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Chapter 275 "2012" Released

In the following week, Cheng Yu'an took people all over Asia, Europe and America.

Not to mention other places, just talk about the Korean market. This night in Korea, the young lady flew here to look at Cheng Yu'an.

She knew what methods CJ and SM used to win over Cheng Yu'an back then, and the Korean entertainment industry has always had a bad reputation.

Even if Cheng Yu'an is self-sufficient, what if he can't stand the sugar-coated bullets of capitalism.

The figure of the Korean girl group makes her drool when she looks at it.

After a week of publicity, Cheng Yu'an lost a lot of weight when he returned to China!
I feel bad for my little sister.

After Cheng Yu'an returned to China, he had half a day and one night to rest, and on the 20th of the next day, he had to embark on the road of publicity again.

That is, on this day, the total domestic box office of "The Martian" reached 4.7 million!
Ranked No. [-] of the year.

China Film announced that night that "The Martian" has obtained a postponement key and will continue to be released until January 1 of the next year.

At this time, the postponement will not have a big impact on the Lunar New Year file. Everyone knows that the box office of "The Martian" is almost like this. Coupled with the impact of "2012", it will definitely squeeze the filming schedule of "The Martian".

Various institutions and theaters predict that the total box office of "The Martian" should fall between 5.5 million and 6 million.

The domestic box office champion is Cheng Yu'an. The two blockbusters "Three Guns Surprise" and "October Besieged City" in the Lunar New Year file are not good enough to reach such a high level.

Yuan Yuan didn't set his sights on these two films. From the beginning to the end, the only opponent of "The Martian" was "2012".

Since the release of "The Martian" two weeks ago, the film schedule has dropped to 45%, and it is necessary to make room for "2012".

The first thing Cheng Yuan did when he came back was to find Han Dong and Tong Ju. He wanted to use "2012" as a surgery.

"I won't compete with it for filming, but I can't lose to it in marketing." Cheng Yu'an saw the two leaders at the General Administration, and immediately drove his horse.

"You've stabilized at 5 million, why are you arguing with it?" Cheng Yu'an is now the treasure in the hands of the two leaders, as long as the request is not outrageous, he will agree.

"Two leaders, let's see if this can be done. I would like to invite Yang Liwei to do an interview to talk about our country's aerospace work. On the one hand, we will promote movies, and on the other hand, we will also do science popularization."

This request was not too much, the two leaders thought about it and agreed.

"That's fine, I'll arrange it," Tong Ju said.

After talking about some follow-up publicity strategies, Cheng Yu'an came out of the General Administration satisfied.

Regarding the schedule of "2012", Fox approached the General Administration and China Film Group for feedback.

Originally, it was said that it was scheduled to be released on the 13th, but China Film was forced to postpone "2012" to the 20th "due to technical reasons".

Fox didn't know that China Film did this to make room for "The Martian".

But if you want the Chinese market, you must listen to China Film, and Fox can only smash its teeth and swallow it in its stomach.

But fortunately, "2012" performed strongly, with 2700 million on the first day (including the zero-point show), 3 million in 8700 days in the first weekend, breaking 5 million in [-] days.

Directly squeezed out more than half of the film schedule, and the number of "The Martian" film schedule dropped sharply.

But in the second week, negative reviews of "2012" began to appear on the Internet.

Of course it was released remotely.

There is one thing to say, the doomsday marketing of "2012" can be called a classic in the history of movies.

But this can also be used as a black point.

A film critic directly broke the doomsday remarks of 2012:
"The origin of this prophecy comes from the Mayan civilization. The Mayans believed that we humans are undergoing a galaxy renewal that lasted more than 5000 years, from 3113 BC to 2012 AD. Every 20 years is another small cycle, from The 1992 years from 2012 to 20 is the last cycle of this solar period, also known as the "Earth Renewal Period", during which everything will face purification and renewal, and then mankind will enter a new era."

"Many people spread rumors and mistakenly believe that 2012 will be the end of the world in the Mayan prophecy. In addition, the previous research on the Mayan calendar and prophecy shows that the Mayan civilization is highly developed, so many people believe that 2012 will be the end of the world. But in fact , The Mayan civilization is just a stone civilization in the Americas, I really can’t understand, it’s already 2009, we would believe a stone age prophecy.”

"The essence of the Mayan 'doom prophecy' is that December in the Mayan calendar has only 12 days. This day is a big cycle in the Mayan calendar, just like your calendar will start on January 21st of the new year——New The year will begin."

"To put it bluntly, the Mayans celebrate the New Year on this day, so what is the end of the world?"

"Let's talk about the movie itself. Leaving aside the special effects, the logic of the movie is full of the arrogance of Western white people. It is obviously a ship built by the cooperation of various countries, but why are the capitalists and a small number of elites on board? Shouldn’t Chinese citizens be given priority when landing on Chinese territory? Capitalists still spend money to get on board, it’s all doomsday, and is the dollar still useful?”

"The character design is too thin. The protagonists of most foreign disaster films are in debt and family disharmony. After experiencing the disaster, the family is neat and tidy, and they realize love in the face of the disaster."

"In order to cater to the international market, Fox has added many factors, including China, India, Russia and Brazil, but it will always be American scientists, American officials, and American citizens who save the world. All in all, this is a movie with special effects A film made of big coats but very arrogant and stingy."

There are many similar negative reviews. Under the remote and secret operation, these negative reviews have been exposed to major media and online forums.

You say this method is very low?

But which sentence did he say wrong?

Playing these methods is allowed by the rules of the film market. Isn't it normal to step on competitors?
Perhaps the negative reviews from a distance played a role. After "2012" exceeded 9 million in 2 days, the box office trend slowed down significantly.

But the basic sweeping posture is still sufficient, and "The Martian" officially reached the 5 million step at this time.

Breaking through 24 million in 5 days!
"The Martian" raised the box office of domestic blockbusters to a new level.

Cheng Yu'an also knows that the box office potential of "The Martian" is almost like this, and the promotion of "The Martian" can come to an end.

There is another thing that makes "2012" painful: In the North American market, "2012" was given a second by "Twilight Saga 2: New Moon" by a major film company.

"New Moon" raked in US$1.4 million in its first weekend, directly driving "2012" to the third place.

Sometimes Cheng Yu'an really doesn't understand the ability of young fans to reap the box office of movies.

What's so cool about this thing!

But it doesn't make sense, this group of vampires is so strong.

Remotely let the bad reviews of "2012" ferment in the market, and "5" should not be able to break through the 2012 million box office in the mainland.

But "The Martian"'s overseas performance is definitely not as high as "2012".

So far, the overseas box office of "The Martian" has exceeded 4000 million US dollars. From the box office point of view, "The Martian" has already returned its cost. If other channels are included: copyright, distribution fees, etc., "The Martian" has already made a profit.

At present, Zhang Yimou's "Hero" is the best domestic blockbuster overseas: 1.77 million US dollars.

This is really no comparison.

The creators of "The Martian" can finally rest!
(End of this chapter)