20 years of restarting life
Chapter 2885 BlackBerry's Isolation Request
Chapter 2885 BlackBerry's Isolation Request
At this time, the Christmas holidays have ended across North America, and companies are operating as normal.
After nearly ten days of deep thinking during this holiday, Mike felt that the decision Zhao Changan made before the Christmas holiday was problematic no matter how carefully he examined it.
This is equivalent to using BlackBerry6230 to endorse and support the Pro6230 that he wants to launch next.
In fact, there is nothing wrong with endorsement. After all, Pro6230 will become a newly created sub-brand under RIM. The interests of both parties are integrated. It is indisputable that Pro6230 will leverage the brand influence of BlackBerry.
However, Zhao Changan's idea is to make the BlackBerry 6230, which can be put into production now with minor adjustments to the production line - a normal wireless operator channel/BES+BIS framework single channel mobile phone. It is obviously not in the interests of BlackBerry to wait indefinitely for the Pro 6230 mobile phone, which has not yet been seen.
Mike had a feeling that Zhao Changan's goal was to support Pro at all costs by savagely plundering RIM's roots and nourishment.
In Mike's opinion, when Zhao Changan asked Qi Xidong to make the decision to depreciate and replace new phones, and to provide free wireless paging services to ordinary members, the huge pressure of a loss of at least $2 million caused by this decision weighed heavily on BlackBerry.
You should know that last year, BlackBerry's sales revenue from mobile phones and PADs was only over 2 million, and its profit was less than 6 million US dollars.
This is equivalent to eating up BlackBerry's profits for four years last year to break even!
In addition to his family and his own life, Mike has long regarded BlackBerry as his third life.
After figuring all this out, Mike was unable to sleep or eat during this holiday. It was not that he opposed Zhao Changan's decision to replace the membership and cancel the fees for ordinary members, because Yinnano's success and high growth were obvious to all.
Instead, in order to build momentum for Pro6230, Zhao Changan insisted on suppressing BlackBerry6230+ and BlackBerry6710, and preventing them from being assembled on the production lines and manufactured for the market.
Now there is no sign of the Pro6230. Even if it is released sooner, it will have to wait until the second half of the year before it can be put into production and launched on the market.
This is equivalent to suppressing the BlackBerry6230+ and BlackBerry6710 for at least half a year. You have to know that the update and iteration of electronic products is very fast. How much market competitiveness will BlackBerry6230+ and BlackBerry6710 have in half a year? Moreover, people tend to forget. By that time, how many people will still be loyal to the miracle created by BlackBerry6230 in September last year?
After the company resumed work, Mike, Qi Xidong, Doug and other senior executives of the company exchanged opinions privately.
To his surprise and delight, they all shared these concerns.
Randomly, Mike, Qi Xidong, and Doug led the entire company's senior management to unify their voices and decided to require further dual-line differentiation between BlackBerry6230 and Pro6230.
To put it bluntly, BlackBerry 6230 is no longer waiting for Pro 6230 and is now starting to assemble and coordinate new production lines and supply chains.
To launch products that are urgently needed by the market into the market as quickly as possible, to strengthen the brand in the minds of consumers and to make profits for the company.
Before Zhao Changan came over, Mike and Qi Xidong had already talked to Zhao Changan about this matter separately. Although Zhao Changan was surprised and unhappy about their changes, he had to admit that from their and BlackBerry's point of view, this request was correct no matter how you looked at it.
And Qi Xidong, as the president of BlackBerry, has full authority to do so. However, in Zhao Changan's opinion, they obviously don't quite understand the means of hunger marketing, especially for a company like BlackBerry, which has lofty ambitions and wants to be the world's number one mobile phone brand, so it shouldn't be too obsessed with short-term gains and losses.
Small brands need to act fast and pursue short-term profits, while large brands should think carefully and accumulate strength for a breakthrough.
You know, Pro will be a wholly owned sub-brand of BlackBerry. In Zhao Changan's opinion, even if the desire to support Pro ends up destroying BlackBerry's mobile phone manufacturing business, as long as Pro can achieve huge success, then this sacrifice will be worth it.
This is called "meat rotten in the pot". It does not cause any harm to RIM itself, but it is just a transfer of brand weight within the company.
And if this situation really comes to this, BlackBerry can just withdraw from the hardware manufacturing industry of the wireless mobile industry and focus on software and cloud services, becoming a software and network technology provider.
Pro is a hardware manufacturer specializing in mobile phones and wireless mobile devices, completing efficient division of labor within the company.
It’s just a pity that many things seem good in the initial conception, but in practice there are often many unexpected events and changes, and it is impossible to decide them entirely according to one’s own will.
Zhao Changan has always had the final say in the branch companies of Yinnano that he fully controls (holding more than 50% of the equity). However, he cannot have such an absolute say in foreign joint-stock listed companies where he does not have full control and does not have absolute equity.
Of course, he could also use his power as chairman to force Mike and Qi Xidong Doug to surrender.
However, BlackBerry is a listed joint-stock company, and how other shareholders will view this move, as well as the fluctuation trend of the stock price, are matters that need to be seriously considered.
"How about this? I-Nano North America redeems 6230% of the shares of the Pro70 sub-brand at a price of $6230 million to clarify the affiliation of the employees of the Pro3.5 sub-brand and BlackBerry. Then I-Nano North America takes out $1.5 million and BlackBerry takes out $ million as the first investment in Pro."
Zhao Changan said carefully: "BlackBerry and Pro will cooperate and pay to assist in the research and development of Pro6230. In the future, Pro6230 will use BlackBerry's North American cloud services and dedicated channels, as well as share sales and after-sales channels. It will also be responsible for part of the supply chain."
In fact, up to now, BlackBerry has not invested a penny in the Seattle Pro branch, including the Pro sub-brand which is registered by Yinnano North America. So far, there is no agreement to allow BlackBerry to use it or transfer it to BlackBerry.
All the current expenses of the Seattle Pro branch are accounted for by One Nano North America, but the amount is not much, less than one million US dollars.
Of course, compared to these small amounts of money, what is really important is the technical foundation accumulated by BlackBerry's Waterloo R&D center over the years. The R&D center will draw nearly 1/4 of the R&D personnel from various departments, a total of to people, and send them to the Seattle branch one after another.
These human assets are definitely worth more than three million US dollars.
However, even if BlackBerry withdraws from its 30% controlling stake in Pro, it will still own % of the shares. In addition, with R&D outsourcing, North American cloud service outsourcing, sales and after-sales channel sharing, and supply chain provision, this is equivalent to expanding BlackBerry's influence.
After hearing Zhao Changan's proposal, Mike did not look at Qi Xidong and Doug, but said without hesitation: "I have no problem here. In fact, for Doug and I to establish BlackBerry, our real goal is to be a software and wireless cloud service provider. It's just that no company is optimistic about our project, so we have to make the hardware ourselves first. Hardware is the shell, and software and services are the soul."
(End of this chapter)
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