The whole entertainment circle thinks I'm confused

Chapter 118
The brand side also has considerations.

Several popcorn movies were released this month. In terms of the box office, "Drawing a Prison" can only barely squeeze into the top five, but don't forget that "Drawing a Prison" is a niche theme. This box office is placed among the same theme movies in the past ten years. It can be stable. Steadily squeeze into the top three, sit on the second and watch the first.

And this time Xia Yu brought too much topic to "Painting the Ground as a Prison". It can be said that he just used his own efforts to revitalize the box office of this movie!

What they fancy is not the future direction of this movie, but Xia Yu's development potential!

This time the jedi counterattack directly destroyed half of the actors of Shengtang Film and Television, and now the entire Shengtang Film and Television is really precarious. This kind of deterrence, which actor or star is not afraid of three points, and with the endorsement of Zhuang He, he wants to pour it on Xia Yu. Those who are in dirty water must also weigh their own abilities, unless Xia Yu commits suicide himself, otherwise he will never be worse - it is only a matter of time before he returns to the front line!
Now that China's entertainment industry is booming, their invitations are also bets in advance.

Borrowing one set is borrowing, and borrowing seven sets is also borrowing.

This is one of the three major ceremonies of Huaxia movies, and there will be countless attentions. The whole play will be used as a brand promotion, which is not a loss at all.

The icing on the cake, although it is not as good as sending charcoal in the snow, but it is still a flower anyway.

As for the men's clothing, the ones borrowed were naturally not the latest styles, but last year's styles.

The spokesperson for this brand of menswear in China is Yu Junhao, who won the Golden Image Award last year. He was also promoted from a brand ambassador to the spokesperson for Camus China a few days ago, but this news has not been announced yet.

All of this depends on Xia Yu's achievements at the Academy Awards tonight, when the time comes, they will be announced together——

Another explosive connection.

This can definitely cut a wave of leeks.

Wen Sui was noncommittal when she learned that she was going to 'borrow clothes' to attend the awards ceremony. Although she was wealthy, she never showed off her wealth.I try to wear whatever is comfortable, but this is the first time I've 'borrowed' clothes.

But when he turned around and knew that the brand of clothes he wanted to borrow was Camus, Wen Sui's eyes sparkled and he was a little shy. Is it possible to meet Yu Junhao this time?"

Tao Tang nodded, "Yu Junhao is about to be the spokesperson of Camus in China, and the clothes he wears are naturally Camus. Camus only has one store in Xiangjiang, and there is a high probability that we will meet."

Wen Sui, who used to be in heavy pajamas, suddenly felt less sleepy, and was full of energy——

I muttered to myself, "Should I simply shake hands, or hug me?"

Most of what Tao Tang said was too young. Judging from her communication with the manager of the Xiangjiang store, they made an appointment at the same time—near the Xiangjiang Cultural Center, which is also located in Chinachem Plaza. a storefront.

I just don't know if there will be any accidents, so I didn't finish my talk.

Meng Dong glanced at her and spat, "A half-hearted woman!"

Wen Sui snorted, "You don't understand, Yu Junhao is the husband and Yu Bao is the wife!"

Children only do multiple-choice questions, and I, Wen Sui, want both!
It was rare for Xia Yu to talk to her, possessed of drama, raised his chin, and glanced at her, "Oh, are you sure Yu Bao is his wife?"

"..." Wen Sui faltered, don't be awkward, and said cautiously, "Senior Yu Junhao can be his wife? It's not impossible—"

"Your circle is really messed up! You can do whatever you want!" Xia Yu laughed, turned her head, and took Tao Tang's cell phone, looking through the clothes she was going to try on later.

Tao Tang continued to communicate with Xia Yu, "These sets are the latest spring styles of Camus's high-end women's ready-to-wear. I have already made an appointment for you. When you see it, which set is more suitable for you, as long as you wear it more comfortably. "

"As for the best friend contract with Camus, don't rush to sign it, wait until the ceremony is over tonight."

Xia Yu nodded.

Regarding this contract issue, she figured it out by herself before she decided to accept the endorsement.

So when Tao Tang said it, she understood.

Every industry has a pyramid, and the luxury product pyramid is the so-called "six blue-blood nobles and eight red-blood brands", at least in the eyes of laymen.

In fact, there are some ancient brands that are not lower than, or even higher than, these brands.

The top watch brand that Cheng Yun picked up - Donner, is not inferior to these brands at all.

It's just that these brands have been hyped more and are more famous.

In the eyes of laymen, when mentioning these brands, the first thing that comes to mind may be the spokespersons of these brands.But in fact, the culture between celebrities and these luxury brands is also very complicated.

Not every star who cooperates with a brand can be called a spokesperson.

Take Donner, who is endorsed by Cheng Yun, as an example.

She is a serious spokesperson for the Asian region, and she also endorses Donner's full line of products; above her are the two major levels of the Asia-Pacific region (Asia Pacific Rim) and the world, and below her is the China region.

Under the spokesperson, there is another division: full-line spokesperson, designated product line spokesperson, designated product series spokesperson, and product spokesperson!
Going further down, there is another classification.

probably in the form of—

Spokesperson is the top.

The brand image ambassador is mid-range.

The best friend of the brand is the bottom.

Responsibilities and contracts are also different.

Spokespersons are paid endorsement fees in addition to hard advertising and customized exclusive products made by the brand official.

The so-called hard advertising refers to posters and banners in international squares, airports and other places.

As for the brand ambassador, only soft publicity, customized products, and attending brand events can also borrow products from the brand, and there is no brand endorsement fee.

Soft publicity refers to publicity on the Internet.

Such as official website, Weibo, etc.

As for the brand's best friend, it is the initial cooperation with the brand, and the product can be borrowed from the brand.

Don't underestimate the 'Brand Friend', you must know that these top luxury goods are no longer short of money.In many cases, it does not mean that you can buy it if you have money.And what can be bought, in this circle, is not worth showing off too much.

This is why celebrities from all walks of life flock to endorse these luxury brands.

To put it simply, the brand side can use the fame of the star to bring goods, and the star can also use the aura of the brand side to improve its status.

There is no need to talk too much about it, as long as Xia Yu wins Camus's brand friend and finds her endorsement in the future, the grade will not be low.

These effects are cascading.

Wen Sui got a little nympho, then turned serious, and discussed the issue of dresses with Xia Yu.

The two finally chose two sets of dresses, one black and one white, implying 'Lin Dan' and 'Jiang Lan', one light and one dark.

Xia Yu chose a classic mid-sleeved V-neck long dress, which was the usual noble and elegant style of Camus, and was tightly wrapped.

Wen Sui, on the other hand, chose a beautiful and elegant white mermaid skirt, with slightly exposed shoulders, but a halter collar, which was sexy yet elegant.

After the selection, Tao Tang called the manager over there and asked him to help prepare in advance.

The distance between the hotel and Chinachem Plaza is not too far. Although the roads on the Xiangjiang side are crowded, they are very orderly. That is to say, the cars drive a little slower, but there will be no traffic jams.

More than half an hour later, the group arrived at the underground parking lot of Chinachem Plaza.

Because of the addition of photography director Liang Furong and talented actor Zhou Heye, Wen Sui originally planned to change to another big car, but Dai Chengbi refused.It's quite a face-saving time like this, I arranged a car myself, and the three of them are just right.

They originally brought clothes, but since there are other arrangements here, it's hard for them to refuse.

They are all in the same team. After walking the red carpet, they have to take pictures together. The clothes styles are too different, and they don’t look good.

Well, this is the task Tao Tang arranged for Lao Dai, and Lao Dai is responsible for conveying it that cannot be refused~
　Too sleepy, I will write the thank you letter tomorrow, thank you everyone!

　　
　
(End of this chapter)