After the divorce, I started to transfer

Chapter 635 Sympathy floods

Chen Feng basically left Jin Xinyan to handle the pre-franchising consulting work of the gold store. The main task was to obtain the relevant information of the brand owner, and then to fill in the application form.

After that, it is to go to the head office of the brand merchant to conduct on-the-spot inspections and communicate with the staff face to face. If it is suitable, of course, formally sign a contract to join.

Although Chen Feng now prefers the jewelry brand Zhao Shengsheng, just to be on the safe side, he asked Jin Xinyan to consult two more brands.

Of course, they are all domestic first-line big brands.

As his personal assistant, Jin Xinyan was finally able to do some practical things for the boss, Chen Feng, and she was quite motivated to work, so she immediately got busy.

Now that Lin Yujiao has no commercial performances for the time being, Jin Xinyan has a lot of free time.

However, in order not to let herself feel that Chen Feng's monthly salary of tens of thousands of yuan was in vain, she basically went to "work" every day these days, either in Dianchuang Culture or Fengman Film and Television.

But to be honest, she actually just walked around in these two companies, at most sat down to read the company reports and the like, and had no actual work, which could be regarded as fishing.

Now that the boss, Chen Feng, has finally arranged a practical job for her, of course she is very concerned about it.

Chen Feng explained to her in the morning, and he got feedback in the afternoon. He consulted a total of three companies, collected some information from each brand owner, and sent it to Chen Feng in a package.

Chen Feng stayed at home during the day, and no one came to him. His parents took half a day off because of him. After the family had lunch, they went to work in the small supermarket in Yuelou Town.

Chen Feng read the information sent by Jin Xinyan, and after weighing it, he finally liked Zhao Shengsheng more. Although its joining conditions were the most demanding among the three first-tier brands, the biggest difference from other brands was There is a binding agreement, that is, after opening a store, no matter whether it is losing money or not, it must be open for at least two years.

Another major difference is that other first-tier jewelry brands have far more franchised stores than directly-operated stores. The more conservative ones are only [-]-[-]% open. Ninety percent of the openings are open, only [-]% are directly-operated stores, and the other [-]% are franchise stores, the kind that you can join if you give money.

However, Zhao Shengsheng has always insisted on the business strategy of direct stores three years ago and refused to franchise stores. Even though the operating profit is not as good as other first-line jewelry brands, he has a good control over product quality, service and brand management. There has been no negative news.

As for those jewelry brands with many franchise stores, there are more or less negative news, and the main problems lie in those franchise stores.In some excessive shops, it was exposed that the gold jewelry purchased was rusted, and it was not a single case.

As a jewelry brand, you have more franchisees and more profits, which often means more brand risks.

Those franchisees are mixed, and it is generally difficult for the brand headquarters to implement more comprehensive supervision than the directly-operated stores. When the forest grows, there are all kinds of birds.

When some franchisees purchase goods, they directly skip the brand headquarters, buy cheap goods privately, and sell them as branded goods. Of course, the quality of gold, silver and jewelry sold through these private channels cannot be well checked, and serious cases will occur. The rust of gold jewelry will cause great damage to the brand image.

Zhao Shengsheng was obviously concerned about this at the beginning, so he has always insisted on the business strategy of directly-operated stores.

Until three years ago, domestic first-line jewelry brands seized the domestic market one after another, expanded their territory, and adopted the method of expanding the scale of franchise stores.

Those who are eager for quick success and quick profit even have a business strategy of [-]% open, only [-]% are directly operated stores of brand owners, and most of them are franchisees from all over the world who spend money to join.

Under this kind of business trend, under the pressure of the market, Zhao Shengsheng finally opened his mouth and allowed franchisees to join.

But compared to other first-line brands, Zhao Shengsheng's joining conditions are much stricter. First, it is the binding agreement mentioned earlier. If you pass it, you will not be allowed to join, which is much more formal than the so-called review of other brands.

Therefore, Zhao Shengsheng's domestic market share is not very high. Among the top ten first-tier brands, it has always been ranked in the bottom two or three.

In addition to its price being more expensive than other brands, it also has fewer stores in China than other brands.

For example, Lushi on their side is one of the top third-tier cities in the country. There are many rich people, but after opening a branch a few years ago, it ended up closing down.

Ordinary people must buy cheap gold jewelry. In addition, in terms of brand promotion, mainly in terms of advertising investment, Zhao Shengsheng is much more low-key than other brands.

But as long as you have been in contact with the gold jewelry industry, or have compared the quality of different jewelry brands, you will know that Zhao Shengsheng's gold jewelry is a little better than other brands.

It can only be said that it is worth the money, and it is expensive for a reason.

As a woman, Jin Xinyan is of course also very interested in jewelry. In addition, her family has never been short of money. She has been exposed to these jewelry since she was a child, and she often buys them when she grows up.

Of course, she mainly buys foreign brands, such as Cartier and Tiffany.

However, with the rise of domestic jewelry craftsmanship in recent years, she has also started to buy domestic jewelry brands. She has buying experience in various brands.

After her comprehensive comparison, she also felt that among these first-tier domestic brands, Zhao Shengsheng's product quality was generally better than other brands.

A little knowledgeable like her is not short of money. If you choose among domestic jewelry brands, you will definitely choose Zhao Shengsheng.

It's just that most of the truly wealthy people in China will still choose foreign brands such as Cartier and Tiffany, which is unavoidable.It is not only the mentality of worshiping foreigners, but also because of the accumulation of hundreds of years of brand history, as well as genuine craftsmanship and word-of-mouth, it is indeed taller than domestic jewelry brands.

Therefore, in Jin Xinyan's opinion, if Chen Feng chose to join Zhao Shengsheng, it might not be the best choice.The first is the difference in price, which gives Zhao Shengsheng little advantage in the face of low-price competition from other brands.

The second is brand recognition. Now the top few domestic jewelry brands are all blessings. The public's brand awareness of these blessings is much higher than that of Zhao Shengsheng.

Jin Xinyan suggested that if Chen Feng opened a jewelry store mainly to make money, he should choose two other brands.

Otherwise, this business is really hard to do.

In particular, Chen Feng planned to open a franchise store of such a first-line brand in a rural area, making this business even more difficult.

Previously, Zhao Shengsheng opened a restaurant in the urban area of ​​Lushi, but it closed down two years ago, not to mention that Chen Feng still wants to open it in the countryside.But Chen Feng chose to join Zhao Shengsheng in the end, the fundamental reason is that Chen Feng has a more intimate feeling for this brand, and the second is Qian Duo capricious.

Jin Xinyan also knew that the reason why Chen Feng opened the jewelry store in his hometown was mainly for his parents, so she didn't persuade him much.

So, she cooperated with Chen Feng to contact and communicate with Zhao Shengsheng's headquarters, and soon got a clear answer.

Ask Chen Feng to go to the headquarters in Shencheng for on-the-spot inspections and detailed talks in the near future. When he will go there, he can contact the other party in advance, and the other party will register and arrange for him.

Tomorrow is Qin Zhen's engagement wedding, so he will definitely not be able to go, and Chen Feng may not be free to go to Shencheng the day after tomorrow.

During dinner, Chen Rui was very interested in Chen Feng's opening of the jewelry store, and asked a lot. Obviously he wanted to invest in the stock, but he didn't have much money at hand, so he was embarrassed to ask, and hoped that Chen Feng would take the initiative to invite If he buys shares, it would be best if he can help him advance part of the share capital.

Of course Chen Feng understood what he meant, so he said directly: "Whether this jewelry store is making a profit or not, I can't tell right now. In addition, I have already consulted, and the total cost of opening the store is at least 500 million, or even more. So , Brother, don’t even think about it.”

Chen Rui asked a little depressed: "Then why do you have to open a jewelry store?"

Chen Feng said: "I mainly want to preserve the value of the funds. So much money can't always be stored in the bank to earn interest. That is the most stupid way. It must be invested, not to mention value-added, but it must also be preserved."

"Then what if you lose money?"

"I've done the math, and at most I'll lose rent and labor, which I can afford. And I plan to operate for a long time and build a reputation. I'm ready to lose money in the first two years. If I continue to lose money in the third and fourth years , I will consider closing the store.”

When Chen Feng said this, Chen Rui gave up his plan to buy shares.

Chen Feng could afford to lose money, but Chen Rui obviously couldn't.

After dinner, Chen Feng went back to his room, and first received a call from Qin Zhen, asking him to report to his house early tomorrow morning, driving him to welcome guests, and also telling him to dress a little more formally.

Of course, Chen Feng couldn't refuse his request, so he agreed.

As soon as I finished talking with Qin Zhen, Guo Mengyao immediately called.

After we separated last night, she didn't send him a message or contact him all day today. Chen Feng thought she was angry and was going to have a cold war with him for a few days.

"What's up?"

After the call was connected, before Guo Mengyao spoke first, Chen Feng spoke first.

"Can't I find you if it's okay?"

Guo Mengyao is obviously still a little emotional.

Chen Feng didn't get used to her, he frowned and said, "If you have something to say, I'll hang up if it's nothing to do."

Guo Mengyao now also knew Chen Feng's dog temper, so she could only hold back her anger and said: "After we left after dinner last night, Pu Fangye had a conflict with You Hairong, was kicked by her, and even underwent surgery, and now You Hai Rong was detained by the police. She called me crying and complaining, and wanted me to intercede with Pu Fangye on her behalf, and asked me to advance medical expenses and compensation. Tell me, should I agree to her?"

Hearing the news, Chen Feng was quite surprised, and couldn't help asking: "Why did you kick Dandelion? Didn't those three debt collectors hit it?"

Guo Mengyao said directly: "It was You Hairong who kicked him. She was wearing high heels and kicked Pu Fangye's crotch very hard, and even scratched his face. It was very miserable. Maybe You Hairong will have to go to jail At present, the most important thing for her is to seek forgiveness from Pu Fangye, the victim."

When Chen Feng heard that this was the case, and then thought that Pu Fangye had an operation because of it, he couldn't help but secretly took a deep breath.

We are all men, so we can completely understand Pu Fangye's pain.

"Aren't they a couple? Why did they suddenly fall out?" Chen Feng asked curiously.

Seeing what they looked like last night, they were definitely a pair of adulterers and rich women, but now they have become like this.

"Pu Fangye originally agreed to lend her 10 yuan, but later Pu Fangye backtracked and scolded her for insulting her. She couldn't hold back and just let it go."

After listening to Chen Feng, he was speechless for a while. Pu Fangye's level of fighting five scums was completely abused by You Hairong. Thinking about it, he felt very happy.

"You shouldn't get involved in her affairs. Originally, you and her were just ordinary high school classmates. When you were studying, you didn't seem to have a good relationship with her, right? You'd better stay away from this kind of woman. .”

"I just think she is very pitiful now. After she kicked Pu Fangye last night, she was taken back to her home by those debt collectors, forcing her and her husband to pay the debt. Her husband was so angry that he finally She borrowed and repaid the gambling debts she owed. But her husband also made it clear that he must divorce her. Then this morning, she was arrested by the police again, and she might go to jail. Speaking of which, she It's really pathetic."

Chen Feng said angrily: "This is her own fault, what is there to be pitiful about? If your sympathy is overflowing, you might as well pity those lonely old people and seriously ill patients who have no money for medical treatment. They need sympathy more than You Hairong and help."

Guo Mengyao retorted: "I don't know the widowed elderly and seriously ill patients you mentioned, but I do know You Hairong, who is still my high school classmate. Besides, she begged me, and cried very sadly on the phone. If I don't help her, no one will help her."

"You are really a pig's brain!" Chen Feng reprimanded unceremoniously, "She begged you to cry, so you have to help her? You are not her mother, nor her good friend or best friend, just an ordinary classmate relationship, Do you really want to put in so much effort and money to help her? Is it really necessary? It's fine for you to ask Pu Fangye for forgiveness, but to help her advance medical expenses and compensation, it will cost dozens Wan, if there is a problem with his function, the compensation will be even more expensive, are you really willing to help her pay in advance? You don't spend money like this."

After hearing what Chen Feng said, Guo Mengyao finally hesitated: "Then I don't care?"

"If your conscience can't make it through, you can spend money to hire a good lawyer for her. This is your greatest affection as her classmate. If you pay her money and effort, it's okay. It's completely unnecessary, and it will make you look stupid You should understand the truth that kindness is as great as hatred, right?"

After Guo Mengyao was silent for a long time, she said slowly, "Then let me think about it."

"Think about it again!" Chen Feng reprimanded again angrily, "If you still have brains, just do as I say, at most hire a lawyer for her to defend her, and try to reduce the sentence as much as possible. The rest is up to you What is she doing so much? She is totally unworthy of sympathy."

"Okay, okay, shall I listen to your head office? Really, you have no brains."

Although she was scolded by Chen Feng, she felt pretty good in her heart, and felt that Chen Feng was caring about herself.

(End of this chapter)