I really don't want to fight with gods

Chapter 1066
Jing Xiaoqiang's manipulation of KING94 is absolutely a masterpiece that cannot be copied.

No matter how good and amazing the shape of this kind of coconut shoes is in later generations, if it was launched 20 years ago, no one dares to say that the market will definitely accept it.

Sunny’s early product secrets, in addition to relying on artists to lead engineers, which is a very distinctive design route, the most important key point is that Sunny has been advocating that excellent brands should lead (jiao) guide (yu) consumers usage habits.

It is Sonny who made consumers get used to listening to palm-sized Walkmans and wearing headphones, and it was Sonny who made Zhuanertai these national-level customers only use their video recorder systems.

Because in that era, there were not many choices, and product competitiveness could allow consumers to tolerate changes in usage habits and aesthetic views.

But in the Internet era, especially after Chinese manufacturing has joined the entire international consumer battle group, consumers have more affordable and satisfying choices, and have a wide range of information rights and information channels on the Internet to compare products, Mr. Ghost I also need your brand to teach me how to use it.

After the 21st century, the Internet has completely magnified the characteristics of personalization. The bigger the brand, the less accustomed consumers are to it.

But there is only one big brand, and consumers are willing to be enslaved.

That is star halo.

A paperclip and a small clip can be sold for a sky-high price with the name of a trendy product, and fanatical fans have to pay for everything they eat!

If it weren't for top superstars with a wide range of appeal, they would definitely not be able to play this kind of scene of soft food and hard food.

Jing Xiaoqiang's previous commercial operations in China may not be too new for Citigroup.

The recent series of hype in Jiaopen to catch the media to support its own traffic is a bit ahead of the times, but it will not be amazing on Citigroup.

And it may be difficult for the outside world to see the details of Jing Xiaoqiang's business operations in movies and the Internet, and they don't know how ingenious the ingenuity is.

But regarding the operation of KING94, let everyone take a solid lesson!
Especially Naik who is working with him for the second time.

It can be regarded as witnessing the whole operation.

Do you really think Jing Xiaoqiang made KING94 shoes debut at the VAIO night rock concert, and then used the MV to play soft advertisements on major TV stations and audio-visual supplies stores across the United States?

This is just the beginning.

When I was in Xinxiang, I watched the whole process of how Kanye operated the coconut shoes. Later, the case of the whole process was brought up countless times. Jing Xiaoqiang is definitely worse than this time!

First of all, he is more famous than Kanye. The latter can only have a strong appeal among young hipsters and fans, and the focus is on the African-American crowd. Jing Xiaoqiang's coverage is much larger than him.

The rock stars of the 90s can affect a much wider range of age groups than later rappers.

Secondly, Jing Xiaoqiang effectively used his concert to attract the attention of the whole United States.

After Toronto, he wore KING94 in all his public appearances.

Further deepen the symbol imprint.

Nike has mobilized a local shoe factory workshop in Citigroup to make manual assembly lines regardless of cost, and the daily output can increase by dozens of pairs per day.

By the time Jing Xiaoqiang and his party finished singing the last important northern town of Boston and headed for Xinxiang along the coastline of Rhode Island, the daily output had increased to several hundred pairs per day, and the further mechanized assembly lines of the factory had already begun to deploy the raw materials sent to China. Purchasing specialists and foundry construction teams also set off one after another.

Regardless of the next progress, these are steps that must be carried out according to the contract.

In the past [-] days, Naik's senior executives watched the birth of a pair of ugly shoes, and then Jing Xiaoqiang resisted all eyes, led a group of star teammates, and made the ugly shoes known to everyone.

Citigroup, regardless of the media, fans, or even ordinary people, can laugh knowingly when they mention Robert's shoes. That ugly and cute shoe...

The popularity is already full, okay?
If it is not ugly, there is no such topic.

Jing Xiaoqiang wears it on stage, sits by the bonfire in the national park, and wears it when gathering with fans and music lovers.

Du Ruolan boarded the bus wearing sunglasses, the style has not changed, but the brand new orange is very dazzling, and Cao Fei's usual fluorescent green is also good. Before seeing these two pairs of shoes, no one would have thought that sports shoes can be used in such a spicy way. The fluorescent color of the eyes!
Sakai is a low-key beige color, but he likes to tie a lucky ribbon on the upper or tie colorful shoelaces.

Pan Yunyan does not repeat the same pattern every day, and all kinds of suits come in rotation.

Mi Gao still couldn't hold back, and bought a pair of all-black models, and then he himself wore black tights and a small suit, which looked a bit like Chaplin's big leather shoes, which was also very memorable.

Danny Chen's dark blue, Hei Zi's black and white stripes, and Sister Li's lavender are all quite recognizable.

As for the entire song and dance troupe, everyone has a pair. Nike will be able to supply the goods later, and the first batch of [-] pairs will be sent to the camp for a try-on experience.

Even Yang Tranquility and his group of Internet people curiously put on this kind of sneakers, expressing their love for fashion with the restraint of a programmer.

Jing Xiaoqiang smoked ten pairs every night during the barbecue bonfire party and gave them to the fans and music lovers who followed him.

Then I finally couldn’t help reminding the team: “There are only about [-] pairs of sample shoes from the early research and development team. You never thought that if this shoe sells out, the original model in your hand will become a super shoe. A valuable collectible?"

The song-and-dance actors who had followed Du Ruolan on the stage to sing and dance suddenly realized that they regretted it, and sealed up the worn-out sample shoes one after another!
They absolutely believed that what Robert said was going to be a hit, so it would definitely be a hit.

But by this time, even Nike didn't know how it would sell out.

Word of mouth went out.

Even if only a few dozen pairs of shoes flowed into the feet of ordinary fans, even if only one tenth of them were willing to wear the KING94 gifted by Robert himself, they basically gave the new shoes to a group of people around them to try them on.

They couldn't wait to break the news to the media, comfortable, unusually comfortable.

The unattractive KING94 feels full of elasticity when worn, and the low top is loose and breathable. It is still quite cold in this winter, but I still can't resist wearing it.

Because after wearing it, you will find that this ugly monster is quite easy to wear with clothes.

Just like Mi Gao has figured out how to wear it now, these sneakers, which look a bit big, can be paired with pencil pants or bare leg socks, which can bring a slim and beautiful effect and show thin legs.

Once you accept that these shoes are a fashion trend, the more unexpected you match them with cropped pants and tights, the more flamboyant this pair of shoes will be.

More importantly, it is full of cultural attributes. The outsoles of the shoes presented by Jing Xiaoqiang are all signed by him with an oil-based pen, and the light-colored woven surface is the favorite of singing and dancing actors to write slogans, various patterns, and cartoon images.

Just like how NBA players wear a rubber ring on their wrists to form a cultural trend, it can be compared to the characteristics of cultural shirts, which are a sharp weapon to show their uniqueness.

It was ugly before, but now it looks cool.

In short, there are already [-] or [-] buses in the "VAIO" tour rock concert convoy, and thousands of cars and vans of various types followed the big scene, which attracted countless media scrambling to surround it.

In fact, Jing Xiaoqiang never said positively that I was advertising and that I wanted to sell shoes.

Just Du Ruolan mentioned it from the side, Naike was the one who confirmed the matter to the media in a serious manner.

Now in front of countless cameras, when countless photos have taken the white KING94 under Jing Xiaoqiang's feet, what he is talking about is the selection of singing and dancing artists along the way.

"This is a tradition. Since last year we traveled across North America, and finally assembled a group of top-notch song and dance actors in Xinxiang to perform in Europe. On the tour stage, those who are good at singing and dancing will become the main force, and this year's global tour starting from Nanli and Jiaopen is also following the tradition..."

Once relying on innovation to take the lead, European and American countries love to talk about traditions since ancient times.

Jing Xiaoqiang can also use this sentence skillfully: "This year we have added an Australian tour. In Sydney, we have harvested three rock bands and two outstanding actors. Among them, Ross Kurau has participated in a magnificent drama about the Roman Empire. And Hugh Jack Ma will join me in the "The Great Gatsby" opera performance, so in the past one and a half months, we have traveled across the entire North American region, and we have also gained followers from countless music lovers, dancers and rock bands, We will make the final selection at the concert stadium, and welcome everyone to pay attention..."

Just don't let your concert tour be marked as a goldfish.

Isn't it true that some celebrities in the Bangzi Kingdom later went to the mainland to make money, but turned around and disdainfully ridiculed the market people here for making a lot of money.

The words are correct, but they greatly hurt the audience's emotions, and it is easier to be guided into national emotional resistance.

Jing Xiaoqiang is well aware of this taboo.

He knows better about bel canto concerts in the classical music world, and there are often accompanying youth singing competitions, which can be regarded as making money while nurturing the market and nurturing newcomers.

This approach can also be transplanted to the rock world.

It's more... KING94's catwalk press conference, right?

At least that's what Jing Xiaoqiang planned until the moment of the announcement.

A dozen luxury buses lined up in the parking lot outside the Super Rugby stadium.

In order to meet the needs of nearly 10 people watching the game and other surrounding sports venues, as the world's largest urban agglomeration, this super stadium has tens of thousands of parking spaces around it!

The open space of the parking lot is much larger than the area of ​​the stadium standing alone in the center.

Thousands of followers' vehicles were easily accommodated in the corner, and Jing Xiaoqiang took all the parking fees with great strength.

Just like the stadium in Australia, the venue under the stands of the 10-person stadium became the selection site, and countless TV stations, broadcast agencies, and media reporters around Xinxiang gathered here.

Even if everyone knows that this is a free advertisement for Robert, he can't stand the atmosphere he has created to this point. North American audiences and even fans in Europe and other countries have heard the news from the media, and they are very curious about what can be selected this year. Human hands, and what is the legendary ugly shoe.

As long as the audience is keen to watch it, the TV station must seize the hot broadcast as much as possible, anyway, they can get it back from the commercial breaks.

So Citi's local TV networks ABC, CBS, and NBC came to Jing Xiaoqiang to talk about live broadcasting...

What Jing Xiaoqiang wanted was this situation.

The symbolic fee is mainly to guarantee the copyright relationship.

But when all the equipment was installed, he was wearing KING94 and sitting in the hall of the venue with Du Ruolan and Mi Gao.

Suddenly there is an illusion, what am I doing?
Waiting to turn around as a mentor?

　Isn't this a standard famous scene of a talent show?
　　
　
(End of this chapter)