Light and shadow player

Chapter 571: Cannes Selling Movies
There were no Chinese-language films in Cannes this year, and no Chinese-language films were shortlisted in the main competition unit. "Return" was placed in the screening unit, and "Fantasia" by director Chao Dynasty was in the special attention unit.

The fact that the film was not shortlisted did not affect the Chinese stars shining on the red carpet in Cannes.

Films such as "Return", "Old Man in Mountains and Rivers", "Taiping Wheel" and "One Step Away" all went to Cannes for promotion.

Liu Yifei landed in Cannes only on the third day of the film festival, and she was invited by the brand.

Zhou Tiedong, President of the Overseas Business Department of Long-distance Film and Television, and several producers and staff of "Legend of the White Fox" also went to the Cannes trading market, bringing the film and posters to Cannes to promote and sell the film.

"Legend of the White Fox" played Cheng Yu'an's signature, and Guo Fan almost didn't care about it internationally.

If Cheng Yu'an hadn't said in advance that he would focus on "Legend of the White Fox" this year and pushed back Jacob's invitation to be the main judge of the competition, Yao Yuan would definitely be more glorious in Cannes this year.

Cheng Lingfeng also brought several blockbuster films from a major film company to Cannes to win prizes.

The opening film of this year's film festival is "The Princess of Monaco" invested by Wu Zheng (Husband Yang Lan), but the release of this film has caused the biggest controversy in the history of Cannes.

Before the film was released, it was dissatisfied with the royal family of Monaco, who felt that the director "falsified the history of the royal family, only to achieve purely commercial purposes of the film".

While the Monaco royal family issued a statement expressing their unwillingness to have anything to do with the film, director Olivier Dahan also expressed to the media that he felt insulted.Regardless of whether this movie can be dubbed "the autobiographical movie of Princess Grace Kelly of Morocco", the movie itself cannot be described as brilliant in terms of plot and performance. It's just a mediocre Hollywood theme movie.

Old-fashioned storytelling, packaged with intriguing historical background and characters, although Nicole Kidman's star appeal made the film arouse the appetite of all parties before it was released, but it seems that the performance of the film itself disappointed many people .

The premiere scene even aroused boos from the audience and reporters.

The media expressed their pity for "Return" and felt that "Return" is more suitable for the opening film.

Gong Li also expressed the same point of view in subsequent interviews: ""Return" will definitely not lose points as the opening film."

She didn't deliberately compare herself with anyone or steal the limelight, but when a competition came, she would show a strong competitive stance. She said that she was "pretty willing to go to the competition. It doesn't matter if you lose, but you don't let She will not be reconciled to the game."

He even said: "("Return" cannot be used as the opening film) is a pity for the film festival."

What is the Queen's speech, 85 and 90 Xiaohua study hard.

Zhou Tiedong showed super enthusiasm for work after taking over the remote overseas business department.

Long-distance is the pacesetter and the most successful example of Chinese-language films going overseas. Zhou Tiedong has worked in China Film Overseas Promotion Company for more than ten years and has accumulated rich experience in overseas film promotion. Long-distance’s overseas business is bound to reach a new level in his hands. .

It just so happened that Cheng Lingfeng came to him with a film.

At the beginning of the year, the aunt and nephew were imitating the Chinese and Korean one-two shoots to create a Chinese-American one-two shoot.

After searching for three months, a major film company finally came up with a book that is slightly suitable for China and the United States.

But Zhou Tiedong hesitated when he saw the script:
"The plot is fine, but what I worry about is whether domestic audiences can accept it."

What Zhou Tiedong held in his hand was a script called "Shark Beach".

"Beauties in swimsuits beat sharks. It's a gimmick. I'm worried that someone will report that we're playing around the corner."

Zhou Tiedong's worries were not superfluous, there were really overfed audiences or experts looking for such loopholes to take advantage of.

They carried the iron banner of "endangering youths" and killed all directions.

Cheng Lingfeng also considered this issue in advance: "Ask the General Administration for information first. If we can approve the project, we will shoot it. China and the United States will shoot twice. What a good cooperation, the General Administration should support it."

Monster films are the genre films with the least cultural barriers. Otherwise, how could gorillas ("King Kong"), big machine fighters ("Transformers" also belong to mech monsters) and big dinosaurs ("Jurassic" series) kill the world .

Zhou Tiedong was also worried about the shooting.

The three most difficult elements of the movie: water, animals and children.

"Shark Beach" takes two.

Cheng Lingfeng said: "In order to save money, sharks basically don't show their whole faces. The special effects model of this shark can be shared by China and the United States, which can save a lot of money. The water problem is indeed difficult to deal with, but we can reduce the number of actual shots. If you shoot in a large pool in the studio, the risk should be minimized."

Zhou Tiedong thought of doing the same at the first time, and then discussed it with Cheng Lingfeng. He felt that although domestic audiences do not have a complex for monster movies, the fact that "King Kong" and "Jurassic Park" are still selling well shows that domestic audiences are willing to watch monster movies. of.

Coupled with the gimmicks of "China-U.S. double filming" and "Chinese-language monster movies", "Shark Beach" really has a good market prospect and is worth making.

"Okay." Zhou Tiedong held the script, "I will do this project when I return to China."

"Shark Beach" is the first overseas cooperation project that Zhou Tiedong has done since he joined Telecom. If he can gain a firm foothold in the company, he has to watch this movie.

…………

It has been 14 years, and the best Chinese-language movies to buy overseas are still action movies.

Therefore, "Embroidered Spring Knife" is very popular with filmmakers in Cannes. Although it is not a martial arts in the traditional sense, the platform and copyright negotiation room of "Embroidered Spring Knife" are still full of people, and the copyright of "Embroidered Spring Knife" was sold for a million dollars in just two days. .

Jiang Xuerou, who is far away in China, is in full bloom. Although the cost of "Embroidered Spring Knife" is not high, it only sold for 500 million US dollars, but it is also a kind of affirmation of her redo of martial arts.

This is happier than she did "Thieves" before.

"Legend of the White Fox" pulled Cheng Yu'an's banner, and it didn't give up much.

The West has no interest in oriental magic, but because of Cheng Yu'an's name, "Legend of the White Fox" did not sell well in theaters, but DVD, streaming media, and home audio and video copyrights sold very well.

Netflix even offered a price of 700 million US dollars to buy out the right to broadcast online media in all regions except Asia.

Why not sell in Asia?
Because Asia is the homeland of the "Painted Skin" series.

The largest overseas ticket holders of the "Painted Skin" series are Japan and South Korea, and they like this monster movie very much.

The first two "Painted Skin" grossed over US$5000 million in the two countries.

"Legend of the White Fox" was bought out by the Japanese film studio at a price of 5200 million US dollars at the beginning of filming.

Otherwise, the story of "Rogue 2" wouldn't be put in Japan so readily.

People gave money!
But in the past two years, LGBT and feminist films have been the most popular in the world film industry.

The wind was blowing inexplicably, and even Cheng Yu'an couldn't figure out why the political correctness in the West came and went.

Change it every three to five years.

This kind of film cannot be made in China, so Cheng Lingfeng chose to shoot overseas, and she brought a film like this, and still cooperated with an old friend of a big film company, the British film circle, called "The Danish Girl".

The film has not yet started, so let’s take the lead in Cannes first to see if there are any investors to do it together.

　I made an appointment in the afternoon and evening, and got up early in the morning to update the code words. Happy weekend everyone.

　　
　
(End of this chapter)