NBA: Start with a three-point experience card

Chapter 1137 Nike put pressure on

This year's finals received unprecedented attention.

James' fan base is currently one of the best in the league, and Wang Yi's fan base is also in the forefront.

One can imagine how many people support the Kings today.

Although there are not many fans supporting the Bucks, as many fans as Wang Yi and James have, there are as many sunspots.

These sunspots ran to support the Bucks.

They don't care who the opponents of Wang Yi and James are, in short, as long as they are opponents of Wang Yi and James, they will support them.

From this aspect, some sunspots are actually more dedicated than some fans.

Some fans have followed you for a while, once the freshness wears off, or your performance is not good, they will stop following you and leave you.

Start with chaos and end with abandonment.

And sunspots don’t care about this, if you perform well, you will be black, if you perform poorly, you will be black;

If you are healthy, you must be black; if you are injured, you must be black;
You will be black when you sneeze, and they will be black when you walk.

Anyway, no matter when and where, everything is black.

Therefore, black fans are actually more dedicated than ordinary fans.

Before the game started, fans of both sides had already set off several rounds of scolding on the Internet.

NBA commissioner Adam Silver is having a bad day these days.

Judging from the situation on the Internet, this year's game is the most concerned one in NBA history.

So the sponsorship fees of those sponsors this year are much higher than in previous years.

You can make a lot of money again.

Compared to former NBA president David Stern, Adam Silver is an out-and-out businessman.

The profit-grabbing nature of a businessman is fully demonstrated in him.

At this time, he was flipping through Wang Yi's information.

I was thinking in my heart how to focus on promoting Wang Yi and make Wang Yi a supernova of the alliance.

Looking at the older generation of stars: James, Durant, Curry, these are all people who are about to retire.

I'm looking at Mesozoic stars like Antetokounmpo and Zion.

Antetokounmpo may be due to the stepping incident, so his attention has not been very high, while Zion has been plagued by injuries year after year.

Every time I looked like I was about to get up, I was hurt again.

As for the new generation of players.

Like Morant, this is really not enough.

Jaylen Green, Edwards, etc. are far from reaching the level of a qualified star, let alone a superstar.

So it's obvious who the league will support next.

However, there is a small difficulty in supporting Wang Yi.

In the past, most of the league's praises were those players signed by Nike.

Jordan, Kobe, James.

Even the league's jersey brands are all sponsored by Nike.

So some people call the NBA the Nike League.

So the league and Nike are completely consistent in holding stars.

What Wang Yi signed was not Nike, but the Chinese brand Anta.

Due to Wang Yi's super-hot performance in the past few years, Anta has left other small brands behind, and has become an existence that keeps pace with the three major brands of Nike, Adidas and Under Armour.

So if the alliance wants to support Wang Yi, there may be some differences with Nike.

But Xiao Hua felt that this was nothing.

Isn't it a matter of interests?

Problems that can be solved by interests are not called problems.

The contract between Wang Yi and Anta is about to expire. As long as Wang Yi finds a way to sign with Nike after the expiration, won't the problem be solved?

When Xiaohua was secretly happy, Xiao Hua's secretary walked in.

This is a secretary with an ordinary appearance and an ordinary temperament.

Xiao Hua is a person who doesn't have a name and is not lustful.

Greed alone.

The female secretary said: "President, the vice president of Nike North America is here and wants to see you."

Xiao Hua said with a smile on his face: "Take them to the living room, I'll be right there."

The female secretary nodded and stepped back carefully.

Xiao Hua stood up and straightened his suit.

He took a look at his bald head in front of the mirror, and straightened his glasses.

Today's bald head is still shiny.

Today's face is still as long as ever.

After a while, Xiao Hua came to the living room.

I saw that there was already a woman in her 50s waiting in the living room.

This person is Ann Herbert, vice president of Nike North America.

About three years ago, she was the one who wanted to sign Wang Yi.

It's just that Wang Yi didn't agree at the time.

In his anger, he ignored Wang Yi.

After that, something happened to her—his son was arrested for reselling Nike sneakers without permission, so she could only take the blame and resign.

Her life was gloomy at the time.

But only half a year later, because her successor's working ability was far behind her, she was invited back by the leader and re-entrusted with important tasks.

Everything seemed to be going smoothly after that.

It's just that she never expected that Wang Yi has grown into an existence comparable to James in terms of fan base and influence in the past three years.

And the sneaker that Wang Yi endorsed seemed to be an inconspicuous small brand three years ago, and now it has become one of the four major brands.

And if Wang Yi's momentum continues, that brand is bound to squeeze Nike's market.

This made Ann Herbert regret it.

If all the requirements of Wang Yi were met at that time, and if Wang Yi was signed as much as possible, then the current Nike will undoubtedly be the absolute leader of the sports brand, and it will absolutely crush other brands.

But now it's all going to be hard to tell.

If Wang Yi wins the championship again this year, his popularity will definitely be raised to another level.

You must know that compared with two consecutive championships, there is not only a difference in quantity, but also an essential difference. Three consecutive championships have created a dynasty.

That will inevitably make Wang Yi's popularity unprecedentedly high.

At present, it is impossible for Nike to sign other stars who are more popular than Wang Yi.

Looking at the league, apart from the current popularity and popularity of James and Curry that can match Wang Yi, there is almost no second star whose popularity and popularity can match Wang Yi.

And James is about to retire.

After James retires, which star can beat Wang Yi?
This made Ann Herbert very regretful for a mistake in decision-making at the beginning, and now the entire Nike feels the pressure from Wang Yi.

She had approached Wang Yi's agent many times before, and wanted Wang Yi to sign with Nike after the contract with Anta expired.

However, Wang Yi's agent replied: absolutely impossible.

So in desperation, she could only come to Xiao Hua.

In fact, asking her to take the initiative to find Xiao Hua is really a little wronged for her, the vice president of Nike North America.

But there is no way. Due to Anta's squeeze, Nike's sales this year have dropped by about 15% compared with last year.

The fastest and most effective way to change this situation is to sign Wang Yi.

(End of this chapter)