I really don't want to fight with gods

Chapter 418 Xiaoqiang who created the era
In fact, at this time, Zhuanertai was also facing the most important problems of many later Internet companies.

How to realize the traffic.

In the past few years when the provincial TV stations did not have stars, Zhuaner TV can be said to be the only TV media with full coverage in the country, and its influence can be imagined.

However, the boss of Henan Nan Shopping Center is a minority after all with a slanted sword or a strong outlook on the overall situation.

After the re-opening, various brand companies can spend money to invite celebrities like Jing Xiaoqiang to endorse them, or they can also spend money to invite a team of beauties with product brands to attract attention at the exhibition.

But they are still relatively stingy in advertising.

What is required in the early stage of entrepreneurship is immediate results, and it has not yet reached the point of establishing a brand name for consumers across the country.

It's like Jiang Guizhang has never thought about advertising until now. Anyway, Jing Xiaoqiang took a photo of the endorsement shirt, made a plastic model, and took it everywhere to sell it to department stores.

enough.

Any launch is partial, and bricks are too expensive.

When the national sales system is fully established, some manufacturers finally find out that Laozi is advertising on Zhuanertai, which is a response to the nationwide sales.

In 94, the first advertising bid king was the last advertising space before the start of the simulcast news. A company won a huge sum of 3000 million yuan, and the annual sales were several hundred million yuan!

So it skyrocketed to 6000 million in the second year, and [-] million in the third year, which became more and more outrageous.

Until the diversion of provinces and Taiwan, the rise of Internet advertising.

This wind is blowing.

Jing Xiaoqiang appeared just before that.

Ordinarily, why should Zhuanertai give you publicity? They also know their own power.

But the head of the art troupe and the studio went to find it together. This is a good film, and a good film produced by our military system needs to be promoted.

Director Zhang's overwhelming sorghum field has never been so publicized.

Because there are plots of field battles in cornfields, there is always a bit of that.

"Snow Valley" did not, it was clean.

It's as pure as snow-capped mountains and clear springs.

At this time, it became apparent that Jing Xiaoqiang had the advantage of not taking off scenes.

None of the parties can pick a thorn.

I can only hold my nose again for this interview.

Later, both marketing and communication studies analyzed this case. In the entire process of marketing the film "Snow Valley", how much proportion did the soft advertisement of Zhuanertai account for?

Because just "Jing Xiaoqiang's movie", this gimmick is already attractive enough.

It's like the society in the later generations likes a football star, a movie star... don't care who it is, they always want to find some gossip about him, and pick up some gossip and trends on the Internet.

No wow these days.

Jing Xiaoqiang is so famous, except for his appearance in the Spring Festival Gala last year, he never had the chance to see him again.

But you can always hear his legends, university tours, HK performances, Pengzhen charity performances, donations to build schools.

In the era without the Internet, although the fragmented information is incomplete, it will not connect his shitty and lustful affairs.

The market naturally forms information hunger.

Now there is a movie of his, why don't you go see it?

Who doesn't watch movies during Chinese New Year?
So in the next time, Jing Xiaoqiang likes to mention the national hot discussion traffic.

Many people read "Snow Valley" twice and three times, all because they want to see Jing Xiaoqiang... It is not too bad to say this.

If you want to see An Ning's unruliness, joy and anger, just say it.

Even Luo Li has gained countless fans.

She had already returned home during the Spring Festival, but was called back by Yuan Jia from Shanghai TV to do a talk show!
Because Jing Xiaoqiang could not come back, An Ning had already started accepting cross-border interviews with HK TV in Pengzhen, Guangdong Province.

Originally edited in HK, the cultural center also bought the copyright in Southeast Asia, and now it is released simultaneously in HK!

The HK film market, which has been exhausted by black and white, happened to use this movie to test the situation.

All kinds of gossip media are hyping it up. This is the first movie starring Robert. I have seen his musicals, eaten his and Monica’s dog food, and even shocked his gun case. Let's see if his movies are good enough!

Thanks to his various scandals with Monica over the past year.

Jing Xiaoqiang is already well-known in HK, and he is also one of the subjects that various radio anchors like to tease.

On the opening day, that is, the first day of release that HK movies care about the most, it is quite surprising to break out a box office of 150 million Hong Kong dollars!
More than 200 million is the level of Andy and his team, and 400 million is the level of the double Mondays that have been in full swing in the past two years.

As a newcomer's new film that has never had a film work, it can actually attract 150 million box office on the first day.

It is already considered a very good achievement, and the cultural center only paid 500 million Hong Kong dollars for sponsorship.

The cost will be recovered after a few more days!
For HK audiences, the snow-covered plateau scenery in the movie is probably the most amazing thing for them.

At the beginning, even the director team and film crew attracted so many people to travel in groups.

This is to distribute brochures and photobooks as soon as you enter the theater!

Everyone has a share.

Immediately stunning...

Whether it's landscapes or beauties, there are styles that HK doesn't have.

The box office followed suit the next day.

Full of stamina!

Even Singh Yeh, Andy Lau, and Brother Long's movies in the past two years have only sold well, and their stamina is weak.

This "Snow Valley" has been rising!
So there are a lot of HK media that contact An Ning for interviews.

It is equal to the north, central and south, and there are people from all three parties cooperating with the film to make programs.

So in the last week before the Spring Festival, it brought huge controversy to the mainland. Should the cinema be closed?

Before this, all cinemas were closed on New Year's Eve and the first day of the new year.

But this week, all the movie theaters that got copies were full!

Ordinarily, it is a big festival, but this film ends in a way that is as close to tragedy as possible. People in future generations may find it difficult to understand. Isn't this adding to people's embarrassment?

But in movies of that era, regrettable endings were the mainstream.

In the various forms of expression from novels, dramas to movies, the tragic ending is indeed the majority.

Lien Fat and Andy Lau have acted in so many movies, all of which ended with their death.

Maybe from the director's point of view, my film is valuable and firmly remembered by you only when you feel panicked.

Everyone is happy, happy ending or something, the most shallow.

After this situation has been blown out by the market boom, the audience has more and more choices, and we will not watch you if you often add trouble.

It was slowly changed by the market.

This is also the most painful thing for artists.

They can't be masters.

It is no longer possible to be the supreme creator.

Speaking of choosing to release it a week in advance, the Army Studios really got it right, considering that if they get good reviews from all over the world, they will have time to reproduce a large number of copies.

From the earliest self-confidence to release [-], [-] were stocked, and then quickly climbed to reproduce [-] and began to supply various theaters continuously.

Movie theaters all over the country sent their managers to line up at the gate of the studio with banknotes to get the copy, and they brought it back and made money immediately!
This is the hen that lays the golden eggs!
Just like these days, as long as there is something that sells well, trucks and businessmen from all over the country will immediately rush to pick up the goods at the door of the factory.

So the studio first decided not to have a holiday, because it was still being remade.

The movie theaters that got the copies one after another had no choice but to stay on holiday, or to postpone the show in advance. Anyway, if they got the copies, they had to desperately show one after another!

There was a theater projectionist who made a mistake in his busy schedule and burned the movie. The manager almost gave him a panda eye!
Known for its bright colors, beautiful scenery, and picturesque beauties, "Snow Valley" has completely changed the status quo of the Spring Festival in the domestic film industry.

In the history of the previous life, it was Long Ge's "Red Fan District" that first gave the concept of Spring Festival stalls in 94.

Then it was quickly taken over by another director Feng and carried forward.

So by this time, Jing Xiaoqiang was able to raise nearly [-] million cash from the film studio!

2 yuan for each copy, in cash.

Troop checkout.

Jing Xiaoqiang asked Bai Lianting to collect it and pay the tax by the way.

Originally, the money invested in filming was the income diverted from the advertising company.

The chief financial officer told him angrily, this is not net income, you have invested so much in making movies, including those modified vans, all of which have to be entered into the account and calculated as expenses.

Taxes are only paid on the profit after the balance of payments.

Jing Xiaoqiang told her, don't care about this, let's make a contribution to the country, hand it over!

Don't fall into the shoes of others.

Bai Lianting rolled her eyes, but still went to pay.

It's better for a man to have less money in his pocket.

Then under such circumstances, Jing Xiaoqiang appeared on the stage again in the Spring Festival Gala.

It was in the prime time around ten o'clock, after a laughing cross talk.

The lights of the whole scene were dimmed, because there was no curtain and no background board, so it could only be alternated in this way.

Under the spotlight, Wang Qian's solo shadow is lying on the stage, wearing a dark green cheongsam with piping.

The taut gracefulness is outlined by the piping.

The melodious flute sounded, and the whole warm atmosphere was outlined in place.

Jing Xiaoqiang's signature slightly hoarse yet gentle and lyrical singing voice: "When you are old, your hair is gray, and you are drowsy..."

A figure slowly emerged from the darkness behind him, wearing suspenders and a white shirt.

At this time in China, it is very rare to be able to wear custom-made trousers with a Citi literary flavor, and they will not be damaged during the dance because of Jing Xiaoqiang's figure.

This is also the biggest feature of customization.

Because the mass-produced version of the manufacturer must take into account that everyone can basically wear it.

He sang with a microphone, but his figure matched Wang Qian's dancing posture.

Wang Qian regards him as a pillar, leaning on, rolling and jumping.

It must be admitted that this poem is very beautiful.

In an era when there is no such thing as licking a dog, affection is still a virtue.

Love does not have to have.

Keeping a distance like this, I watched and chanted from afar.

Even more exciting.

Definitely not the actors arranged, Zhuanertai's camera easily captured several tearful audiences, both men and women.

The scene of the Spring Festival Gala, which has always emphasized the lively and festive, is rarely relieved, and it is rare to be quiet, all watching the pair of men and women in the center of the stage.

Because only when you calm down can you feel the flow of that emotion.

(End of this chapter)