The whole entertainment circle thinks I'm confused

Chapter 77 Premiere 1 (Seeking Monthly Pass)

April [-]st, the imperial capital.

After more than half a month of publicity, we finally ushered in the premiere of "Dungeon as a Prison".

Less than a day after the "Per capita Stunning" celebration banquet ended, Dai Chengbi sent the itinerary to Tao Tang, and for the next half a month, Xia Yu was busy hitting the back of the head.This is because the time is too tight, and the Great Wall Film and Television publicity team only had time to arrange seven or eight announcements including interviews and variety shows.But there are only seven or eight, and the main creative team of "Drawing the Dungeon as a Prison" has also flown more than half of China.

Shuangdu and six cities, flying is people turning their backs on horses.

This is also the first time Xia Yu has participated in interviews and variety shows since his comeback.

Needless to say, the programs selected by the Great Wall Film and Television team all have official backgrounds, and there is no random editing or deliberately creating blog traffic.

On the contrary, because of Xia Yu's own reasons, he reviewed it several times, and Great Wall Film and Television had also communicated many times before it went smoothly.

Because of this, the interview should have focused on Dai Chengbi and Xia Yu, but the part about Xia Yu was cut across the board.

In one of the 55-minute interviews, after editing the pictures and questions about Xia Yu, only 10 minutes remained.

Dai Chengbi could only bite the bullet and carry on for 10 minutes, and even Wen Sui's interview lasted [-] minutes.Other variety shows and interviews did not control Xia Yu's appearance time too much, but questions and activities were obviously much less.

Xia Yu didn't really care.

However, with Xia Yu's traffic driven, the ratings are obviously nearly doubled compared to the same period!
March NO.13, the official blog of the movie "Drawing the Ground as a Prison" finally released the trailer.

Under the influence of the small publicity team of Great Wall Film and Television, it soon swept through a small half of Weibo circles.The trailer was forwarded 16 times in just two days.

Although there are less than [-] comments and less than [-] likes, it is enough for them to breathe a sigh of relief.

Soon, because of the trailer content.

#Xia Yu's new movie "Drawing a Dungeon" Trailer Highlight# was on the hot search, causing a craze.

【What did I see! ?Xia Yu took off in this play! ? 】

[Trailer No. 30 six seconds, Xia Yu and new actor Wen Sui, the highlight! ? 】

【Well!This is what I can watch without going to the theater! ? 】

In fact, most people did not choose to post comments, they were all waiting and watching, and they were "seriously" pulling the progress bar to watch the 36-second content!And after the fermentation of these few beautiful shots, a large number of viewers re-examined this trailer.

After watching the trailer, a small group of black fans must have couldn't help, sneering at Xia Yu for 'taking off' in order to make a comeback.

A small group of people re-followed, and Xia Yufan, who turned around in the dark, expressed their expectations;

At the same time, because of the three words 'Dai Chengbi', another small group of literary and art enthusiasts came over to express their appreciation.

[Dai Director's new work?Same-sex themes?Art films? (sucking).jpg]

[Hey, it's still a familiar taste, and the camera and the sense of the picture are more skilled, like it! 】

Just because of the approval of the last two groups, the official blog of the movie "Drawing a Dungeon as a Prison" ignored it, and the black fans who sang a one-man show quit.

After catching the other two groups of people, they started to get angry and cursed.

[Spicy chicken actor, take off for the sake of taking off, attract people's attention, spicy chicken movie! 】

【whispering sound!Same-sex themes excite you so much?If you take it off a little, your children will all fly out? 】

【What literary film?Die of laughter, literary film, take off film, in your eyes, it becomes art? 】

[Crawling for Lao Tzu, understand? 】

In short.

A small scolding battle started like this.

Originally there were more than 3000 comments, but in just one day, there were [-] to [-] comments, and at the same time, there were many reports.

This small scolding war lasted for 20 days. During these 20 days, the popularity of the movie "Drawing the Ground as a Prison" continued to rise.

In just 20 days, the number of fans on the official blog of "Drawing the Ground as a Prison" has grown from tens of thousands to more than 70.

The influence strategy of the Great Wall Film and Television team has been successful, and the rest depends on whether the movie can stick to fans and whether it can achieve word-of-mouth fermentation.

"Drawing the Ground is a Prison" did not implement advance screening, and the screening is indeed good in terms of marketing word of mouth, mainly because the team is too poor.

This kind of high-level screening mode, they think, obviously it is very unsuitable for them who are short of funds. Once the box office word of mouth of the screening does not achieve the expected results, the theater party is likely to review the film arrangement again, or even make a big cut. !

Because of the niche subject matter, although Xia Yu said 'popularity' here, the popularity of TV dramas is different from that of movies. TV dramas don't need to spend money, movies are different.

Several parties have had no less than three or four discussions on this issue during their discussions.

The theater side finally chose a conservative plan. Although in the early stage, they promised to increase the film arrangement to a certain extent, but if the attendance rate and the box office cannot meet the profit demands of the theater line on the first day, the film arrangement rate will inevitably be greatly reduced!

After the efforts of Great Wall Film and Television, the filming rate finally reached 9.5% in April, which was not very popular. It seems to be a bit low, but this is already the top of the niche subject such as "Drawing the Dungeon as a Prison".

According to Dai Chengbi, the original cinema company only planned to arrange 7% of the films, but Great Wall Film and Television insisted and moved most of the second- and third-tier cities' schedules to the daytime and late night hours, which increased the filming rate, and only retained the Imperial Capital. The golden field of the capital is arranged in several segments.

In the early morning of March 25th, the theater chain finally opened the pre-sale channel——

The Great Wall Film and Television side has already made a public announcement.

But never mind the news of [Xia Yu's new movie is about to be released] rushed to the hot search on Weibo.

In the past ten days, the popularity of "Dungeon as a Prison" has not been low.

But the pre-sale on the first day is not optimistic, only less than [-]...

One week of pre-sale, the total sum is only more than 30. If it is not for the insistence of Great Wall Film and Television, even the cooperative theaters under Great Wall Film and Television will be challenged.This pre-sale box office is too little, I am completely sorry for this row of films!
The distributor of Great Wall Film and Television only said one sentence, "It's not yet the premiere day!"

Even if Dai Chengbi thought he was confident in the plot and an actor, he was a little flustered.

In any case, the time has come to the premiere day.

……

"Are you ready? Are you going out?" Dai Chengbi was urging him before ten o'clock in the evening.

"It's tidy up, it's ready to go out!" Tao Xia's courtyard was brightly lit, and Dai Chengbi's phone was turned off. Xia Yu's side was indeed tidy up, but there were only three of them in Tao Xia's courtyard, and they were still able to turn upside down. It has to be done. However, when Wen Sui arrived two days ago, she was nervous about using the toilet. Taoxia Xiaoyuan only had one toilet, and she almost couldn't handle it.

In order to welcome this important day, Xia Yu was dressed in a formal and grand manner today.

The imperial capital in April was still a bit cold. Meng Dong matched her with a loose khaki suit, a white T-shirt, a pair of white shoes, a dark brown bucket bag, and Xia Yu's bushy head. Slightly curly hair, formal and natural~
When she came out after changing her clothes, Wen Sui took several pictures anyway, without saying anything, she directly changed the screensaver, and she was overjoyed.

During this time, for publicity, Wen Sui was also busy. Today, because of attending public places, she changed her usual high profile and wore a black fleece sweater and a pair of black and red sneakers, showing her playfulness.

After packing up, the four of them sat on the little Chery.

Fortunately, after the traffic jam peak at [-] o'clock in the evening, Xiao Chery, who was originally in the restricted traffic period, can finally travel unimpeded.At about ten o'clock at this time, the traffic situation on Didu Street was also very stable. Before eleven o'clock, several people arrived at the venue.

Due to funding problems, Dai Chengbi had communicated with the cinema chain under Great Wall Films as early as half a month ago, so the premiere venue directly rented one of the IMAX theaters in the cinema chain as the premiere venue.

This was also a little bit of prudence by Dai Chengbi. At that time, he was still arguing with Xia Yu in private, "Having the premiere at the theater, will it affect the audience of this theater to some extent?"

When Xia Yu arrived, he clearly felt that Lao Dai's caution was working. Usually, no matter how popular a movie theater is, it is unlikely to be so popular. The shopping mall is already closed, and the separate elevator for the movie theater is blocked. A large group of people.

Although Xia Yu and the others were all wearing masks, they were recognized at a glance. The imperial capital in the middle of the night was not so smoggy in the morning. Who wouldn't want to get a breath of fresh air after work, and that one would still wear a mask?
Not only a mask, Xia Yu also wore a peaked cap.I didn't recognize it at first glance.

But if you look closely, you can quickly tell, "You are... Xia Yu?!"

The people who were originally in the queue turned their heads straight away. Meng Dong looked nervous and stood in front of Xia Yu, for fear that someone would rush forward and give Xia Yu a kick. Yu almost got splashed with paint!
What's the use of calling the police after the incident, it has happened, and everyone must think about prevention!
Meng Dong often auditioned at home, and Xia Yu spread her hands, "Am I so hateful?!"

Meng Dong ignored her rebuttal, "It's annoying enough to come up and eat tofu!"

Xia Yu: "I really can't help you~"

(End of this chapter)