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Chapter 612 Announcement of the Lunar New Year File
Wu Baige can no longer create the grand occasion of "Red Cliff".

"Red Cliff·On" won the annual crown back then, but in just a few years, the market has changed ever-changing.

The lineup of "Taiping Wheel" is not inferior to "Red Cliff", but the box office performance is not as good as "Red Cliff".

As the first "blockbuster movie" in this year's Lunar New Year file, "Taiping Wheel" won more than 3% of the film schedule that day, but it only attracted 2500 million yuan on the first day, a big failure!

The film studio shifted the responsibility to the release day being Tuesday, saying, "The audience's enthusiasm for watching movies has not yet been released, and I believe Friday and weekend will usher in an explosion."

However, on the first day of the film's release, it encountered word-of-mouth "Waterloo". Many film critics commented that the film "lacks highlights", "nothing new", "plot vulgarity" and "pretentious lines".

It is not ruled out that it is discrediting the family, but the probability is very small.

Because even if "Tai Ping Lun" did not get the qualification for step-by-step accounting, the film scheduling treatment it enjoyed was worthy of its status.

The next Lunar New Year movie is worth looking forward to—if everyone is still looking forward to it after "The Best Life of a Coquettish Woman"—"My Early Girlfriend" will be released 11 days later.

And Jiang Wen's step-by-step blockbuster "One Step Away" was released 17 days later!
This year's Lunar New Year period is long, and everyone has put the film back.

This also frees up enough time for "The Wheel of Peace", and it will not have any impact on the subsequent films, so the word-of-mouth issue, it is a bit unlikely to say that it is discrediting the family.

Of course, excluding people who just watch this movie is uncomfortable, just want to engage in it.

But no matter how you do it, the results of the first day's failure are really here. 2500 million is really not the performance that a Lunar New Year blockbuster should have.

Cheng Yu'an also talked about this movie when the company held a preview meeting for the Lunar New Year file.

"I watched this movie, and it passed the level. There is nothing wrong with it, but the 2500 million is really sorry for the lineup."

The director of marketing and marketing took over the words: "The failure of this film lies in its marketing. It shouldn't have advertised "Titanic" and said it was an epic disaster film.

"As a result, when the audience entered the theater, one-third of them were fighting, and two-thirds were talking about love. They cut out 10 minutes for the shipwreck. The key is that his love is not like "Titanic". Focusing on the male and female protagonists, he stuffed the emotional lines of three couples in one movie, and the 130-minute film is too long to finish. I am an audience and I feel cheated."

If it is open and it is open, it will become a complaint about the New Year's Eve.

"Wu Baige used to be pretty good. It was cool to shoot gunfights and explosions. Now that he's old, he comes to shoot such heavy subjects as ethnic history. However, his understanding of ethnicity and history is different from that of mainstream audiences. Very To express peace in "Red Cliff", I came to see "Red Cliff" to see your peace?"

Then I talked about "A spoiled woman is the best life" in front of Mr. Zhou:
"It's a bit vulgar, but the scale is not bad, but this kind of Hong Kong-style salty comedy is not popular in the mainland. I feel a little bit sorry for Mr. Zhou."

"Fortunately, I didn't accept this drama for Lao Pan, otherwise I would be ashamed to see him. I don't know what evil I did. In the past two years, I have not seen a single drama except "Partners." This drama At the same time, I found Pan Yueming and Huang Xiaoming. Pan Yueming was a little nervous about the schedule, so the negotiation failed.

"I saw him two days ago, and I thought of him for some drama." Huang Xiaoming is a well-known good guy in the circle, and he gets along very well with the remote executives.

Xiao Ming is one of the rare non-company artists who can receive remote protagonists.

After making complaints about the films on the Lunar New Year file, Cheng Yu'an brought the theme of the meeting back to the company's films.

Especially in the announcement of "Taking Tiger Mountain Out of Wisdom".

Long-distance objects to "mythical big data". Internet companies such as Tudou, Taopiaopiao, and Weibo inevitably use big data, but long-distance departments only use big data as a tool.

Tudou does a better job at this point, but Tao Piao Piao and Weibo are reluctant to do it, because these two are not involved in content creation, and they are more inclined to the Internet and big data in their bones.

This is a genetic problem, and Cheng Yu'an can't correct it with just a few words.

"Taking Tiger Mountain Out of Wisdom" has Mr. Xu's signature, which can save a lot of effort in publicity and distribution, but it still gives the film the treatment of a top blockbuster. After all, this is the first film that the company and Xu Ke collaborated on.

With both online and offline efforts, Tudou Video joined the co-producer, and exclusively broadcast the highlights and filming documentary of "Taking Tiger Mountain by Strategy" on Tudou Video.

Advertisements on Tao Piao Piao and Weibo were also rolled out as soon as possible to cooperate with Remote's own offline promotion.

Although Mr. Xu has not told stories well in the past two years and is obsessed with technology, the audience still loves to watch Xu Ke.

Most of these directors from Hong Kong Island have one characteristic. His stories are messy and messy, but in his plots, his stories have complete logic and he can be self-consistent.

Fatty Wang's "Macao Wind and Cloud" series is like this. According to normal logic, the story of the film is really bad, but he has a beginning and an end, and a complete line of action, but the transition is too blunt.

The story of Mr. Xu is also the same. "Di Renjie" has been filmed from a martial arts detective to a fantasy, but the logical chain of his story is complete and clear.

His story is not good, but his special effects are good!
It is also worth spending 30 yuan to go to the cinema to read pictorials!
"Taking Tiger Mountain Out of Wisdom" is a national IP, backed by the original work. I believe Mr. Xu will be able to tell a good story this time.

But there are also netizens who worry that such an evil person as Mr. Xu will change "Taking Tiger Mountain Out of Wisdom" beyond recognition.

But soon there was news that said: "Let me tell you something that everyone doesn't know. Cheng Yu'an transferred the film and television adaptation rights of the original "Lin Hai Xue Yuan" to Xu Ke. It happened that Xu Ke was interested, so Cheng Yu'an transferred the copyright to him. But there is a requirement that Xu Ke can't change the original work. Don't worry that Xu Ke will change "Taking Tiger Mountain Out of Wisdom" so that everyone doesn't know anyone."

The three words Cheng Yu'an are now a gold-lettered signboard. As long as this card is promoted, the market reaction will not be bad.

Remote also had some responses to this revelation. In the tidbits released on the official Weibo of "Take the Tiger Mountain Outwit" this day, there was a scene of Cheng Yu'an discussing the script with the screenwriter team.

It is confirmed from the side that Cheng Yu'an participated in the script creation of "Taking Tiger Mountain Out of Wisdom", which reassures the audience about this story.

"The story of "Lin Haixueyuan" happened in the north, and we put the most materials and advertisements in the north. However, we have also exceeded the specifications in several major ticket warehouses in Guangdong Province. In terms of advertisements, we give Xu Ke the same treatment as any other The guide is worried that the audience will not pay for the main theme commercial blockbuster.”

"Why don't you pay the bill? I saw it, and it's pretty good. The special effects, action, and story are all very good. Let's compete for the first." It's a bit crazy to say that it is a bit crazy to win the Lunar New Year championship, let's keep the second and compete for the first.

"I know what you are worried about. Jackie Chan's "Heavenly Army" and Chen Kun and Li Bingbing's "Zhong Kui Fu Mo", right? What you have to worry about is "Back to 20", "Taking Tiger Mountain Out of Wisdom" It will be released soon.”

Next year's Lunar New Year's Day, the dog's brain will be played, "Macao Fengyun 2", "Wolf Totem", "Zhong Kui Fumo", "Where Are We Going, Dad 2", "Returning to 20 Years Old" and the Hong Kong film "Rushing to the Sky".

There has never been a year like this in the past, and the production team of "Back to 20" is almost dying of worry.

China and South Korea are two pioneering works. If this hits the street, both China and South Korea will not let themselves go.

(End of this chapter)