20 years of restarting life

Chapter 1625 The Lakeside
Ziyuan, the Lu family's villa.

Lu Li, Lu Feifei, Shang Qingqing, Lu Tanhua, Sun Jun, and Alice sat by the lake drinking tea and chatting.

There are lakes and mountains, and the lake water reflects the starry sky. Residents in the community celebrate the May Day National Day, go boating in the lake, drink, sing and have fun.

In the shallow water, there are white lotus and red lotus fluttering, or clusters of lotus leaves standing gracefully out of the water, tall and proud flowers, the wind blows the lotus stamens, exuding a faint lotus fragrance in the night.

The night is quiet, the villas are lit with orange lights, there are figures inside, and the world is full of various states.

In the middle of the lake, a small island covering an area of ​​several acres sits quietly in the middle of the lake.

There are pavilions and pavilions above the sky, ancient trees and cherry blossoms. In addition to a white jade dragon-like stone bridge connecting the island and the shore, there is also a small pier on which a small yacht is moored.

Backed by Sheshan Mountain, Ziyuan covers an area of ​​hundreds of acres, with several rivers passing through it, and the criss-cross water network of the entire Pearl of Southern Jiangsu allows this yacht with a shallow waterline to easily enter the Pujiang River, Dianshan Lake, Taihu Lake, and even The Yangtze River, the sea.

After the renovation, the back door of Yeyuan is facing the Beijing-Hangzhou Grand Canal in Gusu. Now, when the Ye family sometimes travels between Yeyuan and Ziyuan Island, it often uses land and water.

"It's really arrogant. I chatted with the residents here. Ye Henian spent a lot of money to win the ace villa in Ziyuan, but it caused a sensation in most of Pearl Beach. If it is today, I don't know if they still have this courage. "

Lu Tanhua actually envied this kind of island owner's life, and taunted the fallen Ye family with a gloating tone: "And look at how vulgar they are, if I were the island owner of this island, I would only grow peach blossoms and black ink. Bamboo, wait until the peach tree grows old and the black bamboo bowl is thick, then build a bamboo building by the water, and play the flute under the moon, it’s a fairy tale!"

As for Lu Tanhua's outfit ratio, it was still that kind of poor outfit ratio, and no one paid attention to him at all.

The night gradually deepened.

Although the young people were far from bedtime, they all went back to their rooms to play on the computer under the pretext of going to bed early.

Only Lu Li and Shang Qingqing, who usually don't stay up late, were left behind.

"The board of directors has already decided that the model will be finalized on July [-]st, followed by a one-month TV, radio, newspapers and magazines promotion and terminal distribution, and it will go on sale nationwide on August [-]st."

Lu Li talked about this thing that should be happy, but she didn't know why she didn't feel too much excitement in her heart, but instead had a kind of anxious anxiety.

"How much is the price?"

In one sentence, Shang Qingqing asked about the current sales core of domestic brand phones, the price.

If you want a good, high-end product, you can choose a big foreign brand. Then there is only one reason for choosing a domestic brand, which is cheap.

Cheap is king!

"2688."

Shang Qingqing frowned: "This price is almost as high as the replacement prices of several major foreign brands in the market."

"But that model looks like an old model from last year. What we launched is the latest new model 6510 launched by Nortel and BlackBerry, and it is the world's first launch in China. Originally, these two production lines were for BlackBerry's own use and were ready to put into production 6510, but Because of the high expectations for the Tianyue project, we decided to launch the 6510 in China, and we also use the domestic brand Tianyue. In this way, it is a victory for our domestic market. So far, no foreign mobile phone manufacturer has released the new model for the first time. In China, Hao even gave up their brand power."

Lu Li patiently explained to Shang Qingqing.

"It's still too expensive, what's the gross profit?"

"Get all the parts from there to the factory for customs declaration, the cost price is less than 600, and then in the factory assembly, packaging, logistics, taxation, about 60% of the cost will be incurred at the end, and the total is almost 1000. Of course this It has not yet calculated that the advertising and marketing investment will be hundreds of millions, and the initial budget is [-] million this year, plus other miscellaneous expenses."

Lu Li smiled and said: "Qi Daolong also joked that if we can't buy 10 units this year, we will suffer a blood loss. Even if it happens to be 10 units, the marketing expenses shared in one hand will be 1500."

"Then how many copies does he want to sell?"

Shang Qingqing asked curiously.

"He learned from WAVEGUIDE and KEJIAN. The market price of KGH6380C is 3300. Last year, their own brand KGH series sold 30 units, with a revenue of 3.7 million and a profit of nearly 6000 million. The mobile phone sales they cooperated with other foreign mobile phone manufacturers It’s only 2.4 million, with a profit of 4000 million. Since Chinese people can accept the price of our domestic brand 3300, the price of the world’s first 2688 should not be a problem. This year, their momentum is even stronger. There is also WAVEGUIDE, last year 9 They only started producing mobile phones in July, Mirage RC838, signed Coco Lee in October, sold 10 units in 4 months, and now their mobile phone sales exceeded 5 units last month."

When it comes to this data, Lu Li's voice is full of envy: "Qi Daolong said that 10 units is just a joke. With such a large amount of advertising in Tianyue's future and the invitation of queen-level Seoul stars, it is impossible to sell it. Come out and take a walk."

"WAVEGUIDE sells at a low price and invests such a large amount of advertising expenses. Unless this situation changes a lot in the future, how can they have the money to expand and develop? If they don't expand and develop, how can they get rid of the control of foreign manufacturers. KEJIAN sold 30 mobile phones, only 6000 million profit, and since the price of their mobile phones is so high, how come they only have 3.7 million revenue, how much profit do they need to give to dealers?"

When Shang Qingqing said this, she didn't want to hit Lu Li again, and asked with a smile: "You are so confident as you said, but why do I feel that you don't seem so happy?"

Lu Li was silent for a while and said: "Motorola, Nokia, Philips, Ericsson, these foreign big brands all have millions of sales, Panda, Eastcom, these two sales are also close to one million, plus WAVEGUIDE, KEJIAN, Xiamen Hua, ZTE, TCL, Konka, Haier, Capitel, South Hi-Tech, I heard that Imagination also makes mobile phones, including our Tianyue, and even Zhao Changan also makes mobile phones. Apart from these, as far as I know, there are More than a dozen domestic companies are gearing up to enter this field. They only see that our domestic population base is large and the economy is taking off, but they don't think about it seriously. The core parts of mobile phones are in the hands of foreign manufacturers. With the big head, what will happen in the end of our life-and-death fight?"

Lu Li's words also made Shang Qingqing silent, and asked after a while: "Do you regret it?"

"It's not regrettable. Tianyue has no problem losing one or two hundred million yuan for this project. We can still afford to spend this money in order to get back, and we have formed a partnership with China Heavy Chemical. In the long run, the partnership will pay off. The value is much greater than that of an OEM mobile phone factory. Moreover, the mobile phone project is just the first tentative cooperation between Tianyue, China Heavy Chemical and Nortel, and we can afford it.”

Lu Li said this word twice in a row, but she still said unwillingly: "It's just that under the special layout of these foreign capital predators, so many domestic companies have participated in this kind of infighting. It's really not worth it. "

(End of this chapter)