All Heavens: Start a Heavenly Dao Building

Chapter 30 Hunger Marketing
The difficult problem for merchants in the Qin Dynasty is not a problem for Chen Qilin, a good young man in the 21st century.

Chen Qilin looked at the beautiful girl and said:

"Master Ba, do you know that there is a thing called 'trademark' and there is a sales method called 'franchising'?"

trademark?

Franchise?

Ba Zhenmei's eyes were wide open, and there seemed to be a big "?" written on her face.

"Landlord, what are these things? I have no knowledge and have never heard of them!" Ba Zhen said honestly.

Chen Qilin explained in detail:

"Trademarks, in simple terms, are to mark a product with a unique logo, and it is a symbol of the product's status. Of course, it is necessary to work hard on product anti-counterfeiting technology.

Franchising is the licensing of products to specific merchants for sale.Licensed merchants pay a fortune to purchase licenses…”

"Does the landlord mean to mark the packaging of Erguotou with the Guangsheng Pavilion logo, and then authorize the sales to merchants in various counties and counties in Daqin?" Ba Zhen is very clever, and it works.

Chen Qilin nodded: "Smart!"

"Landlord, you are really good, so that we can quickly distribute our Erguotou throughout Daqin without worrying about customers not recognizing the goods!" Ba Zhen said excitedly.

She even imagined the scene where tens of thousands of Erguotou were sold in Daqin...

Chen Qilin asked, "How did you set the price for Erguotou, Master Ba?"

“楼主，小坛2金1坛，中坛4金1坛，大坛10金1坛！”巴贞道。

"What's the cost?" Chen Qilin asked.

"The cost is one-twentieth of the fixed price. Now, because we are not yet able to mass-produce 36-degree Erguotou, the price is set higher, and the main target customers are the wealthy.

When mass production can be done in the future, the price of 36 degrees can be reduced a little, and it can be developed towards the civilian population.

Chen Qilin is very satisfied!

Ba Zhen is indeed very talented in business.

"Lord, Xianyang Guangsheng Pavilion is going to auction the first batch of 300 altars of 36 degrees Erguotou in three days. As the behind-the-scenes boss of Erguotou, you must be there!" Ba Zhen invited.

Chen Qilin waved his hand: "I won't come!"

He will never leave the Heavenly Dao Building until his cultivation base reaches Jindan!

Must persevere!

I don't know how many people outside, trying to kill Chen Qilin's life!

Seeing that the other party was unwilling, Ba Zhen finally had to give up.

After she left and returned to Guangsheng Pavilion, she immediately ordered people to start promoting it. Three days later, Guangsheng Pavilion sold new wine.

……

Three days later, dawn just broke.

Guangsheng Pavilion has not yet opened for business, and there is a long queue in front of the door.

They are all servants of the wealthy and high-ranking officials. They are ordered by their masters to come first to occupy a position.

Ba Zhen's publicity work is well done.

When the Guangsheng Pavilion was about to open, the wealthy and officials came.

"Guangsheng Pavilion made a bold statement, saying that this new wine is several times richer and more mellow than the old wine, like a nectar and jade liquid. If this is the case, I will definitely bid for more altars!"

"Guangsheng Pavilion shouldn't be bragging..."

At the moment when the rich, merchants, and officials were talking about it, "crunch", the Guangsheng Pavilion opened.

Some staff maintained the order, and customers entered in an orderly manner and sat in the hall one by one.

Due to the large number of people coming today, those servants have no way to enter.

quickly,

The hall, which is enough to seat hundreds of people, is full.

They saw a jar of fine wine on the table in front of them, and each jar was engraved with a special logo, which read "Guangshengge Erguotou (36 degrees)" in Xiaozhuan.

A stunning and pure beauty in a long skirt, graceful figure, and skin-plucking Sai Xue walked onto the stage.

It was Ba Zhen who came. She greeted the customers and said, "On behalf of Guangsheng Pavilion, I welcome new and old customers to attend the release ceremony of the new wine 'Guangsheng Pavilion Erguotou'..."

After talking about a bunch of scenes, let's get to the point.

Ba Zhen said: "For the customers attending the meeting, each will give a small cup of 36-degree Erguotou, try something new!"

The guys gave the merchants, wealthy, and high-ranking officials in the hall a small cup of Erguotou, probably only a small mouthful.

"Master Ba, just this little wine is not enough for us to stuff our teeth!"

"Haha, Pavilion Master Ba, you are so petty!"

All the guests laughed and made fun of Ba Zhen.

"Everyone, Erguotou is not easy to brew, it is very precious, one or two, one or two gold! I can only make a small cup for everyone to taste! In addition, everyone, please don't drink as much as you used to, this wine is mellow, rich, and delicious. Intoxicating, take your time!" Ba Zhen smiled.

"Since the pavilion master praised Erguotou so much, then I will try it!" said one of the rich and powerful people, taking a sip.

The aroma of the wine exploded in his mouth, attacking the taste buds... Although the alcohol content was a little high, it was very comfortable. He closed his eyes, enjoying it quite a bit, and praised:
"Good wine, it's really a jade dew!!!"

When other guests heard the words, they also tasted it.

"Grandma's, this is the real wine, I used to drink horse urine!"

"If I can drink this kind of wine in this life, I will die without regrets!"

"... "

All the guests who have been drinking gave thumbs up.

Among the crowd, there are many "spies" sent by the competitors of Guangsheng Pavilion.

Originally, they wanted to block Guangsheng Pavilion. The publicity of Guangsheng Pavilion was exaggerated before, but when the "scouts" tasted Erguotou at 36 degrees, they all gave up their plans.

The new wine is really good! ! !

If the spies made trouble at the scene, they doubted whether they would be crippled by the rich, tycoons, and high-ranking officials!

"Master Ba, how do you sell this Erguotou?"

"Master Ba..."

After the guests tasted the new wine, they couldn't wait to ask.

Ba Zhen smiled slightly and said, "Erguotou has limited production and is quite precious. The first batch will be sold through auction, and the highest bidder will get it. The starting price for every 5 altars is 20 gold, and each increase shall not be less than 1 gold."

The words fell, and there was a lot of discussion on the spot.

"4 gold per altar Erguotou, it's a bit expensive, but it's worth the price!"

"Four gold is still expensive? You'd better go back quickly! This kind of wine should only be found in the sky. Even if it is a jar of ten thousand gold, I will get a few jars to drink!"

"Hahaha, Master Ba, hurry up and start!"

Ba Zhen glanced at everyone and said, "Now the auction of Erguotou 5 altars will start, and the starting price is 20 gold!"

"40 gold!"

"80 gold!"

"Don't rob me, I'm going to order these 5 altars, 100 gold!"

"Hey, 100 gold also wants to win Erguotou? I'll give 200 gold!"

The first wave of 5 bottles of Erguotou was auctioned off by a rich man at a sky-high price of 600 gold.

Two hours later, all 300 altars of Erguotou at 36 degrees were sold out.

If it was sold at the fixed price, it was only worth 1200 gold, but in the end it sold for a sky-high price of 18000 gold, which was more than ten times the price.

No way, Xianyang, the imperial capital, is rich and rich, and it is generous and generous.

There are very few high-ranking officials and rich people like Wang Ben.

Ba Zhen is very satisfied with the first batch of Erguotou auction results!

But she also knew that such a "victory result" was achieved today because Erguotou was first launched, and it was the first time for the rich to taste this kind of wine.

In the future, it should not be possible to create such a success again.

Just after the sale of the new product ended, Ba Zhen went to Tiandaolou with 9000 gold after explaining it to the people.

(End of this chapter)