China Entertainment 1997.

Chapter 753 Extra Story 34 Cao Xuan Talks about E-commerce and the Crying Miss Cao
"I'll ask someone from the company to check it later."

Regarding the tailor, Cao Xuan didn't say too much, and dealt with it in a low-key manner. After all, he himself was not upright, and he always felt that he was mocking himself if he blamed him too much.

Cao Xuan sang a total of ten songs, in time for a concert.

At this point, Douyin has more than 850 million people online, and the numbers are still rising.

Since Cao Xuan launched the live broadcast suddenly this time, and did not promote any related activities with Douyin, this data should be relatively normal.

But even so, based on the current daily activity data of Douyin, it is estimated that the traffic of other live broadcast rooms will be very shabby.

With so many people in the live broadcast room, the barrage is unreadable, and the refresh rate is very fast. At first glance, it seems to be a data waterfall.

Later, the Douyin official stepped in and turned on the selected barrage mode to keep the real-time barrage refresh in the live broadcast room at a normal speed, so that the interactivity of the live broadcast room was restored.

After chatting and singing, Cao Xuan felt that he had nothing else to do and was somewhat tired, so he decided to turn off the live broadcast.

As a result, the crowd in the live broadcast room was so excited that the person in charge of Douyin even sent a private WeChat message, hoping that his live broadcast debut would be more "successful".

Cao Xuan hesitated for a moment, and at the request of the audience in the live broadcast room, he started the connection mode with other anchors.

The correct way to play should be to use gifts to PK, but this is unnecessary, with more than 800 million people and Cao Xuan's popularity, whoever comes will lose.

However, based on the urgency of these netizens, Cao Xuan felt that there was a higher probability that these people would fool him into making an ugly bet, and then ran to the opposite side to collect gifts to deceive himself.

Boss Cao would never put himself in danger, so he made a connection and chatted.

You can choose the connection partner by yourself. Most of the internet celebrities Cao Xuan have never met before. Basically pass, the main thing is to see if there are any artists you know.

Because of the special period, there should not be many production crews and program crews in China at present. Most people are idle at home, and there are many live broadcasts to relieve boredom or engage in side jobs.

Cao Xuan was the first to see Fan Xiaopang. Needless to say, Fan Xiaopang's popularity, if it wasn't for the short period of time, Di Lirouba wouldn't be able to rule the roost.

The connection invitation was called, and it didn't take long to connect.

Fan Xiaopang dresses very casually, wearing pajamas, with a semi-no makeup on his face, it is said that he is teaching fans about maintenance + makeup.

"Big boss, don't come and grab food for us. Usually, there are 10,000+ people in my live broadcast room. When you start the live broadcast today, there will only be tens of thousands of people."

Fan Xiaopang's relationship with Cao Xuan was still very close and casual, and he dared to joke a few words.

"Where are you now?"

Cao Xuan gave a contemptuous look, and after talking a few words, he started to talk about the main text. In fact, there was nothing serious about it, and it was probably the parents who talked about it.

"I'm still in the capital, at my parents' house."

"Bring it to your uncles and aunts. If there is food shortage at home, you can come to my house to pick it up if it is convenient. It just so happens that Zhuangzi sent another batch of vegetables and meat."

"Enough is enough, let go before, I haven't finished eating what you asked me to take."

Under the Sijiu City, the control is relatively strict, and some supplies are inevitably in short supply, and it is not convenient to buy them.

It just so happened that Cao Xuan’s family had a farm, and there was no shortage of fresh vegetables and some meat, eggs, and milk. After the initial release, he sent people to the farm to collect a batch.

My family definitely couldn't finish it, so I contacted my friends and subordinates in Beijing, and each family gave some, and the rest also supported the relevant staff.

Fan Xiaopang was intimidated the year before, and didn't have much activity last year. This year, he was just about to come back and do some action, but he encountered the current situation. He could only do live broadcast at home, and even planned to do e-commerce.

However, Fan Xiaopang's net worth is not enough to bring goods to others. Her real goal is to operate her own cosmetics brand.

As I said before, when Fan Xiaopang became independent, one of his main purposes was to maximize his personal commercial value. The film and television industry is just one of the sectors, and the other sector is physical business.

Rihanna, the Queen of Lu Province, built and promoted her own cosmetics and underwear brands with her own influence, and earned a fortune far exceeding her income as a singer.

It is already a very common business model in Europe and the United States for celebrities to create their own trendy brand/brand products and use their popularity to drive the brand.

The country also followed suit, but it was all a small matter, and it can even be said that most of them are leeks for cutting fans.

There are very few catering brands that look good, and the involvement behind them is also very complicated, which can be regarded as a deformed product.

Fan Xiaopang is much shrewd and far-sighted than others.

She really wants to make the brand bigger and form a healthy and mature brand, instead of simply making money and leaving. For this reason, she chooses to cooperate with world-renowned cosmetics companies, and the main products are currently only three or five. , each has its own selling point.

Originally, she planned to operate normally and did not directly intervene, but this time because of the live broadcast, she discovered the convenience and huge popularity of e-commerce marketing.

If she brings the goods in person, will it be of greater benefit to the brand.

She was a little uncertain about this decision. One was that she was not sure whether this method would work.

In addition, the matter of live broadcasting with goods, in the impression of many people, is done by Internet celebrities, and even because of individual anchors and the quality of the goods, the overall public opinion environment is not very positive.

Fan Xiaopang is not a starlet, bringing the goods himself will lower his grade a bit.

Don't underestimate the word [grade], it is fatal to many celebrities, at least Fan Xiaopang has not yet reached the point where this word can be completely ignored.

If her personal positioning and image are damaged, many of her business cooperation will be affected, and some high-end brands will even close the door of cooperation forever.

For a brand with an uncertain future, Fan Xiaopang didn't know if it was worth taking the risk.

When I met Cao Xuan this time, I simply asked for advice humbly. After all, in China, few people dare to say that they can compare with Cao Xuan in terms of business vision.

Of course, during the questioning process, Fan Xiaopang's words were relatively cryptic, but his meaning and concerns were still very clear.

"The live broadcast e-commerce model is destined to be a new trend in the next few years, and it will definitely be one of the mainstream sales methods for at least three to five years."

When it comes to other things, Cao Xuan may not be sure, but he can still judge based on some examples when talking about e-commerce.

"E-commerce delivery anchor, I think it will also be a popular job in at least 2 to 3 years in the future.

Considering the current situation, the film and television industry will face a great test in the short term. As far as I know this year, it is confirmed that the number of film and television projects started is less than one-third of the original plan.

All practitioners of film and television work must be prepared for the cold winter of the industry.

It is conceivable that when the crew does not start work, everyone will not be able to receive the show. Considering the artist's fame and advantage, moving to the live broadcast field is the first choice for many people.

With the current composition of the live broadcast field, it is inevitable that celebrities will become the norm.

Once it becomes the norm and the public opinion environment is relaxed, the so-called downgrading will not have such a big impact, but if you have a business cooperation behind your back, I guess it will be more troublesome.

Therefore, the proportion of popular first-line artists and top streamers is estimated to be relatively low.

I think it is a good choice for you to consider live broadcasting to bring goods, and it is also a good opportunity to open up the market and popularity of your own brand.

If the brand works well, some of the costs of your live streaming can be tolerated.

However, I would like to remind you that the commercial costs suffered by artists may be offset by the success of the brand, but anchors and actors are two industries, which may cause some immeasurable damage to the profession of actors. This is for you Careful consideration..."

Cao Xuan said a lot, and finally concluded his statement: "There is no problem in business, but considering other aspects and comprehensive evaluation, in principle, I don't recommend you to take risks."

From the e-commerce environment of the original time and space, it can be seen that the artists who really bring goods for a long time are mostly second- and third-tier actors, low-income veterans, and out-of-date artists.

There are very few truly popular first-line artists who participate in this industry, or they just taste it and make a temporary transition.

The reason is that the anchor business is not stable, and it is only a short-term profiteering, and it will also bring some negative effects to the artist's career.

Being popular and top-tier, there is no shortage of this money at all. They would rather operate their own main business and achieve longer-term development than take risks easily.

If it wasn't for Fan Xiaopang's reason to create his own brand, Cao Xuan would have told her not to think about it.

"Several live broadcasts can be conducted in a short-term or large-scale in a short period of time, and long-term anchors can be hired at other times."

This is Cao Xuan's suggestion, and it is very operable. It can meet Fan Xiaopang's needs and won't affect her too much, but the specific effect is difficult to guarantee.

Cao Xuan analyzed a wave of live broadcast e-commerce, Fan Xiaopang studied hard, and the screen did not know how many celebrities, Internet celebrities, even merchants and capital were taking notes.

The popularity of live broadcast e-commerce is obvious to all, and now Boss Cao has approved it.

As I said earlier, Boss Cao has great military achievements in terms of business vision. He is more authoritative than two horses and one king. Sprinkle with gold leaf.

Cao Xuan also saw the barrage in the live broadcast room saying that he wanted to be the anchor, and gave him a cooling down and warning.

"The water of live e-commerce is very deep, and the competition is fierce and cruel. Most people can't grasp it. Think carefully. Don't try it lightly, or you will easily stumble."

Fan Xiaopang also saw the barrage, but she paid more attention to Cao Xuan's guidance, and asked Cao Xuan how to do e-commerce.

"In this regard, I'm just talking on paper. Based on some business experience, I will simply talk about it. If you think it makes sense, just listen to it, and ignore it if it doesn't make sense.

I think there are a few things that are more important in live e-commerce, first, product selection..."

After all, he is also a veteran who has been in business for decades. Cao Xuan has accumulated a lot of experience no matter what he does, and he is no longer the third-rate businessman in the past.

What's more important is that he knows some successful cases in the original time and space. From the results, he can naturally get a lot of good ideas.

After some analysis, not to mention Fan Xiaopang, a newcomer, has been enlightened, but many live e-commerce professional teams have benefited a lot.

Cao Xuan didn't accept gifts here, so many big anchor teams went to Fan Xiaopang's side to collect gifts and express their gratitude to Cao Xuan.

It's hard to say whether there is any meaning of rubbing the heat, but it does have sincerity.

"I've been blah blah for a long time, and I'm done spitting, and I've made money for you by co-authoring."

Cao Xuan was in pain, and Fan Xiaopang smiled brightly: "I will give my niece and nephew a big red envelope later."

I was too lazy to talk to this girl who was so cheap and good-looking, Cao Xuan chatted with Xie Nan, Shen Teng, Dong Xuan and others who had started the live broadcast, and when it was almost dinner time, regardless of the tens of millions of online viewers in the live broadcast room, they repeatedly fought against the epidemic And to persuade him to stay, he brazenly went live.

As a result, Cao Xuan had just left the study, and before he could wait, he was stopped by his daughter when he asked what he was having for dinner.

"Dad, you sell lessons."

Cao Xuan: "???"

"I'm serious. I watched the live broadcast just now. Many people are very willing to listen to you talking about business. If we offer online classes, many people will buy them. In addition to business classes, we can also teach music, acting, calligraphy, and fitness. .

Dad, we cooperate, you seven and I three, within a year, I guarantee that your income will exceed [-] million. "

"I won't do it, it's too troublesome."

Cao Li's eyes widened: "[-] million a year is still troublesome for you?!"

Cao Xuan smiled, picked up the mobile phone that was live broadcast just now and shook it: "Do you know how much popularity my live broadcast just now can bring to Douyin, and even the market value may have to go up, you know this How much is it worth?"

Looking at the bewildered girl, Cao Xuan settled accounts with her with his fingers: "Currently, the outside world's valuation of Douyin is 1000 billion US dollars, which is about 6900 billion RMB. Even if the market value fluctuates by only 0.01, it is enough for you to sell classes for several years. .”

"More importantly..."

Cao Xuan smiled more and more kindly: "Your father is not only in the Douyin industry, but other companies are scattered and added up. If everything goes well, let's have dinner, and I will earn another [-] million."

Miss Cao is autistic!
Although she already knew that her family was rich, listening to her father's settlement more intuitively made her feel even more frustrated. She probably couldn't surpass her father in this life.

"I'm your own father, why are you always thinking about surpassing me?"

Cao Xuan rubbed his daughter's head, and pointed to Cao Yang who was playing with his mobile phone in the restaurant: "Look at how nice your brother is. He eats and drinks foolishly every day, and he has nothing to hide in his heart. You think so much every day, and you will grow old quickly."

Miss Cao glanced at her younger brother with disdain: "You only have muscles but not brains. When you grow up, you will be cheated of money and sex, and you will lose our old Cao family."

Cao Yang was annoyed when he suffered from the unjustified disaster: "I don't have a brain, I don't know who invested in the hot pot restaurant and lost it all, and my face is full of pimples."

"you……"

Cao Li was stabbed in the fatal spot, and was anxious on the spot. He rushed to clean up his brother. Although Cao Yang was short, he participated in sports training every day.

However, because of years of blood suppression, he really didn't dare to fight back, but he could run away if he couldn't beat him, and Cao Li couldn't catch him.

The two quarreled for a while, and Nishinomiya, who had returned home, came out to suppress the two children.

Cao Xuan comforted his son with a piece of his favorite lamb chop, and then looked at his daughter who was still angry.

"How much did the hot pot restaurant lose?"

"The store can't open, the raw materials are okay, the rent, water, electricity and labor have to be paid in, and the salary of the employees alone is at least tens of thousands of dollars a month. The big part is the rent. Our store has a good location and a large area. 10,000+ per month..."

Talking about this hot pot restaurant, Cao Li felt depressed. She invested nearly 200 million in this hot pot restaurant, which took up a considerable part of her net worth.

As a result, it opened on New Year's Day, and was forced to close before the opening of the big rewards. Now, she can't make money every month, and she is almost annoyed to death.

Cao Xuan glanced at Mistress Nishinomiya calmly. If he remembered correctly, the shop of the hot pot restaurant should be his own property.

When Zeng Li rented it out to her daughter at a price slightly lower than the market price, Miss Cao thought she had taken advantage of it, but she didn't know that her mother was afraid that she would be bullied, so she specially arranged it.

But Cao Xuan didn't expect Nishigong Niangniang to be so ruthless, the girl was almost crying, and she was surprised that she received a lot of rent.

Sensing Cao Xuan's gaze, Zeng Li mouthed lightly: "Teach her a lesson."

Cao Xuan: "..."

Ignoring the fight between the mother and daughter, he asked his daughter another property: "How is your tutoring school?"

"It's closed too."

Miss Cao almost cried this time, the hotpot restaurant is a partnership, and she is a minority shareholder, accounting for 40% of the shares.

She is the major shareholder of the tutoring school, accounting for 80% of the shares, and bears all the investment. The rest of the savings are basically thrown into it. It seems that they have borrowed the "usury" of Cao Yang and Cao Xian brothers.

Now the rent, wages, water and electricity are also net compensation every day, but fortunately, there has been some improvement recently, and the tutoring class is going to be switched to online teaching, which can somewhat make up for a little loss.

"Everyone can skip hot pot, but it is impossible for students not to attend classes. Don't worry, I will make back my losses soon."

Cao Xuan: "..."

He couldn't bear it any longer, and wondered if he should remind his daughter to change careers quickly, otherwise next year, he would be afraid that Miss Cao would really cry...

(End of this chapter)