China Entertainment 1997.

Chapter 745 Fanwai 26 Douyin live broadcast, the small broken ball explodes
A certain interview-like room is exquisitely and festively decorated, and the background of the room behind it is the poster of "The Wandering Earth".

The beautiful hostess sat on a high stool by herself, and a row of sofas was placed opposite. Cao Xuan, the director of "The Wandering Earth", Guo Fan, the main creator An Ze, Duan Long, Zhao Jinmai, and Uncle Da sat in rows good.

The director team behind the photographer gave everyone a signal, and the hostess immediately showed a standard sweet smile.

"Welcome everyone to the official live broadcast room of Douyin. This is the interview site of the main creative team of "The Wandering Earth". Let us welcome the arrival of all the teachers."

Cao Xuan and the others got up and gestured to the camera, and introduced their names and characters in the movie one by one under the arrangement of the host.

The other people were somewhat reserved, and they all sat upright. Cao Xuan, who had experienced many storms, naturally wouldn't be nervous. He was more emotionally curious.

Webcasting is nothing new for a long time, and e-commerce live streaming has become a new term last year.

Li Jiaqi's double 11 and Jack Ma's "PK brought goods" made him successfully out of the circle, and also made live e-commerce a new track.

However, in the field of short video live broadcasting to promote movies, everyone is still in the experimental stage, including Douyin, which is the first time to engage in such a large-scale event, and even Cao Xuan was invited.

Although the room is not big, the person in charge of Douyin is actually watching on the spot right now, and even several executives from the Toutiao department are paying attention.

However, the popularity of Boss Cao's Spring Festival Gala did not last long. From the third day of the Lunar New Year, "The Wandering Earth", which had a full-scale reputation, took over the C position.

After a long time, Cao Xuan occasionally bought something on it, and said that although the overall good and bad are uneven, there are still good things in it.

For the same reason, Cao Xuan insisted not to blow up the trumpet, but also said: "I have discussed with the team, and I will be on Douyin in the near future, and I will share with you my daily life on this account."

Frankly speaking, this movie is not the best work I have acted in, but it is definitely the crew I am most proud of on the set. "

If this attempt is feasible, it will be a good thing for Douyin and the entertainment industry.

There is a large display screen at the scene, so that people in the live broadcast room can see some bullet screens, and at the same time adjust the demeanor in the camera.

However, compared with the 2023 Spring Festival Gala, there are still some merits...

As the main coffee, Cao Xuan is well-deserved and speaks the most.

This live broadcast is still very popular, especially on Douyin, which caused a viral spread, and also brought fire to Li Jiaqi and Pinduoduo.

Except for Uncle Da and Duan Long, everyone else nodded, and the host looked at Cao Xuan with bright eyes.

Several people at the scene gave the boss admiring applause, and the host asked, "Do you like this movie so much?"

But even with these questions, many of them were related to Cao Xuan, which once again verified Cao Xuan's popularity.

Now the second question is also related to e-commerce, asking whether Cao Xuan is shopping in the live broadcast room.

"Have any of the teachers used our Douyin app?"

Several questions this year are Cao Xuan, and Douyin officials probably deliberately controlled it, leaving a few questions for others.

But that 20 was an hour after the live broadcast, and now it's 10+ within a few minutes of the opening?
But looking at Cao Xuan who is still studying the Douyin live broadcast, several people think it is not incomprehensible. Boss Cao's popularity and nationality are not covered, and the so-called top class is a joke compared to him.

"Because I want to give my mother a knife."

Danmaku immediately asked what online shopping platform he used and what he usually buys, Cao Xuan did not hide it: "I use Taobao, JD.com, and Pinduoduo, and I can buy everything. I recently bought a pair of badminton rackets online."

#Even Cao Xuan can’t escape the chains of Pinduoduo#

It's okay to talk about his image, he has been an official Cao for a long time, but the key point is that he is afraid that the second palace will take care of him.

But his mother, Sun Lanlan, prefers Pinduoduo, and thinks this platform is affordable and cheap, so the whole family has to help the old lady.

"When did Teacher Cao use Douyin?"

There was no way, the host kept asking him, and the audience in the live broadcast room also wanted to watch him, so Cao Xuan could only do more for those who can, and by the way, praise others more.

Then we chatted about some plot tidbits of the movie and anecdotes about the crew, and began to enter the interactive session of the audience in the live broadcast room.

"This time I am really grateful to Mr. Cao for giving me a lot of support. If it weren't for him, it would be difficult to meet everyone in this movie."

This hot search has been on Weibo for two days, and Cao Xuan's reason for installing Pinduoduo also resonated with everyone, causing everyone to complain about Pinduoduo.

This kid came from the bottom. He has tenacity, qualifications and talents. I am very optimistic about his future. After a lot of precipitation and polishing, he has a lot to do. "

After all, it was a promotional movie, and the follow-up was still an interactive session, so the host didn't talk too much, and quickly shifted the topic to the movie "The Wandering Earth" itself.

Before that, short videos were actually more popular than Kuaishou, but since 2018, it has become a watershed between the two platforms. Douyin has gradually gained the upper hand and has been firmly established as the largest platform for short videos for several years.

On the contrary, An Ze next to him explained to him that the number of people displayed in the Douyin live broadcast room is relatively accurate, at least not too much water.

No surprises, the first question was running to Cao Xuan, the question was also very interesting, asking Cao Xuan if he knew Li Jiaqi, and if he watched his live broadcast.

The audience in the live broadcast room sends a barrage with designated guests + asking questions, randomly selected in the live broadcast room, and the guests answer.

After all, not everyone is interested in the live broadcast, and being able to take a look at the live broadcast room is already a respect for the name "Cao Xuan".

"Mai Mai is my daughter in the play, and it's the same in private. The little girl is very spiritual, and I think it's the food for this bowl of rice."

Cao Xuan scratched his head and said, "It seems that I bought lipstick and cosmetics. I don't know. I will ask later and post it on Weibo."

Cao Xuan just didn't know much about the live broadcast, but he could make some judgments, but Duan Long and Uncle Da had little contact with this aspect before, and were very surprised by the number of people.

Cao Xuan picked a few bloggers who could be talked about, but he definitely couldn't disclose those long-legged sidekicks.

You know, the current number of daily active users of Douyin is less than 2 million. Considering the diversion during the day, it is estimated that about 20% of the users who use Douyin tonight may have watched the live broadcast.

"I grew up watching Da Ge's movies. He is older than my father. I can actually call him uncle, but Da Ge may think I am old, so I am honored to be his equal.

As for the 3 million people who watched the live broadcast room like the later Liu Tianwang, just listen to it. Now the Spring Festival Gala dare not say whether there are 3 million viewers watching the live broadcast...

Cao Xuan is also very helpless when it comes to this. He himself is more accustomed to using Taobao and JD.com. The former has everything, and the latter has relatively guaranteed quality.

There are many connections behind this live broadcast. Cao Xuan himself is not particularly worried about it. Anyway, whoever takes advantage of the two sides will win, so he is more curious about the live broadcast itself.

Cao Xuan found out that these netizens are curious about everything, they even have to ask about the brand of badminton, and they are even more curious about why Cao Xuan uses Pinduoduo. This platform obviously does not match the style of boss Cao.

In fact, the knowledgeable Anze people were also very surprised. Anze had come to Douyin live broadcast before. As a top streamer, Anze's peak popularity on that day was nearly 20.

"If you don't mind, can you share which Douyin author you personally prefer."

But to say that it has benefited the most, "The Wandering Earth" may not be as popular as "Crazy Alien", but it has already distanced itself from other movies of the same period.

Douyin was launched in 2016, and its large-scale promotion did not begin until the Spring Festival of 2017. It was only in 2018 that it really went out of the circle on a large scale, and its users soared and became a national app.

"I heard that "The Wandering Earth" didn't finish the story of the original book. Do you have any plans to make a second part?"

In fact, I was also very surprised. Maybe many people thought I was boasting, but the professionalism of "Flow Earth" is beyond the reach of many crews even in Hollywood.

"Teacher, have you seen the number above? That is the number of people in the live broadcast room."

Some people shouted that to support "The Wandering Earth" is to support Chinese movies. Such a slogan is not objective, but it can also taste a little bit from the taste.

Guo Fan told the truth: "This depends on the income from watching this movie. If you don't lose money, you can make it."

"..."

The price doesn't really matter to him, and emptying the shopping cart is already a daily operation.

Da Ge can be regarded as an actor I have always wanted to work with. This time it can be regarded as a small dream come true. It is a pity that there is no rivalry. Looking back to see if there is any project, we will cooperate again. "

Many people who eat melons are still busy digging Weibo, among them, Empress Donggong is the focus, and she was found to be taking a selfie on a certain day. The lipstick on her mouth really looks like a product from Li Jiaqi's live broadcast room, but Hu Jing did not respond.

"..."

"I came into contact with it relatively early, but if I really play normally, I still started last year."

However, Pinduoduo didn't mean to be angry at all, and it also officially @曹轩交易, Cao Xuan, I don't know how much advertising costs it saved.

There will be one more key publicity channel in the entertainment circle, not to mention Douyin, traffic + popularity + banknotes are full of money.

Guo Fan was a little moved by what Cao Xuan said. Cao Xuan often praised him on the set, but this was the first time he had such a high evaluation, which moved him very much.

It can also be seen from the bullet screen that there are almost afterimages of the brushes, and the number of people in the live broadcast room is still increasing, and it became 7+ in a short while.

The accounts of Anze and Zhao Jinmai have been officially recognized, and she has done her homework. To be honest, no one cares about Guo Fan, only Cao Xuan is the real actor.

This ratio is very scary.

"Is anyone watching the live broadcast now, and how many people are there?"

Cao Xuan did not choose to lie for the sake of Douyin's business: "I shop online, but I seldom watch live broadcasts."

I chatted with Ning Hao that day, and I said that the young directors I have been most optimistic about in the past two years are Director Guo and Wen Muye from "I'm Not the God of Medicine".

Cao Xuan's words can be said to have given "The Wandering Earth" a very high position, and it also revealed his confidence in this movie.

I don’t know when it started. Every year after the Spring Festival Gala, Cao Xuan and Lao Zhao must be listed on the hot search, and they are remembered and praised by the people all over the country. Coupled with the 20-year-old "Gong Xi Fa Cai", Boss Cao can be called the top during the Spring Festival .

It's just that Cao Xuan doesn't watch the live broadcast very much, and doesn't know much about these things. He only found the right place under the introduction of the host.

On February 2th, Cao Xuan's family watched the Spring Festival Gala, and the program was so popular that he couldn't bear to look directly at it.

"It's not that I like it, but that this kind of film will let everyone know that our domestic films are making progress, and our domestic films still have hope."

People can't help but feel that China can also make such a movie!

Cao Xuan praised everyone, but the one who praised the most was Guo Fan, whose appreciation could already be seen from the screen in the live broadcast room.

Uncle Da once told me that he was very surprised at the professionalism of "The Wandering Earth", and he couldn't even believe that this was a domestic film set.

Relatively speaking, Director Guo holds more weight in my heart. He is not only a director, but also an excellent producer and manager. This is an advantage that many Chinese directors do not have.

The live broadcast lasted for more than three hours, with more than 50 people online at the same time, and the cumulative number of viewers exceeded 1500 million.

"Anze is a very hardworking actor, many people criticize this generation of actors for not being able to endure hardship, he is considered an exception.

Cao Xuan expressed doubts. Although he doesn't watch the live broadcast very much, he also knows that the popularity of these live broadcast rooms likes to pour water.

"5+, are there so many people?"

Li Jiaqi's live broadcast room traffic exploded, and he himself was honored, and he also thanked Cao Xuan for his help.

For all blockbuster movies, some win with stories, some with settings, some with actors, and some with other elements, but "The Wandering Earth" is rare because of its hard power. Shock all audiences.

"The cat named Erdou, and the black-faced V, I often see those in the office Ono."

China's first true sci-fi masterpiece!
As soon as this evaluation is made, countless sci-fi fans and movie lovers blow it up and cheer for it on all major platforms.

"I know him, but I haven't watched his live broadcast, but my family has watched it, and it seems that they have bought something from his live broadcast room."

After Cao Xuan heard the words, he interjected: "No, no matter whether the movie loses money or not, we will shoot "The Wandering Earth 2" and even "The Wandering Earth 3". You pay for the budget, and I will pay for it."

The curiosity and ignorance of the first arrival in the live broadcast room also became normal after a few minutes, and the host also started to go through the process.

It was also at this time that TikTok really started to be fun, and Cao Xuan also downloaded one, just swiping and playing when he had nothing to do.

"Director Guo is very serious, and I am very impressed by his control and study of various details.

"..."

As Cao Xuan said, only such films can allow everyone to see the solid progress of domestic films and Chinese-language filmmakers.

Industry insiders, film critics, and even audiences gave "The Wandering Earth" a very high evaluation. In fact, it is not only the film itself, but also contains expectations and comforts for the future of Chinese films.

The pride and satisfaction of this kind of breakthrough in the industry cannot be brought by many hit movies with the main theme or comedy hits.

Sadly, "The Wandering Earth" is just an exception in Chinese-language movies. Fortunately, we still have "The Wandering Earth" and countless audiences who support it...

(End of this chapter)