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Chapter 504 Internet + Film and Television
Wang Wei attended today's industry forum as the CEO of Tudou Video: "Will big data become a new driving force for Chinese movies?"

Also present at the forum were Gong Yu, President of iQIYI, Liu Chun, Vice President of Fox Factory, Liu Chunning, General Manager of Online Video Department of Goose Factory, and Zhang Zhao, President of LeTV Pictures.

Gong Yu talked about the magic of big data: "What kind of movies do people in formal clothes like to watch? Let me tell you that people in formal clothes like to watch movies with complicated plots and strict logic. place."

These words made Wang Wei on the stage and the remote producer team led by Jiang Xuerou sitting below frown.One sentence shows that you are a layman.

Then Gong Yu talked about "House of Cards" and Netflix, which are popular all over the world this year: "In Hollywood, a movie can get different data support from the research and development stage to the determination of the title, lineup, and schedule. This year's big hit "" "House of Cards", its producer, a video website Netflix similar to China's Youku Tudou, mines the data of its own website and uses it to reverse the production of the front-end film. The engineers found that they like the BBC drama and director David Fincher There is an intersection with the users of the veteran actor Kevin Spacey, if a film meets these elements at the same time, it may be a big hit. "House of Cards" meets these three elements."

Wang Wei retorted: "I don't quite agree with Mr. Gong's opinion on this."

The host likes to watch this, and the audience can only be attracted if they can pinch it on the spot, so they snarled: "Mr. Wang has any opinions you can share with us."

Wang Wei went on to say: "After "House of Cards" became popular, we Tudou are also very interested in Netflix. It just so happened that Cheng Dao invested in Netflix very early, and was introduced by him later. We met with the Netflix team. There were also several communications, and I also went to Netflix headquarters to visit and study for a few days."

Gong Yu thumped in his heart, feeling that he was going to overturn when filling the cup.

"I used to think that Netflix's big data is very powerful, and such a good-looking TV series can be produced only from the background data analysis. But after communicating with the Netflix team, I realized that this is not the case.

""House of Cards" is not an original TV series by Netflix. It has original novels, and the BBC even filmed a version in 90, so this drama is not a product of big data at all."

"Let me talk about how "House of Cards" was born. The producer of "House of Cards" is an independent film company called MRC. After they got the authorization from the original author, they asked David Fincher to come. As the producer, David Fincher himself invited two other friends to join him. The coordinator of screenwriting was also invited by MRC. MRC first spent 9 months and a budget of 50 US dollars to complete the setting and production of the series. The script of the first episode, then David Fincher said he could be the director, and then Kevin Spacey was invited to star.

"MRC didn't intend to let Netflix broadcast from the beginning. They first looked for traditional TV stations. HBO, Starz, and Showtime have all gone, and Netflix is ​​an online streaming media alternative."

"MRC wants to premiere on traditional TV and then stream the second round on Netflix."

"Here, I would like to introduce to you the broadcasting mechanism of American TV dramas. They usually broadcast while filming. When a TV station starts broadcasting a new drama, it will usually try out one or two episodes. If the ratings are good, they will place an order with the producer for this TV series. The producer will continue filming the drama. If the whole season is over and the ratings are good, the TV station will renew the contract with the producer.”

"After receiving the invitation from MRC, Netflix expressed that it wanted the premiere rights of this show, and also expressed its desire to invest in the production. But Netflix also knew the gap between itself and traditional TV stations, so they offered a A price that MRC couldn’t refuse: no trial broadcast, two seasons directly ordered, an investment budget of 1 million U.S. dollars, and no intervention in the creation, not even the final editing rights. To put it bluntly, Netflix took 1 million U.S. dollars to let MRC play freely.”

"This is the whole process of the birth of "House of Cards". May I ask why there is big data in it?"

The audience and the media in the audience were a little confused by Gong Yu's words at first, but after Wang Wei's explanation, they realized that "House of Cards" was not "filmed" by Netflix at all, they paid others to film it.

The media and audience like to watch people fight, especially big bosses.

At present, Youku is the leader of domestic video sites, and Aiqiyi and Tudou take turns to be the second and third, but the gap between the three is extremely small.

Each has the strength and possibility to overtake at any time.

Wang Wei gave Gong Yu a hard time. Whether it was right or wrong, the audience loved watching this, and the scene responded with warm applause.

Gong Yu had nothing to say, and Wang Wei continued to add fire: "But if you want to talk about big data, Netflix does use big data, but it is more about analyzing user data to decide whether to make this show, and after the completion Which audiences should this show be recommended to?"

The host continued to fire: "Then why did Netflix mention the concept of big data?"

Wang Wei thought about it, and should have considered whether to say it, and finally decided to say it: "Because Netflix is ​​at a disadvantage in the face of traditional TV stations, so they need to find a gimmick, a differentiated thing to make themselves stand out.

"They chose big data, advocating that their TV dramas are based on big data analysis, because Internet companies are superstitious about data, they believe that data is omnipotent, and that the Internet can subvert all industries."

Ordinarily, Wang Wei himself is an Internet boss, so he shouldn't say that.

But first of all, Wang Wei is not a technical background. He first worked in management and business, and later studied computer. He does Internet video, but he is not superstitious about technology; His confidence in running a business was seriously frustrated. If Cheng Yu'an hadn't tried his best to persuade him to stay, he would have wanted to sell Tudou directly to Yuan Yuan and retire with a sum of money.

But after entering the remote system, he saw the professionalism of Zhong Lifang, Chen Zhixi, Guo Fei, and Cheng Yu'an on the content, and the super web drama plan proposed was also very attractive. In the past two years, Wang Wei has gradually picked up his artistic talent , began to focus on content creation. (This is really not made up by the author. In reality, Wang Wei went to play animation after retiring from Tudou. He edited and directed it and had a lot of fun.)

Are Wang Wei's words useful?
not at all!
As he said, when the Internet enters the field of content creation, it needs to find a gimmick to "subvert" the industry to show their uniqueness.

And now is the Internet age, the market will follow what they say.

It's not something Wang Wei or Yuan Yuan's family can change.

Liu Chun from Fox Factory is also on Wang Wei's side: "Don't be too mythical about big data. Big data can't replace artists and artistic creation. We must not fall into this state: based on big data, modular production. This set is in It’s okay on the factory production line, but it doesn’t work in film and television creation.”

Gong Yu made a big fuss today. He never calculated that Cheng Yu'an is a shareholder of Netflix, and he can also arrange for people to come to Netflix to exchange and study.

Wang Wei also ruthlessly exposed the mask of "big data". Although he also believed that Wang Wei and Yuan Yuan could not interfere with the arrival of the era of big data, he always felt uncomfortable.

Jiang Xuerou in the audience raised her hand to signal that she had something to say, and the host hurriedly handed over the microphone: "I will add a few more words following Mr. Wang's words. The success of "House of Cards" is not due to big data, but the specifications used by Netflix to make movies. Made a TV series. The overall texture of "House of Cards" can only be found in mainstream Hollywood movies. David Fincher, Kevin Spacey, Kate Mara and Robin Wright are all famous Hollywood movies Coffee, plus a budget of 1 million US dollars, with such a lineup, it is difficult to shoot a TV series.

"Here I have a suggestion for the investors here. In the future, someone will show you the data. If you want to make a website or a product, you can invest in it. But if it is a film and television drama, you bosses should be careful."

Wang Wei and Jiang Xuerou's words are tantamount to throwing away the roots of Internet + film and television.

　Let me talk a little bit, and please forgive me if I am wrong.

　　
　
(End of this chapter)