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Chapter 469 November

Some people like to pick bones in eggs.

Talk about ideas with commercial films, and market with literary films.

Cheng Yu'an's two literary films, if they hadn't won too many awards, and they were both historical awards, there would definitely be more bad reviews - when the two films were first released, it was said that he only cared about his personal expression and ignored the audience feel.

The same is true for commercial films, and the better you sell, the more he will criticize you.

"Thieves" was scolded at the time: "It's hard to imagine that Cheng Yu'an's first movie after winning the Oscar turned out to be this kind of nutritious popcorn movie."

"A group of people ran around and called, and they didn't know what to say."

"Cheng Yu'an used his skills to successfully play with the emotions of the audience, which is really not what an Oscar director should do."

The same trick is used for "Tai囧", which has a better score.

In fact, a blockbuster film must be vulgar!

"The Chinese cultural industry represented by movies should not just focus on the box office, but should pay attention to cultural orientation, and focus on improving the cultural quality and taste of ordinary people." This sentence is certainly true, but it is a correct nonsense.

He stands on the dry shore and shouts to you to work hard and work hard, but he will never give you specific advice and support tools.

Shouting this kind of slogan will not overturn the car, but it will be annoying.

"The professor's words are so reasonable," a netizen left a message on his Weibo. "I learned it. From now on, I will talk about improving the audience's taste in commercial films and embracing the market with literary films. Anyway, no one can say that I am wrong. .”

""Lost in Thailand" has always emphasized that it is a pure comedy from the early stage of promotion, just to make people laugh at the end of the year. Such a purely amusing film also hopes that he can improve the cultural quality and taste of the audience?"

"If you want movies to educate the audience, what do you professors do?"

This is all good. When Cheng Yuan took the initiative to embrace the main theme and filmed "The Martian" with the space agency, a group of well-known professors often sang bad words, saying that China's aerospace industry has just started, and making this kind of film is "so ambitious", yes "The obscenity of the laggards" "If you have no strength, you can only rely on the imagination of the movie to masturbate."

So for this kind of bad reviews, the remote only maintains the normal publicity and public relations of the movie. In front of a movie with a scale of 10 billion, these reviews will not have any key impact on the popularity of the movie.

Under the current condition that there are only 13000 screens in the country, a 10 billion-rated movie can take the entire schedule, just like "Alliance of Thieves" takes all the May [-]st.

"[-]" and "The King's Feast" failed to recover.

The entire month of December was jointly eaten by "Tai囧" and "Zodiac".

The remote publicity and distribution department has analyzed "Zodiac", from the quality of the film to the schedule to the lineup and publicity, it is unanimously believed that "Zodiac" is a quasi-10 billion movie.

If "Zodiac" hadn't been released a week after "囧囧 in Thailand", and this week was enough for "囧囧" to ferment word-of-mouth, it would be hard to say who would win the two films.

Other films in December, such as "Blood Droplet" and "Great Shanghai", were powerless against the two phenomenal films.

The audience even said: "Jackie Chan + Zhou Runfa failed to beat Xu Shanzheng + Baoqiang and Huang Bo."

Huayi is also aware of this problem, and feels very sorry for "Zodiac".

"I heard that you cashed out Huayi's stock?" Zhong Lifang asked Cheng Yu'an, "Do you have any inside information?"

Many executives of Yuanyuan have Huayi's stock in their hands. Zhong Lifang heard that Cheng Yu'an had run away, so he hurried to inquire about it.

Cheng Yu'an smiled: "You are more professional than me in finance." Zhong Lifang is known as the most financial woman in the entertainment industry.

"Do you know any news?" Cheng Yu'an continued, "I think it's not appropriate for me to hold the other company's stock after the company has developed. In the next two years, I will successively hold Bernard, Xiaoma and Bright All stocks were sold."

Xiao Ma is planning to go public, and he is taking Xiao Ma's original stock, but Cheng Yu'an knows that Xiao Ma's listing plan will fail with the death of Big Dog and the company's infighting.

"Lingfeng and I will do the same. You don't have to follow, you should take it, throw it away, and earn some pocket money."

Lingfeng had cashed out a batch before, and after cashing out another 3600 million this time, she emptied Huayi's shares.

In the first half of the month, Cheng Yuan sold 90% of his shares in Huayi to Wang Zhonglei, and set aside 2.1 million yuan to "improve his life".

Wang Zhonglei didn't want to accept it at first, and he wanted to tie Cheng Yu'an to Huayi's car. In the past two years, he had repeatedly raised the banner of "Cheng Yu'an is Huayi's biggest star shareholder", but Cheng Yu'an was determined to leave, saying that if Wang Zhonglei If he didn't accept it, he would sell the stock in his hand to Sequoia Capital.

Wang Zhonglei held his nose and bought back Cheng Yu'an's shares.

…………

Why did the theater agree to sign a step-by-step account sharing agreement with "Lost in Thailand"?
If the usual 57% share is taken, with the current popularity of "Lost in Thailand", theaters will only earn more.

But there is a saying that everything cannot be done absolutely.

The conflict between producers and theaters has come to the fore. Although the higher-ups stand on the theaters, but the theaters have really wiped out the producers, the higher-ups will definitely interview the theaters.

That's why during the Lunar New Year this year, the six major producers were allowed to test the new account sharing model.

According to the distribution of accounts according to the release time ladder, what the producer reaps is the early box office revenue, while the theater bets on the middle and late revenue of the film.

In the third week of the release of "Lost in Thailand", theater revenue began to gain the upper hand, accounting for 60%.

The third week of "Lost in Thailand" was no worse than the previous two weeks.

On the 23rd, "Lost in Thailand" was released for two weeks, with a total box office of 6.84 million.

On Monday of the third week, it received 4700 million yuan, and the market share has not dropped below 40% since then, and theaters have also begun to make large-scale profits.

The theater chain has also seen a wider profit margin than before from this account sharing model.

Of course, the premise is that your film can explode.

The popularity of "Lost in Thailand" made the subsequent films also moved their minds about this kind of step-by-step accounting.

"The Bank Superintendent also wanted to talk to the theaters about the step-by-step account distribution, but Ye Ning and the others teamed up and turned them back." Chen Zhixi brought a funny thing.

"Wang Sunglasses has a strong style, but he doesn't sell money, and the theaters are stupid to sign with "The Grandmaster" to split the bill." "The Grandmaster", which has been honed for ten years, will be released on the 8th of next month.

When the six major distributors were fighting with the theaters, the Bank Supervision Agency immediately jumped out to reveal its identity, saying that "The Grandmaster" was not involved in this matter.

Cheng Yu'an likes Wang Shajing's movies, but he doesn't like this man and the way he makes movies.

So torturous.

The filming of "The Grandmaster" stopped, and Mei Qiao was too bored on the set to leave, so she played badminton with others in the set.

Zhao Jiaban wanted to break into the film and television industry, Lao Zhao and Xiao Shenyang fully supported the filming of "The Great Master", but he cut it like that.

Sunglasses is a typical author-director. He never seems to know how to respect actors and crew members. In his eyes, they are just tools to help him complete his self-expression.

After tricking people into the crew, you can torture them at will.

(End of this chapter)