After wearing a book, the female partner, her salted fish, became popular in the entertainment circl

Chapter 290 Gu'an, I'm sworn to death with you!

Jiang Liren was dumbfounded.

Judging from the number of endorsements by artists, it seems that it is still within a controllable range.In other words, there should not be such a large amount of profitable funds.

However, in the statement given by the finance department, the figure was significantly higher, and it did not match Jiang Li's estimate after seeing the number of endorsements.However, the chances of errors in the finance department are almost zero.

That said, entertainers really do make that much money.

hateful!

With such a low price, why can she earn so much money? She still can't see the problem.

But definitely, something went wrong.

She took out her mobile phone, and first sent a message to Lin Xi outside the door to confirm the itinerary of the artists and see if they were correct.

"Is the artist's upcoming itinerary all here?"

After getting an affirmative answer, Jiang Li thought that it might be that there was a problem with the financial side, and he was careless and wrote the wrong amount.

So she sent a rare inquiry message to Huang Xin, the financial supervisor.

"Are you there?"

"Did you not check your financial statements carefully? Why do I see that the endorsement activities of artists obviously don't match the profits you handed over from your finances?"

Not long after, Huang Xin sent a voice message.

It was precisely because of this voice that Jiang Li found the answer.

Jiang Li was stunned after hearing the whole thing.

First of all, judging from Huang Xin's first voice, their financial department did not have any problems on the report.

The artistes of the company, in just a few days.

It has indeed helped the company make more than one billion yuan in profit.

As for the itinerary that Lin Xi submitted, there was no problem at all.

So what's the problem?
The problem is that the itinerary submitted by the artist department is the endorsement work that will be carried out and attended, and the work that has already been completed has been slightly reported by them!
Well this slightly reported work.

What is it? !
Let me explain to you in detail. I don’t know if you have heard of VCR greetings and new media promotion activities.

The first one, interpreted literally, as the name implies, is that the artist records specific blessings in the form of VCR or voice, and charges are charged per item.

The second is to promote and market specific products through Internet means and emerging media platforms.

Then, through extensive or precise searches on the platform, it is a marketing and promotion method that pushes a variety of software that suits them and is of interest to netizens, and psychologically guides consumers.

For example: You who often watch Doujiu videos, do you often see some bloggers promoting a certain product in their videos?

Or in a series of shopping websites such as Little Red Riding Hood and Taotao that everyone is very familiar with, there will always be some bloggers who are carrying out various articles on "good things sharing" and "planting grass and Amway"?

This is new media promotion.

They take advantage of the characteristics of short time and convenient viewing to meet the trend of people's daily needs and content social needs.This method can not only infiltrate products into the lives of the public in a soft form, but also make consumers more interactive and meet the needs of different customers.

In recent years, this promotion method has risen rapidly.Platforms large and small have long been covered.

Artists charge according to each platform, content and difficulty of promotion (such as private server items, single direct posting of good things, 3-month commercial authorization, etc.).

According to the signed agreement, various promotion services are provided for merchants on major platforms.

The more expensive ones are just sharing the products with netizens in an extremely concealed way.

The most important thing is that compared with serious endorsements, this kind of promotion not only has a high probability and wide coverage, but also the cost is very low.

If a popular traffic star has his appearance fee and endorsement fee in the tens of millions, then his new media promotion will be between 100 million and 150 million at the top.

The cost of recording VCR greetings is also basically between 10 and 20 per piece, fluctuating up and down.

Also, these ads can be reused.There is no need to think of a new promotional copy every year, as long as they are willing, they can bring this marketing advertisement of the artist in their product promotion.

For artists, this kind of non-exclusive light endorsement activity is [-] times better than traditional endorsements.

First of all, they don't need to divide a certain period of time to take various image photos for the endorsement brand, and they don't need to spend time shooting advertisements.

This kind of promotion similar to "oral broadcasting" does not need to take up much time at all. Often, a promotional video can be recorded in a break time or even a drink of saliva.

Second, this promotion.All of them are charged according to the article, and the one-shot purchase that is paid first and then promoted is signed on an annual basis. For the endorsement with a longer cycle, this kind of light endorsement does not need to worry about the merchant not renewing the contract. There is no need to worry about the sudden collapse of the human setting and the payment of liquidated damages.

In fact, many merchants had contacted the artists of Yimeng Entertainment before, but everyone was influenced by the company and never contacted these merchants in private, and Yimeng Entertainment has always only accepted serious ones endorsement work.

This time, the company was severely suppressed.The artist's schedule dropped again and again, Gu An, the person in charge of the artist department, privately joined the company's artists and held a small meeting.

After learning that these small businesses don't care about the dynamics of the entertainment industry at all, they only care about whether the artists are famous or not, and whether they can boost product sales.

Only then did I decide to contact these merchants.Help everyone accept various promotional work, so as to help the company tide over the difficulties.

This was a work that had been negotiated as early as Dad Jiang held the press conference. He only started working after these small merchants paid the money.

Jiang Li realized a rather painful fact.

She was stabbed in the back by everyone again.

But this matter.

The responsibility is not on everyone, it is on her.

Because she hadn't mentioned this kind of endorsement promotion before, she couldn't sign artists.Therefore, the artist department simply thought that she had missed it, thinking that "since she didn't say it, it's okay"

Moreover, because there is no uniform price regulation.

After Gu An asked Du Niang and asked friends in the circle for help, at a price slightly lower than the market price, he brought in hundreds of promotional work for the artists.

This one-by-one promotion has also brought huge benefits to Yimeng Entertainment.

Jiang Li viciously poured down a whole bottle of Happy Fat House Water, with only one thought in mind.

Gu An, I am sworn to death with you!

But on second thought, it seemed that it wasn't all his fault.

After all, it was she who missed such an opportunity to make money, and there was nothing wrong with the idea that the employees wanted to help the company tide over the difficulties and earn money desperately.

Hey……

They are really my Jiang Li on the way home, sweet burden.

(End of this chapter)