I really don't want to fight with gods

Chapter 433 The mode of making money has changed

That's right, in Jing Xiaoqiang's calculation, "The Lion King", a song and dance drama in the HK Cultural Center, is used to attract attention and then sell underwear.

He is also a capitalist.

For artistic works such as musicals, more emphasis is placed on social benefits and artistic added value.

This drama is the starting point for HK Cultural Center to invest in and promote the status of HK's cultural industry. It has nothing to do with him whether he makes money or not.

He brought Wang Qian and his group over to participate, how much drought and flood protection should be paid, and then there will be no bonuses.

It is impossible for the show itself to be financially profitable.

So Jing Xiaoqiang's idea is to make the show popular first, and then show the sports underwear.

Otherwise, with the name of the domestic "MIYA" brand underwear, is anyone paying attention?

Do you know how much it costs to hold a lingerie show on Fifth Avenue?
How much does the Victoria's Secret underwear show cost?

Even if you follow the example of this show, consumers in European and American countries will not rarely look at you.

It's only been 92 years, and there is still a long way to go in China. How can it be recognized by consumers in European and American countries?
It's impossible to go all over the street to ask women if they want to try this kind of sports underwear, right?
How inefficient this is.

So Jing Xiaoqiang used the brand topic of "Dior" very skillfully.

Just show it in various media.

It attracted so much attention, and the topic became full in an instant!
The key lies in the lightness and comfort of the actresses who are wearing sports underwear, moving around in the rehearsal hall, jumping and circling.

However, with Du Ruolan's hot body shape, he is extraordinarily relaxed and at ease.

So many TV stations broadcasting news are tantamount to advertisements!
For women, who knows who uses it.

When you look at the TV screen, you will subconsciously notice that there are no large fluctuations and no troubles tossing around. This is definitely the credit of the corset.

And in terms of appearance, sports bras are naturally fashionable and sexy.

I just hate that there is no Internet at this time, and all the viewers who watched the TV news, especially the female viewers who were attracted by the news that Dior questioned whether it was a counterfeit.

Isn't this more efficient than the Vimi show?

I couldn't help it in my heart: "Where can I buy it?!"

Good thing everyone knows these guys are in Manhattan, at the Westside Theater...

Therefore, except for a very few consumers, who may like to watch musicals because they work nearby, they will come to see if they can ask something.

Most of them can only wait for the market and the companies to do something.

Businesses are so motivated.

Sports underwear is not a new thing in Citigroup.

It must be admitted that when we were still struggling to get enough to eat, Citigroup was already a variety of pleasures for hippies doing nothing to find the meaning of life.

Even when we were still in the late Qing Dynasty, the first patent on sports underwear was born in Citigroup.

Then the earliest sports bra was born because of tango dancing.

Then ice skating.

60s marathon...

These are the nodes of the development of sports underwear.

It wasn't until the late 70s that there was a design close to modern sports bras.

After all, materials such as elastic bands could not be mass-produced before.

But in the next decade or so, it did not advance to the state of domestic sales by leaps and bounds.

The reason is not the underwear itself, but the lack of motivation in the social atmosphere.

The hippies from the 60s expressed that they are not restrained, and that not wearing them is freedom.

And serious women only wear serious underwear, not this unconventional style.

Thinking about the pneumonia epidemic, they are still arguing whether wearing a mask is freedom.

I understand that the sports bra is actually in Citigroup, which has already involved a field of whether ZZ is correct or not.

Even if the 90s weren't so obvious.

Because in that era, for example, there was a very famous talk show called "the Man Show", which was similar to the status of the domestic headquarters, and there was a long-lasting link.

It is to let the girls jump around on the trampoline in cool clothes.

This sends a message to the viewer that girls' boobs are born to jump, and that's what guys like to see.

Don't women know that it's uncomfortable to shake around?
But men like to watch it, which is beneficial and can make money, or in other words, the tremors that meet the market demand will kill the market development of sports bras.

There are countless things in the so-called fashion industry that prove this principle...

All this has to wait for women to exercise.

So it is precisely in the reformed China, the inland where women can hold up half the sky long ago, it is easy to accept this practical product.

In 92, the so-called movement in European and American society had begun to rise.

Only keen merchants will notice this change.

Dior is still paying attention to whether this is robbing the edge of his own brand, and Nike has already found it.

The price of 100 million US dollars was offered that night!
Buy patents!
Because Jing Xiaoqiang was able to come up with a series of complete procedures.

The serious Dior authorizes the right to use underwear categories, even if it is only limited to China.

This also shows that it is an official product.

Sports underwear patent registered in HK.

Previously, Citi registered to use elastic bands to sew and press. To put it bluntly, it is to squeeze and press flat, similar to a tube top.

However, what Jing Xiaoqiang registered was two straps crossed and locked, which is a creative patent.

He understands this very well, China did not have a complete patent certification system in 92, and it will definitely not be recognized by Europe and the United States, but HK registration must be recognized!

Who knew that Jing Xiaoqiang didn't sell it, he only gave the patented production license!

Just like when he licensed the Flower of Thorns brand to Haitian Shirt Factory, it seems that charging one dollar for a piece of clothing is very cheap.

This is actually a huge share income that goes up with sales!

There will always be a steady flow of water.

It is actually more long-term than knocking a golden baby with a stick.

Last year, the brand authorization of shirts and suits took more than 1000 million, which made Naike famous. In turn, Jing Xiaoqiang would care about only getting a golden doll for patent authorization?
Only OEM production, the patent license fee and production costs bundled together.

That is to say, our foundry will directly produce Nike brand sports bras, but the price given will be [-] cents higher than that of ordinary manufacturers.

Jing Xiaoqiang directly took out the foreign trade production quotation of Huanyu Garment Factory, plus the fifty cents.

Lao Kong and the others started out in foreign trade production.

The main reason is that the country is currently lagging behind in all aspects. At this time, it is nonsense to talk about domestic brands selling well all over the world.

Jing Xiaoqiang doesn't have such big fantasies, he wants to make money first.

Non-exclusive licensed production patents, each piece can cost a few dollars more, that is the blood sucking of leeches biting on the behemoth.

In short, the Naike business representative who came over was very surprised.

Feel like meeting a tough negotiator.

Jing Xiaoqiang was not in a hurry, and talked while putting on makeup, letting others think about calculations: "We only start from the perspective of a design, R&D and production manufacturer. Anyone who comes to us for a talk will sign and authorize. Your own OEM system can't be found. Our cheaper offer, I'm on stage, let's talk back..."

Are you kidding me, China is definitely the best choice for the most high-quality and cheap textile OEM in the world.

Moreover, Jing Xiaoqiang's quotation is tantamount to the manufacturer directly facing the Nike brand operation headquarters.

It is definitely cheaper than their quotation for delegating production outsourcing authority level by level.

Even adding that bit of patent authorization is nothing.

Of course people understand the key here: "What about exclusive authorization?"

Jing Xiaoqiang was still lukewarm: "Five dollars."

ten times.

In fact, the OEM quotation for a piece of sports underwear is only a few dollars!
This is fully double the price!

The business representative gasped.

Even if they sell for tens of dollars or even hundreds of dollars a piece, the cost will increase a lot.

have to report.

Jing Xiaoqiang and the others performed on stage.

BAB's performance mode is that the main actors only participate in the performance of Team A. In the two performances at [-] pm and [-] pm, even if several main actors are replaced, the ticket price will be appropriately low.

The performance on the second day was full of applause!
Michael has already discussed with his father to cooperate with the HK Cultural Center to form a CCCBAB performance model.

Going down to another level starts in the morning, and the band is replaced by the recording mode, which is replaced by the C team performance group organized by Xicheng Theater, mainly for tourists.

In this way, "The Lion King" has been completely turned into a signature performance of the West City Theater in a short period of time.

And in this way, after the HK Song and Dance Troupe starts its global tour, continuous performances can be guaranteed here.

Of course, the bosses of the HK Cultural Center couldn't help but be overjoyed.

However, what Michael proposed was that, except for Jing Xiaoqiang and the others, the AB team would all be replaced by Broadway actors to accompany the performance, and HK's own team would directly fall to the C team!
It's so realistic.

In fact, except for Jing Xiaoqiang's impeccable singing and dancing ability, and he is the artistic director and director, everyone else Michael wants to change!
On the level of top performances, Broadway lined up masters to apply for jobs.

Maybe Lan Xinxin, who is only small in stature, can't find a replacement.

The boss of the cultural center quickly advised Michael not to walk too fast. Those ladies were Robert’s favorites. If he dared to mention this, he might be able to change to another theater for performances.

I didn't see that there are so many people waiting for business negotiations in the background.

So the non-main actors were sacrificed in this way.

Of course, it’s not about sacrifices. If they were replaced by Team C, they would just earn money from the theater, and the cultural center would not have to pay. The income level of the Citi Salary Township Kuanjie is still a bit higher than that of HK.

It is tiring, the artistry is not so high, but the income will be higher.

Then, the level of the three games in the afternoon and evening will be completely raised, and the unit price will be increased.

And began to make soundtrack albums and videotape albums.

This is the part that makes money.

Brother Long can hear it from the side, is that all?

He didn't even think about it, but he was the most powerful pyramid-top existence in HK's film history for decades.

Ordinary musicals can win the favor of the market, and it would be good to start work with a full house.

There are so many movies in HK every year, how many dare to say that they make money?
Even Hua Tsai and Xingye have a record of losing the box office due to carelessness.

So Jing Xiaoqiang understands the benefits of musicals too well, and he has never pinned his money on it.

After stepping off the stage, I saw Naike's business representative was determined: "We agree to sign an exclusive license!"

Because of Dior who came back to his senses, several other brands in the sports world also came!

Jing Xiaoqiang made a lot of money.

(End of this chapter)