20 years of restarting life

Chairman Wan chooses to cooperate with Sagem. The meaning of poaching is obvious. The first one is to imitate and copy the rise of WAVEGUIDE, and the second purpose is to destroy the good cooperative relationship between sniping WAVEGUIDE and Sagem.

However, it is clear that tcl has encountered dissatisfaction again. In addition to the low sales volume of 9980, in order to avoid the shortage of mobile phones and Sagem taking the opportunity to get stuck, tcl communication also specially ordered 17 mobile phone chips in advance, which has become an industry insider. joke.

However, as an ambitious cross-border enterprise, after designing and manufacturing 9910, 9920, 9930, and 9980 models by itself, even all of them have failed.

Tcl finally understands that the so-called high-end mobile phones are not full of the latest cutting-edge high-tech elements as the outside world thinks.

As long as the important parts are guaranteed, it's just a plastic case plus some low-voltage wire microphone receivers. There is no technical content. A small family mold factory can make it, but the profit can make people crazy.

For such a big piece of fat, tcl still did not choose to give up even after hitting a wall for a long time. Instead, it made a painful review to find the reason for the failure and the way to rise.

According to Zhang Xiubing’s news from the south, tcl is already imitating Motorol’s V998 model. He went to one of the upstream companies he cooperated with and got a defective flip phone case with a cracked shell. V998 is highly similar.

Another piece of information is that tcl purchased a batch of diamonds at one time, and the price is unknown.

Hearing the word 'diamond', Zhao Chang'an felt a 'thump' in his heart, and then he was relieved.

This is equivalent to making a choice for him when he hesitated.

The mobile phone market in the world is huge, and it does not have a strong monopoly and exclusivity like GG. If Zhao Changan forcibly plagiarized this idea before, it is very likely that there will be no domestic mobile phones that sell 4000 to [-] million units abroad every year in the future. giant.

The one-nanometer mobile phone industry needs to develop, but there is no need to adopt the method of internal killing to rise.

Moreover, the concept of gem mobile phones can be said to be success or failure. A large number of harvests in a short period of time have established a decades-long concept of "IQ tax" in the hearts of users. It's like poison with honey.

In 03, a lot of voices of doubt broke out in the media. A newspaper wrote "×'s integrity crisis" and wrote that some brands of mobile phones focus on appearance and light quality. Such research and development directions often lead to bad long-term disadvantages.Its gem flip phone dropped from 3180 yuan to 2980 yuan within a month, then dropped to 2480 yuan, 700 yuan within a month, and soon after, it dropped to 1500 yuan.

Moreover, the price of each of the 76 small diamonds inlaid on the mobile phone is only 2.1 yuan.

In fact, from Zhao Changan’s point of view, this article is very problematic, especially the price of small diamonds. The price of 76 small diamonds is 2.1 yuan each, but the cost is 159.6 yuan. Inlaid, all these costs are not low, and it is very likely that the total cost will account for [-] to [-]% of the cost of the entire mobile phone.

But this is not what Zhao Changan needs to pay attention to now, but after he realizes that it is impossible to borrow the gimmick of the gem mobile phone, how to position it so that the mobile phone of the joint venture company can sell well.

Before this matter, Zhao Changan didn't think too much and was impatient, because he thought he had mastered two magic weapons, one was dumping at a low price, and the other was inlaying gems.

Now in order to improve the quality of mobile phones, many designs and inclusions are required, which will increase the manufacturing cost of mobile phones.

For example, for the eight small games, Tetris will definitely have to pay patent royalties. However, the remaining seven small games that Chu Shaozhi's team is working hard to develop cannot be used by the joint venture factory for free.

LED white light, breathing light, button backlight,——

And PC/ABS materials (carbonate and acrylonitrile-butadiene-styrene copolymers and mixtures) that require high wear resistance, coloring, surface spraying and electroplating performance-now the world's mobile phone casings are all made of PC, and straight machines The model can be adjusted by the PC itself, without involving the problem of color fading.

In order to pursue the ultimate visual and tactile texture, the clamshell model has a delicate matte feel, a warm ceramic luster, and gorgeous paint colors. These are the processes that cannot be achieved by the current PC itself.

The only way is to spray and electroplate the mobile phone case made of PC, and this paint surface is easy to wear and tear, exposing the underlying milky white PC material.

In Zhao Changan’s memory, Motorol also used this process on some candy bar models next year in order to match the expensive clamshell phone in terms of paint appearance, but soon appeared the matte paint surface of the phone case. The paint is peeling off, and what is more serious is the paint peeling off of the silicone buttons, revealing the dark background underneath.

Therefore, it is not unreasonable to say that from now on, 20 years from now, among the mobile phone companies in the world, only Samsung is tenaciously living in the first-line coffee position.

Although Samsung is also a ruthless harvester of users, it has at least been working hard on quality. For example, when global mobile phone manufacturers are still uniformly using cheap PC materials, it has begun to promote PC+ABS technology.

Afterwards, Apple, which turned out to be out of nowhere, took care of both internal and external aspects, and raised its butcher knife towards many old-fashioned mobile phone manufacturers, killing them like wheat.

The problem that Zhao Changan is now facing is that the cost of mobile phones will exceed the original design, and domestic mobile phone supermarkets are now addicted to making money, and the profit given by each mobile phone is too low. The counter will not vigorously promote marketing.

This means that joint ventures make money, supermarkets make money, mobile phone costs, and marketing expenses are squeezing each other, forcing the ex-factory price and sales price of mobile phones to increase as much as possible.

This goes against Zhao Changan's purpose of hitting the market with a low price, and the price of a mobile phone without any reputation is set high, why should consumers buy it?
WAVEGUIDE signs contracts with international stars, puts a lot of advertisements on CCTV, buys the naming rights of football teams, tcl makes a gimmick for gem mobile phones, invites international stars "Seoul No. [-] Nobody" to endorse, overwhelming advertisements, and ZTE Mobile invites the protagonist of Shaolin Temple to advertise, ——

Everyone is rolling in each other, and the way of rolling is the same. The shape of the mobile phone is more luxurious, and various marketing promotions and advertisements are overwhelming.

Zhao Changan had a headache thinking about it, and took a sip of coffee. He didn't add sugar, and the slightly bitter and mellow taste filled his mouth. Seeing Li Shiya's delicate body busy in the coffee shop, he suddenly felt boundless fighting spirit. We can't just rest on our laurels, we have to fight for their future.

After drinking coffee, Zhao Changan didn't stay in the coffee shop any longer, he paid the bill and left to drive back to the golf villa.

It's not that he doesn't want to stay for a long time, but Li Shiya is a very self-respecting and sensitive girl. If he does it too obviously, he is afraid of this work-study job. Will she continue to do it? After all, let her wear a maid outfit, listen Yue Lu privately revealed to Zhao Chang'an that the little sisters had exerted great efforts to get Li Shiya to submit.