I really don't want to fight with gods

That is, if you don't do it, I will do it!

Since it is the hobbies of the God of Basketball since he was a child, in addition to the indoor basketball hall, miniature golf practice green, and baseball driving range in his manor.

Jing Xiaoqiang was dragged by Dan Zi to play pitching and receiving just because he looked strong and had obviously maintained a healthy physique.

Poor Jing Xiaoqiang when did he practice this.

And his muscle mass is completely acquired in the gym the day after tomorrow, how can it compare with the most perfect body of a god that surpasses all human beings.

Was beaten into a mess!
On the contrary, it made the somewhat depressed Danzi laugh.

Pan Yunyan looked at Jing Xiaoqiang seriously rolling on the clay court, getting marks all over his body, but still knew that he was having fun, so he just took a picture with his camera.

The brand director who followed Naik was terribly nervous.

Jing Xiaoqiang's business negotiation ability is even more ruthless than Danzi.

After all, they are used to negotiating with celebrities, either by relying on their family's extremely unprofessional negotiating skills, or by hiring professional managers to break through each one. Only with Jing Xiaoqiang, God knows how he, as a rock star, has such outstanding business talents.

I feel that the more Jing Xiaoqiang pays now, the more he will demand more in the future!
Sure enough, under the lens of Nike and the invited media, after the friendly meeting between the basketball god and the rock star, Danzi agreed to join the concert tomorrow night.

The two of them bumped elbows again to bid farewell. The sweaty Jing Xiaoqiang came out and nodded to the brand director: "Shall we talk?"

This white man with a golden collar actually felt weak when he climbed onto the tall pickup truck!
Maybe Jing Xiaoqiang himself didn't realize that after each business fight, he was already the kind of ruthless character who was holding a dragon-slaying knife dripping blood from the edge.

It is really extremely rare for a guy who can get hundreds of millions of pre-tax shares from Naike every year.

And the Naike he was used to was the behemoth with a market value of [-] billion U.S. dollars and annual sales of over [-] billion U.S. dollars.

Including the previous analysis of the ruthlessness of these super industrial giants to Sudo Saki, in fact, Naik is just a not so strong monster these days.

In short, he didn't care at all and knew that the other party's current market value was only 30 billion US dollars, which was not even comparable to his own annual sales. He was just a brand owner with small profits but high sales.

Pan Yunyan obediently went to the back row, and took pictures to record Jing Xiaoqiang's business negotiations with others. Anyway, if she sends it back to make the question picture, it only needs to be a foreigner, and she can't understand English.

Just make it up as "Jing Xiaoqiang talks about art with professional musicians from Citigroup".

Jing Xiaoqiang also chose to enter from the perspective of art: "I talked to mj as you suggested, and his decision to play baseball is definitely irreversible, and he has no interest in adjusting the product line. In short, He's tired of living under the spotlight every minute of every second, so he can only relax..."

The brand director's face was pale: "He still has a three-year contract of 1170 million US dollars with the basketball club. The team's market value, attendance rate, team record, and commercial value have all declined sharply. It is a nearly unlimited permanent contract with us. This is amazing. How to do!"

Jing Xiaoqiang didn't make things difficult for anyone: "It's just a bet on whether he will return to the basketball court. Personally, I suggest that you be as generous as you can. At a time when he is in urgent need of emotional care, fully support any decision he makes, but it will take the moral high ground." And one day, when he's sure to be back on the basketball court, Naik will be able to reap all the rewards for his hard work."

The brand director was thoughtful: "It seems that the owner of the team is betting like this. He not only arranges to contact the baseball club, but also pays the salary of the basketball club. The salary of the entire baseball team is not as high as his. But how long will he leave? The brand loss from the departure phase is simply incalculable..."

Jing Xiaoqiang began to mention art: "Have you heard of my commercial cooperation with Sony?"

The brand director hurriedly put away his sad face, and nodded a series of times: "Oufu is great! It's amazing, we are all talking about your precise and keen grasp of electronic products, and the brand promotion of this series of vaio rock concerts is also excellent!
'

Sony provided sponsorship of 200 million US dollars for every concert!
Danzi's annual salary is only 400 million!
However, the sales of audio-visual entertainment notebooks created by Jing Xiaoqiang are fully worth the fare.

So he smiled: "It's actually not difficult. Sony's brand concept is that artists lead engineers to create inspiring electronic products. You should recognize me as an artist, right?"

The brand director nodded and bowed: "I have experienced your performance at the Metropolitan Opera House, it is very good, but it is difficult to relate to classical music and elegant art, including rock concerts, and it is not very good to highlight sports elements. "

Jing Xiaoqiang finally brought up the classic case he is very familiar with, which was also the inspiration when he mentioned to Danzi just now to expand the sneaker product line: "Is there a possibility that I will jointly launch a sneaker with Nike, The main thing is not sports elements, but fashion trends, and we can transform sneakers from sports functions to cool dresses, do you think it is possible?"

The brand director was shocked!

That's right, until 94, sports shoes all over the world were still shoes worn during sports.

The sports shoes of Danzi's personal brand can indeed be worn as a fashion trend, but the starting point is still sports, based on the appearance of actual competition.

This is also the basic principle for NBA stars to endorse sneakers even after more than ten or twenty years.

It was Kanye, the most powerful black singer in history, who rewrote all this.

Before him, sneakers that could be associated with fashion trends, that is, Converse sneakers, had the same style for thousands of years, and various graffiti on the shoes were artistic elements.

And then every other sneaker, it's a style based on a sporty design.

Only the coconut shoes launched by this master have completely promoted the concept of trendy brand trendy shoes.

Trendy and trendy new human beings must chase hot models...

It has completely left the field of sports brands and turned to the concept of fashion trends.

The concept proposed by Jing Xiaoqiang was absolutely shocking in 94.

Because Nike, as a top sports brand, must be aware that most people who wear sports shoes and sportswear are actually inactive, just like Ye Gonghaolong, these people just show their sports-loving personalities by wearing sportswear.

There are clear divisions between sportswear and casual apparel.

But Jing Xiaoqiang proposed such a cross-border product.

Completely abandon sports elements, fully embrace the trend, and be led by rock stars like Robert King.

As Naike who successfully created the Danzi brand, he is very aware of what kind of crazy market the fan effect will bring.

There are only so many concerts held by Robert King every year. It is impossible for everyone to watch them live. But after listening to his album, I always want to have more actions to be closer to idols. Isn’t it natural to buy a pair of his shoes?
Compared with basketball fans who love Danzi's shoes, the number of fans will kill basketball fans in seconds!
Because just not distinguishing between men and women is beyond a lot.

Just thinking about this possibility, the brand director was already too excited: "It's possible, it's possible, it's very possible, it's very possible... I, I'll report to the chairman and president immediately, and I'll reply you as soon as possible for a formal negotiation... ..."

Jing Xiaoqiang also helped people feel relieved: "This is not the first time we have cooperated. I believe we have a very bright future. I already have the style outline of this trendy sneaker in my mind, and the conditions I require are completely different from sports underwear. Similarly, you can even donate my portrait rights and naming rights in this category.”

After all, it is too outrageous to use the name image of a male singer on sports underwear.

And the sneakers...

That would be great.

There is almost no need to argue, king94 has become the official number of this new fashion sneaker.

Because just a few hours later, Jing Xiaoqiang, Hei Zai, and Chen Danny were going to check and familiarize themselves with the stage of the concert that had been set up. Naik and other high-level executives flew over directly to negotiate face-to-face.

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Sitting by the bonfire in the RV camp, Jing Xiaoqiang carefully outlined the shape of a pair of coconut shoes in front of the CEO, design director, brand director, and product director.

In fact, this one-piece woven upper, plus a foam midsole, and then wrapping the simple translucent elastic rubber of the frame, once drawn, the connoisseurs will know what the structure is.

But it's a bit unbelievable that such a weird-looking shoe can become fashionable?

And how much can such simple shoes sell for?
Jing Xiaoqiang is confident: "If sports underwear emphasizes functionality, this kind of trendy shoes sells psychology. How much does a pair of such shoes cost?"

Citigroup ordinary sneakers can be bought for twenty or thirty dollars, and fifty or sixty is the normal price. Danzi’s aj is considered a high-end sports brand. Selling for over $100.

So the product director hesitated and said, "$99?"

Jing Xiaoqiang sneered: "That's the cost! A pair of king94 is less than 199 US dollars, which is considered a loss-making transaction. Don't think it's too expensive and still discount it!"

It is no different from that real estate routine: "You have to study the shopping psychology of this trendy person. Fashion people who are willing to pay $99 for a pair of shoes don't care about spending an extra $[-] to buy a pair of shoes that will be memorable. Expensive sneakers, what is a trendy person, a trendy person is what they buy, they only buy the most unique and not the best, so I think the slogan of this kind of trendy shoes is, don’t seek the best, but seek the weirdest !"

Nike executives, who just sold 30 billion US dollars of sneakers last year, looked at each other.

They do not have the same superstitious belief in art leadership as Akita and Sugimoto, but they feel that the direction proposed by Jing Xiaoqiang seems to have great possibility.

Jing Xiaoqiang picked up the piece of paper: "This is the basic style. There are countless options for the color of the upper, and there are only three types of soft and hard soles. If you have doubts, I can increase the proportion of shares to invest. If the loss is greater The biggest loser is me. The risk is always proportional to the benefit, isn’t it? If I agree with this agreement, I hope to see sample shoes when I tour to Xinxiang. If not, I will find other brands to cooperate. Anyway, the next step I'm going to perform in Europe..."

Nike, who is competing with Adidas for the world's number one sports brand, agreed without hesitation!
They believe from the bottom of their hearts that fashion brands intertwined with sports and leisure series must have great potential.

It's just that without the leadership of a top rock star like Jing Xiaoqiang, it is really difficult for such an extraordinary ugly design to circulate in the market.

Robert King's star aura must be believed.