Rebirth 2011

As Meimeiwang merged the same-city food delivery platform into the company, after the volume expanded, the headquarter staff also increased a lot.

Looking around, they are all busy employees.

"Mr. Xu, this is the national map of the contracted merchants of our food delivery platform."

Standing in front of a map with many small flags, Huang Yaoshi vigorously introduced the rapid development of the food delivery platform after it was merged into the company.

Only after the intra-city food delivery platform was accommodated, did Huang Yaoshi and other management members of the team really discover where the future development prospects of Meimeiwang are.

When the same-city food delivery platform was in the hands of Yuming Group, it only formed a scale in a few southern provinces. Apart from a few chain brands under the group, there were not many additional online merchants.

However, after transforming to Meimei Waimai, the merchants linked to the platform spread over half of China in a short period of time, and the business included has rapidly expanded to an unimaginable level.

Only the same-city food delivery platform in the hands of Meimei.com can exert its true power and win the entire industry.

However, although there are many merchants joining the food delivery platform, the factor restricting business growth is that there are too few food delivery riders, and the food delivery business in some second-tier cities cannot be launched immediately.

One is that the recruitment and management of takeaway personnel takes a long time to accumulate; second, some cities have a small business volume, and they spread out in a short period of time, burning too much money, which is not conducive to healthy development.

In the initial stage of expansion, the e-bikes of the takeaway riders are subsidized, and they are basically refunded in full in six months. Unlike a few years later when the competition is fierce, the riders must buy their own e-bikes.

Just covering first-tier cities and second-tier economically developed cities in China, there are already ten times more takeaway staff than the original platform, and wage subsidies such as perfect attendance awards and praise awards are as high as more than 5000 million per month.

At present, these cities where the business has been carried out are still continuously recruiting riders.

If the second-tier cities are covered, the number of takeaway riders will be at least [-], which is definitely a huge number of employees.

"What's the main problem now?"

After listening to the development advantages, Xu Renshan asked about the main problems encountered so far.

He didn't come here to listen to the hymns.

As for the trivial matters of recruiting riders, they are all the responsibility of the management of the US-US Open. He is just a pure investor.

"The main problem is how many capitals have entered the game."

Speaking of this, Huang Yaoshi didn't shy away from talking about the situation he was facing now.

Originally, based on the current dominant position of Meimei.com, it was steady and steady, gradually covering the whole country from the first-tier cities to the second-tier cities, and then covering the whole country. The income and expenditure can also achieve a smooth transition until the next financing, and finally become an industry unicorn .

It's just that the situation in the market is changing erratically. After seeing the prospects of a new industry, those wait-and-see capitals poured in one after another.

With capital entering the U.S. Open, other venture capitalists have taken a fancy to several other group buying websites with a lot of money.

In an industry, in addition to the [-]% of the profits ranked first, [-]% of the profits can also be earned by the second-ranked companies, and the rest will be divided into one layer. This is the [-]-[-] rule that investors talk about.

What's more, the world is uncertain, and no one can say that the US-US Open, which is many steps ahead, will win in the end.

It is not uncommon for the pioneer to fall ahead.

And those group-buying websites that have nowhere to raise funds hit it off with the venture capital institutions that send money to their door, and develop the food delivery business drastically.

Building a platform, recruiting riders, distributing merchants and rider subsidies, anyway, is burning investors’ money, and the actions of major group buying websites are very lively.

Being so clear-headed naturally disrupted the steady pace of the US Open. In addition to accelerating the expansion of second-tier cities, it also had to continue to increase the size of takeaway riders and gourmet merchants to avoid being poached by opponents.

The money was burned like that.

It can be seen that the remaining more than 1 million US dollars from the previous financing was originally planned to be supported for a year, but now it seems that it will not be able to last for half a year.

"With competition, the industry has vitality. Mr. Huang is too worried."

Hearing this expected change, Xu Renshan said with a smile: "Since other VCs have more money than money, we will stick to it to the end. The working capital is burned out, and refinancing is just that. We are so far ahead, there is no need to worry about others chasing us." Come up."

In the original development history of the food delivery platform, it was originally a history of burning money.

Whoever burns more money will have a higher market share!
Whoever sticks to the end will have the last laugh!
Nowadays, unicorns in all walks of life come from this way, without exception.

Unexpectedly, the food delivery attack started two or three years in advance, and the VCs who were on the sidelines still entered the market one after another, which made Xu Renshan feel the greed of capital.

You must know that now Meimei.com directly merges with the same-city food delivery platform and takes advantage of the rapid development. It is definitely not as simple as being one step ahead of the industry.

Based on the current foundation of Meimei Food Delivery, as long as there are no foolish tricks, there is no need to worry about others catching up.

As long as it maintains the number one market share, the next round of financing will be funded by venture capitalists.

"President Xu said that it is because of your backing that we dare to push forward."

Huang Yaoshi greatly benefited from the encouragement of this major shareholder behind the scenes.

Of course he is aware of his own advantages, but if he wants to increase the intensity of burning money, he has to negotiate with the major shareholders in advance.

"I believe in the ability of President Huang and the company's team."

Knowing what the other party meant, Xu Renshan also smiled to express his affirmation.

It's just burning money, what are you afraid of.

Using SS Fund and Renyu to invest in the two current shares of Meimei.com, even after several rounds of financing, with a small follow-up investment, the shares before the final listing can still be maintained at more than 15%.

Burn a few billion now, and then invest a few hundred million. In the future, when the market value of the U.S. Open peaks at 3 trillion, if you reduce your holdings by two or three points, it will be nearly [-] billion.

No matter what, he is sure to win.

If you add the shares held by Yuming Group, it will be a real profit.

"I will never let Mr. Xu down."

Seeing that this major shareholder has such trust in him, Huang Yaoshi felt more at ease.

What will follow will definitely be a relatively tragic "battle in the mall". If the food and grass in the rear cannot be guaranteed, he will not be able to let go and kill those opponents who covet their No. [-] food delivery platform.

"it is good."

After shopping around on Meimei.com, as usual, he rejected the other party's business lunch invitation. Xu Renshan left neatly and went to pay a visit to Mr. Shangguan.

So far, Mr. Shangguan is still his biggest reliance in Huaxia. It is rare to come to the capital, so naturally he will send two boxes of tea.

"Yo, it's a coincidence that I came today."

Mr. Tian, ​​who was chatting with an old friend, joked with a smile when he saw the Xu family boy who came over with tea.

"Grandpa Tian, ​​have you finished drinking the tea I brought you last time?"

Unexpectedly, Mr. Tian was also there, so Xu Renshan asked respectfully.

"There is never too much tea that is so good."

To this, Mr. Tian replied unceremoniously.

"Well, let you take these two boxes back and try them first, and I will bring you a few boxes next time."

Out of the four boxes of tea in his hand, Xu Renshan didn't think that Mr. Shangguan would be angry because he got two boxes out of the four boxes.

"Old Tian, ​​you are here to play the autumn breeze."

After ordering some old friends, Mr. Shangguan laughed and cursed, feeling very good.

"You and I are half buried in the ground, why do you need so much tea?"

After receiving the two boxes of tea, Mr. Tian counterattacked directly.

"You."

More than ten minutes later, Mr. Tian left under special escort, and Mr. Shangguan said to his grandson, "Xiaoshan, accompany me for a walk."