Light and shadow player
Chapter 635
Chapter 635
The four main characters, Han Duoduo, Liu Qi, Liu Peiqiang, and Han Ziang will not be announced to the public. Chen Zhixi and Jiang Xuerou will each lead a team to select, and finally send Cheng Yu'an to make a final decision.
The last three characters have a wide range of choices. Han Duoduo is set as a middle school student, and there are not many people in the circle who match his age. The first thing Chen Zhixi thinks of is Zhang Zifeng.
She also starred in the company's "Detective Chinatown", which is a relatively familiar young actor.
Chen Zhixi also took people to meet Zhang Zifeng. Zhang Zifeng and his parents were very happy about Chen Zhixi's invitation, but at the same time expressed concern about the time when "The Wandering Earth" was launched in 16 years.
Zhang Zifeng is currently in the second grade of junior high school and will be promoted early next year. Her parents are worried that training and filming will delay her study time.
Chen Zhixi also couldn't make an exact guarantee, only saying that if Zhang Zifeng is selected, the crew will try to set aside time and space for Zhang Zifeng to review his homework.
Zhang Zifeng's mother verbally agreed to appear in "The Wandering Earth", and Chen Zhixi also expressed that she would show Cheng Yu'an Zhang Zifeng's information: "But I can't guarantee whether he will be selected, the decision is in the hands of Director Cheng."
"Of course I understand." Mother Zhang said with a smile.
There are no secrets in the circle, especially the resources on the top of the pyramid, everyone is staring at them.
As soon as "The Wandering Earth" announced the finalization of the script and started casting, the next day, the movie script was placed on the desks of the producers and bosses.
Everyone found out by coincidence that Long-distance only released supporting roles, and none of the four main characters were announced to the public.
Whether it's relatives and friends who are close friends with Cheng and Liu, or long-distance partners, they all take active actions, or recommend themselves, or recommend, and want to recommend themselves or their artists to Cheng Yu'an.
And Cheng Yu'an is qualified and has the confidence to turn down all the invitations to him: "I'm only in charge of casting the final decision. If you want to go on stage, go to the casting team."
Then Director Cheng turned his head and went to see the advertising father.
With an investment of more than 5 million yuan and 6 million yuan, how can we do without advertising.
Cheng Yu'an's films have always been the most popular projects for advertisers.
As soon as the script of "The Wandering Earth" came out, the major manufacturers sensed the business opportunities and made appointments with the person in charge of the film's investment promotion.
Cheng Yu'an came to see the first prospective businessman today. In fact, it is enough for the investment promotion team to take care of this kind of thing, but Cheng Yu'an decided to come and listen in today.
The visitor was Wang Aihui, BYD's Marketing Director.
As soon as Wang Aihui saw Cheng Yu'an, he enthusiastically shook hands and said that he was a senior fan of Cheng Yu'an.
Cheng Yu'an thanked him with a smile, and Wang Aihui said with a smile, "Why do you have to come here in person for an advertisement?"
"I'll just come and listen in. You can talk about the specifics, and leave me alone."
The two parties sat in two rows, and Wang Aihui got straight to the point, saying that BYD wanted to win the advertisement for the most important transport vehicle in "The Wandering Earth": "Put the three letters of our BYD on the car, and the protagonist can read an advertisement for us."
The request is not too much, but the person in charge of "The Wandering Earth" is not so easy to get along with. He looked embarrassed and said, "Mr. Wang, it's not a problem to have the BYD logo on the transport vehicle, but it's okay to ask the protagonist to read the advertisement." It's a little difficult, and the audience will be out of the game when they read the advertisement. The carrier vehicle is the most important prop in the film, and it is a bit inappropriate to read the advertisement."
Cheng Yu'an sat in the last seat and nodded secretly when he heard this. The person in charge is really responsible and did not burden himself indiscriminately.
But Wang Aihui was not easy to dismiss, and said with a smile: "We don't know much about film creation, but we respect the teachers of the crew. Don't worry, it's not the kind of product advertisement shown on TV. We want the protagonist to look at the vehicle and say:' It turns out that BYD also makes this kind of car.’ That’s enough.”
The film studio is still in a dilemma. The principle of "Wandering Earth" advertising placement is to try not to appear product promotional slogans, and to only show the brand as much as possible, so that the audience can see that there is such a brand.
Ad placement should also make way for the audience's immersive viewing.
"No." Wang Aihui still refused, "This will destroy the audience's viewing experience, I can't agree."
Wang Aihui looked at Cheng Yu'an next to him, but Cheng Yu'an still watched from the sidelines and acquiesced to this statement.
"Mr. Wang, you also know the principles we have implanted. There is no rush to attract investment. If you are undecided now, you can go back and think about it, and give us time to think about it."
Wang Aihui was eager to negotiate this cooperation. Did he know that besides BYD, there were more than a dozen car brands waiting to meet. If I missed today, who knows when the next meeting will be.
Wang Aihui smiled and said: "Before I came, our President Wang personally asked me to fully cooperate with the crew of "The Wandering Earth". Tell me what cooperation plan you think is suitable, and I will listen to you."
The film crew smiled: "Of course we know the strength of BYD, and the pride of domestic auto brands." Let's start with a wave of praise, "We can show you the brand logo, and make sure that the audience can clearly see it from a prominent position on the screen." Yes, but we really can’t make the protagonist read the advertisements for the company. See if this works.” After thinking for a while, he continued, “I’ll show you the three letters BYD on the direction ball of the delivery vehicle.”
As he said that, he showed Wang Aihui and others the design drawing of the direction ball of the transport vehicle he brought.
"In order to show our industrial design, we will give about three to five seconds of shots for the direction ball here. Director Cheng, can you give it?"
Cheng Yu'an was listening to the instructions, and said with a smile, "It's absolutely fine."
Looks like a boy who does errands.
Wang Aihui and others looked at the design drawings and were quite satisfied with the close-up shots of three to five seconds. Cheng Yu'an's movie advertisement close-ups are billed by the second, and are the highest quotations in the industry.
"We will scan the front of the delivery vehicle at least twice in the back, and the three letters of BYD will also appear."
Wang Aihui was actually quite willing to accept this plan, but he didn't express his opinion immediately: "Please give us 5 minutes, I will call Mr. Wang for instructions."
"no problem."
Wang Aihui went out to make a phone call, saying it took 5 minutes. In fact, the phone call took almost 10 minutes, but the remote side was not in a hurry.
Wang Aihui came back and sat down, smiled and said, "I've been waiting for a long time. Mr. Wang agreed to your proposal."
"Ok."
"Advertising fees...?"
"You can quote." After the intention is negotiated, the next step is the price.
Wang Aihui stretched out a finger: "We can come up with this number."
The person in charge of the crew pursed his lips and said with a smile: "Mr. Wang has more authority than this number, right? You don't need me to tell you about the production and crew of this movie. It is definitely the strongest Chinese-language lineup. I'm afraid I can't do this number." agree."
Cheng Yu'an sat aside and just wanted to laugh, but the job of butchering people still needs professionals to do it.
Wang Aihui's authority is indeed more than [-] million, and "The Wandering Earth" is indeed an excellent promotional opportunity.
"The carrier vehicle is the most important prop in the whole film. This vehicle will follow from the beginning to the end of the film. I hope Mr. Wang can give a sincere price."
Wang Aihui glanced at Cheng Yu'an next to him, and saw Cheng Yu'an started to yawn, so he simply stretched out two fingers: "My authority is the highest, and I will call back to the headquarters."
The film representative pondered for a while, stood up and stretched out his hand with a smile, "Congratulations to Mr. Wang, BYD will not regret today's investment."
Wang Aihui breathed a sigh of relief, shook hands and said, "Of course, it is our honor to be able to participate in such a movie."
"We will immediately arrange to sign the contract of intent."
Cheng Yu'an didn't read the subsequent signing, and was delayed for a long time. After Cheng Yu'an came out, he went to the preparatory team to continue supervising the prop design.
I know it's not that simple to attract investment for the film crew, but that's what it says, just take a look.Good night.
(End of this chapter)
The four main characters, Han Duoduo, Liu Qi, Liu Peiqiang, and Han Ziang will not be announced to the public. Chen Zhixi and Jiang Xuerou will each lead a team to select, and finally send Cheng Yu'an to make a final decision.
The last three characters have a wide range of choices. Han Duoduo is set as a middle school student, and there are not many people in the circle who match his age. The first thing Chen Zhixi thinks of is Zhang Zifeng.
She also starred in the company's "Detective Chinatown", which is a relatively familiar young actor.
Chen Zhixi also took people to meet Zhang Zifeng. Zhang Zifeng and his parents were very happy about Chen Zhixi's invitation, but at the same time expressed concern about the time when "The Wandering Earth" was launched in 16 years.
Zhang Zifeng is currently in the second grade of junior high school and will be promoted early next year. Her parents are worried that training and filming will delay her study time.
Chen Zhixi also couldn't make an exact guarantee, only saying that if Zhang Zifeng is selected, the crew will try to set aside time and space for Zhang Zifeng to review his homework.
Zhang Zifeng's mother verbally agreed to appear in "The Wandering Earth", and Chen Zhixi also expressed that she would show Cheng Yu'an Zhang Zifeng's information: "But I can't guarantee whether he will be selected, the decision is in the hands of Director Cheng."
"Of course I understand." Mother Zhang said with a smile.
There are no secrets in the circle, especially the resources on the top of the pyramid, everyone is staring at them.
As soon as "The Wandering Earth" announced the finalization of the script and started casting, the next day, the movie script was placed on the desks of the producers and bosses.
Everyone found out by coincidence that Long-distance only released supporting roles, and none of the four main characters were announced to the public.
Whether it's relatives and friends who are close friends with Cheng and Liu, or long-distance partners, they all take active actions, or recommend themselves, or recommend, and want to recommend themselves or their artists to Cheng Yu'an.
And Cheng Yu'an is qualified and has the confidence to turn down all the invitations to him: "I'm only in charge of casting the final decision. If you want to go on stage, go to the casting team."
Then Director Cheng turned his head and went to see the advertising father.
With an investment of more than 5 million yuan and 6 million yuan, how can we do without advertising.
Cheng Yu'an's films have always been the most popular projects for advertisers.
As soon as the script of "The Wandering Earth" came out, the major manufacturers sensed the business opportunities and made appointments with the person in charge of the film's investment promotion.
Cheng Yu'an came to see the first prospective businessman today. In fact, it is enough for the investment promotion team to take care of this kind of thing, but Cheng Yu'an decided to come and listen in today.
The visitor was Wang Aihui, BYD's Marketing Director.
As soon as Wang Aihui saw Cheng Yu'an, he enthusiastically shook hands and said that he was a senior fan of Cheng Yu'an.
Cheng Yu'an thanked him with a smile, and Wang Aihui said with a smile, "Why do you have to come here in person for an advertisement?"
"I'll just come and listen in. You can talk about the specifics, and leave me alone."
The two parties sat in two rows, and Wang Aihui got straight to the point, saying that BYD wanted to win the advertisement for the most important transport vehicle in "The Wandering Earth": "Put the three letters of our BYD on the car, and the protagonist can read an advertisement for us."
The request is not too much, but the person in charge of "The Wandering Earth" is not so easy to get along with. He looked embarrassed and said, "Mr. Wang, it's not a problem to have the BYD logo on the transport vehicle, but it's okay to ask the protagonist to read the advertisement." It's a little difficult, and the audience will be out of the game when they read the advertisement. The carrier vehicle is the most important prop in the film, and it is a bit inappropriate to read the advertisement."
Cheng Yu'an sat in the last seat and nodded secretly when he heard this. The person in charge is really responsible and did not burden himself indiscriminately.
But Wang Aihui was not easy to dismiss, and said with a smile: "We don't know much about film creation, but we respect the teachers of the crew. Don't worry, it's not the kind of product advertisement shown on TV. We want the protagonist to look at the vehicle and say:' It turns out that BYD also makes this kind of car.’ That’s enough.”
The film studio is still in a dilemma. The principle of "Wandering Earth" advertising placement is to try not to appear product promotional slogans, and to only show the brand as much as possible, so that the audience can see that there is such a brand.
Ad placement should also make way for the audience's immersive viewing.
"No." Wang Aihui still refused, "This will destroy the audience's viewing experience, I can't agree."
Wang Aihui looked at Cheng Yu'an next to him, but Cheng Yu'an still watched from the sidelines and acquiesced to this statement.
"Mr. Wang, you also know the principles we have implanted. There is no rush to attract investment. If you are undecided now, you can go back and think about it, and give us time to think about it."
Wang Aihui was eager to negotiate this cooperation. Did he know that besides BYD, there were more than a dozen car brands waiting to meet. If I missed today, who knows when the next meeting will be.
Wang Aihui smiled and said: "Before I came, our President Wang personally asked me to fully cooperate with the crew of "The Wandering Earth". Tell me what cooperation plan you think is suitable, and I will listen to you."
The film crew smiled: "Of course we know the strength of BYD, and the pride of domestic auto brands." Let's start with a wave of praise, "We can show you the brand logo, and make sure that the audience can clearly see it from a prominent position on the screen." Yes, but we really can’t make the protagonist read the advertisements for the company. See if this works.” After thinking for a while, he continued, “I’ll show you the three letters BYD on the direction ball of the delivery vehicle.”
As he said that, he showed Wang Aihui and others the design drawing of the direction ball of the transport vehicle he brought.
"In order to show our industrial design, we will give about three to five seconds of shots for the direction ball here. Director Cheng, can you give it?"
Cheng Yu'an was listening to the instructions, and said with a smile, "It's absolutely fine."
Looks like a boy who does errands.
Wang Aihui and others looked at the design drawings and were quite satisfied with the close-up shots of three to five seconds. Cheng Yu'an's movie advertisement close-ups are billed by the second, and are the highest quotations in the industry.
"We will scan the front of the delivery vehicle at least twice in the back, and the three letters of BYD will also appear."
Wang Aihui was actually quite willing to accept this plan, but he didn't express his opinion immediately: "Please give us 5 minutes, I will call Mr. Wang for instructions."
"no problem."
Wang Aihui went out to make a phone call, saying it took 5 minutes. In fact, the phone call took almost 10 minutes, but the remote side was not in a hurry.
Wang Aihui came back and sat down, smiled and said, "I've been waiting for a long time. Mr. Wang agreed to your proposal."
"Ok."
"Advertising fees...?"
"You can quote." After the intention is negotiated, the next step is the price.
Wang Aihui stretched out a finger: "We can come up with this number."
The person in charge of the crew pursed his lips and said with a smile: "Mr. Wang has more authority than this number, right? You don't need me to tell you about the production and crew of this movie. It is definitely the strongest Chinese-language lineup. I'm afraid I can't do this number." agree."
Cheng Yu'an sat aside and just wanted to laugh, but the job of butchering people still needs professionals to do it.
Wang Aihui's authority is indeed more than [-] million, and "The Wandering Earth" is indeed an excellent promotional opportunity.
"The carrier vehicle is the most important prop in the whole film. This vehicle will follow from the beginning to the end of the film. I hope Mr. Wang can give a sincere price."
Wang Aihui glanced at Cheng Yu'an next to him, and saw Cheng Yu'an started to yawn, so he simply stretched out two fingers: "My authority is the highest, and I will call back to the headquarters."
The film representative pondered for a while, stood up and stretched out his hand with a smile, "Congratulations to Mr. Wang, BYD will not regret today's investment."
Wang Aihui breathed a sigh of relief, shook hands and said, "Of course, it is our honor to be able to participate in such a movie."
"We will immediately arrange to sign the contract of intent."
Cheng Yu'an didn't read the subsequent signing, and was delayed for a long time. After Cheng Yu'an came out, he went to the preparatory team to continue supervising the prop design.
I know it's not that simple to attract investment for the film crew, but that's what it says, just take a look.Good night.
(End of this chapter)
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