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Chapter 536 "Personal Order"

The Lunar New Year file, which has always been expected by the industry, has experienced negative growth in the first half of this year amidst gunshots.The main force supporting the first half month of the Lunar New Year film - "Sweeping Drugs", "No Man's Land" and "Storm", are either police movies with fierce gun battles and countless dead people, or western movies with windy sand and countless dead people. The atmosphere doesn't fit well.Correspondingly, the market's response to these three films was not enthusiastic enough. Both "Sweeping Drugs" and "No Man's Land" had a box office of less than [-] million in the first week; "Storm", which Andy Lau invested and starred in, performed well, but it still cannot be compared with "Lost in Thailand", which was released in the same period last year.

Statistics show that although the total annual box office of Chinese movies in 2013 broke through the 12 billion mark on December 18, the box office of the Lunar New Year holiday (as of December 200) showed negative growth for the first time in nearly a decade.Under such circumstances, as the only comedy film for the Lunar New Year this year, "Private Customization" is of course highly anticipated as a savior for the Lunar New Year.

Feng Xiaogang produced his long-cherished work "3" during the Lunar New Year last year. The disastrous final box office of less than [-] million proved that audiences still prefer to watch Director Feng's comedies.So Feng Xiaogang returned to comedy this year. At the beginning of the year, he posted on Weibo, "Last year "[-]" added a lot of trouble to everyone who bought tickets and wanted to watch comedy. At the end of the year, Master Shuo wrote "Private Order", laughing It's up to you!"

"Private Customization" is coming at the end of the year as scheduled. As a rare comedy work for the Lunar New Year this year, plus Feng Xiaogang and Ge You, the famous couple who have cooperated for more than ten years, it looks like the "King of Lunar New Year".However, Feng Xiaogang, who always likes to predict the box office with "precise accuracy", changed his "small steel gun" style when promoting "Personal Customization", and rejected all requests for box office prediction.Feng Xiaogang said: "Wang Zhonglei said that the box office is the most suitable, but I can't predict it here. If it is too low, the boss is not happy. If it is too high, if it fails to reach it, it will become a joke again? So I think it is better to let the audience It's better to be happy than anything else, money is not important!"

However, according to past experience, the box office of the Lunar New Year stalls has increased by about 8% every year in the past few years. According to this calculation, the box office of the Lunar New Year stalls from 2013 to 2014 will reach 24.8 billion yuan, but so far it is only 8.9 million yuan, and there are still nearly 16 million yuan. There is a gap of 10 billion yuan. Some people in the industry believe that the box office of "Private Order" can reach [-] billion yuan.

However, Huayi did a very stupid thing before the release of "Private Order".

Generally speaking, before a blockbuster film is released, small-scale screenings will be organized to check word of mouth, and screenings will be organized in media venues, theater venues, and film critic venues.

But this year, Huayi came to a show operation, and he organized a movie viewing meeting for investors.

Representatives of major brokerage firms are invited to read "Private Order" in advance.

And it was this screening that attracted widespread complaints from securities people about "Private Customization", commenting that the film was "absolutely far below expectations" and "I couldn't watch it halfway through."

As a result, as soon as the Shanghai and Shenzhen stock markets opened on Wednesday, December 12, Huayi Brothers' shares on the Growth Enterprise Market opened sharply lower, and hit the limit several times during the session.As of the close, the stock price was sealed at the lower limit, at 18 yuan, a drop of 30.78% on the day.

Some analysts pointed out that "Private Customization" has become the most expensive film in Chinese film history from a certain point of view, because Huayi Brothers lost more than 12 billion in market value in the plunge on December 18.

Huayi's secretary of the board of directors hurriedly came out and stated that the stock price fluctuations were due to the shortage of funds at the end of the year, and the entire media sector was in a correction, and it had nothing to do with "Private Order".

But it is an indisputable fact that "Private Order" is not a movie that has been well received.

At the premiere of "Private Order" held on December 12, Feng Xiaogang encountered multiple questions from reporters: from the fact that the movie "Party A and Party B" was a cold meal, to the reduction of Ge You's role and the lack of bright lines, to The apology at the end does not match the narrative style of the whole film, etc., he answered them one by one, and confidently said: "The most important thing is that the audience likes it."

The performance of the film is also worthy of Feng Xiaogang + Ge You + Lunar New Year comedy. On the first day, it scored 50 million box office in 20 major cities with over 8400% of the film schedule.

Refresh the first-day box office record of Chinese-language 2D movies.

But the word-of-mouth has not been maintained. I like to say that after watching this movie, "my heart is heavy", and that "Private Order" "has the edge of criticizing reality and embodies Feng's way of comedy".

But if you don’t like it, it’s much harder to say: ""Private Order" is an 'angry drama', that is, watching it makes people full of anger. People have joys, anger, sorrows and joys. Why are there only comedies and tragedies in dramas? There should be a kind of 'angry drama'. Drama', "Private Order" is. It can really make people angry, there is such a shameless movie in the world! "Private Order" is actually a movie made up of three irrelevant sketches. It was Feng Xiaogang who created buzzwords to lead the trend, but now Director Feng has reduced himself to plagiarizing old jokes and Internet slang."

"There are no characters and structures, only advertisements, which disrespect the film and look down on the audience."

"Watching "Private Order" is equivalent to re-watching "Party A and Party B". If there is no plot, there is no structure, and the whole episode is a collection."

"Whoever pays out of his own pocket to go to the cinema to watch this film is the real 'helping others and disgusting himself'."

In fact, in Cheng Yu'an's opinion, only the part where Fan Wei was the leader in "Private Order" was a bit like Feng Xiaogang's peak, and the rest of the parts were too much.

In the segment directed by Yasu, Feng Xiaogang crazily vented his dissatisfaction, almost pointing at the audience and scolding you for knowing a little bit.As a commercial comedy, scolding the audience is your fault.

Song Dandan's part is pure obscenity.

In the end, pretending to apologize to the earth and the environment is even more bullshit!
In fact, it can be seen from the preparatory period of "Private Customization" that Feng Xiaogang didn't put his heart into this movie at all.

He was just upset that the national epics "Tangshan Earthquake" and "[-]" that he worked so hard to make failed at the box office.

I don't eat delicacies from mountains and seas, but I prefer to eat shit, right? I'll serve you a pot of shit.

So there are "If You Are the One" and "Private Order".

Before the launch of "Private Customization", the investment promotion advertisement recruited 8000 million yuan.

Doesn't Feng Xiaogang know that these two films are bad?
He knows, but he wants to vent his emotions.

Therefore, in the face of the bad reviews of "Private Order", Director Feng rarely chose to accept it generously: "Whether it is a bad review or a good review, everyone has worried about my movie, thank you. Movies are commodities. It is not afraid of people's comments when it is sold out. All the comments are expected, and I respect all the feelings of the audience."

"This is my own work. I am very aware of where the problems are, and I am prepared for the audience's reaction. I think I should respect the audience. I am willing to listen to everyone's various feelings about this movie."

As to whether he was worried that the negative comments would affect the film's next schedule, Feng Xiaogang replied: "I'm worried now, everyone is scolding too much, but more audiences are willing to go to the cinema to watch it. What kind of movie is this? what!"

You see, he knows it clearly!
　Let's talk about this drama. Director Feng's emotions can be seen from this drama.

　　
　
(End of this chapter)