NBA: Start with a three-point experience card

Chapter 1032 Wang Yi's drink, Dragon Drink is online
You know, the normal sales volume of "Sports Illustrated" is at most 80 million copies.

This time, 500 million copies were directly sold, which shows how much influence Wang Yi has now.

Someone asked, isn't Wang Yi afraid of the curse on the cover?

Just kidding, with Wang Yi's current influence, the curse on the cover has to give way when he sees Wang Yi.

The editor-in-chief of "Sports Illustrated" watched the sales volume of Sports Illustrated rise layer by layer, and he showed a pleasant smile on his face.

Today, with the development of the Internet, it is becoming more and more difficult to produce physical magazines.

Even for established magazines like Sports Illustrated, the living space is getting smaller and smaller.

Their sales are dropping almost every month, and every time Wang Yi appears on the cover of their Sports Illustrated magazine, their sales will suddenly double.

It seems that in the future, we will hold on to Wang Yi's thigh.

……

At the same time that Wang Yi's variety show was popular and the sales of Sports Illustrated doubled.

The beverage that Wang Yi invested in last year was also very successful.

Due to the popularity brought by Wang Yi's fame, this drink quickly became popular.

It has almost squeezed out all the market share of the beverage that Smith invested in.

This made Smith hardly make any money from this investment.

Now the drink that Wang Yi shoots has become the top ten drinks in the United States.

This company has big ambitions, and their goal is not just the top ten.

They want to wrestle with Coca-Cola.

Of course they want to squeeze out Coca-Cola, which is obviously impossible.

So the company has also determined their future development direction, which is to make sports drinks.

First seize a certain market share with sports drinks, and then attack Coca-Cola.

Sports drinks also have giant Gatorade.

It's going to be hard for them to kill Gatorade.

Gatorade has been a sponsor of the NBA for many years and has gained considerable popularity.

But they also have an opportunity, and that is to ask Wang Yi to speak for them.

As long as Wang Yi's hot performance can continue, when Wang Yi endorses this drink, then this drink will stand up soon.

But when they asked Wang Yi to speak for them, Wang Yi felt that their names were not good and needed to be changed, otherwise it would be difficult to become popular.

Since Wang Yi is an investor, they wanted to consult Wang Yi for his opinion.

Wang Yi thought about it casually: "Let's call it Longyin."

Unexpectedly, the beverage company actually changed its name to Longyin after meeting and researching.

Of course, changing the name also requires a lot of advertising.

They also spend a lot of money and advertise in many places.

The most important thing is to invite Wang Yi to advertise.

Since it was Wang Yi who invested the money, he didn't ask much for advertising fees, only 3000 million US dollars for two years.

When Wang Yi got the money and wanted to transfer 1000 million US dollars to Yao Ming, Yao Ming said that he didn't need it for the time being.

The money Wang Yi invested in the early stage is basically enough.

If there is more investment in the future, they Yao Fund can also pay.

In fact, the reason why Yao Ming asked Wang Yi to pay alone was that it would help Wang Yi's reputation.

When it comes to this school, it can be said to be Wang Yi's school.

But Wang Yi doesn't care whose school it is. He just wants to do what he can for the development of Huaxia basketball.

So Yao Ming no longer insisted on letting Wang Yi invest money alone.

His Yao Fund can contribute money together with Wang Yi.

……

Back to Dragon Drink.

The packaging design of Dragon Drink has Chinese characteristics.

It is divided into cans and bottles.

Both designs are similar.

There is a Chinese dragon coiled on the bottle, which looks quite domineering.

As soon as Wang Yi's endorsement came out, the sales of this beverage increased nearly twenty times in an instant.

The weekly sales volume originally counted was more than 30 bottles;
After changing the name and changing the name, Wang Yi endorsed it, and this week's sales surged to 530 million bottles, an increase of more than 16 times.

And this is just the beginning.

If the follow-up can be done well, as the popularity increases, the sales will increase.

And because Wang Yi is an investor of this drink, every time a bottle is sold, he will get a 15% share.

So he's making millions of dollars a week.

This afternoon, Wang Yi received 3 million calls from the program team.

This is what he had agreed with the program team before, because the establishment of a basketball school was short of money, so he and the program team agreed that after each episode was broadcast, it would be settled immediately within 24 hours.

The 3 million is Wang Yi's net income for this period after deducting many miscellaneous expenses.

Because the basketball school has enough money for the time being, Wang Yi kept the 3000 million yuan.

I plan to save enough 1 million U.S. dollars before returning it to Nicole.

The money owed to Nicole is already close to $1 million.

Although it is her own, Nicole's money is not her own, she borrowed money from his family.

Even though their family did not say that Wang Yi must pay it back, Wang Yi still felt that the money had to be paid back.

Anyway, everything is going well now, and he has many ways to make money.

The salary of more than 3000 million US dollars in the NBA has become a small boss.

On this day, Yao Ming called.

"In the last few games, 50 points, 50 points, 70 points, 66 points, awesome."

Yao Ming said.

Wang Yi laughed a few times, and replied: "It's nothing fancy, it's just a casual beating."

Yao Ming laughed loudly: "If you say you are fat, you are still panting, but to be honest, you are playing well. I called to tell you about the progress of the school. We have already rented the venue, and the renovation progress is almost fast. It's finished. Don't worry about the teachers, I can contact you here."

"The problem now is that we need to apply for many qualifications. For example, students who graduate from our school can take the general college entrance examination and have the same rights as students who graduate from other schools. Then we don't have to worry about every student's job. But applying for these It takes a while to qualify."

Wang Yi understood Yao Ming's meaning: "Brother Yao, you want to unify the style. Children in our school can learn cultural lessons while learning basketball, and take the college entrance examination like ordinary children?"

Speaking of implementation, Yao Ming's idea surprised Wang Yi a little.

The current education system in China is a separation of style and style.

After you go to sports school, you can only do sports-related work. Except for this, you will start from scratch in any other industry.

On the American side, there is no distinction between style and style.

Almost every school here will have a large number of sports activities and sports events.

In this way, if children are talented, they can engage in sports in the future, and they can do other things if they are not talented. There are multiple possibilities for development.

Yao Ming's decision is obviously inconsistent with China's education system.

This is a very bold decision.

If not done well, it is likely to fail.

After all, everything is now crossing the river by feeling the stones.

Although Yao Ming cooperated with the NBA to open a basketball school before, their basketball school only trains in their spare time.

But Wang Yi's current school is equivalent to a full-time school.

In school, eating, living, learning culture, and learning basketball are all integrated.

No one has such experience.

(End of this chapter)