Light and shadow player
Chapter 670 "Monster Hunt" Incident
With Liu Yifei's breakthrough performance, "Mr. Tumor" was screened for 23 days until the 11rd, and the box office exceeded 5 million.
And the most eye-catching summer file is not "Mr. Tumor", nor "Monster Hunt", but "Charlotte Annoyance".
It's inexplicable, the audience had never seen this group of people before, and they suddenly broke out, breaking 15 billion in 10 days, and breaking 20 billion in 12 days.
Where did this group of people come from?
What is the origin of Happy Twist?
The popularity of "Charlotte Annoyance" and "Mr. Tumor" has largely affected the box office trend of "Monster Hunt".
The two films are expected to take nearly 20 billion in the market.
After "Monster Hunt" exceeded 15 billion, the growth rate slowed down significantly, because the release of "Dynasty Woman: Concubine Yang", "Taiping Wheel" and "Charlotte Annoyance" squeezed the film schedule.
The first two films, except for "Concubine Yang", who contributed to the film history and was talked about by the audience Ma Zhen, were all washed up in the chaos of the summer file.
Only one film "Charlotte Annoyance" came out.
Entering August, the single-day growth rate of "Monster Hunt" severely slowed down.
Cheng Yu'an doesn't think it's a big deal to watch the excitement, but he wants to see how far "Monster Hunt" can go under the spoiler of "Charlotte" and "Tumor".
On the last Tuesday of August, someone on Weibo broke the news that "Monster Hunt" stole the box office in a movie theater in Zhejiang Province.
The Weibo post went unnoticed at first and was quickly deleted.
But in the next few days, more and more netizens from all over the world responded that "Monster Hunt" was stealing the box office of other films.
Judging from the current revelations, "Monster Hunt" didn't start with a few hot movies on the market, and we also know that stealing blockbusters can easily catch fire at the box office.
"Monster Hunt" specifically selects those films that are about to be released, or that do not have many films scheduled.
For example, domestic horror films such as "Psycho VI" and "Horror Swimming Pool", as well as films such as "Paris Vacation" and "Made in Men" are not strong enough to sell tickets within a week or two of their release. of.
The ferment of public opinion on Weibo is far less rapid.
Blue TV is very powerful, regardless of whether the news is true or not, Blue TV and Anle Pictures chose not to respond and deleted the relevant comments.
This kind of play is not uncommon. If the box office can't make it up, but the opponent is aggressive, hurry up.
According to the development of the original time and space, "Monster Hunt" will exceed 8 billion at the box office on August 9, but now, because of the spoiler of "Charlotte" and "Tumor Lord", this date has been extended by nearly 20 days.
"Monster Hunt" was on the 27th, and the total box office only reached 20.04 billion.
But the news of stealing the box office had just been suppressed, and within a few days, some netizens and film critics came out, publicly accusing "Monster Hunt" of cheating at the box office!
This time it's not stealing the box office, this time it's buying the box office!
This incident fermented very quickly, because after breaking the 27th, "Monster Hunt" became the only domestic film with a box office of over 20 billion. At this time, the task on his shoulders changed.
The market is waiting to see if he can break the 7 billion box office record of "Fast and Furious 24.26" in Chinese film history.
Therefore, Anle Films began to make moves and decided to open a public welfare field.
He said without any hesitation that the company offered to invite certain groups of people to watch movies for free!
Things are still under control so far, but the butterfly that triggered the tsunami appeared on the 30th.
Netizens directly posted screenshots of the ticketing software, saying that the Broadway theaters under Anle Films have arranged a large-scale filming for "Monster Hunt". The time is usually morning or midnight, but the attendance rate reaches 100%. The attendance rate of the movie hall reached 108%, and there were still 8 people standing to watch the movie when it was full; and "Monster Hunt", which was more than 120 minutes long, even had new scenes every 15 minutes in the same movie hall. Even in the midnight show, where there are few moviegoers, it is often full for no reason.
Anle Films responded immediately, saying that these shows are public welfare shows, and that one show every ten minutes is caused by improper communication between the company and the theaters below, and has severely criticized the relevant theaters.
But no explanation was given for morning and midnight show attendance.
The whole explanation is full of perfunctory and contemptuous audience intelligence.
Netizens naturally did not pay for this announcement, but it was not the perfunctory announcement of Anle Pictures that aroused the anger of netizens, but the extreme remarks of "Monster Hunt" fans:
"I support the reservation, as long as it exceeds the vegetarian chicken."
"Are you so displeased with domestic products taking the first place?"
"Will you be happy to see an American film win first place?"
Sure enough, patriotism is the last refuge of hooligans.
Then, portal websites such as Pig Factory, Fox Factory, and Goose Factory began to intervene in the report.However, not surprisingly, these news disappeared overnight.
The next day, Anle Films increased its public relations and began to delete posts, microblogs, and news in large numbers.This time, netizens did not compromise and rebounded quickly and fiercely.
In the end, it caused the six princesses to end.
At noon on the 1st, the official Weibo account of "China Film Report" announced that in the evening there will be a special report on "Monster Hunt box office incident".
And in the evening show, the sixth princess was really rude, and directly released the so-called "reserved venue" scene in the show. In fact, the attendance rate was not that high, and some venues were even empty!
The pig teammates of Anle Films couldn't stand it anymore.
As soon as the Six Princesses show ended, they quickly posted a public relations post on Weibo, saying that "Monster Hunt" had broken various records. It was originally something to be happy about, but recently it was suppressed by the jealousy of some colleagues.
Later, they turned to the charity card, saying that Boss Jiang's donation in the Jinmen explosion won wide acclaim balabala...
But what does your donation to charity have anything to do with your box office!
What's even more stupid is that the film crew actually confronted netizens on the official Weibo.
The relevant departments have actually noticed this matter, but except for the sixth princess, the rest of the departments have not made a sound.
For various reasons, the judges can figure it out by themselves.
The leader asked Process Yu'an for his opinion.
But Cheng Yu refused to make any comments.
"Actually, this matter is easy to solve." Cheng Yu'an came to the confinement center to accompany Liu Yifei. Liu Yifei knew about the big trouble in the circle. "Just introduce the Paramount Act like Hollywood."
The Paramount Act is Hollywood's film antitrust law.
It is required that the distributor of the product cannot be the owner of the theater chain.
Otherwise, you filmed and posted it yourself, and then played it in your own theater.
Checking the box office is nothing more than left-handed and right-handed, paying some taxes.
Anle Pictures took advantage of this.
That's why Cheng Yu'an didn't comment on this matter, because he also has a whole industry chain of production, distribution, and screening in his hands.
However, anti-monopoly laws for the film industry, such as the Paramount Act, will not be introduced in China at present.
Because the country is still in the early stage of film industrialization, what is needed is to make the whole cake bigger, rather than putting shackles on it as soon as it comes up.
However, the "Film Industry Promotion Law" is already being drafted, and Cheng Yu'an will participate in the discussion. The "Monster Hunt" incident is so big that there will definitely be a special discussion at the meeting.
Cheng Yu'an lightly touched her daughter's reddened skin and teased her: "Tsk tsk tsk."
"She's not a kitten or puppy, you're being so funny." Liu Yifei said.
Cheng Yu'an came to see the mother and daughter before, and rarely saw her daughter awake.
Apart from breastfeeding and defecating, this little guy has to sleep for more than [-] hours a day. Today, he managed to catch her awake, so Cheng Yu'an had to have a good time.
Hugging her daughter: "Qiqi, a little bit." Cheng Yu'an stuck out her tongue at her daughter.
The little guy hiccupped, spat out a mouthful of milk, and started crying.
"Look at you!" Liu Yifei said, "It took a while to calm down, and you made me cry again."
Cheng Yu'an took the towel and wiped it with a smile: "Oh, it's my father's fault." He picked up his daughter and walked slowly around the room, patting her gently as she walked.
After becoming a father, Cheng Yu'an liked this little thing more and more, and the more he looked at it, the more distressed he was. He really wanted to give her the whole world.
Should I say it or not, the little guy is not big, but his crying is really powerful.
Even the confinement wife at the center joked that a child who cries a lot must be promising in the future.
After crying for a while, Qiqi was also tired. Liu Yifei hugged her, fed her, and coaxed her to sleep again.
And the most eye-catching summer file is not "Mr. Tumor", nor "Monster Hunt", but "Charlotte Annoyance".
It's inexplicable, the audience had never seen this group of people before, and they suddenly broke out, breaking 15 billion in 10 days, and breaking 20 billion in 12 days.
Where did this group of people come from?
What is the origin of Happy Twist?
The popularity of "Charlotte Annoyance" and "Mr. Tumor" has largely affected the box office trend of "Monster Hunt".
The two films are expected to take nearly 20 billion in the market.
After "Monster Hunt" exceeded 15 billion, the growth rate slowed down significantly, because the release of "Dynasty Woman: Concubine Yang", "Taiping Wheel" and "Charlotte Annoyance" squeezed the film schedule.
The first two films, except for "Concubine Yang", who contributed to the film history and was talked about by the audience Ma Zhen, were all washed up in the chaos of the summer file.
Only one film "Charlotte Annoyance" came out.
Entering August, the single-day growth rate of "Monster Hunt" severely slowed down.
Cheng Yu'an doesn't think it's a big deal to watch the excitement, but he wants to see how far "Monster Hunt" can go under the spoiler of "Charlotte" and "Tumor".
On the last Tuesday of August, someone on Weibo broke the news that "Monster Hunt" stole the box office in a movie theater in Zhejiang Province.
The Weibo post went unnoticed at first and was quickly deleted.
But in the next few days, more and more netizens from all over the world responded that "Monster Hunt" was stealing the box office of other films.
Judging from the current revelations, "Monster Hunt" didn't start with a few hot movies on the market, and we also know that stealing blockbusters can easily catch fire at the box office.
"Monster Hunt" specifically selects those films that are about to be released, or that do not have many films scheduled.
For example, domestic horror films such as "Psycho VI" and "Horror Swimming Pool", as well as films such as "Paris Vacation" and "Made in Men" are not strong enough to sell tickets within a week or two of their release. of.
The ferment of public opinion on Weibo is far less rapid.
Blue TV is very powerful, regardless of whether the news is true or not, Blue TV and Anle Pictures chose not to respond and deleted the relevant comments.
This kind of play is not uncommon. If the box office can't make it up, but the opponent is aggressive, hurry up.
According to the development of the original time and space, "Monster Hunt" will exceed 8 billion at the box office on August 9, but now, because of the spoiler of "Charlotte" and "Tumor Lord", this date has been extended by nearly 20 days.
"Monster Hunt" was on the 27th, and the total box office only reached 20.04 billion.
But the news of stealing the box office had just been suppressed, and within a few days, some netizens and film critics came out, publicly accusing "Monster Hunt" of cheating at the box office!
This time it's not stealing the box office, this time it's buying the box office!
This incident fermented very quickly, because after breaking the 27th, "Monster Hunt" became the only domestic film with a box office of over 20 billion. At this time, the task on his shoulders changed.
The market is waiting to see if he can break the 7 billion box office record of "Fast and Furious 24.26" in Chinese film history.
Therefore, Anle Films began to make moves and decided to open a public welfare field.
He said without any hesitation that the company offered to invite certain groups of people to watch movies for free!
Things are still under control so far, but the butterfly that triggered the tsunami appeared on the 30th.
Netizens directly posted screenshots of the ticketing software, saying that the Broadway theaters under Anle Films have arranged a large-scale filming for "Monster Hunt". The time is usually morning or midnight, but the attendance rate reaches 100%. The attendance rate of the movie hall reached 108%, and there were still 8 people standing to watch the movie when it was full; and "Monster Hunt", which was more than 120 minutes long, even had new scenes every 15 minutes in the same movie hall. Even in the midnight show, where there are few moviegoers, it is often full for no reason.
Anle Films responded immediately, saying that these shows are public welfare shows, and that one show every ten minutes is caused by improper communication between the company and the theaters below, and has severely criticized the relevant theaters.
But no explanation was given for morning and midnight show attendance.
The whole explanation is full of perfunctory and contemptuous audience intelligence.
Netizens naturally did not pay for this announcement, but it was not the perfunctory announcement of Anle Pictures that aroused the anger of netizens, but the extreme remarks of "Monster Hunt" fans:
"I support the reservation, as long as it exceeds the vegetarian chicken."
"Are you so displeased with domestic products taking the first place?"
"Will you be happy to see an American film win first place?"
Sure enough, patriotism is the last refuge of hooligans.
Then, portal websites such as Pig Factory, Fox Factory, and Goose Factory began to intervene in the report.However, not surprisingly, these news disappeared overnight.
The next day, Anle Films increased its public relations and began to delete posts, microblogs, and news in large numbers.This time, netizens did not compromise and rebounded quickly and fiercely.
In the end, it caused the six princesses to end.
At noon on the 1st, the official Weibo account of "China Film Report" announced that in the evening there will be a special report on "Monster Hunt box office incident".
And in the evening show, the sixth princess was really rude, and directly released the so-called "reserved venue" scene in the show. In fact, the attendance rate was not that high, and some venues were even empty!
The pig teammates of Anle Films couldn't stand it anymore.
As soon as the Six Princesses show ended, they quickly posted a public relations post on Weibo, saying that "Monster Hunt" had broken various records. It was originally something to be happy about, but recently it was suppressed by the jealousy of some colleagues.
Later, they turned to the charity card, saying that Boss Jiang's donation in the Jinmen explosion won wide acclaim balabala...
But what does your donation to charity have anything to do with your box office!
What's even more stupid is that the film crew actually confronted netizens on the official Weibo.
The relevant departments have actually noticed this matter, but except for the sixth princess, the rest of the departments have not made a sound.
For various reasons, the judges can figure it out by themselves.
The leader asked Process Yu'an for his opinion.
But Cheng Yu refused to make any comments.
"Actually, this matter is easy to solve." Cheng Yu'an came to the confinement center to accompany Liu Yifei. Liu Yifei knew about the big trouble in the circle. "Just introduce the Paramount Act like Hollywood."
The Paramount Act is Hollywood's film antitrust law.
It is required that the distributor of the product cannot be the owner of the theater chain.
Otherwise, you filmed and posted it yourself, and then played it in your own theater.
Checking the box office is nothing more than left-handed and right-handed, paying some taxes.
Anle Pictures took advantage of this.
That's why Cheng Yu'an didn't comment on this matter, because he also has a whole industry chain of production, distribution, and screening in his hands.
However, anti-monopoly laws for the film industry, such as the Paramount Act, will not be introduced in China at present.
Because the country is still in the early stage of film industrialization, what is needed is to make the whole cake bigger, rather than putting shackles on it as soon as it comes up.
However, the "Film Industry Promotion Law" is already being drafted, and Cheng Yu'an will participate in the discussion. The "Monster Hunt" incident is so big that there will definitely be a special discussion at the meeting.
Cheng Yu'an lightly touched her daughter's reddened skin and teased her: "Tsk tsk tsk."
"She's not a kitten or puppy, you're being so funny." Liu Yifei said.
Cheng Yu'an came to see the mother and daughter before, and rarely saw her daughter awake.
Apart from breastfeeding and defecating, this little guy has to sleep for more than [-] hours a day. Today, he managed to catch her awake, so Cheng Yu'an had to have a good time.
Hugging her daughter: "Qiqi, a little bit." Cheng Yu'an stuck out her tongue at her daughter.
The little guy hiccupped, spat out a mouthful of milk, and started crying.
"Look at you!" Liu Yifei said, "It took a while to calm down, and you made me cry again."
Cheng Yu'an took the towel and wiped it with a smile: "Oh, it's my father's fault." He picked up his daughter and walked slowly around the room, patting her gently as she walked.
After becoming a father, Cheng Yu'an liked this little thing more and more, and the more he looked at it, the more distressed he was. He really wanted to give her the whole world.
Should I say it or not, the little guy is not big, but his crying is really powerful.
Even the confinement wife at the center joked that a child who cries a lot must be promising in the future.
After crying for a while, Qiqi was also tired. Liu Yifei hugged her, fed her, and coaxed her to sleep again.
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