I really don't want to fight with gods

Chapter 1454 The world is hey, all for profit

Jing Xiaoqiang's brilliance even overshadowed the Club World Cup, which has lasted for decades and was endorsed by Toyota for 17 years.

With his own power, he has increased the intensity of the TV broadcast of the entire game on a global scale.

Who made him the son of the plane of the times?

Because FIFA, UEFA, and the Premier League have only gradually tasted the sweetness of global TV rights in the past few years.

The Premier League started in 92, the Citi World Cup in 94, and the Club World Cup in 96 were later called the three important nodes of the international football industry.

The Premier League is truly the first professional league that relies on broadcasting rights to support all clubs. At that time, the most powerful Serie A was still relying on big bosses to invest in blood transfusions, and did not embark on the road of formal business operations.

The Citi World Cup is considered to allow more than one billion viewers around the world to watch live events at the same time. This also relies on the prosperity of Citi, which dominates the world, and only Citi businessmen have the ability to settle the broadcasting rights of TV stations around the world.

And the seemingly inconspicuous 96 Toyota Cup of the Club World Cup was defeated by the South American team by Chelsea, and it is obvious that this situation may continue.

The South American football circle feels a huge threat. They have always been proud that they can say that the world's bipolar situation with European football is likely to collapse from then on.

And because of Jing Xiaoqiang's halftime performance, the record of attracting more than 20 billion TV viewers in a single game was born!
The main reason is that the entire Jiaobain area is almost empty, and then Nanli next door, the mainland, Southeast Asia, including Asan and other populous countries all participated in the live broadcast for the first time.

Instantly increased the total number of viewers, even if the number of viewers that Mainland China and Ah San can provide at this time can only barely exceed [-] million, they have never had such a wide audience.

Even North America, which was not interested in broadcasting football games before, followed Jing Xiaoqiang's performance and was broadcast live on Fox TV, ABC TV Network, and CBS TV Network.

Not to mention Europe and South America.

The FIFA bosses who saw this ratings report before the end of the second half were shocked.

The specific score of this game is not important.

The commercialization of FIFA, which was already in fierce debate, was quickly advanced.

To put it bluntly, the expansion of satellite TV broadcast technology has brought about a huge spread of influence.

In the past, the biggest benefit of the World Cup was various brand sponsors. It was precisely from the 94 World Cup that the income from TV broadcast fees exceeded the sum of all brand sponsorships for the first time.

The World Cup before the 70s was all about losing money and making money. FIFA, which had made drastic reforms and commercialization, felt that it had worked hard enough.

Looking at Robert's star appeal, isn't it just a reminder of the football star appeal strategy they ran before.

With the arrival of the era of television broadcasting, naturally having so many world-class stars but not being able to make a lot of money is simply begging for a golden job.

So the game is not over yet, and the smiling Toyota company has suffered another sap. I hope that the sponsorship and naming agreement of the Toyota Cup will come to an end!
This side is dumbfounded, we have an agreement, at least three or four more terms of the 20-year agreement!

FIFA can't wait any longer. The Club World Cup, which is such a high-end competition, has become like a commercial competition. It is also related to Toyota's sponsorship. We have to take it back and start it again.

Nima, a sponsorship fee of about 100 million a year, plus the best player in the game process gets a Toyota car, and took the naming rights of our highest-level professional competition, which is too cheap!
No!

You have to add more money, more money, and you can't lower the level of the Club World Cup with the words Toyota Cup.

How could Toyota accept such a breach of contract? Before Lao Tzu sponsored this game, it was shut down intermittently two or three times. Now that Lao Tzu managed to increase the influence of the event, you will cross the river and demolish the bridge?
impossible!
Litigation to any court will not budge.

The two sides were still arguing over profit in the VIP stands.

In the end, I almost didn't notice that the score stayed at eight to zero!
The staff took the courage to invite the bigwigs of FIFA to present the awards, and both sides were so annoyed that it was difficult to separate from the almost fighting state.

Then I saw Jing Xiaoqiang standing up amidst a lot of Asian women chatting and laughing, and both sides proposed to ask Robert for comment!

If Jing Xiaoqiang is just a major shareholder of a club, or just an artist, singing and rock superstar, that’s fine. He is the richest man in the world, and his business level must be very high. Moreover, both parties feel that they have friendship with him, so let’s judge!

Hearing the gold medal patchwork, he laughed: "Well, you guys will go to the awards first, and then we will find a place to drink and drink together. The business is negotiated. Only when all parties benefit can we reap the profits of the global market. "

When he said it, he pointed his hand like this towards the applause on the court, and the singing and laughing fans and audience signaled.

The country gentry immediately stood on the same front hey hey hey.

Tianhai loves to watch Jing Xiaoqiang fooling around with his babble, and secretly pokes Pan Yunyan to take pictures.

Cheng Yuling's dignified invitation, since Xiaoqiang still needs to socialize, why don't we have a meeting when we go home?

Mosea quickly agreed that she spent too little time in London this year, and she couldn't leave at will, so she wanted to talk a long time ago.

So after the much-anticipated Club World Cup, Jing Xiaoqiang actually brought all the bosses of FIFA, Toyota executives, and his own club's player and coaching staff to drink flower wine in a very private high-end club!
When he came out and saw the dejected South American team, Jing Xiaoqiang asked Ronaldo to ask him if he was interested.

The fun-loving South American forgets all his troubles when he hears Ronaldo's winking introduction!
The scene was extremely exaggerated, because Suni, as a perennial FIFA sponsor, was also present at the scene, and Sugimoto smiled and helped Jing Xiaoqiang. Nissan rushed over after getting the news, for fear that Jing Xiaoqiang and Toyota would reach an agreement and throw himself away .

After all, Toyota is still the current leader in the global auto industry, and Nissan is going downhill again, so it is very nervous.

Pan Shiying wasn't nervous, and she even teased her husband whether she should go and relax too. Danny Chen shook her head gently, making the others a little bit envious, and started a meeting.

Since she can't go this way, the only way to do it is to make the family business as big as possible. Without money, Pan Shiying doesn't have the right to speak, does she?

At the post-match press conference here, even Mourinho was curious about what was different this time, so he left after fooling around with a few words, and the media didn't flock to follow.

The mighty football media from all walks of life around the world watched the winner and loser, together with the organizer and management, disappear into the Japanese-style buildings of pavilions and pavilions. The security personnel politely blocked all shots.

The super-expensive high-end club can't hold so many people in a private room. Jing Xiaoqiang reserved the room for himself to stitch together. Sugimoto has super VIPs from various nearby houses, so he helped him book a home and asked Zidane to assist Wenger to entertain both parties. team.

Here, the bosses started to negotiate amidst the sound of silk and bamboo and the quiet and elegant kaiseki cuisine.

Jing Xiaoqiang didn’t hide anything anymore, and straight to the point: “It’s really not necessary to hold the Toyota Cup. Such one-on-one fights don’t have enough performance stages, and it’s hard to match the progress of the respective leagues in Europe and South America. Meaningless……"

Just when Toyota's executives looked extremely ugly, he continued: "We have to think about what this competition is for, to determine the world's strongest club team, no, it is to use this gimmick to make money, follow this idea The latter is much simpler. Why does Citi Football and the NBA make money? Isn’t it just to make the game long enough to attract enough attention, advertising space and sponsors? Therefore, if the Club World Cup is to continue, it should Europe, Asia, South America, North America, Africa and...Oceania each have a champion team to play, so the influence will not increase?"

Immediately, the senior executives of Toyota could not help but be overjoyed, and rushed to shout: "Yes, yes, yes! All continents of the world are paying attention. The longer the event, the greater the influence!"

FIFA is also stunned, but raises professional doubts: "It will be more difficult to match their respective schedules at that time, and it is not easy for the six teams to play cup games."

Jing Xiaoqiang is actually aware of the reform process of the Club World Cup almost ten years later: "Touring the host city every year, the league champions of the country can participate, and the champions of the previous Club World Cup can participate. There are only eight teams. Let's postpone it!"

Now everyone applauds enthusiastically!
Fuck, this is a trick.

The host country can skip the continental cup and directly enter the global competition. The fans will definitely like it, and the attendance rate will be high. If the host can make money, then there will be no place to do it.

The previous champion participated directly, which is tantamount to giving the champion an extra place as a reward.

The thinking of the richest man in the world is indeed exquisite!

What's more subtle is: "The timing of the mutual league matches, in fact, the key lies in the fact that when the game comes, the honor gimmick must be strong, the publicity and ceremony must be sufficient, and the various gold content of the world's number one club must be sufficient, so the second point is It’s very important, the prize money is enough, will the $2000 million championship bonus come? If not, it’s a puppy.”

The audience burst into applause, right!
Eight to four, four to second, and finals. If they can come to play three games, it will take less than a week to get a bonus of 2000 million US dollars. Any wealthy club will wag their tails to fight for it!
In the mid-500s, when the player's record value was still around US$90 million, high-quality players could be bought for US$[-] million. This bonus can definitely bring huge immediate combat power and temptation to the club.

The people from FIFA immediately asked in unison: "So where does this bonus, plus the bonuses of the other seven teams come from?"

Jing Xiaoqiang knew better than anyone present what kind of piss these international organizations are. It sounds like a glamorous and high-profile international name, but in fact there are a lot of unfettered FB and TW inside.

Whoever called Broadway is the place where the United Nations has the most connections with these nonsense, and there are countless channels to learn about these gossips.

So he has no admiration at all, it's all about business: "This is why I said that Toyota can't monopolize the event. For a competition, the cost of the event is counted by the organizer, and then you can pay for the three to forty million dollars in prize money? Even if you If you can afford it, FIFA still makes money, can you stand up to competition from other brands, such as the exclusive sponsorship of AHA, can you compare?"

The faces of the Toyota executives kept twitching!
Toyota Motor, with a market value of up to 1000 billion US dollars, is already a miracle in the entire auto industry. It has controlled the operation of brands, products, and costs to an extremely balanced state.

But how much net profit can there be?
It is indeed a giant, but compared with AHA, it is like a jackal next to a tiger.

Besides, jackals rely on a bunch of brothers to fight in groups, and this AHA tiger is surrounded by a bunch of ligers such as IRF and Mosaic browser!

Mr. Amir, who has been sitting next to Jing Xiaoqiang and curious about trying various dishes, has not said anything yet!

(End of this chapter)