Chapter 229 What is it!

In most parts of the country, in 1990, shirts were still limited to the level of Dacron fabrics and earthy white fabrics.

Trendy suit shirts, striped shirts and denim shirts are all very novel and scarce products.

Even if a large number of 80s flooded into the market, they are actually low-end products with low prices and high quality.

Because it is expensive and no one can afford it, mid-to-high-end products are all exported.

TAG Heuer shirts are not cheap. In the general shirt market of more than 20 yuan and 81 yuan, seven or [-] pieces are sold, or even over a hundred.

This is the result of using better materials in all aspects such as fabrics, packaging, and buttons.

The cost is definitely not as crazy as the original sports underwear.

Therefore, it relies entirely on the status of imported famous brands in the market.

As a result, the product sales were boycotted by "insider information" in the northern market, and it has been unable to turn over.

At this moment, the whole situation was completely rewritten.

The characteristic of printed matter is that the more it is, the cheaper it is, because the cost of plate making and start-up for the same picture is fixed at several thousand yuan, and printing tens of thousands of sheets costs a few cents per sheet.

The cost of paper and ink per poster is actually quite cheap.

So in one breath, tens of thousands of posters endorsed by "Jing Xiaoqiang" were continuously sent to various places.

But the photographer surnamed Fan also thought of a way. Before making such a large order of tens of thousands of sheets, a large printing factory can make a small amount of trial version, just to prevent any mistakes on it and make corrections.

He gathered two or three trial editions, and printed over a hundred pictures of individual editions, a full-body photo of Jing Xiaoqiang!

Using three quarto posters, he tried to print his upper body, waist, and legs respectively. Finally, every three posters were put together to form a full-body photo of Jing Xiaoqiang in real life proportions!
This is Pingjing's advantage. They can at least have access to a little bit of information in other parts of the world. This reporter who had an interview mission in RB had seen this kind of billboard.

Used it.

Jiang Guizhang took his members of the northern sales department to cut out these posters overnight and paste them on foam boards or even plywood.

Then place it on the counter.

Lost more than half of it on the first day!

The degree of chaos in the store can be seen!
TAG Heuer shirts sold out in almost all counters of shopping malls in the Pingjing area on the first day.

Jiang Guizhang and his business department members delivered the shirts from the warehouse to various shopping malls like crazy again.

Now it is entirely a problem of the supply of goods. As a result, TAG Heuer shirts cannot sell sports underwear worth 50 yuan per store per day, let alone furs that cost several million yuan.

But the situation of brand extension opened up instantly.

The price is not a problem at all, on the contrary, at this time, all the counters are demanding that they must not bargain or reduce the price.

Consumers buy branded goods, and what they buy is to wear them out. Everyone knows that it is expensive!

It doesn't matter if it's TAG Heuer or what, this is what Jing Xiaoqiang wears!
Without a brand, there will be no star endorsement space.

Now Jing Xiaoqiang has created his own famous brand and endorsed it himself. It is true that he directs, acts, plays and sings himself.

On the first day, the sales of eight shopping malls in the Pingjing area exceeded 200 million.

On the second day, the goods in all warehouses were piled up, and the total sales volume was 670 million!
On the third day, the goods from the surrounding provinces were dragged over overnight, and then the East China region desperately shipped goods to the north.

The factory is running at full capacity, because the managers in Shanghai have already got the news from their peers.

Although the posters did not even arrive in Shanghai, various telegrams and phone calls were made to the factory to order and prepare goods.

Jing Xiaoqiang went out from Ala Shanghai, so he had to ensure the sales volume in the Shanghai area.

So Jiang Guizhang was envious of the situation of working hard on sports underwear, and now it finally fell on him.

At this moment, Haitian Shirt General Factory has completely turned around.

But even at this time, Jiang Guizhang still told the production line in the distance to free up one and put it into the stocking of "Flowers of Thorns".

Now he believes that Jing Xiaoqiang's own brand will definitely sell better than foreign brands.

Because it is sold directly by the factory to various shopping malls, the profit is still very considerable. In the Pingjing area alone, Jiang Guizhang has recovered more than 500 million payments in three days.

Originally, the shopping mall still had a billing period, but now it is obvious that the supply of goods is tight, and whoever returns the money first will be given priority in supplying goods.

Without further ado, Jiang Guizhang brought 60 in cash to Jing Xiaoqiang.

Nothing to say, just because his artificial leather handbag can only hold 60: "I won't say thank you, I must seize the good situation now and do it well!"

Jing Xiaoqiang almost forgot about him, and saw him running to the compound of the art troupe to wait for the car to come, wearing a crumpled Brazilian suit, no one would have guessed that there was 60 cash in the bag in his arms.

First, he patted his waist with both hands and signaled: "Do you think I have room for money? Go back and manage a brand share. I don't want much...a shirt is one yuan, and the money...here in the afternoon Waiting for me, I will take you to buy a house, which will be used as your office in Pingjing in the future, if there are going to be ups and downs in the future, maybe it can be used in an emergency."

Jing Xiaoqiang feels that he is doing charity, and it is quite cheap to charge a brand fee of one yuan for a piece of clothing.

He never thought about how many shirts a truly successful shirt company could sell in a year.

No such concept.

Jiang Guizhang didn't expect to go so far. He only understands from the perspective of a salesperson. It is not the kind of how much money is charged in advance, but how much is sold before settlement. It will make a big difference so that he will not be trapped in the flow of funds. It's too bad.

Jing Xiaoqiang had already faced the photographer: "Old Fan, right? Thank you very much for your assistance. Let me make a price. Regardless of the money or my situation, I can satisfy you."

Fan Guofei is 36 years old, and he has obviously thought about it seriously: "I have an idea, you are so famous now, we can set up an advertising company to undertake all the work in this area. I have been in the newspaper office for more than ten years. I am also familiar with various media in Pingjing, so I resigned and went abroad to focus on your fame. For example, this shirt sale, I could have used the idea of ​​directly advertising on Zhuaner TV Station to directly achieve the effect of instant spread across the country! "

There are [-] seats in the university auditorium today, and Jing Xiaoqiang sat casually on the flip-flop chairs and thought: "At that time, Lao Jiang and the others didn't have so much money to advertise on the TV station, and the most important thing is, He doesn't have that much stock right now, but you are right, I am an endorsement for shirts, and this kind of business will be very profitable in the future... What's more, I actually have a bunch of imported famous brand agents in my hand Quan, this really requires a professional advertising company to operate, and there are indeed many business opportunities in Pingjing and Shanghai, each with its own characteristics..."

Just at this time, I saw Yuan Jia facing a large number of media interviewers today, talking eloquently about the various plots of the past few days, anyone who can make up stories can use the material.

Jing Xiaoqiang nodded, and asked Fan Guofei to meet Yuan Jia when he had time: "She is at Shanghai TV Station, you come out of the Pingjing Evening News, each of you is in charge...Pingjing is the main one, and here I will introduce someone to your partner management." Forgiveness, Pingxi, you, as the general manager, let everyone try to get along first, make a lot of money and at the same time pay taxes according to the regulations without leaving any stains, okay?"

Yuan Jia understood in seconds, and immediately knew that Bai Lianting was to be the guard, so she nodded immediately.

So after the performance tonight, Jing Xiaoqiang took several of them away.

Now even An Ning calmed down, admiring Du Ruolan: "I understand your mentality a little bit, you can see that he is improving and changing with each passing day, if we waste a little time talking about love, we will be thrown away. Far, let’s hurry up and prove ourselves.”

Du Ruolan chuckled: "Then I wish you success in filming!"

An Ning pursed her lips and remained silent, probably trying to gather energy.

Jing Xiaoqiang opened Xiao Xiali here, took the three of them back to the Asian Games Village, found a restaurant, and called Bai Lianting to have dinner together.

The girl was instantly displeased: "That's not right! I don't want others to see me covering up with a big star."

Jing Xiaoqiang persuaded: "When it comes to business, the office needs to be used."

Only then did Bai Lianting complain: "The food is ready! Waiting... I have to put on makeup, it's so annoying!"

Hang up the phone heavily.

In fact, the action is still fast, here Yuan Jia and Fan Guofei are making arrangements for the dishes, Jing Xiaoqiang took Jiang Guizhang to the sales office next door to get a copy of the formalities, and will come to do the purchase tomorrow morning after work.

He also told Fan Guofei that there was a vacant house in the next building, and he could use it as an office first. If the scene becomes bigger in the future, he should lease and buy an office floor. Suitable for the headquarters presence of this advertising agency.

The middle-aged man who had finally made up his mind to resign and go to sea looked at the energetic female colleague and immediately felt that the pressure of competition was a bit high.

But when he saw Bai Lianting walking in, his heart instantly settled down.

In terms of facial features, not to mention comparing with seeded contestants like Du Ruolan and Pan Yunyan, even Senior Sister Yuan is much prettier than her, but as a makeup artist, you can actually make yourself any kind of beauty you want, it just depends on the time and mood.

Right now, she is wearing a ball head in a simple and elegant way, wrapped in a very ordinary down jacket, and even wearing a pair of glasses, which is even more ordinary as hell.

But the more this is the case, the more the old Jianghu like Fan Guofei understands that this girl doesn't need to dress up in front of Jing Xiaoqiang, and the relationship is not ordinary.

Yuan Jia quickly and courteously followed up, and the warm and welcoming response like a good sister and best friend is self-evident.

Senior Sister Yuan hasn't done everything well yet.

What she will do at this time is worse than Bai Lianting's low-browed and pleasing eyes that give men face outside.

He listened to Jing Xiaoqiang's distribution of the situation throughout the whole process, and merged the sales of cosmetics into this officially established advertising company. The next few major brand agencies can also use this company to operate advertisements, not to mention Jing Xiaoqiang's own It's business. Pingjing does have its own advantages in radiating the advertising industry across the country, while Shanghai focuses on audio-visual and cultural industries. Yuan Jia is in charge of supporting the branch, and they want to cooperate with Yu Shufan's record company bar. .

Bai Lianting would look sideways at Jing Xiaoqiang occasionally, her eyes filled with words, is that right?

Jie again!

Are you sleeping with me just to find free labor?

There are so many things...

(End of this chapter)

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