I really don't want to fight with gods

Chapter 756 There is always a squeeze

Chapter 756
In fact, the capitalists now have the desire to kill people.

It depends on whether to kill Jing Xiaoqiang or someone else.

First of all, we must understand the market conditions of this era.

As the top sports star in the world, Danzi signed a five-year, $1985 million endorsement contract with Nike when he debuted in the NBA in 250, which shocked the entire sports world at that time.

Because Nike was not yet a first-class sports brand at that time, Adidas, Converse and the like were signed by top stars for $[-] a year.

Jing Xiaoqiang himself is used to matching himself with the currency value 20 years later, and he thinks it has dropped a lot.

After the Youth Song Festival, he advertised 20 yuan to all parties, which is about [-] U.S. dollars!
At that time, the female owner of the Kadan restaurant was dumbfounded. How dare you charge such a price? Who gave you the courage? People across the country only paid tens of hundreds of dollars in wages at that time, and it was an era when households with tens of thousands of dollars were going to be published in newspapers. .

Why do you take a picture and say that XX is really good, and you need to get 20? !
The reason is that Jing Xiaoqiang followed the market rules 20 years later.

He is not measuring the current market price, but if you use me, then my popularity can bring you more than 20 yuan in income.

When the income exceeds 200 million, the merchant doesn't care about the 20 at all.

Moreover, his 20 yuan is theoretically a one-off deal. Jing Xiaoqiang never thought about the one-year and five-year terms.

So these 20 pairs of merchants are worth thousands of dollars.

Later, Fan Guofei and Bai Lianting joined forces to raise the price, and no one had any objection. It was Jing Xiaoqiang who said it was fine.

So when he talks about the value of the Metropolitan Opera House and the NHK Orchestra, it is because I can make you more money, not the current market price, and that has nothing to do with me.

Danzi is also the one who breaks the market rules in this way.

But it's only an average of $50 a year, which is said to have caused Naike's heartache for a long time.

Fortunately, they made the right bet. They achieved each other when they both started, and then the second lifetime contract gave Danzi a few percent of the company's shares!
Later, I felt that this contract was too harsh, so I split off a few percent of it and established the Danzi brand independently.

In fact, from this business case, it can be seen that Naike has quite a business foresight, and dares to bet on the future, but also has a bit of shrewd calculation after the fact.

But when talking with Jing Xiaoqiang about the right to use the five-dollar sports bra patent, Naike is definitely not as big as Jing Xiaoqiang imagined the market for women's bras.

Jing Xiaoqiang knows that this is a market worth tens of billions of dollars. If Naike makes an early effort, he can even occupy half of the entire enterprise.

But he certainly would not say that in the future, domestic brands may still grab this market, and there is no need to help foreigners become oligarchs.

Generally, the price of this kind of product is only tens of hundreds of dollars, and the patent royalty of five dollars is definitely a bit high.

However, Jing Xiaoqiang's price combined with the production outsourcing price is unmatched.

Even with the addition of the five dollars, production in other places may not be able to handle the cost price.

China's textile industry was the most competitive fist product at the beginning of the reform, and it didn't come for nothing.

Labor, raw materials, and accessories can kill all competitors.

Even if Naike finds Chinese suppliers by itself, they have to add their own outsourced production system links, and a few more middleman links will increase this cost.

So I thought it was reasonable and signed it.

Who knew that after just over half a year, Jing Xiaoqiang was given 400 million patent royalties.

Danzi didn't take so much!

If the average price of a sports bra is $100, Jing Xiaoqiang will get 5.00%!
Regardless of other production costs, sales costs, taxes and fees.

Danzi can only share a few percent of the company's profits in dividends, and there are a hundred ways to conjure up financial accounting.

Jing Xiaoqiang is not here!
I don't care how much you earn.

Anyway, if you sell one, give me 5.00%!

The thinking of capitalists is that there must be something wrong!
Because during the foreseeable three-year exclusive copyright period, Jing Xiaoqiang has to pay 8000 million yuan, which is too high a cost.

More importantly, they were amazed at the huge market for women's sports underwear!

This is still sales in a flat state without focus on promotion.

Then, while Jing Xiaoqiang and Mi Gao were on fire throughout North America, Naike had been watching quietly.

I watched a series of operations of this Chinese singer.

Because they know that they were sloppy in the last sports underwear patent negotiation.

This young man is definitely not as silly and sweet as he looks 20 years old!

Taking the initiative to go into battle, inducing the extortionist to drop the talk, but not touching the legal blind spot at all, Naike's huge legal team said that this young man definitely knows how to avoid leading the conversation!

Fuck, did we get ripped off when we talked about sports underwear at the beginning of last year?
I really didn't expect, looking at such a young man, he was still a Chinese, and he was talking in Xinxiang at that time, how could he think of falling into a big trap.

But let's turn around, but just watched Jing Xiaoqiang become a celebrity in North America, and the three major TV networks lined up to broadcast the concert live.

At this time, if it comes out that Naik is playing tricks in the business agreement with Robert, and the corporate image of dishonesty is revealed, it will be a fatal blow to Naik.

Thinking must change.

Apart from wanting to kill the guy who negotiated the agreement with Jing Xiaoqiang at the beginning, he wanted to treat Jing Xiaoqiang as a partner like Danzi.

In the three months since Jing Xiaoqiang started in North America, he has sold another 70 million pieces of sports underwear without publicizing any sports underwear related to him.

If he really gets a ride on his fame, will he also advance by leaps and bounds like Danzi?

Jing Xiaoqiang has proved that he has the strength to take the money, and if he can't be swallowed, he can only change the angle. The more he earns, the more Naike will have.

No?
Right now is the first attempt.

The president of the European region came to the door in person: "We want to ask you to do sports underwear. In the European region, we need such advertisements to open up the market. Can it work?"

This is the stage when Nike began to aggressively attack the European market, facing several famous European sports brands such as Adidas.

To put it bluntly, the previous sports big names are basically European.

Nike can't win at all, and now it's precisely the women's sports products that can be regarded as the opponent's weak link and can try to attack.

It is also to test the waters with Jing Xiaoqiang.

What this guy is afraid of is that if you don't look for me, it will be troublesome if you secretly put my part in the cold palace and start a new stove.

So spineless: "It has to, and it's free."

They must have done their calculations before coming. There are more than a dozen people, including lawyers, accountants, design directors, and sales directors. Anyway, there are a lot of people.

But they definitely didn't expect Jing Xiaoqiang to choke when he said that.

There is a feeling that you don't play your cards according to reason.

Jing Xiaoqiang's style of scraping the mosquito's legs with oil has spread throughout Paris and even European business districts in the past two or three days.

He also deliberately wanted to disrupt the other party's rhythm, so why can he get 2000 million US dollars a year from Naik, what else?
NHK's 1000 million US dollars is enough to sing dozens of shows every year!

What about doing some advertising.

And this is a two-way value-added behavior, so you can make a profit without losing money!
According to Jing Xiaoqiang's dick thinking, the more you sell, the more commission I get. Isn't it right to make some contributions?

This pattern immediately drew applause from the opponent.

Mi Gao was listening, and laughed first: "Wait, sports underwear ad, how do you do it?"

Involuntarily glanced at Jing Xiaoqiang's chest, there was still a C.

Many people at the scene laughed hahaha, and some glanced quietly at An Ning beside them, which was quite appropriate.

The advertising director took advantage of the opportunity to participate: "Of course we will design a very good script, explaining that Robert is the inventor of sports underwear, and a group of dancers from all over the world surround him..."

He also pointed to An Ning, if you want to bring girls into the group, it's not impossible, anyway, this script is a bunch of beauties.

An Ning didn't understand, but Jing Xiaoqiang seemed to have seized the initiative again, and quickly raised her chest and raised her head to help him hold the scene with the best posture. In fact, she didn't even know that she was talking about sports underwear.

And no one brought this stuff.

Unexpectedly, Jing Xiaoqiang closed his eyes and thought for a while, and said, "No, no, this script is too ordinary, we should make a wonderful one, believe me, the pirate script I provided for Disney Pictures sold 300 million dollars, Here I can present a script."

Everyone gasped and almost said yes!

Mi Gao rushed to speak: "He adapted the opera script of "The Great Gatsby" for the Metropolitan Opera House, 200 million US dollars plus a lifetime residence in the East End, right?"

This is what he saw in person.

It's still the most powerful to speak out.

And to see who is making fun of it.

Everyone who came from Naike was completely put down.

If it was said that they participated in the commercial shooting for free, they were already shocked, thinking that it was a pattern of others.

It is only now that I understand that this is a character who is destined to become a boss!

Look at the prices of other people's scripts, and who are they selling them to?

Those who can be the top executives of Nike, even if they are only high-level executives in the European region, are cultural people. What is the status of the great Gatsby in Citigroup, the Metropolitan Opera House, and Disney Pictures?
This is not bragging, public information that can be found.

Living in a lifetime apartment on the Upper East Side, let's put it this way, one of Naik's top executives counts as one, and no one is qualified for this right now, and there are not enough Danzi.

It's not about money anymore.

Okay, how do you say how to shoot.

Jing Xiaoqiang was also simple and straightforward: "Find a European actress with acting skills and a literary style. Let's shoot here. Hurry up, we are going to Morocco tomorrow."

Everyone at the scene was that type of shit.

But without any hesitation, the president of the European region is probably already thinking about how to advise the headquarters in the future. The future is to seize this great god and win-win.

The million-dollar script was given away so easily that no one dared to ask him what it was like.

Immediately split up the operation.

An Ning still watched Jing Xiaoqiang sign the agreement quickly, and went to a nearby department store to buy clothes, purchase advertisements and act in an outfit before asking what happened, and Mi Gao excitedly wanted to make a guest appearance...

The three came back laughing, and saw Su Fei Marceau sitting in the cafe!
Instead, Jing Xiaoqiang gasped, what kind of acting school is this, and your...props are not suitable.

(End of this chapter)

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