Light and shadow player
Chapter 561 Depressed Market
Chapter 561 Depressed Market
Long-distance entertainment has a huge territory, including production, distribution, theaters, games, Weibo, electronic ticketing, video platforms, etc. In the future, it will cooperate with Fantawild to launch an amusement park project, but there is one thing that long-distance has not done, or has no intention made.
That is music.
The Chinese music scene is visibly declining, and no one thinks that music can still make money.
In other words, compared to film and television, the three melons and two dates earned from music are far away.
But in April this year, three little ones were born.
In one fell swoop, he won two awards for the most popular singer in the Mainland and the most popular singer for Yinyue live broadcast at the [-]nd Yinyue V List Annual Ceremony.
The music V-list is not a big award in the music circle, but it does attract a lot of attention.
After the three little ones won two awards, they also officially appeared on the stage, appearing in the mainstream audience's field of vision!
I'm angry!
It's a mess!
The three little ones quickly gathered a large number of mother fans. Even Liu Yifei came to visit the class and sang "Magic Castle" every day in the hotel room. Cheng Yu'an couldn't help but said:
"Almost enough, play it every day, every day, what song can stand you playing like this, if you don't bother me, I'll get tired of listening to it."
"Doesn't it sound good? 'Your love in the palm of your hand turns into source energy. I stand in the center of the magic circle and playfully gather elements in the hall to illuminate the darkness in my heart'"
Cheng Yu'an rolled her eyes, picked up her phone and looked through the files.
"What are you looking at?"
"Let me see which company these three brats belong to, I bought it for him!"
Liu Yifei ignored him and continued to sing on her own.
Cheng Yu'an didn't really want to buy Times Fengjun, this small company didn't have any high-quality assets, and Cheng Yu'an didn't like it.
This year, the General Administration had a bad start to the year, and the results of the two blockbuster films that started the year with a step-by-step split were not very good.
"Police Diary" won the best actor in Tokyo for Wang Jinchun, and the domestic box office just exceeded 200 million.
"Fireworks in the Day" won Liao Fan the best actor in Berlin, and the film even won the Golden Bear Award for Best Picture. The media praised Diao Yinan as much as Cheng Yu'an.
As a result, the box office only exceeded the [-] million yuan mark.
For a literary film with an investment of less than 2000 million yuan, it is already very good to have a box office of over [-] million yuan, but "Fireworks in the Day" still lost money.
Because after it won Berlin, it tried to imitate Cheng Yu'an's literary films, leveraged the box office with award marketing, and spent more than 2000 million yuan on publicity and distribution.
Calculated in this way, the total cost of "Fireworks in the Day" should be above 4000 million. If the various expenses incurred by running the film festival are added, the total cost of this film should be around 6000 to [-] million.
Although the prize money from the film festival and the copyright fees sold cannot completely make up for the shortfall, if we add in the domestic rewards and subsidies for film awards and the copyright fees of TV stations... it will be a small loss.
Also acceptable.
But don't forget, the General Administration has given you the qualification for step-by-step account distribution, so you use such results to fool people?
There is also a movie called "XZ's Sky" with a theme of ethnic minorities, which is currently being screened.
The account sharing qualification is only given for political reasons, and he is not expected to make money.
Therefore, the film review committee, especially the representatives of the theater chains, was very dissatisfied with the three-part accounting.
I thought you could get some box office by relying on award marketing, not to mention [-] billion, and the theaters shut up with [-] million box office.
As a result, the film studio suffered a small loss, and the theaters didn't make any money, and even wasted two credit quotas.
If I had known this, I might as well have given a spot to the long-distance "My Girls' Generation". They played steadily and won 21 million box office in 3.7 days. The overseas response is also good. The remake copyright has been sold to more than [-] countries and regions. How good it is Marketing, how beautiful the data is.
"My Girlhood" became the best domestic film after the end of the Spring Festival this year.
After "Little Times 3" was completed, an application for step-by-step account sharing was submitted to the General Administration and the association.
At the presentation meeting, Director Guo proudly displayed the box office results of "Little Times 1+2".
"If "Little Times 3" can apply for a step-by-step account distribution, it will definitely bring very considerable profits to the theater."
The laddered accounting is mainly to reconcile the conflict between the producer and the theater chain. In the review committee, the theater chain representatives also occupy a relatively high proportion.
But once real money is involved, the theaters are more refined than each other.
After Guo Jingming finished his presentation at the association, he went back to wait for news.
A week later, the committee notified the crew of "Little Times 3" in writing that the association would not approve the application for step-by-step account distribution of "Little Times 3".
"Why!" Guo Jingming was puzzled. "Tiny Times 3" must be a hit. Win-win with theaters.
The producer who is in charge of "Little Times" remotely knows the answer: "Because the theaters don't believe in the follow-up income of "Little Times". In the first two weeks of the step-by-step distribution, the producer takes the big money, and our "Little Times" is a typical example." For fan movies, the first film had a total box office of 4.8 million, and it accounted for 2.6 million in the first week, and the second film was more than 3 million, with 1.7 million in the first week. Will get us a ladder split.
"And if I'm not wrong, all subsequent fan films will not be able to get a ladder of accounts, unless there is a producer who can handle 2/3 of the censors."
Guo Jingming thought about it for himself, and he also felt that this was the reason. The producer comforted him: "After all, the real money interests of the theaters are involved, and if they lose three films in a row, they will definitely lose their qualifications.
"We have already made a lot of money with the fixed share." The producer coaxed Guo Jingming, "We will definitely be qualified to make a blockbuster drama for mainstream audiences in the future.
"In the first half of the year, I estimate that "Return" directed by Zhang Yimou will make money.
"Return" has been scheduled for May 5. After the breakup of Zhang Yimou and Zhang Yimou's first film, Yan Geling + Chen Daoming + Gong Li, there is no reason not to be eligible for a split.
…………
Liu Yifei stayed with Cheng Yu'an in Hengdian for a week and then left. It wasn't a week. After making out with Cheng Yu'an for two days, she left her husband and went to find friends by herself.
Now is the best time for the weather in Hengdian, neither hot nor cold, and many production crews choose to catch up with the schedule at this time.
A lot of people gathered in Hengdian. Liu Yifei visited many crews these days and had a great time.
The cast of "Legend of the White Fox" is also wrapping up its scenes in Hengdian. It is expected that all the scenes in the studio will be completed on May [-]st, and they are transferring props and equipment to the Western Studios in batches. These days are very busy.
The outside world is gearing up to prepare for this year's May [-]st battle.
This year's May [-]st, there was not a Hollywood blockbuster for three weeks.
The only Hollywood blockbuster "The Amazing Spider-Man 2" was after the May Day holiday.
The schedule is all given to domestic films, because the market performance after the Spring Festival is really bad.
There is no blockbuster film that exceeds 5 million yuan, and this year's KPI pressure is very high.
(End of this chapter)
Long-distance entertainment has a huge territory, including production, distribution, theaters, games, Weibo, electronic ticketing, video platforms, etc. In the future, it will cooperate with Fantawild to launch an amusement park project, but there is one thing that long-distance has not done, or has no intention made.
That is music.
The Chinese music scene is visibly declining, and no one thinks that music can still make money.
In other words, compared to film and television, the three melons and two dates earned from music are far away.
But in April this year, three little ones were born.
In one fell swoop, he won two awards for the most popular singer in the Mainland and the most popular singer for Yinyue live broadcast at the [-]nd Yinyue V List Annual Ceremony.
The music V-list is not a big award in the music circle, but it does attract a lot of attention.
After the three little ones won two awards, they also officially appeared on the stage, appearing in the mainstream audience's field of vision!
I'm angry!
It's a mess!
The three little ones quickly gathered a large number of mother fans. Even Liu Yifei came to visit the class and sang "Magic Castle" every day in the hotel room. Cheng Yu'an couldn't help but said:
"Almost enough, play it every day, every day, what song can stand you playing like this, if you don't bother me, I'll get tired of listening to it."
"Doesn't it sound good? 'Your love in the palm of your hand turns into source energy. I stand in the center of the magic circle and playfully gather elements in the hall to illuminate the darkness in my heart'"
Cheng Yu'an rolled her eyes, picked up her phone and looked through the files.
"What are you looking at?"
"Let me see which company these three brats belong to, I bought it for him!"
Liu Yifei ignored him and continued to sing on her own.
Cheng Yu'an didn't really want to buy Times Fengjun, this small company didn't have any high-quality assets, and Cheng Yu'an didn't like it.
This year, the General Administration had a bad start to the year, and the results of the two blockbuster films that started the year with a step-by-step split were not very good.
"Police Diary" won the best actor in Tokyo for Wang Jinchun, and the domestic box office just exceeded 200 million.
"Fireworks in the Day" won Liao Fan the best actor in Berlin, and the film even won the Golden Bear Award for Best Picture. The media praised Diao Yinan as much as Cheng Yu'an.
As a result, the box office only exceeded the [-] million yuan mark.
For a literary film with an investment of less than 2000 million yuan, it is already very good to have a box office of over [-] million yuan, but "Fireworks in the Day" still lost money.
Because after it won Berlin, it tried to imitate Cheng Yu'an's literary films, leveraged the box office with award marketing, and spent more than 2000 million yuan on publicity and distribution.
Calculated in this way, the total cost of "Fireworks in the Day" should be above 4000 million. If the various expenses incurred by running the film festival are added, the total cost of this film should be around 6000 to [-] million.
Although the prize money from the film festival and the copyright fees sold cannot completely make up for the shortfall, if we add in the domestic rewards and subsidies for film awards and the copyright fees of TV stations... it will be a small loss.
Also acceptable.
But don't forget, the General Administration has given you the qualification for step-by-step account distribution, so you use such results to fool people?
There is also a movie called "XZ's Sky" with a theme of ethnic minorities, which is currently being screened.
The account sharing qualification is only given for political reasons, and he is not expected to make money.
Therefore, the film review committee, especially the representatives of the theater chains, was very dissatisfied with the three-part accounting.
I thought you could get some box office by relying on award marketing, not to mention [-] billion, and the theaters shut up with [-] million box office.
As a result, the film studio suffered a small loss, and the theaters didn't make any money, and even wasted two credit quotas.
If I had known this, I might as well have given a spot to the long-distance "My Girls' Generation". They played steadily and won 21 million box office in 3.7 days. The overseas response is also good. The remake copyright has been sold to more than [-] countries and regions. How good it is Marketing, how beautiful the data is.
"My Girlhood" became the best domestic film after the end of the Spring Festival this year.
After "Little Times 3" was completed, an application for step-by-step account sharing was submitted to the General Administration and the association.
At the presentation meeting, Director Guo proudly displayed the box office results of "Little Times 1+2".
"If "Little Times 3" can apply for a step-by-step account distribution, it will definitely bring very considerable profits to the theater."
The laddered accounting is mainly to reconcile the conflict between the producer and the theater chain. In the review committee, the theater chain representatives also occupy a relatively high proportion.
But once real money is involved, the theaters are more refined than each other.
After Guo Jingming finished his presentation at the association, he went back to wait for news.
A week later, the committee notified the crew of "Little Times 3" in writing that the association would not approve the application for step-by-step account distribution of "Little Times 3".
"Why!" Guo Jingming was puzzled. "Tiny Times 3" must be a hit. Win-win with theaters.
The producer who is in charge of "Little Times" remotely knows the answer: "Because the theaters don't believe in the follow-up income of "Little Times". In the first two weeks of the step-by-step distribution, the producer takes the big money, and our "Little Times" is a typical example." For fan movies, the first film had a total box office of 4.8 million, and it accounted for 2.6 million in the first week, and the second film was more than 3 million, with 1.7 million in the first week. Will get us a ladder split.
"And if I'm not wrong, all subsequent fan films will not be able to get a ladder of accounts, unless there is a producer who can handle 2/3 of the censors."
Guo Jingming thought about it for himself, and he also felt that this was the reason. The producer comforted him: "After all, the real money interests of the theaters are involved, and if they lose three films in a row, they will definitely lose their qualifications.
"We have already made a lot of money with the fixed share." The producer coaxed Guo Jingming, "We will definitely be qualified to make a blockbuster drama for mainstream audiences in the future.
"In the first half of the year, I estimate that "Return" directed by Zhang Yimou will make money.
"Return" has been scheduled for May 5. After the breakup of Zhang Yimou and Zhang Yimou's first film, Yan Geling + Chen Daoming + Gong Li, there is no reason not to be eligible for a split.
…………
Liu Yifei stayed with Cheng Yu'an in Hengdian for a week and then left. It wasn't a week. After making out with Cheng Yu'an for two days, she left her husband and went to find friends by herself.
Now is the best time for the weather in Hengdian, neither hot nor cold, and many production crews choose to catch up with the schedule at this time.
A lot of people gathered in Hengdian. Liu Yifei visited many crews these days and had a great time.
The cast of "Legend of the White Fox" is also wrapping up its scenes in Hengdian. It is expected that all the scenes in the studio will be completed on May [-]st, and they are transferring props and equipment to the Western Studios in batches. These days are very busy.
The outside world is gearing up to prepare for this year's May [-]st battle.
This year's May [-]st, there was not a Hollywood blockbuster for three weeks.
The only Hollywood blockbuster "The Amazing Spider-Man 2" was after the May Day holiday.
The schedule is all given to domestic films, because the market performance after the Spring Festival is really bad.
There is no blockbuster film that exceeds 5 million yuan, and this year's KPI pressure is very high.
(End of this chapter)
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