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Chapter 577 The Future of Potatoes

Cheng Yu'an didn't show up on Hong Kong Island for the entire first half of the year. The boss of Hong Kong Island had no choice but to go north if he wanted to find Cheng Yu'an. He might not have the time yet.

Today, when Tudou went public in Hong Kong, the bosses thought he would come in person, but they didn't expect that he would not come for such a big event.

But fortunately, there are two long-distance four female generals.

Zhong Lifang and Chen Zhixi have enough weight, and talking to them is the same.

First of all, Li Yabo, CEO of Yinhuang, who has been responsible for the co-production of Yinhuang and Yuanyuan.

"Horror Live" was a big hit in Hong Kong, and the box office in the Mainland was also the best in the Mainland, but Yuan Yuan never took the initiative to mention the new year's co-production.

It seems that this year is almost halfway through, and if the new project is not negotiated, the Emperor will lose one card next year.

Boss Yang is not in a panic this year. "One Step Away" is the second part of the Republic of China trilogy, and Jiang Wen is sure to achieve another success.

Chen Zhixi is in charge of the production business, and she also came to Hong Kong with a project.

…………

Chen Zhixi stayed in Hong Kong Island for a week before returning to the company.

As soon as I got back to the company, I held a teleconference with Cheng Yuan and reported the results of the meeting on Hong Kong Island:

"Emperor won the script of "The Evil Man". This script was originally prepared for the Korean market, but it can also be filmed in Hong Kong Island.

"I'm worried that even if this film is shot on Hong Kong Island, it won't be able to enter the mainland. The police and the underworld cooperate to solve the case."

Cheng Yu'an smiled: "It should be no problem. Movies like "The Lame Man" can be included. As long as they are not salty movies, most Hong Kong movies can be included."

"Yinhuang wanted to be a part of "Hong Kong囧", but I didn't agree." Chen Zhixi laughed when he said this. Why did Yinhuang think that remote control would allow them to be involved in "Hong Kong囧"?
Chen Zhixi acted as a joke, and the two of them laughed and walked away: "Over Media Asia, the production of "Anti-Corruption Storm" has been completed."

Golden Harvest restarted the production business and chose to cooperate with Media Asia. Media Asia wanted to get on a long-distance ship through this cooperation, but last year because of the Golden Image Awards incident, Golden Harvest delayed Media Asia for half a year on this film.

Dang Huang You You only started work at the beginning of this year, finished the work in 2 months, finished it in March, and now it's all finished in June.

"Golden Harvest wants to air it during the summer vacation in August."

"Okay, we will have "Xiu Chun Knife" in August, you need to separate it over there." Although the company's internal expectations for "Xiu Chun Knife" at the box office are not particularly high, they will not beat themselves.

"How is your "White Fox"?"

"No problem, I will go to Bashang Grassland in a few days. If it goes well, we can finish filming seven or eight days earlier." "Legend of the White Fox" was originally scheduled to be finished at the end of August, but thanks to Cheng Yu'an's intervention and Tiangong Yicai's efficient support, the crew shot very smoothly. , it seems that it can be completed ahead of schedule.

After Wang Wei came back from Hong Kong Island, he became a hot topic in the industry, and his daily interview schedule was full.

At the helm of an 800 billion video website, it is very impressive.

"The listing this time is just a new beginning for Tudou. In Tudou's plan, there are still many tough battles to be fought in the future.

"First of all, it is to increase investment in content, whether it is self-made content or purchased from outside, this aspect will increase investment.

"A few days after I came back, Director Han (Han joined Tudou after retiring, and served as COO in charge of Tudou Image) came to me and said that our original three-year investment of 100 billion yuan in self-made content might not be enough. I asked how much we spent now. , Chairman Han said that 70 billion has been spent.

"It's only been a year and a half, and there's only 30 billion left. We're discussing increasing self-made investment recently."

Talking about the future development of Tudou, Wang Wei thought: "We will work hard to develop overseas markets. At present, we have reached a preliminary agreement with our partners in Japan and South Korea."

Tudou's entry into the Japanese and Korean markets relies on long-distance channels.

The Korean market is okay, YC Studio can talk, and it shouldn’t be difficult to help get started, but it’s troublesome in Japan, the Japanese market is too evil.

They don't like to watch live-action movies, or live-action movies are not as popular as animated movies in the Japanese market.

Tudou wants to make a cartoon in Japan to cater to the tastes of Japanese audiences and see if it can open up the market.

But that's Japan.

You are in the base camp of animation, and it is so difficult to open up the market through animation.

Wang Wei began to use his bragging skills as a founder and CEO, and he would not brag about how he started his business to attract investment:
"Tudou now has a cumulative user base of 3 million. We are confident that we will achieve the goal of 6 million by this time next year. We currently have more than 800 million paying users. Our goal this year is to have the number of paying users exceed 1200 million."

"Then Mr. Wang, what do you think is the reason why it is so difficult to grow paid users? According to the disclosed data, the growth of Tudou's VIP users has been slow last year. It is only this year that it began to explode on a large scale."

Wang Wei agrees with the reporter's point of view: "I think the main thing that restricts the growth of paying users is the genuine awareness of the audience. Due to various historical reasons, our audience is used to watching pirated editions, and pirated editions have formed a complete and huge industrial chain. In terms of content, it was a big blow.

"Just like "Soul Ferry", we really put a lot of thought into anti-piracy of this film, but a week after the show aired, the full HD episode was available online. Although we also took measures later, But the film has already leaked out, and we have lost a lot.

"Audiences used to watch dramas on TV, and they could watch them while sitting down, without paying at all, so over time, everyone formed a mindset that watching TV dramas does not cost money.

"This is a problem of the entire social environment, not only for our video sites, but also for all content creators.

"We need to cultivate the habit of paying for the audience."

"Then how do you think we can cultivate the audience's paying habits?"

"On the one hand, it is necessary to actively combat piracy, which requires the joint efforts of the government, enterprises, and our audience; for our creative side, cultivating the audience's paying habits is the key to good content." Wang Wei blurted out, "People are willing to pay for good things. Beautiful things cost money, and the same is true for dramas, content, and websites. You have to come up with something that the audience likes, so that the audience will be willing to spend money for you. The audience pays the bill, which is unrealistic.

"Our audience is smart, and if you want to get money out of their pockets, you have to learn to respect them."

"I heard now that some of our similar websites have started to play some small routines in order to save costs. For example, he wrote on the website that you need to recharge VIP to watch 1080P high-definition resources, but after you recharge, he will give you a real It is 720P picture quality.

"Many of our viewers don't understand the difference in picture quality, and were cheated out of money by the website." Wang Wei did not name them in the interview. "I think the website's doing this is very bad. I think it is deceiving our audience."

(End of this chapter)