NBA: Start with a three-point experience card

Chapter 1145 Wang Yi was suspended, the whole league panicked

Xiao Hua at this time has not realized the seriousness of the matter.

When he thought about it, the game hadn't started yet.

The number of people will continue to rise after the game starts.

At that time, even if it can't reach the height of the previous game, it will be no problem to reach at least 2 million, right?
Sure enough, after the start of the game, the data began to rise.

1000……

1100……

1200……

1300……

It once rose to 1900 million.

This made Xiao Hua feel at ease a lot.

It seems that without Wang Yi, the influence is not so great.

However, after the first quarter, the smile on his face had long since disappeared, and that long donkey-like face grew longer and longer.

Tablet figures, after peaking at 5 million in the first five minutes of the game, began to drop rapidly.

1700……

1500……

1000 million!
By the end of the first quarter, it had quickly dropped to 1 million.

What is this concept?
To know the number of viewers, as long as you turn on the NBA live broadcast, it will count if you watch it for more than 1 minute.

In fact, less than 1/10 people really stick to watch the game.

So Jordan once set a data of 3589 million, and the number of people who really saw the end from the beginning was less than 300 million.

In recent years, due to the rise of various short video platforms, coupled with the reform of many rules in the NBA itself, the attraction is not as good as before, so the real number of viewers in the finals may be less than 100 million.

Of the 700 million viewers now, the actual number of viewers is probably less than 70.

Xiao Hua panicked a little.

The reduction of NBA attention means that the sales of NBA jerseys will decline, and the peripherals will also decline, and the advertising expenses of various sponsors will also shrink significantly.

Obviously, the upward trend at the beginning of the game was because although many people knew that Wang Yi would not fight today, they still had a little luck and wanted to see if Wang Yi would fight today.

After taking a look, I found that Wang Yi really didn't call, and many people turned off the live broadcast afterwards.

This caused a sharp drop in the number of viewers.

You must know that 95% of Huaxia fans are just fans of Wang Yi.

Especially those girls.

They never liked basketball.

It's just that China has produced a very powerful star named Wang Yi, who is very handsome, so they went to see it.

After watching it, I slowly got to know the NBA and basketball, and I knew that Wang Yiqiu's game was not just so good, it was so good that it would blow me away.

In addition, Wang Yi and various occasions angered reporters, Xiao Hua, and referees.

And the three views are super positive.

This made them crazy about Wang Yi.

This is called starting from appearance, focusing on skills, and finally character.

But today Wang Yi stopped playing, so they naturally wouldn't watch the NBA anymore.

It is conceivable how serious the drop in ratings is caused by Wang Yi's suspension today.

However, this trend has not stopped.

After the second quarter, the number of real-time viewers continued to drop, falling below 500 million.

If Xiao Hua used to be like a student who was caught playing with a mobile phone in class, just a little flustered, then now he is like being caught playing a real game in a lecture theater.

If this is said, his life will be over.

This is the real panic for the sake of arrogance!
He kept staring at the data interface on the tablet screen, hoping for a slight recovery.

However, after reaching a climax in the opening 5 minutes, it has been trending lower.

There is no sign of rising at all, even the little blue pill can't save it.

During the intermission, Silver received a call from another NBA sponsor.

Rudy Khalil, vice president of Bucks sponsor Motorola, called.

"Adam, why are the ratings for this game so weak? Don't you have any idea? You have to take immediate measures!"

His tone was quite strong.

Xiao Hua quickly explained: "I'm very sorry, of course I know the reason, because Wang Yi was suspended. But Wang Yi violated the league's regulations, so..."

"I don't care if you stipulate or not. In short, the ratings have dropped sharply. You must take measures. Otherwise, you will know the consequences."

After speaking, Kalil hung up the phone.

At the same time, Armstrong, the North American president of Adidas, also called to question Xiao Hua:

"You should know that the sharp decline in ratings has caused a huge loss to the interests of our company."

Xiao Hua quickly explained: "Wang Yi blocked Nike's LOGO, so..."

"That's your problem!"

Before Xiao Hua finished speaking, he was interrupted: "Adam, the NBA is the American Professional Basketball League, not the Nike League! If you only want to be responsible for Nike, regardless of the interests of our other sponsors, then I I can tell you responsibly that you will definitely pay the price.”

After speaking, the phone hung up again.

Adidas was originally a competitor of Nike.

Now because of Nike's matter, Adidas' interests have been harmed, and Adidas is naturally very upset.

Next, as many as 26 brands including Li Ning, Peak, Lenovo, Harbin Beer, Gatorade, Coca-Cola, Toyota, etc. called to question.

Especially Anta.

Wang Yi is a signed player under Anta, and the NBA suspended Wang Yi, which greatly damaged the interests of Anta.

Even if we put this aside, because Wang Yi is a Chinese player, Anta must seek justice for Wang Yi.

Anta CEO Ding Shizhong's words were extremely harsh: "If the NBA continues to suspend Wang Yi and damage the interests of Wang Yi and Anta, then there is no need to discuss the contract renewal between Anta and the NBA this summer!"

When Xiao Hua heard this, cold sweat broke out on his forehead.

Fortunately, other sponsors said that although they all said that they would take measures, they did not specify what measures they would take.

Anta is equivalent to being tied to Wang Yi. Wang Yi was suspended, and Anta directly refused to renew his contract with the NBA.

If this is the case, the NBA may have difficulty moving an inch in China.

Xiao Hua has always been able to deal with everything freely.

But answering the phone today made him sweat all over his forehead.

Glittering under the light.

He also gradually realized that things were far more serious than he imagined.

Although other sponsors have sponsorship contracts, they are not as big as Nike's 8-year $10 billion.

But these sponsors are basically close to $1 million a year.

If so many sponsors are offended and they all withdraw their sponsorship, leaving only Nike, then the league will lose huge benefits.

At this time the second half had already started, and Xiao Hua did not appear in the audience again, he had no way to calm down and watch the game.

He is thinking of a solution to the problem.

In fact, other sponsors of the league have long been disgusted with Nike.

Other sponsors generally sponsored which team and which team would have their logo printed on the jersey, and their logo could be seen on the billboards of the teams they sponsored.

The Nike logo will appear on the jerseys of most teams in the league.

The few that don't have the Nike logo, but they also have the logo of Jordan, a sub-brand of Nike.

Although the jerseys are all sponsored by Nike, and that is the most annual sponsorship among all sponsors, this huge gap still makes other sponsors unhappy.

Dare you Nike to eat meat, our other sponsors can only drink soup.

(End of this chapter)