NBA: Start with a three-point experience card

For Nike, their situation in the North American market is slightly better. Although Anta is aggressive because of that advertisement, they can still last for a long time.

Their No. [-] position looks unassailable for at least a year.

But in Huaxia, since Wang Yi is originally from Huaxia, and as soon as this advertisement came out, the daily sales in Huaxia skyrocketed.

For the past 5 consecutive days, in terms of domestic single-day sales in China, Anta is higher than Nike.

So at this time Nike's executives couldn't sit still.

At the Nike headquarters in China's magic capital, those executives panicked and reported the matter to Nike's North American headquarters.

At this time, the CEO of Nike's North American headquarters is pointing at their general manager of the marketing department and cursing.

The general manager of the marketing department said after a sincere apology: "This matter is indeed our negligence, we have made many remedies, and now we have begun to investigate the person who provided Anta with this advertising idea. The price has to be dug up."

CEO Mark asked: "And now? Has your investigation progressed?"

Marketing manager Joe said: "Anta has done a good job of keeping secrets, so we don't have too many clues until now, but what is certain is that this person has never appeared in the advertising industry before. Come out."

Then CEO Mark Parker heard the words and said: "So he is a genius?"

Joe: "Very likely!"

Mark: "Then do your best and get him here!"

Joe: "The condition we are currently preparing is an annual salary of 50 US dollars, which is already very high. In addition to this, there are many other additional conditions, such as a house in China and a house in North America. We will also provide him with a car, Huaxia One, one set in North America. At that time, if he is willing to stay in China, he can stay in China, and if he wants to come to North America, he can stay in North America. In short, it is the ceiling of benefits in the advertising industry."

Nike CEO Mark nodded upon hearing the words: "The treatment is indeed okay, but what if he doesn't want to?"

The marketing manager Joe said: "Everyone in this world is either for fame or for profit. If the profit can't impress him, we will give him a name. If the name can't impress him, we will give him a woman. In short, no one can really do it." To pure heart and asceticism."

The CEO Mark nodded: "Okay, I will do as you said, but we need to speed up the progress. He can come up with such a good advertising idea for Anta, and we have to come up with a perfect advertising idea as soon as possible to deal with it."

……

On this day, Wang Yi is training.

The playoffs are getting closer and closer, and there are only a dozen games left, and his curveball training task, now only the last 1000 times of the deciduous ball can be completed.

While he was training, the cell phone rang on the sidelines. An Jiali took out the phone to check, it was Rowling calling.

He immediately called Wang Yi over: "Wang, it's Sister Luo's call."

An Jiali is now acting as an assistant.

No matter who calls, she will go through her screening first, and Wang Yi will only answer important calls, and she will hang up some unimportant calls directly, so as not to disturb Wang Yi's training.

Sister Luo called and said that Anta CEO Ding Shizhong was coming to Sacramento and wanted to meet Wang Yi.

Wang Yi nodded: "Then ask him to wait at my house for half an hour, and I will come back after finishing the training program this morning."

After hanging up the phone, Wang Yi continued to train. As for why the boss of Anta came in person, he didn't take it seriously.

That's how he is. During training, he devotes himself wholeheartedly. No matter what other things you have to put aside in advance, we can talk about it after the training is over.

Half an hour later, a reminder came from Wang Yi's mind:
【mission completed! 】

[Task Reward: Curveball Hit Rate 40%]

When Wang Yi heard this, he was overjoyed.

He stood on the bottom line of the court and hit a curve ball directly.

I saw the ball draw an arc towards the outside in the air, and then accurately fell into the opposite basket.

An Jiali on the sidelines saw this, her beautiful eyes showed disbelief.

"My God, Wang, this..."

Wang Yi withdrew his fist, turned to look at An Jiali, and asked with a smile, "Is he handsome?"

An Jiali nodded again and again: "It's so cool! If it is used in actual combat, everyone will be surprised!"

At this time, An Jiali thought that Wang Yi was just playing around in his spare time during training, and did not think that Wang Yi would really use it in actual combat in the future.

Wang Yi also did not explain.

Then wiped his face with a towel: "I'm going back, see you tomorrow."

An Jiali nodded: "I just like to hear you say see you tomorrow."

……

More than ten minutes later, Wang Yi returned to No. 90 Binhe Avenue.

Ding Shizhong has been waiting at home for more than half an hour.

At this time, he was playing with Wang Yi's two children there.

Wang Yi was a little puzzled. In the past, Anta's marketing manager would come to discuss everything with him. Why did his CEO come in person today?

When Ding Shizhong saw Wang Yi came back, he stood up and shook hands with Wang Yi enthusiastically: "Wang Yi, I saw you in person today. It's a pleasure to meet you."

Wang Yi and Anta have signed a contract for so long, and this is the first time the two have met. After all, the boss of Anta has a lot of affairs, and it is only a spokesperson, so there is no need for him to come forward in person.

But it is different now.

Wang Yi is no longer the former Wang Yi.

The reason why Anta can defeat many foreign brands is the popularity of Wang Yi.

Now, whether Anta can surpass Nike depends on Wang Yi.

So today's Wang Yi is no longer a pure spokesperson, but Anta's cash cow and an important member of Anta.

So he had to come and visit in person.

Wang Yi also replied: "It's a pleasure to meet you."

Then he glanced at the two children who were playing in the living room, and said to the nanny: "Please take the children to play somewhere else, let's talk for a while."

Let the nanny nod: "Yes, sir."

Then she took the two children out, and Wang Yi's mother knew that Wang Yi was going to talk about something, so she also took the children with the nanny.

Finally, Wang Yi said to Ding Shizhong: "Boss Ding, which gust of wind brought you here today.

Ding Shizhong said with a smile: "You helped us solve a big problem, of course I have to come to the door to thank you personally."

The two exchanged a few words, and Ding Shizhong directly took out a card:

"Thanks to your creativity in the advertising matter, we were able to turn the tide of the battle. Now the matter of smashing the sneakers is not only not regarded as an oolong, but is considered by many people as a successful marketing strategy."

"Take it as a red envelope from me."

Wang Yi didn't refuse either, and asked with a smile, "How much is this?"

Ding Shizhong shook his head and said, "Not much, six 6's, for good luck."

Wang Yi nodded: "Then I won't refuse."