler to sum it up like this. What is more important is that these awards, regardless of region, Hong Kong, Taiwan and mainland China all compete together. Even foreign singers, as long as they sing Chinese songs, are also included.

Within three years, you can wrestle with the Golden Melody Awards head-on, and in five years, you can surpass each other.

In the first Tian Lai Awards, the outside world still pays some attention to [Best Newcomer]. Those who can be shortlisted must have good grades or are relatively optimistic in the industry. Maybe they will be another new star in the music scene in the future.

Leaders' speeches have always been criticized and disgusted in similar occasions, and will basically be ignored by everyone, but today it has become a highlight of the show.

The selection scope of the Teana Award is not a whole natural year, but from the second half of last year to the first half of this year, and the word "annual" does not refer to a full natural year, but twelve months based on the starting and ending time.

[Best Lyrics] and [Best Composition] are considered creation awards, and [Best Arrangement] and [Best MV] and [Best Album] are considered production awards.

From the perspective of gold content, the highest awards are definitely [Best Album], [Top Ten of the Year] and [Best Male and Female Singer].

.........

When the camera shot, the girl was dumbfounded, her eyes were wide open, like a squirrel that had been robbed of a tree hole...

"Yang Mi's temperament is glamorous, and she competes with Liu Tianxian on the red carpet"

Cao Xuan made no secret of his expectation for the Tianlai Award, what he said was ambitious!
He spent so much effort, taking time and energy, even.Putting his own reputation and face into it as a guarantee, he didn't want to make it a mediocre award, the goal was to win the first prize in the Chinese music scene.

Especially the latter two, which are the main awards of the Teana Award, are bound to make the annual top ten and song kings into hot news and enhance the influence of the awards.

People who were not very interested in this award also came to take a few glances, some to see the stars, and some were really looking forward to this new award that Cao Xuan worked hard on.

Eye-catching news headlines and hot searches one after another, fueled the enthusiasm for the Tian Lai Award, but with the appearance of a new award, it stole all the limelight in today's entertainment industry.

——Chen Li, an original singer with personality who became popular on the Internet with "Flammable and Explosive".

——Deng Ziqi, who is strong, started to enter the mainland market, and has a little success.

Xiangjiang’s Golden Melody Awards has become a self-entertainment of the Hong Kong music scene. CCTV’s MTV Music Festival is also half-dead, and has even been suspended for several sessions. prize.

【Best Newcomer】The awards are over, and the first "Top Ten of the Year" will be presented soon.

At seven o'clock in the evening, the red carpet ended and the awards ceremony officially began.

The judges' scoring is also a comprehensive judgment, and each has its own tendency. Although it is inevitable to have some subjective consciousness, it is generally fair.

It's not easy, but it's not impossible either.

There are still relatively few people watching the red carpet live, but there are real-time photos and clips on Weibo, and the popular ones can even make a wave of trending searches.

Let's hold it as usual, with the guest lineup of the Taiwan Provincial Golden Melody Awards, I am afraid that the Golden Melody Awards will lose a little face and exposure.

Indeed, considering all aspects, her chances of winning the award are the lowest. Even Chen Li has internet popularity and popular masterpieces, not to mention she is a Hong Kong singer.

"The first top ten song of the year for the Teana Award is... "Finally Waiting for You", Zhang Liangying, congratulations."

The first is to thank the guests, and the second is to introduce the germination and promotion process of the award.

There are too many celebrities today, so it's okay to talk about the performers, but all the ones who can present the awards are above the first-line artists, and the reputation is weaker, so they can't grab the opportunity at all.

Maybe it's too bad to try to find favors everywhere, but in the end, it will be even worse to be compared. The person in charge of the Golden Melody Awards is under a lot of pressure, and his hair is graying...

The Taiwan Provincial Golden Melody Award has been established for more than [-] years. Its influence and gold content cannot be shaken in a short time.

Even those seniors from back then couldn't show any promises in front of him. They said they came here to show off their face, but in fact they didn't dare to offend him at all, so they listened obediently.

It can be seen that the scope of the selection is very broad, and there is no clear direction. Some are popular, some have first-class creative ability, and some have strong singing skills.

But no matter what, when the award was announced, it was impossible for Deng Ziqi not to refuse it. When she came to the stage to receive the award, she cried like a tearful person.

"Heroic!"

It seems normal, but in fact these years because of the distribution of pork, these singer awards have been split up and scattered, with various prefixes, which makes people dizzying.

But later I found out that it was a little bit in conflict with [Best Lyricist/Composer], and it was not easy to distinguish between [Best Male and Female Singer] and the weight of the award, so it was not set for the time being, and we will wait for the next few sessions to see the situation.

"Jane Zhang made a strong debut and won the three awards of [Best Female Singer], [Best Composer] and [Best MV]"

"Jay Chou and his lovely wife came together, regrettably lost the [Best Male Singer]"

——Because the "Youth Training Manual" became popular, it became the newly popular boy group TFBOYS.

Times have changed, and now that many years have passed, Cao Xuan is no longer the frizzy No. 1 who just came to power back then, but the undisputed overlord of the music scene and the godfather of the entertainment industry.

Huayi's music resources are definitely not as good as Fanxing's, but she couldn't hold back when she went to Huayi and became the first sister (singer) directly. Her choice to leave was largely due to the pressure of Gu Miaomiao and others.

This is really a super collection of Chinese music scene!
It is even better than the 2003 Hundred Stars Against SARS Charity Concert organized by Cao Xuan.

The Teana Award was first established, and the establishment of awards is not complicated. Most categories are not much different from other awards.

—— Huo Zun, who made his debut in "The Voice of China" with an ancient song.

Time was limited, and Cao Xuan was not in the habit of making long speeches, so he quickly reached the conclusion.

In addition to the above five awards, singer awards also include [Best Male Singer], [Best Female Singer], [Best Group] and [Best Newcomer].

This is impressive. After all, it is a new award, and the influence and gold content have not yet been reflected. Even if someone wins the award, they will be happy if they are happy, and they will not cry bitterly. Her crying is considered to be remembered by many people. up.

The only one that is still a bit old-fashioned is the Taiwan Provincial Golden Melody Award. As long as the Tianlai Award beats the other party, it will be the first in Chinese.

When Cao Xuan shirt stood on the stage and gave a speech, the number of shots and the concentration of the audience off the stage and off the screen could make other people with related experience envious.

She has gained a lot in this Tian Lai Awards. Not only was she shortlisted for [Best Female Singer], but now she also won a song [Top Ten of the Year].

Cao Xuan sat in the middle of the first row of the stage. He is the vice chairman and person in charge of the organizer Music Association, and also served as the chairman of the judging committee of this year's Teana Award.

Aside from that, the Taiwan Golden Melody Awards were originally scheduled to be held at the end of June, but now that the Teana Awards are so popular, an entertainment event has been held, directly giving the Golden Melody Awards a severe test.

This one can be regarded as Fanxing, who made his debut after "Tomorrow's Star" back then, but later, Fanxing couldn't bear it, so he voted for Huayi.

The Hundred Flowers Awards at the beginning of this year was also led by Cao Xuan. It was already considered a grand event in the entertainment industry, but it couldn't be compared with today's Teana Awards.

Bowing and stepping down, Cao Xuan has completed most of today's tasks, so he can watch the performance and present awards quietly for now.

There is also the "Top Ten Chinese Songs of the Year" that Cao Xuan worked on.

"European and American queen Taylor Swift debuts on the domestic red carpet, suspected guest performer"

"Li Zongsheng, Luo Dayou, Alan Tam and other old singers appeared on the stage, and the guest lineup of the Teana Award was against the sky"

It seems that the time is not long, but considering the resources and contacts he can use, and the current situation of the declining Golden Melody Awards, Cao Xuan's estimate may be a bit conservative.
Cao Xuan's speech drew thunderous applause from the audience, regardless of approval or disapproval, but Boss Cao made a speech, and everyone will definitely cheer.

There are 5 nominations for each award, and the selection scope of [Best Newcomer] is not strict.

"...I don't want to say that the Teana Award will become China's Grammy in the future, but I hope it can become the most valuable award in the Chinese music scene. All singers and musicians are proud to receive the Teana Award, setting a benchmark for the Chinese music scene , make a contribution,"

The hosts of the Tian Lai Awards are He Dan and Liu Yan, who are also the most popular male and female hosts today. For this kind of occasion, the two are very familiar with each other, and they are witty and methodical.

The Chinese music scene has been declining in recent years, and the music awards are not easy.

Back then, the new generation didn’t have anyone who stood up to Cao Xuan, even if they were dissatisfied, they had to admit it, but the seniors were more likely to sell the face of Cao Xuan, a vigorous younger generation, so they wouldn’t be afraid of him.

Now that Cao Xuan is issuing another summoning order, the resources and face he can use are much greater than before.

"New force in the music scene, the popular group TFBOYS debuted at the Teana Awards, nominated for [Best Group] and [Best Newcomer]"

The group at today’s award ceremony will be rich if they sing "Welcome to the Capital" again. All the insiders and those who eat melons after reading the list, the first thought is to give Cao Xuan a thumbs up.

Before, many people speculated that the winners were either TFBOYS, whose popularity was rising rapidly, or the two from The Voice of China.

The outside world has been rumored that Boss Cao somewhat suppresses artists from Hong Kong and Taiwan. No matter what one thinks, the others are more likely, especially Zhang and Huo, who are half of the direct line.

Facing the attention of so many people, Cao Xuan, who has been in battle for a long time, did not have the slightest stage fright, and delivered a speech without script.

Gao Yuanyuan announced the answer after chatting with his old friend Qiao Zhenyu——

"Wang Fei came out with his daughter, not far away is Chef Xie"

Many people who flocked into the live broadcast room watched the guests off the stage with the camera, and felt that none of them were unknown people. The number of stars on the scene made people dizzy.

It can be said that it is the C position among the C positions. Not only is the position eye-catching, but also as the leader and founder, he will give a speech for the first Tianlai Award.

"Liu, Guo, Zhang, and Li come together, and the four heavenly kings gather again after many years"

The first ones to be awarded were [Best Newcomer], and the guests who presented the awards were Chef Xie and Wang Mou.

.........

I'd rather be a chicken head than a phoenix tail!
Running away from Fanxing is not a bad thing for her. Huayi's resources are concentrated on her first. These grades have been steady and steady, and she can barely get into the position of a first-line singer.

There was a small explosion in the past two years, and this time it caught up with the Tianlai Award and made a big splash.

Cao Xuan was very relieved, after all, it was cultivated by Fan Xing, and there was still a half-teacher relationship between the two of them, watching her transform from a little girl into a butterfly with her own eyes.

The child is promising, and Cao Xuan, a family member, couldn't hide their joy, especially when they heard Zhang Jingying's testimonials, and did not forget to thank him and his old club, Fanxing, Cao Xuan smiled even happier...

(End of this chapter)