Chapter 285
Jiang Li held back his laughter, bit his fist secretly, and said vaguely: "So this is the world of capital?"
"Ok?"
Lin Xi froze.
"Oh no! I mean it's so... scary?" She almost laughed.
Speaking of today's entertainment industry, except for those right and wrong, they can always be on the hot searches and become hot spots of public opinion in the first place.
The inside story of the capital behind the stars often arouses discussion and deep thinking among netizens.
From platform capital to traffic stars to "fan circle" culture, behind the abnormal industry ecology in the entertainment circle is the result of capital chasing profit.
Some traffic stars have gone from obscurity to popularity to scandal, but it is because the combination of the entertainment industry and the capital market has changed the game of the industry.
Of course, this is closely related to their own personal cultivation and indifferent awareness of the rule of law, but the abnormal industry ecology of the entertainment industry can be said to be the culprit.
Capital has captured the irrational psychology and needs of fans, created various top streams, and made profits through fan consumption.
The most intuitive point is that the income of celebrities is getting higher and higher. Often, the money earned by traffic stars in one hour is equivalent to that of an ordinary office worker, who can only earn after half a lifetime of hard work.
In the 80s, when the first batch of popular stars who were active on television appeared, their income was far less exaggerated than it is now.After all, in addition to appearance and talent, the stars at that time also needed rare opportunities and fame.
Unlike today's market, "big red depends on fate, and small red depends on praise."
At that time, the production company invested in any film and television drama, and had to "live within its means" after measuring the profit and loss, and then rely on the fame of the actors to pay. This is one of the reasons why they dare not pay actors too high. The salary can easily lead to the loss of investment.
With the change of the times, coal bosses who never point fingers when investing and stock investors who pay the bills have left the market. Under the collapse of the stock market bubble, the media capital market has undergone tremendous changes.
Internet capital is gradually improving its position.
Under its control, the market has no choice but to tilt the traffic to newcomers, using a method of "training newcomers and cracking down on the old", so that they can gain more voice and become stronger in the industry.
Under the guidance of capital, who can be popular and who can't be popular depends entirely on them.The entire entertainment industry is also more commercialized and capitalized.
Therefore, when they see Yimeng Entertainment, which is unique and unconvincing, the first thing they think of is suppression and isolation, followed by buying and financing.
"Boss, think of a way!"
"I used to call every day to ask our company's artists to endorse and participate in various variety shows and events, but none of them!"
"According to a manufacturer who has a good relationship with us, Lu's has already greeted all the merchants familiar to the audience in the market, telling them not to seek our artist endorsement, and it has dragged a lot of traffic, which is not bad. The artist signed a contract with the current merchant for the next season's endorsement cooperation with the endorsement fee lower than ours."
Lin Xi frowned, "The other party wants to use the price war to start a war with us directly!"
"Before, the endorsement fees of our company's artists themselves were the lowest in the industry, coupled with the high traffic and good reputation of the artists, this has attracted the favor of many merchants."
"But now Lu's is actually burning money to cut prices. In this way, we are not the lowest in the industry, and even a lot higher than them. They are also artists with traffic and good reputation. The merchants must be able to afford low prices. Sign the contract!"
"The key is that it is impossible for us to reduce the price. The other party has compressed the price to the limit. Our price reduction is basically zero pay!"
"Even if we play this price war with the opponent for zero pay, we can imagine that this is a protracted battle. With our background and strength of Yimeng Entertainment, we are no match for the opponent at all. We will lose our money in a few rounds. Nowhere to go, Mr. Jiang!"
Lin Xi was extremely anxious, but Jiang Li was overjoyed.
And such a good thing? !
She almost laughed again. Originally, what troubled her the most was that the artists in the company had been taking over the endorsement and other work.
Although the salary is falling, it is called "the lowest salary caliper in the entertainment industry". When many companies approach endorsement jobs, as long as they are not lower than their companies, they will make money!
But even so, the endorsement fees of the artists are still creating profits for the company.She has been thinking of ways how to reduce this income.
In the end, someone came to deliver the pillow!
What else can I do? !
She had restrained herself by not thinking of an icing on the cake for the other party.
But then again.
"Except for Qin Tang Entertainment, we have never agreed to invest in other film and television companies?"
Apart from the price war, it seems that there is no use in other places.
Although the artist no longer endorses, the film and television works still have to be produced.
Then how do they isolate and suppress us? !
"Hmm..." Lin Xi thought for a while, "But they also drove all the platforms in the market not to list our works!"
Jiang Li suddenly realized.
Oh yes.
If the work is not on the shelves, it means that there is no way to get the funds back, and the bankruptcy is just around the corner!
No!
She must send charcoal in the snow!
Thinking of this, Jiang Li tried his best to calm down and put on a serious face.
Xiang Lin Xi said, "Hurry up, call all the screenwriters and directors of our company, as well as the executives of various departments, to the conference room for a meeting!"
*
*
After half an hour.
Lin Xi couldn't understand, she twisted her whole face into a mask of pain, her body was slightly stiff while sitting on the chair.
Half an hour ago, she thought that the boss had come up with some wonderful trick to fight against the enemy and help the company tide over the difficulties.
result……
President Jiang, she!
It is actually going to vigorously develop the company's business! ?
During this half an hour, Mr. Jiang announced five film plans, three star-studded films, two online dramas, and various variety show projects.
If it wasn't for Li Jiasheng, the manager of the personnel department, who tried his best to stop her, she would have to expand the company again.Recruit a group of new employees.
What is this doing? !
Let the company speed up the road to bankruptcy? !
After realizing the seriousness of the problem, Lin Xi raised her hand and said, "Mr. Jiang, did you make a mistake? Shouldn't we think of a way to defend against foreign enemies now?!"
Jiang Li couldn't help being excited and joyful, rubbed the corner of his mouth vigorously, and said lightly in a very calm tone: "You just follow my instructions just now, and I will arrange the rest myself."
(End of this chapter)
Jiang Li held back his laughter, bit his fist secretly, and said vaguely: "So this is the world of capital?"
"Ok?"
Lin Xi froze.
"Oh no! I mean it's so... scary?" She almost laughed.
Speaking of today's entertainment industry, except for those right and wrong, they can always be on the hot searches and become hot spots of public opinion in the first place.
The inside story of the capital behind the stars often arouses discussion and deep thinking among netizens.
From platform capital to traffic stars to "fan circle" culture, behind the abnormal industry ecology in the entertainment circle is the result of capital chasing profit.
Some traffic stars have gone from obscurity to popularity to scandal, but it is because the combination of the entertainment industry and the capital market has changed the game of the industry.
Of course, this is closely related to their own personal cultivation and indifferent awareness of the rule of law, but the abnormal industry ecology of the entertainment industry can be said to be the culprit.
Capital has captured the irrational psychology and needs of fans, created various top streams, and made profits through fan consumption.
The most intuitive point is that the income of celebrities is getting higher and higher. Often, the money earned by traffic stars in one hour is equivalent to that of an ordinary office worker, who can only earn after half a lifetime of hard work.
In the 80s, when the first batch of popular stars who were active on television appeared, their income was far less exaggerated than it is now.After all, in addition to appearance and talent, the stars at that time also needed rare opportunities and fame.
Unlike today's market, "big red depends on fate, and small red depends on praise."
At that time, the production company invested in any film and television drama, and had to "live within its means" after measuring the profit and loss, and then rely on the fame of the actors to pay. This is one of the reasons why they dare not pay actors too high. The salary can easily lead to the loss of investment.
With the change of the times, coal bosses who never point fingers when investing and stock investors who pay the bills have left the market. Under the collapse of the stock market bubble, the media capital market has undergone tremendous changes.
Internet capital is gradually improving its position.
Under its control, the market has no choice but to tilt the traffic to newcomers, using a method of "training newcomers and cracking down on the old", so that they can gain more voice and become stronger in the industry.
Under the guidance of capital, who can be popular and who can't be popular depends entirely on them.The entire entertainment industry is also more commercialized and capitalized.
Therefore, when they see Yimeng Entertainment, which is unique and unconvincing, the first thing they think of is suppression and isolation, followed by buying and financing.
"Boss, think of a way!"
"I used to call every day to ask our company's artists to endorse and participate in various variety shows and events, but none of them!"
"According to a manufacturer who has a good relationship with us, Lu's has already greeted all the merchants familiar to the audience in the market, telling them not to seek our artist endorsement, and it has dragged a lot of traffic, which is not bad. The artist signed a contract with the current merchant for the next season's endorsement cooperation with the endorsement fee lower than ours."
Lin Xi frowned, "The other party wants to use the price war to start a war with us directly!"
"Before, the endorsement fees of our company's artists themselves were the lowest in the industry, coupled with the high traffic and good reputation of the artists, this has attracted the favor of many merchants."
"But now Lu's is actually burning money to cut prices. In this way, we are not the lowest in the industry, and even a lot higher than them. They are also artists with traffic and good reputation. The merchants must be able to afford low prices. Sign the contract!"
"The key is that it is impossible for us to reduce the price. The other party has compressed the price to the limit. Our price reduction is basically zero pay!"
"Even if we play this price war with the opponent for zero pay, we can imagine that this is a protracted battle. With our background and strength of Yimeng Entertainment, we are no match for the opponent at all. We will lose our money in a few rounds. Nowhere to go, Mr. Jiang!"
Lin Xi was extremely anxious, but Jiang Li was overjoyed.
And such a good thing? !
She almost laughed again. Originally, what troubled her the most was that the artists in the company had been taking over the endorsement and other work.
Although the salary is falling, it is called "the lowest salary caliper in the entertainment industry". When many companies approach endorsement jobs, as long as they are not lower than their companies, they will make money!
But even so, the endorsement fees of the artists are still creating profits for the company.She has been thinking of ways how to reduce this income.
In the end, someone came to deliver the pillow!
What else can I do? !
She had restrained herself by not thinking of an icing on the cake for the other party.
But then again.
"Except for Qin Tang Entertainment, we have never agreed to invest in other film and television companies?"
Apart from the price war, it seems that there is no use in other places.
Although the artist no longer endorses, the film and television works still have to be produced.
Then how do they isolate and suppress us? !
"Hmm..." Lin Xi thought for a while, "But they also drove all the platforms in the market not to list our works!"
Jiang Li suddenly realized.
Oh yes.
If the work is not on the shelves, it means that there is no way to get the funds back, and the bankruptcy is just around the corner!
No!
She must send charcoal in the snow!
Thinking of this, Jiang Li tried his best to calm down and put on a serious face.
Xiang Lin Xi said, "Hurry up, call all the screenwriters and directors of our company, as well as the executives of various departments, to the conference room for a meeting!"
*
*
After half an hour.
Lin Xi couldn't understand, she twisted her whole face into a mask of pain, her body was slightly stiff while sitting on the chair.
Half an hour ago, she thought that the boss had come up with some wonderful trick to fight against the enemy and help the company tide over the difficulties.
result……
President Jiang, she!
It is actually going to vigorously develop the company's business! ?
During this half an hour, Mr. Jiang announced five film plans, three star-studded films, two online dramas, and various variety show projects.
If it wasn't for Li Jiasheng, the manager of the personnel department, who tried his best to stop her, she would have to expand the company again.Recruit a group of new employees.
What is this doing? !
Let the company speed up the road to bankruptcy? !
After realizing the seriousness of the problem, Lin Xi raised her hand and said, "Mr. Jiang, did you make a mistake? Shouldn't we think of a way to defend against foreign enemies now?!"
Jiang Li couldn't help being excited and joyful, rubbed the corner of his mouth vigorously, and said lightly in a very calm tone: "You just follow my instructions just now, and I will arrange the rest myself."
(End of this chapter)
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