NBA: Start with a three-point experience card

Chapter 428 Signing an endorsement contract: 5 billion in 16 years

Ann Herbert, vice president and general manager of Nike North America, was stunned after Wang Yi hung up the phone for the third time.

There are really people in this world who will have trouble with money.

Is this guy crazy?

However, only three years later, the sales comparison between Nike and Anta made her understand that when a person's influence reaches a certain level, it doesn't matter whether he signs a big company or a small brand, as long as his name is placed there, That is the green note.

In fact, Ann Herbert at this time could take many remedies if she wanted to.

For example, fly to Sacramento immediately to meet Wang Yi.

At least show her sincerity.

Yet she did not do so again.

She thought that her posture was already very low, and Wang Yi hung up on him three times, so there was no need for her to contact Wang Yi again.

Although the task given above was to make her sign Wang Yi, he had already made a lot of efforts.

Since Wang Yi disagreed, there was nothing she could do.

And anyway, she is also the vice president and general manager of Nike North America, why should she be inferior to a player.

Even if Wang Yi's market value is greater and his potential is greater, is he as valuable as Jordan at the beginning?Does Jordan have much influence?
So Ann Herbert reported what happened just now to her superiors.

The above didn't say anything more.

Ann Herbert thought it was over.

But she never dreamed that three years later, when Anta's sales surpassed that of Nike, this matter became the last straw that crushed her.

……

At 3 a.m. the next day, Wang Yi flew back to China.

In order not to affect Wang Yi's game time, Anta sent someone to pick him up at 3:[-] in the morning.

Arrived at the hotel arranged by Anta at 4:00, the two parties reviewed the contract for the last time and proposed some amendment details.

At 5:00, the two parties have reached an agreement on the details of the contract.

When Li Ning learned that Wang Yi was about to sign a contract with Anta, they were naturally very regretful.

They increased the amount of the contract by another 2 million.

But in the end Wang Yi rejected them.

Because from beginning to end, Anta showed higher sincerity than Li Ning.

Perhaps because Anta is the weakest of these competitors, their stance is very low.

When getting along with Wang Yi, the attitude of their leaders also made Wang Yi feel very comfortable.

According to the previous agreement, Wang Yi's endorsement contract is 5 years and 2.5 million US dollars.

Converted into RMB, it is more than 5 billion in 16 years.

And Anta will immediately start designing signature sneakers for Wang Yi.

At the same time, Wang Yi will have 5% of the royalties.

Both Wang Yi and the person in charge of Anta signed.

Anta paid 5 million yuan as soon as it signed the contract.

The subsequent more than 11 billion will be paid in installments within one year.

With this 5 million yuan, Wang Yi's wallet has bulged a lot.

Around 9:00 in the morning, Wang Yi's parents also came to the hotel.

Because he came back by private plane, he saved about 10 hours, and Wang Yi had time to meet his parents.

And when Wang Yi's parents saw Nicole, both of them couldn't help being taken aback-Wang Yi hadn't told them before that they came back with Nicole.

Nicole seemed ready for this moment.

She greeted Wang Yi earlier than Wang Yi, and enthusiastically took the suitcase from Wang Yi's parents.

Greeted in non-standard Chinese: "Hello, uncles and aunts, I am Wang Yi's friend, you can call me Nicole."

In half a year, she has learned a lot of Chinese.

Although Chinese is broad and profound, it is far from being able to fully learn it in half a year.

But daily communication is still barely possible.

She has a decent manner, warm and generous without losing her reserve.

Wang Yi's mother didn't realize it until now, and the smile on her face suddenly bloomed: "Nicole, I have heard of you for a long time, and I have wanted to see you for a long time. I didn't expect to meet so soon. Wang Yi Why didn't the child tell us in advance? It's so embarrassing that we didn't prepare anything when we met for the first time."

"Uncles and aunts, it's okay. According to Chinese tradition, the younger generation should honor the elders. I bought you a special gift, see if you like it."

Speaking of which, Nicole took out two exquisitely packaged gift boxes from her own suitcase.

Wang Jianhua and Wang Yi's mother shook their heads repeatedly.

But Niguo is eloquent, and with a few words, she got along well with Wang Yi's mother.

And let their two elders accept the gift.

Next, Nicole chatted very vigorously with Wang Yi's mother.

On the contrary, Wang Yi and Wang Jianhua seemed to be outsiders.

However, Wang Jianhua saw that Nicole was so enthusiastic and generous, and based on his decades of experience in seeing people, he felt that although this little girl could speak well, Nicole was very sincere.

It's not like those glib talkers in the society who don't do practical things.

While avoiding Nicole, he said to Wang Yi: "You are a good partner. You have seen it, and your mother and I agree. We will not force you. When you decide to get married, just let us know. "

"puff……"

Wang Yi spit out the sip of water he was drinking.

"We haven't established a relationship yet."

he argued.

Wang Jianhua shook his head disdainfully: "I have lived half my life, and many things can be understood at a glance. I just tell you to tell me when you get married, and I don't have to force you to get married now."

Wang Yi did not explain further.

My father has been like this since I was a child. It is useless to explain to him what he believes.

Of course, Wang Yi also knew that even though he and Nicole were far from ready to discuss marriage, and their relationship was not even confirmed, at least Ni must have feelings for Nicole in her heart.

This meeting with my parents only lasted 5 hours.

Anta arranged a sumptuous lunch.

After lunch, Wang Yi stayed with his parents for another two hours, and then hurriedly departed for the United States.

At the time of parting, the mother held Nicole's hand, reluctantly, and even had tears in her eyes.

Not only did Wang Yi complain secretly, but he wasn't so sad about parting from his own son.

After returning to the United States, Wang Yi did not fly back to Sacramento.

Because the team had already flown to Los Angeles to prepare for the Christmas game, he flew directly to Los Angeles.

When I got off the plane and went to the hotel, I passed the entrance of the Staples Center Arena and saw the seven statues standing there.

And the giant posters hanging on the walls of the Staples Center arena.

Wang Yi had a dreamlike feeling.

This feeling is both familiar and strange.

On the huge poster half a year ago, James was standing in position C, with thick eyebrows and Wang Yi next to him.

But now only James and thick eyebrows remain unchanged on the poster.

Almost everyone else has changed.

Anthony, Howard, Westbrook, Jr. Jordan...

Seeing Wang Yi's slightly strange expression, Barnes next to him asked, "How does it feel to return to the old place?"

Wang Yi withdrew his mind and looked at the street ahead.

The streets are full of cars and pedestrians.

There was firmness and confidence in his eyes: "Tonight, I will make everyone in this city shut up!"

　Today is very busy, if there is no six o'clock, there will be two.Forgive me.Things are hard to deal with, almost three or four days a week I have to run outside.However, I have saved a little manuscript these days.With this point of saving manuscripts, starting from November, no matter how busy it is, it will return to normal three shifts.

　　
　
(End of this chapter)