Light and shadow player

Chapter 475 Crash
As long as you don't move the theater cake, the theater doesn't care about you.

Wang Zhonglei's expansion of profit channels will actually bring some profits to the theater.

Most of the sales of movie peripheral products are still in theaters.

However, Cheng Yu'an's idea of ​​experimenting with various account sharing in addition to the fixed account sharing has moved the interests of the theater chain.

But we still need to listen to Cheng Yu'an's statement in detail before seeing how to refute him.

"The distribution of "Lost in Thailand" is based on the time ladder in the United States. Facts have proved that the experiment of "Lost in Thailand" has allowed our producers and theaters to make satisfactory profits. I think this is a good one. start."

"Why can't we continue this experiment?"

Wanda's Ye Ning first expressed her objection: "The success of the family of "Lost in Thailand" does not explain anything."

Cheng Yu'an admitted: "Of course, that's why I said it's an experiment. If every film can make a profit, we don't need to sit here for a meeting today."

"My idea is, can we also propose 30-40 films a year in the future, and adopt this kind of flexible accounting, whether it is based on time or box office, it doesn't matter."

Director Zhang nodded, a little moved by the plan, but other leaders participating in the meeting had doubts: "If you follow your plan, how will the annual quota be determined?"

"At this time, it is time to play the role of our association. I noticed that in the previous dispute over the account sharing, the audience and the media were already dissatisfied with our industry association for not speaking out. The producers and theaters are choking you to death. The Producers Association and the It is very unreasonable that the distribution and projection associations are all silent."

"So this plan is also for the sake of our association. We set up a committee or dialogue mechanism within the association to do this."

Then, Cheng Yu'an elaborated on his plan in detail, including the positioning of this flexible billing list - it must be a film that the producers and theaters agree can sell money and bring profits to everyone.

and supervision of the selection mechanism.

This selection mechanism also has disadvantages, basically eliminating dark horses like "Tai囧".

If "Lost in Thailand" is placed under this selection mechanism, the theaters will definitely not think it can be a big hit.

Then you can only sign a fixed split of 43:57.

Unless the quota is about to run out and no other suitable films can be found, but the probability of this is too low.

You said that if a talented newcomer suddenly burst out, the first film will sell for 10 billion, what should we do in this situation?
The answer is, still sign the split of 43:57.

This selection mechanism only considers the most common and mainstream situations, and accidental situations such as geniuses and dark horses are not considered.

Even if there are dark horses and geniuses, 43% of the accounts are very profitable.

When Cheng Yu'an and Ning Hao debuted, the issuer's account split ratio was only 41%.

"Thailand" is a big profit even if you sign a fixed account.

Zhang Ju and other leaders were very satisfied with the results of today's meeting. Huayi and Yuanyuan put forward two very good opinions.

One is to combat piracy, broaden the profit channels of films, especially to increase the revenue of peripheral products; the other is to test various account sharing models under the fixed account sharing.

These two suggestions will not take away the cake of the theater chain, and are even beneficial to expanding the market.

In the next few days, Cheng Yu'an, as a company representative, participated in the seminars of the General Administration with Wang Zhonglei, Wang Changtian and others.

It seems that the General Administration has indeed been moved by the new account sharing model, and the theater chain has also adopted a tacit attitude towards this plan.

Only 30-40 movies a year adopt new accounts, which can't move the market of theaters.

If these [-] or [-] films want to adopt step-by-step accounting, they must be blockbuster films that the producers and theaters agree can sell well!
This can also promote the development of domestic blockbusters, which is what the SAFE wants the studios to do.

The theater chain is still making a lot of money.

Judging from the results of the current discussions, it is indeed a reform direction worth trying to focus on fixed accounts and supplemented by ladder accounts.

However, this kind of reform plan covers a wide range of areas and mobilizes many departments. Don't expect a specific plan to come out in three to five months.

…………

"The Grandmaster" collided with "Manslaughter".

The former number 8, the latter number 10.

Will there be competition?

And won't!
Wang Sunglasses never sold at the box office, and Liang Chaowei + Zhang Ziyi was useless.

"Manslaughter" completely ignores "The Grandmaster".

But fans of Wang Sunglasses were elated: "Let the master teach you how to take pictures of Ip Man."

Are all his fans so vengeful?

"Ip Man 2" is a movie from 3 years ago.

The marketing of the movie "The Grandmaster" is still the old stuff of Wang Sunjing's slow work and careful work.

It was prepared in 97, approved in 04, launched in 09, and released in 13.

A movie has been made for more than ten years, what is there to be proud of!
In April last year, the Bank Supervision Agency vowed that the Lunar New Year film will be released on December 4 this year, but "The Grandmaster" was not included in the list of Lunar New Year films that the theater got.

Later, the Bank Supervisory Agency explained: "Because the form of the Lunar New Year's file is different from previous years this year, domestic films are crowded together, and the competition is extremely fierce. "The Grandmaster" chose to fine-tune the schedule, break through the chaos, stand out from the encirclement, and chose to release in 2013 It will be released in the first month of the year, with the intention of opening up a 'grandmaster file'."

Isn't it just because you are afraid, you are talking about this kind of calf.

After "Manslaughter" was finished, it was announced that it would be scheduled for January, and it was "The Grandmaster" who came across it.

Then "Manslaughter" is welcome.

On Tuesday the 8th, "The Grandmaster" received 3000 million yuan. It is indeed very good to still have this result on a working day.

It fell to 2400 million on Wednesday the next day, which is a normal decline.

On the third day, Thursday, the 10th, "Manslaughter" was released, and the first day was over 2000 million. For such a powerful (or no fans) lineup, such a first-day result is quite good.

"The Grandmaster" also received over 2000 at the box office that day, on par with "Manslaughter".

After three days of release, "The Grandmaster" has received a good reputation—after all, it is Wang Sunglasses.

"It's still the best Wang Sunglasses, Zhang Shuping, Liang Chaowei, and the amazing Zhang Ziyi. It's the light and shadows and lines that are familiar and haven't seen for a long time, it's love, it's life, it's a little hypocrisy that only wants to get drunk and never wake up. Looking back on the ten or 20 years of watching movies, it turned out that the Chinese-language director who had the greatest influence on me was Wang Sunjing. This is really my honor."

"The lines are really classic."

"Hmph~ My fans have never praised me so much." Cheng Yu'an was secretly jealous.

The performance fluctuations of "The Grandmaster" in the three working days are still within the normal range, so let's see if it can take off on Friday and weekend.

"Tai囧" has now dropped to about 600 million new daily additions, and the market is completely freed up for new films.

In the market at the same time, it seems that there is only one "Manslaughter" that can compete with "The Grandmaster".

In fact, in terms of the length of the two films, they are not very friendly to the audience. Both films are 130 minutes long.

Under the suggestion of Cheng Yu'an, "Manslaughter" added more than 20 minutes of detailed descriptions of life in order to improve the action logic of the hero Li Weijie.

The whole story is more complete and rounded.

But the price is that the early scenes of the manslaughter case will make the audience feel a little boring.

But fortunately, the word-of-mouth maintenance of "Manslaughter" was done well when it was screened in the early stage.

Therefore, Friday and the two-day weekend are when the two films confront each other head-on.

Fans of Wang Sunglasses thought that their idol had changed gender and was going to make a box office movie—Ip Man, a hot IP, was very profitable.

As a result, Wang Sunglasses is still Wang Sunglasses, he still does not value the box office, still does not "please" the audience, and his movies are still not entertaining.

Therefore, "The Grandmaster" only won 2000 million at the box office on Friday, while "Manslaughter" reached 2700 million.

On Saturday, under the marketing of "Perfect Crime", "Manslaughter" won a single-day box office of 38.5 million with a counterattack of 5600%.

And "The Grandmaster" was finally affected by "Manslaughter", and the box office was only 2800 million that day.

"Analysis of "Manslaughter" in a long essay!
"For a crime movie, 130 minutes is already seriously overtime, and many viewers responded that the front was too boring..."

This article on Douban specifically analyzes why Xin Yukun made the film longer, and the role of the first half of the film in describing the details of Li Weijie's life.

This article was of course posted remotely.

At the end of the article, it is very "fair" to comment: "The 130-minute duration is indeed not very friendly to ordinary audiences, but "Manslaughter" is a rare 'perfect crime' among domestic crime movies. In fact, it is best for the movie to end with the Dupont couple After stepping down, Li Weijie walked out of the police station. As of here, Li Weijie has completed a perfect crime. But for well-known reasons, "Manslaughter" cannot really achieve this kind of 'perfection', but I believe the audience can forgive the helplessness of the crew. "

(End of this chapter)